luni, 18 octombrie 2010

SEOmoz Daily SEO Blog

SEOmoz Daily SEO Blog


Traffic "Bait" and Ad Clicks: Perfect Market's Study Isn't Telling the Whole Story

Posted: 18 Oct 2010 01:42 AM PDT

Posted by randfish

Yesterday, Perfect Market, a company that "helps publishers create value from their online content with little effort and no risk1" released a study that's been getting quite a bit of attention. The study analyzes the relative traffic value per visit of several types of content, coming to the conclusion2 that "while the Lindsay Lohan sentencing and other celebrity coverage drove significant online traffic for major news publishers, articles about unemployment benefits, the Gulf oil spill, mortgage rates and other serious topics were the top-earning news topics based on advertising revenue per page view."

Coverage included the New York Times' Traffic Bait Doesn't Bring Ad Clicks, Columbia Journalism Review's Celebs are Loud, but Hard News Pays, Nieman Journalism Lab's Public Interest News Can Be More Valuable to Publishers than Traffic Bait and Search Engine Land's Hard News Pays More than Chasing Search Trends.

I'm worried for a few reasons:

  1. What's the branding value of those stories? Do they drive up awareness of the publications that authored them? Do they increase return visits?
  2. What other actions do those visitors take? Are they more likely to subscribe to an RSS feed? To share those stories on social networks? To get email notifications?
  3. Do these stories drive links that then help other, lower link-earning content rank well in search engines? The goal of linkbait, after all, is often to drive branding, links and sharing rather than being directly monetizable. Plenty of consultants on viral content creation even recommend removing ads to drive up sharing and linking activities.

Granted, from a personal perspective, I love the idea that writing about celebrity gossip and other "soft news" isn't profitable and therefore might be less prevalent in the future. It's purely opinion, but I suspect that many share my sentiment that the United States' major media outlets are far too focused on shallow reporting of topics (like those mentioned in the Perfect Market analysis) that deserve far less attention than, say, understanding what caused the mortgage crisis, who's spending money on elections and why, the success other nations have had in dealing with crime, poverty, drugs, multiculturalism, etc.

However, anytime a skin-deep, single-metric analysis like this makes its way into major publications, it has an effect on content publication that's not necessarily positive. If executives, editors and journalists start using singular metrics rather than deep analyses of data to make decisions, their publications will suffer and their content and marketing budgets will be misallocated.

If Perfect Market (or another source) could show:

  • The value of the links brought in from those stories
  • The branding impact of the visits generated
  • The value of sharing activities from those visits

I'd be far more inclined to agree with the conclusions the press is reporting.

If you can't fully/accurately analyze the true lifetime value to your publication of so-called "bait" (and I don't just mean celebrity-obsessed soft news, but a broader group of creative, traffic-driving pieces), that's OK. Just don't presume a single metric like "ad click value" combined with "page views" will give you the whole story. The web is all about providing data, and you're cheapening your own value when you cut corners to this extent.

BTW - I don't mean to cast all the blame on Perfect Market - they did some reasonable data analysis and shared the findings. I wish it had included a bit more caveats, but their job is promoting their work. I'm more concerned with how the media treated the story - reporting, exaggerating and not bothering to dig deeper. Just look at the opening lines of the NYTimes piece3:

Sure, articles about Lindsay Lohan’s repeat trips to rehabilitation and Brett Favre’s purported sexual peccadilloes generate loads of reader traffic, but do they actually make decent money for the Web sites that publish them? According to a new analysis, no.

That's not what the analysis showed. It showed one metric and it's impact, but it didn't explore the overall value of the page views, visits and CLTV (Customer Lifetime Value) of the stories it examined. Let's hope the publishers do a more thorough job and that we, as content creators & marketers, think carefully about how to value the content we create and the traffic we attract.


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5 Quick Google Analytics Hacks

Posted: 17 Oct 2010 12:52 PM PDT

Posted by Tom_C

1) Regex for Counting " " and "/"

Regex is awesome. I don't claim to be amazing at it but there are a few common regex strings I use all the time in my analysis.

