marți, 2 noiembrie 2010

Michael Gray - Graywolf's SEO Blog

Michael Gray - Graywolf's SEO Blog


The Google Holiday Update Conspiracy Theory

Posted: 02 Nov 2010 07:30 AM PDT

Post image for The Google Holiday Update Conspiracy Theory

For the past few years, right before the prime 4th quarter holiday selling period, Google pushes out an update that causes an upheaval in the organic SERP’s. This has lead to talk of there being a Google Holiday Update Conspiracy, with the goals of making SEO look bad to drive up Adwords spending. Is there any truth to these rumors or is is just people upset about rankings loss? Let’s take a deeper look at the issue …

First let me preface this with a little background. When I worked as an in house SEO for a large regional retailer many moons ago we had a policy: no new programming goes live on the website between November 1st and January 1st. That was when the company made its greatest profit and, like any smart business, we didn’t want to “break” the checkout process or have some other programming issue mess things up. Later on, we became concerned about not messing with our search engine rankings as well. We wanted to make sure we had our best foot forward, and this is a sentiment shared by businesses today … including Google.

Google doesn’t really care about your rankings … only you do
Google has the same goals you do, giving their customers (ie users) the best product (the best SERPs) during a time of peak search volume. If more people believe they will get better results, more people will use Google and the advertisers will get more exposure for their ads. Your goal of maintaining your rankings during the holiday period doesn’t play a role in Google’s decision making. Google doesn’t really care about your rankings … only you do. Google just wants to give users the overall best results.

So is this a conspiracy on Google’s part to make SEO’s look bad, or to drive up revenue? I’m going to uncharacteristically disagree with Aaron and Peter and say … No I don’t think the holiday update is designed to shake up SEO or drive up adwords revenue.  Those are just nice side bonuses ;-)

As I said before, Google knows search volume increases right before the holidays, and they want to make sure they are putting out the best product they can (their SERP’s). Your specific website’s ranking or traffic doesn’t play a role in the decision making process. From Google’s perspective, they want to eliminate spam and be as resistant to manipulation as much as possible, so it makes sense that some “bad,” “aggressive,” or “guideline violating” tactics will get negated. The sad fact is that, with any change, there will likely be some collateral damage of “innocent” websites in the short term, but that will get sorted out down the road. I know that’s not much consolation for a business owner who has seen a 90% drop in traffic, but it’s not personal. There’s no shortage of websites to fill the SERP’s. Sometimes the players just get shuffled around.

Google makes its decisions based on what it thinks is best for users … not publishers …
Does Google engineer these changes to occur right before the holidays to drive up ad revenue?  I don’t think so. Google made instant search to give users results quicker and hopefully have a better user experience. The fact that it helped them make millions of extra dollars in revenue is just a bonus. Google makes its decisions based on what it thinks is best for users … not publishers … The sooner you understand that concept the better. From Google’s perspective, Google’s job isn’t to drive traffic for you to your website, Google’s job is to give users the best results. It’s your job to build a brand or create some other unique service offering that makes people look for you … not just for the generic keywords.

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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

The Google Holiday Update Conspiracy Theory

Scribe SEO Coupon Code

Posted: 01 Nov 2010 08:05 AM PDT

Post image for Scribe SEO Coupon Code

One of the tools that I use regularly as part of my SEO toolset is Scribe SEO. If you’re thinking about trying it, now is a great time because they are offering a special from November 1st through November 5th. When checking out use promo code [STEPUP] and you will automatically be upgraded to the next level for free. (see my original Scribe SEO review for a complete look a scribe).

So how can you use Scribe to help you make more money? Here’s a drop dead simple way:

It couldn’t get any easier to free yourself from a lot of the grunt work. Want some other ideas on how you can use Scribe SEO? Here you go …

Simply put, Scribe SEO is a very easy to use, powerful tool that helps me get things done and make more money. So if you’re thinking about trying it, use the promotion code [STEPUP] between now and November 5th 2010 and you’ll be upgraded to the next tier free of charge. Why not give it a try?
Creative Commons License photo credit: austinevan

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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

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Daily Snapshot: Tuesday Talk on President's Trip to Asia

The White House Your Daily Snapshot for
Tuesday, November 2,  2010
 

Tuesday Talk on President Obama’s Trip to Asia Today at 1 p.m. EDT

On Friday, President Obama will depart for a ten-day trip starting in India, followed by Indonesia, South Korea (for the G20 Summit in Seoul) and Japan (for the APEC Summit in Yokohama). Join Jeff Bader, Senior Director for Asian Affairs, and Ben Rhodes, Deputy National Security Advisor for Strategic Communications for a live chat at 1 p.m. EDT today to ask your questions about President Obama’s trip.

