Mish's Global Economic Trend Analysis |
McDonald's Global Sales Slump 1.9 Percent; Price, Competition, Jobs to Blame Posted: 09 Feb 2013 03:36 PM PST Most people love McDonalds, but I am in the distinct minority. Regardless, global sales are down perhaps an indication that the price people are willing to pay for convenience has at least temporarily reached a peak. Reuters reports, McDonald's January sales drop more than anticipated McDonald's Corp (MCD) said on Friday that January sales at established restaurants around the world fell 1.9 percent, a steeper decline than expected as fast-food chains fight for diners.Not a McRib Issue This is not a food quality scare issue (For details see Yum! The McRib is Back, Get Yours Today (After You Find Out What's In It); The Secret's in the Sauce!). Rather, it's an affordability issue. People want value in the value meal and there is no value, either in terms of quality or price. Sales rose in the US purportedly "helped in part by the addition of the Grilled Onion Cheddar burger to its Dollar Menu". Most don't want to know what's in it, and would not stop eating the stuff even if they did. This all comes down to price and jobs. There are too few jobs, and the price of the value meal (by any name at any fast food company) is simply too high. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com |
German Trade Surplus Hits Five-Year High; Rebalancing the Wrong Way Posted: 09 Feb 2013 11:10 AM PST Looking for evidence of rebalancing in Europe? Don't look here: German 2012 trade surplus soars despite weak December reports Germany's trade surplus was the second highest in more than 60 years in 2012, pointing to an underlying resilience in Europe's largest economy, although both imports and exports disappointed in the last month of the year.Sky Brightening? The US, Germany, China, Japan, UK, Spain, Italy, and in fact every country wants to be a net exporter to create jobs. Mathematically it's impossible. There is no significant reblancing, only Illusions of Stabilization. Moreover, in the non-news of the day on Thursday ECB president Mario Draghi went out of his way to sink the euro with his statement "Risks to Downside". In that article I took a look at the Nascent Recovery in Spain, pointing out Two Things Spain Needs (and Won't Get). Rebalancing the Wrong Way It's clear that Draghi wants to sink the euro to help exports. But what needs to happen is for Spanish, French, and Italian exports to soar. Instead exports from Germany have soared (primarily based on renewed unsustainable growth in China). A sinking euro may help net European exports a bit, but it will not help Spain and Italy in relation to Germany. As long as all countries remain committed to the eurozone, European rebalancing improvement must come from rising unemployment and/or still lower wages in the rest of Europe relative to Germany. With Spanish unemployment over 26% and youth unemployment over 50%, how much more "rebalancing" of this nature can Spain take? Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com |
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