Length of Keyword

To quickly filter your keywords report by the length of keyword, I use some regex to count the number of spaces in the keyword like this:

^([^ ]+ ){5,50}[^ ]+$

The above regex searches for keywords that have between 5 and 50 spaces in them. You can also search across a single number as shown below. This image is a search for all keywords with 6 spaces in them for the distilled site (i.e. 7 words):

Depth of Page

Very similar to the above regex, but when I'm looking at top landing pages I use regex like this to count the number of slashes in a URL:

^/([^/]+/){3}[^/]*$

Note that because I'm not a full regex ninja this actually counts those URLs that have 4 slashes in (i.e. n+1). So the following image is showing all traffic to those pages with 5 slashes in them:

Note how useful this search is? Pretty much all of these pages are low quality like pagination or blog pages that have multiple categories assigned. For large sites if you construct the regex correctly this can be a great way to analyse where traffic is landing on the site and identify low quality pages to remove from the index.

If you're new to regex - this is my goto guide for using regex in Google Analytics (PDF).

2) Check Your Analytics Code Is Correctly Installed

This is a super easy one, but definitely one worth running on any new site you take a look at. SiteScan will crawl your site and check for the analytics code which is pretty nifty. It even intelligently checks for the old and new versions of the GA code. Nice. Unfortunately the free version only checks 100 pages but it's definitely a solid resource for smaller sites:

Another quick check for correctly installed Google Analytics is to look for referrals from your own domain. Any referral from your own domain indicates that there are pages not correctly tagged (and will even show you which ones!). Nice.

3) 5 Ways to Segment your Funnel

Segmenting your funnel is not something you can do natively in Google Analytics which annoys the hell out of me. I'm hopeful that Google will be adding this feature sometime in the near future. In the meantime, there's a few ways to segment your funnel:

Why do you care about segmenting your funnel? Well I give a detailed run-down of why this is important over here but hopefully this image should explain itself (the output of segmenting the funnel using my method):

4) Track SEO Variables In Google Analytics

This is a nifty use of custom variables which I recently started using on a few sites. Imagine you're running a hotels reviews website. Some of your reviews have 100s of reviews and are lovely content-rich pages. But some of your hotels are awaiting their first review. In that case, your hotel page might be very light on content and might only have the name and address of the hotel on the page (which is duplicated on 100s of other sites). Wouldn't it be nice to be able to segment your Google traffic by how many reviews your hotel page had? Well using page level custom variables this is as easy as the following code:

_gaq.push(['_setCustomVar',
         
1,                   // This custom var is set to slot #1. Required.
         
'Num_Reviews',       // The name of the custom variable. Required.
         
0,           // Sets the value of "Num_Reviews" to 0. Required.
         
3                    // Sets the scope to page-level.  Optional.
         
]);

You don't have to limit yourself to just using this for number of reviews, you could look at other factors that you think might be affecting your pages ability to rank and pass those into GA. For example, you could pass the length of the description of a page. Or the number of tweets it has or anything you can think of really!

Learn more about page level custom variables over here.

5) Track Form Abandonment

This one comes from a blog post Duncan wrote a little while back, but I love how simple this is to use and how useful the insight is. Basically, using jquery it becomes very easy to track how far through a form people get. The idea was prompted by Sam's post from some time ago, but uses events instead of virtual page views.

You should read the full write-up on Duncan's post but the code looks something like this:

1.  $(document).ready(function() {   
2. var currentPage = jQuery.url.attr("path");
3. $(':input').blur(function () {
4. if($(this).val().length > 0){
5. pageTracker._trackEvent("Form: " + currentPage, "input_exit", $(this).attr('name'));
6. }
7. });
8. });

Bonus!

While writing this post, one of Dave Naylor's gang posted about a new interface for in-page analytics which replaces the old site overlay. I'm quite excited about this, I think it paves the way for all kinds of cool things (not least of which is heatmaps as David points out...)


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Daily Snapshot: The White House Science Fair

The White House Your Daily Snapshot for
Monday, October 18, 2010
 

Photostream: September in Full

Check out behind the scenes photos from September 2010.

