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If you want to get elected in the US, you need media.
When TV was king, the secret to media was money. If you have money, you can reach the masses. The best way to get money is to make powerful interests happy, so they'll give you money you can use to reach the masses and get re-elected.
Now, though...When attention is scarce and there are many choices, media costs something other than money. It costs interesting. If you are angry or remarkable or an outlier, you're interesting, and your idea can spread. People who are dull and merely aligned with powerful interests have a harder time earning attention, because money isn't sufficient.
Thus, as media moves from TV-driven to attention-driven, we're going to see more outliers, more renegades and more angry people driving agendas and getting elected. I figure this will continue until other voices earn enough permission from the electorate to coordinate getting out the vote, communicating through private channels like email and creating tribes of people to spread the word. (And they need to learn not to waste this permission hassling their supporters for money).
Mass media is dying, and it appears that mass politicians are endangered as well.
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Mish's Global Economic Trend Analysis |
Liquidity Traps, Falling Velocity, Commodity Hoarding, and Bernanke's Misguided Tinkering Posted: 25 Oct 2010 11:19 AM PDT John Hussman has an interesting post this week on the misguided policies of the Bernanke Fed and how quantitative easing promotes commodity speculation and hoarding but does nothing for the real economy. Please consider Bernanke Leaps into a Liquidity Trap The belief that an increase in the money supply will result in an increase in GDP relies on the assumption that velocity will not decline in proportion to the increase in money. Unfortunately for the proponents of "quantitative easing," this assumption fails spectacularly in the data - both in the U.S. and internationally - particularly at zero interest rates.That is a decent sized snip, but I assure you there is much more in the article to merit a complete read. Commodity Hoarding Commodity hoarding and speculation and credit growth is rampant in China, as noted in Massive Inflation in China, US Inflation Nonexistent I also happen to have had an email exchange with someone in the apparel industry regarding cotton over the past few days. "AI" Writes ... Mish,Definition of "Factory" Since "Factory" was in quotes, I had to ask exactly what that meant. "AI" responds ... A factory can be an actual production facility or it could be a sourcing agent who outsources production to various facilities. The term is often used interchangeably so I felt the quotes were needed. The same can be said for cotton as it is sometimes used when people are referring to fabric/piece goods. The hoarding example I provided was for actual fabric.Apparel Price Increase Looms? "AI" thinks a huge price increase looms. I am not so sure. Prices can only rise if consumers are willing to pay that price. Are they? For how long? As for hoarding, there is always the risk of a price collapse. Given the fragile state of the economy, a sudden collapse in the price of cotton or commodities cannot be ruled out. Cotton Weekly Charts like that seldom turn out well for buyers at these prices. Liquidity Trap? I agree with what Hussman is saying about liquidity traps in general and how this "pushing on a string" cannot work. However, the entire notion of a "liquidity trap" is a Keynesian construct that implies "something" must be done. In reality, the best thing to do is nothing. Eventually prices will fall low enough where real demand will pick up. The speculators (in this case the banks), would have been wiped out and the bondholders (mainly the wealthy), would have taken a hit. Sadly that is not what we did. We did not even do the second best thing of funding genuine infrastructure needs. Instead, we bailed out the banks at taxpayer expense, paved a bunch of roads at huge expense that did not need paving, and gave money to states that squandered much of it on public unions. In short, it would be hard pressed to find a policy response worse than what we did. QE cannot work as the charts from Hussman proves. Yet Bernanke is committed to a policy of more of the same from the Fed. Meanwhile, Congress is apt to head the other direction (thankfully) and tighten up, even though Krugman is screaming his fool head off. Please see Krugman and the Inevitable "I Told You So" - Tim Duy "Bad Things Happen When You Fight the Fed"; Final End of Bretton Woods 2? for more detail. The only remaining question is how big various commodity, stock market, and corporate bond bubbles get in the meantime, before things blow sky high once again. Risk is enormous and growing. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Gallup: Consumers Plan on Spending Less this Christmas Posted: 25 Oct 2010 08:44 AM PDT A new Gallup poll says Consumers Issue a Cautious Christmas Spending Forecast Gallup's initial measure of Americans' 2010 Christmas spending intentions finds consumers planning to spend an average of $715 on gifts, roughly on par with the $740 recorded in October 2009.Retail Key Unknowns We don't know three things yet. 1. What's Priced In 2. Actual Spending 3. What Type of Stores Will Do Best This is the third consecutive decline. On that basis any decline is significant. However, the final poll in December is a better forecast than this poll. Perhaps people will feel better (or worse) after the mid-term elections. Certainly we are going to see sweeping changes, with Republicans highly likely to take the House, and a decent outside chance of taking the Senate as well. Given the rebound in the stock market, there is a decent chance of a pickup in luxury items. In aggregate, however, the easy guess right now is flat +- 1% for overall spending. Consumers are still tapped out and in need of deleveraging. Projections Not In Line With Hiring Plans Gallup projections are not in line store hiring plans. Note that Stores Plan Increased Hiring While Offering Increasingly Large Discounts. If stores hire a lot of temporary help, expecting a better season than happens, profits will suffer, especially if there are increasingly large discounts. One key question is "What's Priced In?" We may not know that until January, but I suspect a lot more is priced in than flat +- 1%. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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SEOmoz Daily SEO Blog |