Submit your questions and watch live.

Photo of the Day

President Barack Obama and First Lady Michelle Obama hand out Halloween treats to children on the North Portico of the White House, Oct. 31, 2010. (Official White House Photo by Pete Souza)

Today's Schedule

All times are Eastern Daylight Time 

8:30 AM: The Vice President votes

9:30 AM: The President receives the Presidential Daily Briefing

10:00 AM: The President receives the Economic Daily Briefing

11:35 AM: The President is interviewed live on KPWR Los Angeles

11:50 AM: The President tapes a radio interview with WGCI Chicago

12:05 PM: The President tapes a radio interview with WSOL Jacksonville

12:20 PM: The President is interviewed live on KVEG Las Vegas

1:00 PM: Tuesday Talks: Ben Rhodes & Jeff Bader WhiteHouse.gov/live

4:30 PM: The President meets with Secretary of Defense Gates

WhiteHouse.gov/live  Indicates Events that will be livestreamed on WhiteHouse.gov/live.

In Case You Missed It

Here are some of the top stories from the White House blog.

Tuesday Talk: The President’s Upcoming Trip to India, Indonesia, South Korea and Japan
Jeff Bader, Senior Director for Asian Affairs, and Ben Rhodes, Deputy National Security Advisor for Strategic Communications, answer your questions on the President’s upcoming foreign trip during Tuesday Talks.

Photo of the Day Gallery: October 2010
Take a look back at the month of October through the eyes of Pete Souza and the White House Photo Office.

Celebrating National Weatherization Day
The Recovery Act weatherization program is weatherizing more than 245,000 low-income families' homes and putting thousands back to work.

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SEOptimise

SEOptimise


How To Use Infographics for SEO & Linkbait

Posted: 01 Nov 2010 09:22 AM PDT

2010 is the year of the infographic. Infographics are probably the most popular way not only to visualize data but also to get links this year. In modern SEO linkbait is the most common method of “link building”. To be more exact: Linkbaiting is not link building as you don’t build them manually like say in directory submission but you create content and then get the links by people you do not even contact.

Infographics have proven ideally suited to both spread awareness about issues and as viral content people share and link to.

It’s surprising though that SEO blogs and forums rarely deal with the creation of infographics to get links and exposure. The reason for this lack of tutorials may be the interdisciplinary approach an infographic requires.

  1. A viral marketer determines the topic of the infographic.
  2. An SEO specialist will find out the keywords you want to target.
  3. A journalist or statistician has to to research the data needed to display.
  4. A graphic designer has to actually make the infographic.
  5. A social media marketer is needed who pushes it out to social media and influencers.

Of course one person can perform several of these tasks maybe even do all of it in some cases but usually more then one person will be involved. Thus a blogger can’t really cover all of these steps. There are some blog posts out there introducing parts of the process. I’ve collected them and compiled a list of a dozen resources showing you how to use infographics for SEO and linkbait. Scroll down to check it out.


As you see below roughly half of these posts deal with the circumstances of publishing an infographic and actual examples or case studies. The other half are tutorials that explain different ways of actually creating the infographic itself.

Where do you start? The idea is the most important part. You can’t take any random data set, create an infographic and expect people to share it all over the place. An infographic has to strike a chord with many people without being the lowest common denominator. It really has to contain some info. You can’t just focus on trivia like celebrities.

Also infographics work best for huge numbers or complex processes nobody can really fathom. A great example is the BP oil catastrophe which by far extended the term spill from day one but people couldn’t really imagine the sheer size and the dire consequences of it. The BP oil spill thus spawned a huge number of infographics to illustrate the disaster.

While the term infographic also entail the “graphic” it doesn’t have to a fancy graphic. Often a combination of maps, diagrams and a few images reduced to their symbolic character are enough.

The starting point for a successful infographic one it is ready is still often Digg, the almost dead social news site. While Facebook, Twitter and even Tumblr have by now much more overall traffic and influence than Digg, the Digg frontpage can make the infographic succeed elsewhere.

Of course many bloggers, especially the less important ones who lack the ability to create killer content themselves love to include infographics in their blogs. It’s a good idea to contact some bloggers directly and send them the infographic. Of course you have to research bloggers who really care for the topic you illustrate.

On the other hand you need to display the infographic on your site or blog to get the credit and links in the first place. So you have to make sure that you are the first to publish it and that a predefined embed code includes your site as the source. Don’t forget to add the source at the bottom of the graphic itself as well.