Photo of the Day

President Barack Obama and First Lady Michelle Obama walk along the Colonnade of the White House, Sept. 21, 2010. (Official White House Photo by Pete Souza)

Today's Schedule

Today, the President will host the White House Science Fair celebrating the winners of a broad range of science, technology, engineering and math (STEM) competitions. The President will view exhibits of these students’ work, ranging from breakthrough basic research to new inventions, followed by remarks to an audience of students, science educators and business leaders on the importance of STEM education to our country’s economic future.

All times are Eastern Daylight Time

10:30 AM: The President receives the Presidential Daily Briefing

11:00 AM: The President meets with senior advisors

11:35 AM: The President views science fair projects

12:00 PM: The President delivers remarks at the White House Science Fair WhiteHouse.gov/live

1:00 PM: Briefing by Press Secretary Robert Gibbs WhiteHouse.gov/live

5:15 PM: The Vice President attends an event with Congressional candidate Mayor John Callahan

7:05 PM: The President departs the White House en route Rockville, Maryland

8:10 PM: The President delivers remarks at a dinner for the DSCC

9:00 PM: The President arrives at the White House

WhiteHouse.gov/live  Indicates Events that will be livestreamed on WhiteHouse.gov/live.

In Case You Missed It

Here are some of the top stories from the White House blog

Improving Financial Education in America
Michael Barr, Assistant Secretary for Financial Institutions at the Treasury Department, discusses building a country in which more families have the knowledge, skills, and financial access to make good financial choices.

Two Tuesday Talks: Austan Goolsbee on the Economy & The President’s Committee on the Arts and Humanities
Join us for two talks: a conversation with Austan Goolsbee on the economy, followed by a dialogue with co-chairs and members of the President’s Committee on the Arts and Humanities.

A Battle that Takes Place Every Day
Dr. Jill Biden highlights Breast Cancer Awareness Month and emphasizes the importance of early detection and regular screenings.

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Seth's Blog : You're famous

[You're getting this note because you subscribed to Seth Godin's blog.]

You're famous

What makes a celebrity special? She was just an ordinary person a month or a year ago, but now, suddenly, your heart goes flitter-flutter when you meet her, or you want an autograph.

One way to consider fame is that it increases the options for the person at the same time the number of demands go up. In other words, celebrity makes the celebrity's attention more valuable.

It's exciting to shake hands or get an autograph from a famous person, then, because the celebrity has something others want, you're getting a slice of attention from someone who has other options. But she didn't exercise those options--she chose you.

By this definition, you're famous. Compared to just a few years ago, more people know you, you have more options and your attention is far more precious than it ever was.

Not just you, of course. Your customers too. They're famous now.

Time to start treating them that way.

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duminică, 17 octombrie 2010

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Bitter Feud at ECB over Monetary Policy; BOE to Expand Stimulus; Japan's Great Deflation; Will the US Follow?

Posted: 17 Oct 2010 10:05 PM PDT

Although there is a huge debate amongst Fed members regarding US monetary policy, especially the merits of Quantitative Easing, that debate can easily be described as relatively friendly discussion.

Things are quite different in the EU where there is a bitter feud between ECB president Jean-Claude Trichet and Trichet's rumored replacement, Bundesbank President Axel Weber.

Trichet Chastises Weber Regarding Who is the President

In a public display of animosity, Trichet has let Weber know who is in charge. Please consider ECB's Trichet Rejects Weber's Call to End Bond Purchase Program
European Central Bank President Jean-Claude Trichet rejected Bundesbank President Axel Weber's call to end the bond purchase program that has provided a lifeline for European governments and banks trying to shore up their finances.

"This is not the position of the Governing Council, with an overwhelming majority," Trichet said when asked to respond to Weber's Oct. 13 call for an end to the program, according to the a transcript of an interview published yesterday in Italian newspaper La Stampa.

Weber, who also sits on the ECB's 22-member decision-making council, said the risk of "exiting too late" from the emergency measures was greater than pulling out too soon.

"Trichet is sending a clear signal to Weber," said Carsten Brzeski, an economist at ING Group NV in Brussels. "The majority seems to favor a safety belt option for the moment and isn't comfortable with sending conflicting signals to the markets."