How To: Allow Google to Crawl your AJAX Content Posted: 24 Oct 2010 04:14 PM PDT Posted by RobOusbey This post begins with a particular dilemma that SEOs have often faced:
Fortunately, Google has made a proposal for how webmasters can get the best of both worlds. I'll provide links to Google documentation later in this post, but it boils down to to some relatively simple concepts. Although Google made this proposal a year ago, I don't feel that it's attracted a great deal of attention - even though it ought to be particularly useful for SEOs. This post is targeted to people who've not explored Google's AJAX crawling proposal yet - I'll try to keep it short, and not too technical! I'll explain the concepts and show you a famous site where they're already in action. I've also set up my own demo, which includes code that you can download and look at. The BasicsEssentially, sites following this proposal are required to make two versions of their content available:
Historically, developers had made use of the 'named anchor' part of URLs on AJAX-powered websites (this is the 'hash' symbol, #, and the text following it). For example, take a look at this demo - clicking menu items changes named anchor and loads the content into the page on the fly. It's great for users, but search engine spiders can't deal with it. Rather than using a hash, #, the new proposal requires using a hash and an exclamation point: #! The #! combination has occasionally been called a 'hashbang' by people geekier than me; I like the sound of that term, so I'm going to stick with it. Hashbang Wallop: The AJAX Crawling ProtocolAs soon as you use the hashbang in a URL, Google will spot that you're following their protocol, and interpret your URLs in a special way - they'll take everything after the hashbang, and pass it to the site as a URL parameter instead. The name they use for the parameter is: _escaped_fragment_ Google will then rewrite the URL, and request content from that static page. To show what the rewritten URLs look like, here are some examples:
As long as you can get the static page (the URL on the right in these examples) to display the same content that a user would see (at the left-hand URL), then it works just as planned. Two Suggestions about Static URLsFor now, it seems that Google is returning static URLs in its index - this makes sense, since they don't want to damage a non-JS user's experience by sending them to a page that requires Javascript. For that reason, sites may want to add some Javascript that will detect JS-enabled users, and take the to the 'enhanced' AJAX version of the page they've landed on. In addition, you probably don't want your indexed URLs to show up in the SERPs with the '_escaped_fragment_' parameter in them. This can easily be avoided by having your 'static version' pages at more attractive URLs, and using 301 redirects to guide the spiders from the _escaped_parameter_ version to the more attractive example. E.G.: In my first example above, the site may choose to implement a 301 redirect from
A Live ExampleFortunately for us, there's a great demonstration of this proposal already in place on a pretty big website: the new version of Twitter. If you're a Twitter user, logged-in, and have Javascript, you'll be able to see my profile here: However, Googlebot will recognize that as a URL in the new format, and will instead request this URL: Sensibly, Twitter want to maintain backward compatibility (and not have their indexed URLs look like junk) so they 301 redirect that URL to: (And if you're a logged-in Twitter user, that last URL will actually redirect you back to the first one.)
Another Example, With Freely Downloadable CodeI've set up a demo of these practices in action, over at: www.gingerhost.com/ajax-demo Feel free to have a play and see how that page behaves. If you'd like to see how it's implemented from a 'backend' perspective, hit the download link on that page to grab the PHP code I used. (N.B.: I'm not a developer; if anyone spots any glaring errors, please feel free to let me know so I can correct them!)
More Examples, Further ReadingThe Google Web Toolkit showcase adheres to this proposal; experimenting with removing the hasbang is left as an exercise for the reader. The best place to being further reading on this topic is definitely Google's own help pages. They give information about how sites should work to fit with this proposal, and have some interesting implementation advice, such as using server-side DOM manipulation to create the snapshot (though I think their focus on this 'headless browser' may well have put people off implementing this sooner.) Google's Webmaster Central blog has the official announcement of this, and John Mueller invited discussion in the WMC Forums. Between Google's blog, forum and help pages, you should find everything you need to turn your fancy AJAX sites into something that Google can love, as well as your users. Have fun!
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[You're getting this note because you subscribed to Seth Godin's blog.]
This is my only public west coast gig this year... I hope you can make it. November 9th at the fabulous Zipper Hall. Full day tickets are here. Use discount code sethsblog. It seems there are only twenty tickets left.
Inexpensive breakfast plus one-hour interview tickets are here.
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