Trichet also backed the possibility of extending in some form the European Union's temporary financial backstop for financially stressed nations. "This non-standard measure, like all other such measures, was designed to help restore a more normal functioning of our monetary policy transmission mechanism," Trichet said, according to the la Stampa interview.

Trichet also said that as ECB president he is the only one who speaks on behalf of the Governing Council. Weber, who opposed the bond purchases since their inception in May, is regarded by economists as a frontrunner to succeed Trichet when his non-renewable eight-year term expires in just over a year.

"There is only one single currency; there is one Governing Council, only one monetary policy decision, and one president, who is also the porte-parole of the Governing Council," he told La Stampa.

"Trichet's comments highlight that he is not pleased with the ongoing public criticism of some council members regarding the securities market program," said Juergen Michels, chief euro-area economist at Citigroup Inc. in London. "Trichet's comments highlight that the program will continue."
Trichet a Monetarist Pussycat

It is interesting to see Trichet continuing as the dove just as Bernanke is at the Fed. Trichet had an undeserved reputation as a central bank hawk.

The reality is quite different as discussed earlier this year in Trichet, a Monetarist Pussycat at Heart, Throws ECB Rulebook Out the Window

Currency Implications

Unlike Bernanke, Trichet is due to step down October 2011.

Weber had widely been viewed as the leading candidate to replace Trichet. I wonder if that is still the case after this open feud.

Implications regarding the valuation of the US dollar vs. the Euro are at stake.

CEBR says Bank of England Will Expand Stimulus

According to the Centre for Economics and Business Research, the Bank of England will join the Fed's currency debasement strategy. Please consider BOE Will Expand Stimulus by 100 Billion Pounds, CEBR Predicts
The Bank of England will expand its stimulus program by 100 billion pounds ($160 billion) to aid the economic recovery, the Centre for Economics and Business Research said.

The central bank will also keep its benchmark interest rate at a record low of 0.5 percent until at least "late" 2012, the London-based group said in an e-mailed statement yesterday. The bank kept its stimulus plan at 200 billion pounds this month.

Britain faces the largest public spending cuts since World War II as the government tackles the record budget deficit. The British Chambers of Commerce earlier this month backed a call by policy maker Adam Posen for the central bank to expand its bond stimulus plan as recent data indicate the recovery has slowed.

"We expect the authorities to push the monetary policy levers hard in the opposite direction to the fiscal policy levers," the CEBR said in the statement.

The CEBR's forecast for economic growth in the first three months of 2011 is 0.1 percent, which implies there is almost a 50 percent chance the economy will contract during the quarter, according to the report.
Japan's Great Deflation

The New York Times reports Japan Goes From Dynamic to Disheartened. Here is a somewhat lengthy snip, but the article is a full 3 pages long.
Few nations in recent history have seen such a striking reversal of economic fortune as Japan.

But the bubbles popped in the late 1980s and early 1990s, and Japan fell into a slow but relentless decline that neither enormous budget deficits nor a flood of easy money has reversed. For nearly a generation now, the nation has been trapped in low growth and a corrosive downward spiral of prices, known as deflation, in the process shriveling from an economic Godzilla to little more than an afterthought in the global economy.

The downsizing of Japan's ambitions can be seen on the streets of Tokyo, where concrete "microhouses" have become popular among younger Japanese who cannot afford even the famously cramped housing of their parents, or lack the job security to take out a traditional multidecade loan.

These matchbox-size homes stand on plots of land barely large enough to park a sport utility vehicle, yet have three stories of closet-size bedrooms, suitcase-size closets and a tiny kitchen that properly belongs on a submarine.

In 1991, economists were predicting that Japan would overtake the United States as the world's largest economy by 2010. In fact, Japan's economy remains the same size it was then: a gross domestic product of $5.7 trillion at current exchange rates. During the same period, the United States economy doubled in size to $14.7 trillion, and this year China overtook Japan to become the world's No. 2 economy.

But perhaps the most noticeable impact here has been Japan's crisis of confidence. Just two decades ago, this was a vibrant nation filled with energy and ambition, proud to the point of arrogance and eager to create a new economic order in Asia based on the yen. Today, those high-flying ambitions have been shelved, replaced by weariness and fear of the future, and an almost stifling air of resignation. Japan seems to have pulled into a shell, content to accept its slow fade from the global stage.

As living standards in this still wealthy nation slowly erode, a new frugality is apparent among a generation of young Japanese, who have known nothing but economic stagnation and deflation. They refuse to buy big-ticket items like cars or televisions, and fewer choose to study abroad in America.

"A new common sense appears, in which consumers see it as irrational or even foolish to buy or borrow," said Kazuhisa Takemura, a professor at Waseda University in Tokyo who has studied the psychology of deflation.
Demographic Pendulum in Motion

"We're not Japan," said Robert E. Hall, a professor of economics at Stanford. "In America, the bet is still that we will somehow find ways to get people spending and investing again."

Robert Hall, like most others, does not understand the deflationary impacts of the entire gamut of changing socioeconomic trends and attitudes.

After 20+ years of deflation fighting tactics, Japan has nothing to show for its deflation fighting efforts but massive public debt.

To be sure, one can point out that US demographics are more favorable than Japan's. However, US consumers have a much bigger and much more deflationary pile of leveraged debt on their balance sheets than do most Japanese families.

Inflation Targeting Madness

Not only has Japan's two decades of failure shown the futility of fighting consumer attitudes, common sense alone would suggest that it is futile to fight changing social trends with monetary policy.

Unfortunately that has not stopped the Fed with reckless proposals on top of reckless proposals.

Please see Inflation Targeting Proposal an Exercise in Blazing Stupidity; Fed Fools Itself for further discussion.

Will the US Follow?

As I stated in June of 2008, we are now on the back side of peak consumption and Peak Credit.

Regardless of what Bernanke of the Fed does, the demographic pendulum is in motion. There is no going back. Once attitudes hit extreme then reverse, there is nothing the Fed or anyone else can do about it.

Thus, the question is not whether the US will follow the footsteps of Japan, the question is whether the US or Japan blows up first from misguided central banks fighting a battle that cannot be won.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Reluctant Breadwinners, Downsized Housing; Demographic Pendulum in Motion

Posted: 17 Oct 2010 10:32 AM PDT

Because of losses in construction and manufacturing, unemployment has taken its toll on more men than women. Please consider More Wives Head for Work
Angela Patterson is working as an insurance agent in New York while her husband looks for construction jobs in North Carolina. Diana Gomez had been staying home to care for an ill daughter. When her husband lost his job, she became an administrative assistant in a dentist's office. Michelle, a social worker and mother of three young children in Baltimore, who asked that her last name not be used, switched from part-time to full-time work when her husband was laid off last year. She kept to that schedule after he found work earlier this year—at two-thirds his former salary.

They are the reluctant breadwinners: Women who wanted to stay home until their income suddenly became critical to the well-being of their families. In some cases they are increasing their hours to keep the bills paid. Others are taking up employment for the first time as their husbands struggle to find work. With the anemic recovery keeping the job outlook uncertain, the accelerated gender shift is likely to stick, creating new challenges for U.S. families.

In a study published this September in the journal Family Relations, researchers Marybeth J. Mattingly and Kristin E. Smith of the University of New Hampshire found that wives were more likely to enter the job market or increase their hours when their husbands were out of work between May 2007 and May 2008 than when their husbands were out of work amid prosperity four years earlier. These women were also three times more likely to enter the labor force than women whose husbands were working and 51 percent more likely to increase their hours. Smith says difficult times may push women to take jobs they wouldn't consider when the economy is strong. "They have to work," she says. "As families lose their primary breadwinner, they're making ends meet with a lower-earning spouse."

By now, the impact of the recession on the American male is well chronicled: Men accounted for more than 71 percent of the job losses as sectors like manufacturing and construction were crushed. Even when job losses spread to traditionally female-friendly areas like retail and education, women continued to fare better. The latest unemployment figures stand at 9.8 percent for men 20 or over and 8 percent for their female counterparts, with women making up 47 percent of the total labor force.

The recession has accelerated a trend that first became apparent years ago—wives entering the workforce to boost family earnings. The difference now is that what might have been viewed as optional income has become critical. As Manpower (MAN) Chief Executive Officer Jeffrey A. Joerres points out, "the reality is that Joe is not finding a job anytime soon."
Daily Femme Chimes In

Ashleigh, writing for The Daily Femme takes issue with the story in her commentary Are we "reluctant breadwinners"?
Am I the only one who feels like this is a decidedly outdated sentiment? Sure, there are plenty of women who would prefer to stay home and care for their families, and far be it from me to judge them. But the assertion that women going back to work will create "new challenges" seems a little stale. Women have been working outside the home for some time now, and any challenge (real or imagined) that this creates is certainly not new.

The Bloomberg article has a very "'50s" feel to it, alluding that many women are essentially being forced to work outside the home because they have no choice and that this spells disaster for American families. But it at least outlines one of the biggest issues of gender inequality in today's workforce: men continue to be paid more. The Bureau of Labor Statistics reports women's median weekly earnings were 83 percent of men's in the second quarter of 2010. This gap persists despite the fact that women earn 60 percent of all bachelor's and master's degrees. The gap also reflects the fact that many of the sectors that attract women generally pay less than the sectors traditionally dominated by men.

This article has some legitimate information, but really the only question I had after reading it was, "why is this news?". Why should it be deemed breaking information that women are working to support their families?
Changing Social Trends The Real Story

While admittedly the BusinessWeek story does have that "50's feel", Ashleigh misses the point. The point is families are being disrupted by changing social trends, whether the story has a "50's feel" or not.

Here are some more examples of pertinent changing social trends.

Student Debt

Tens of thousands of students graduate from college each year without a job, deep in debt, and many of them are doubling up households or moving back home. This disrupts family formation with impacts on housing and demand for goods and services.

Boomers did not graduate from college deep in debt. Tuition was $250 a semester when I started at the University of Illinois, and about $400 a semester the final semester.

Walmart Greeters

Take a look at the average age and sex of the greeters at Walmart. Are those people, mostly women, in those jobs because they want to, or because they have to?

Jobs are so few that grandparents compete against their kids and grandkids for those jobs!

If you were an employer, who would you hire to fill those positions: someone in their 30's or 40's raising a family in need of expensive health care coverage, or someone past retirement age on Medicare?

That women dominate such jobs offers one of the reasons women make less. Another reason is some women have disrupted their careers to raise families.

How many women engineers are there compared to men? Geologists? Physicians? Social Workers? Construction workers? Comparing degrees is not a valid way of determining whether or not women are underpaid relative to men.

Deflationary Impact of Trends

As boomers head towards retirement, and students deep in debt cannot find jobs that will allow them to quickly pay down that debt, all kinds of unfavorable demographic trends are playing out.

Importantly, the downsizing of boomer lifestyles will put pressure on high end housing for a long time.

Trends in Housing

I was in North Carolina these past two week, staying in a beach house owned by a person on my blog who posts under the name "Black Swan". Thanks Swan!

Swan developed and sold many properties on Topsail Island. I met another developer on the Island, and both of them are downsizing the sizes of the units they are building and intending to build. While not "breaking news", it certainly is another piece of the puzzle.

Smaller homes means less lumber, less granite, less drywall, less bathrooms, less furniture, less everything.

Needs of Downsizing Boomers

Aging boomers will be dependent on their children to look after them, yet the children do not really want their parents moving back in.

Taking those factors into consideration, "Black Swan" has plans to put two smaller homes on one parcel, say a 1200-1500 square foot home as well as separate 500 square foot home on the same lot.

Demographic Pendulum in Motion

Few understand the deflationary impacts of the entire gamut of trends that is playing out, or the stress these trends place on families.

It is futile to fight changing social trends, but that has not stopped the Fed with reckless proposals on top of reckless proposals. Please see Inflation Targeting Proposal an Exercise in Blazing Stupidity; Fed Fools Itself for more details.

As I stated in June of 2008, we are now on the back side of peak consumption and Peak Credit. Regardless of what Bernanke of the Fed does, the demographic pendulum is in motion. There is no going back.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Smoking Gun: New Evidence of How Wall Street Shafted Pension Funds by Misrepresenting Mortgages; Rep Miller Calls for Full Audit of Fannie Mae

Posted: 16 Oct 2010 11:55 PM PDT

Josh Rosner, who heads the research firm Graham Fisher, presents new proof that banks knew they were selling bad loans. The following video is as discussion between Rosner and Elliot Spitzer about the smoking gun and what to do about it. It's well worth a listen.



Partial Transcript of "Inside Job"
SPITZER: What I would be doing right now would be to drop a subpoena on every investment bank saying, I want to track this information, these documents came from Clayton, the due diligence firm, see where in the company they went, who saw them, who knew about them, who had a conversation about them, and what did they do? And somebody who saw these documents, and as Josh said, saw that there was 29 percent noncompliance and still pushed these mortgages into the security, boom, charge them right there -- failure to apply the rigorous standards. Charge them, recover all the money. And this time, I would hope the ax comes done, no bailout, we claim every...

ROSNER: Eliot raised an interesting question: What if the trading desk saw the due diligence documents, knew that 29 percent didn't meet the underwriting standards, knew that those were sold as securities to investors and then with that knowledge traded against that by going short these securities.

SPITZER: Let me explain what you're saying, because this is such a huge point. At the hearings and in this movie, there is an outtake of Lloyd Blankfein saying, we traded against the very documents and very mortgages that we sold to the entire investment community, meaning we shorted them, we were betting on them going down, not up. If they did that when they had knowledge from these documents that they we're now talking about, that in fact they were going to blow up because 29 percent or more were not compliant, that is trading on inside information, could create critical liability. So again, the critical issue is who saw these documents, when, what did they do with that information? This is a swamp, a cesspool and somebody should be dropping 1,000 subpoenas right now on this.

ROSNER: And by the way, this information has been sort of floating around in the ether, in the public ether, in the law enforcement ether, for the past three years and there's been...

SPITZER: Why is the SEC not jumped all over this to see if these mortgages were safe and secure...

ROSNER: True. Very good question.

SPITZER: You know, I'm just flabbergasted when, you know, you called me a while back and you had seen about these things and we began to talk. This is, it seemed to me, the Holy Grail that explains and is the blueprint for unmasking how absolutely venal the behavior was inside these investment banks.


Dylan Ratigan Show

Democratic congressman Brad Miller calls for an audit of all the loans at Fannie and Freddie to see if they were conforming to the standards necessary to get government backing.



Partial Transcript
MILLER: There are $trillion of mortgage backed securities out there that are very much in doubt. The pension funds have been pushing for some time now to get information about whether the securitizer, the big banks that bought the mortgages and put them in pools, and sold the mortgage backed securities, whether the securitizer should have to buy back the mortgages for not meeting the contractual requirements.

If those banks have to buy back that stuff it's a big liability.

RATIGAN: Let's not kid ourselves, it's lights out.

MILLER: I've pushed the Obama administration to ... find out exactly what mortgages are in those pools that Fannie and Freddie on the securities for and figure out if they have the requirements. And if they don't, to push and make the banks buy them back so that we [taxpayers] don't get stuck. ... If you do not pursue the legal rights, it's another back door subsidy, back door bailout. If we have legal righst to reduce taxpayer exposure, we need to pursue it.

I pushed secretary Geithner, I pushed the Obama administration, and I plan to keep pushing.
Miller also said another TARP will not happen, "not in this lifetime", and if banks have to take back enough mortgages the resolution authority will have to deal with it.

I would sure like to see it come to that, but it won't.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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Seth's Blog : Hacking education

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SEOptimise

SEOptimise


SERPd Review – The New Search Marketing Social News Community

Posted: 15 Oct 2010 01:33 AM PDT



Many of us in the SEO industry bemoaned the decision of Sphinn, the only social news community for search marketers, to remove the voting option. This way a community turned to a completely editorial site. That may be not as bad for for the Sphinn team, instead of fighting spammers and voting rings they can focus on seeking out valuable stories now. On the other hand it has been a huge blow to the

global SEO village: Where can we convene virtually? On the manifold forums, Twitter or Facebook?

This opportunity was quickly seized by some of the most active Sphinn users and prolific social networkers. They created a new social news community for us out of scratch. It’s called SERPd and it seems to work well from the start from the user perspective.

I’ve been using SERPd for a few weeks now and I really like it. It’s not perfect but it offers plenty of useful options and features to enhance your industry news reading experience.

The SERPD team still struggles with some minor design issues and bugs but overall they made many things right already. Let me review these features:


Number of views

SERPd displays the number of views a submission gets. This number does not equal the number of visitors or pageviews you get on your site though. It’s most probably the number of views an item gets on serpd.com itself. Despite this shortcoming this number is very helpful to determine true popularity. You can easily distinguish between artificially voted up links or those that barely made the frontpage at the last minute and the truly successful postings many people click.


Facebook, Twitter and StumbleUpon integration

SERPd also includes Facebook “likes”, a Twitter button (no number of retweets) and StumbleUpon views of the source page. This way the site is not an island but very much part of a larger social media ecosystem. You can spread the news on those other sites most people take part already.


serpds.us UR Shortener

Another welcome feature is the SERPd owned URL shortener serpd.us – clicking on the “Tweet This!” button will result in the shortening of the URL. Clicking on the short URL will lead to the submission page on SERPd.


Upcoming and latest posts

Right now there you can see upcoming posts (those almost popular or with most votes) and latest posts (those just submitted) in the frontpage sidebar. This is quite helpful to gain a quick overview of the news.


Latest activity

Almost every action gets displayed on the FP as well, be it a vote, a comment or submission, called “bookmark” here. There still seems to be some kind of confusion here between social news and social bookmarking we’re used to from Delicious. SERPd, like Digg, doesn’t make sense as a social bookmarking service. You can’t organize or search your own bookmarks using tags for instance. SERPd is clearly a niche social news site. The latest activity on the frontpage sidebar allows you to follow a short stream of what other people did on SERPd. This helps a lot as the popular items don’t change much by now.


Follow and get followed

You can follow people on SERPd and get followers as well. You can also see the latest activity of the people you follow and your followers too. Unlike on Facebook, Twitter or the new Digg you don’t see a stream of activity but the latest action of each user you follow (or  follows you). This way you need to take a close look to see what’s new. Also the people you have followed most recently get shown o the first page then. To see your older friends you need more clicks. While following works better than on Sphinn where it didn’t make much sense at all to me at least it’s not as advanced as I’m used to these days. Hopefully SERPd will expand this concept.


Frontpage and popular stories

There is a great way to determine current and historically popular submissions by ”day, week, month, year, all time” using the according links on top. On the other hand the frontpage has the typical drawback of all social news sites: It’s not always the best content that gets popular but the content most people know about, approve of or understand.


Categories

The categories reflect a traditional spectrum of internet marketing disciplines, ranging from blogging, SEO, SEM, PPC to social media, searching and copywriting. You won’t find some of the modern disciplines like local SEO, mobile SEO, video SEO or viral marketing though.


Issues

The site title of SERPd says “Search Engine Marketing & SEO News”. This does not sound very inclusive. Only SEM/SEO news? What about internet marketing as a whole? Blogging and copywriting has been added later and the broader “social media” is there as well but it seems that most people who are not part of the SEO industry will not feel like taking part. Sphinn at least started with the broader scope of internet marketing as a whole and ended up quite limited to search marketing. The SEO niche might turn too small to gain enough momentum for SERPd.


Will SERPd stand the test of time?

Frontpage based social news sites like Digg, Mixx or Propeller all struggle while the stream based mode of social networking and non-hierarchical link sharing sites (Facebook, Twitter, Tumblr) has proven the more popular way of socializing on the Web recently. This is also one of the most important reasons why Sphinn failed.

The frontpage metaphor leads per definition to abuse. You can’t abuse Twitter or Facebook as easily as there is no central hub for the popular links. So you get only popular with your friends and followers not due to a frontpage.

The frontpage as such has been adopted from print. Today we know that there is no real frontpage on the Web. All pages of a site are landing pages and the homepage is just meant to organize information.


Said that and given the issues Sphinn had to deal with SERPd works quite well as of now. It needs more active users to stay afloat though. Right now I’m one of the most active ones just by checking it out two or three times a day. So you have the opportunity to become a valuable user people listen to without too much effort.



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