12 infographic resources:

  1. The Boom of Big Infographics
  2. Visualize More Links and Traffic — Ranking the Best SEO Infographics
  3. Infographic Case Study: How We Got a Link from CNN, Drove Loads of Traffic w/ Infographics
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  5. Data Visualization And Infographics To Tell Your Story
  6. The 7 ½ Steps to Successful Infographics
  7. How To Create Outstanding Modern Infographics
  8. The Anatomy Of An Infographic: 5 Steps To Create A Powerful Visual
  9. Using infographics for social media and SEO
  10. How to Create World Link Maps With Majestic SEO & Google Spreadsheets
  11. Designing an Infographic with HTML, CSS & jQuery
  12. Make Your Own Infographic

© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How To Use Infographics for SEO & Linkbait

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Seth's Blog : How can you do it?!

[You're getting this note because you subscribed to Seth Godin's blog.]

How can you do it?!

JK asks,

"It's like, how does anyone start their own business? How is it even possible? How do they deal with the crippling fear and harsh economic realities?"

Some people believe that if you have a good job, you shouldn't start your own gig, because it's foolish to give up a job you can't easily replace.

And some people believe that if you don't have a great job, it's foolish to waste time (and the money you can ill afford to lose) starting something when you'd be a lot better off getting a great job or going to school until you do.

And both groups are missing the point.

The people who successfully start independent businesses (franchises, I think are a different thing) do it because we have no real choice in the matter. The voice in our heads won't shut up until we discover if we're right, if we can do it, if we can make something happen. This is an art, our art, and to leave it bottled up is a crime.

I guess the real question, JK, is, "How can you not do it?"

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luni, 1 noiembrie 2010

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Election Predictions - How Big the Blowout?

Posted: 01 Nov 2010 09:41 PM PDT

A few months ago when some thought it was possible the Republicans might take the house, I thought the odds were about 75%. In early July I had it at 60%. Today there is little question the Republicans will win the House.

The only question now is "How big will the blowout be?"

Battle for the House

Real Clear Politics shows the Battle for the House like this.



Note that Republicans will control the house even if they lose all 44 tossup seats, provided they win 56 of the 61 Republican leaners and likely seats.

To be sure, the Republicans are unlikely to win every seat they are leaning or likely, but the same holds true for the Democrats.

Moreover, surprises are far more likely to go to the Republicans. For example, I think Doug Cloud has a better than even shot at winning Washington District 6 even though RCP has that race marked as "Likely Democrat".

To make a final prediction, I went through all 44 tossup elections giving the Democrats the benefit of the doubt anytime they were consistently ahead, regardless of how little (as long as it was consistent). I treated Republicans the same. That methodology awards 15 seats to the Democrats and 9 Republicans.

That leaves has 20 genuine tossups where there were no polls, the polling data extremely old, or polls were inconsistent or with huge swings. Assuming the incumbent will win about 2/3 of those seats I will award 14 to the Democrats and 6 to the Republicans.

House Prediction

224 + 15 of 44 tossups would be 239. That is a pickup of 61 seats. To go out on a limb and factor in complete surprises that I believe will go Republican, I will add 3 more to the total.

My final prediction then is 242 Republican seats, a pickup of 64.

Battle for the Senate

Real Clear Politics shows the Battle for the Senate like this.



Once again I am willing to give the leaners to each party. With only 7 Tossups remaining I will call each one.

The Incumbent is listed first.

CA: Barbara Boxer (D) Wins over Carly Fiorina (R)
CO: Michael Bennet (D) Loses to Ken Buck (R)
IL: Alexi Giannoulias (Open D) Loses to Mark Kirk (R)
NV: Harry Reid (D) Loses to Sharron Angle (R)
PA: Joe Sestak (Open D) Loses to Pat Toomey (R)
WA: Patty Murray (D) Loses to Dino Rossi (R)
WV: Manchin (Open D) Wins over John Raese (R)

If correct, that is a pickup of another 5 seats.
I will go with that as my final call.

Senate Prediction - 50 Republicans 50 Democrats

The polls show a very slight lead for Murray, but I believe Rossi will pull it out. It is possible but I do not think likely, that Republicans will win one of the other two races.

Battle for Governors

Real Clear Politics shows the Battle for Governor like this.



CO: John Hickenlooper (Open D) Wins over Dan Maes (R) and Tom Tancredo (I)
CT: Tom Foley (Open R) Wins over Dan Malloy (D)
FL: Rick Scott (Open R) Wins over Alex Sink (D)
HI: Duke Aiona (Open R) Loses to Neil Abercrombie (D)
IL: Pat Quinn (D) Loses to Bill Brady (R)
MA: Deval Patrick (D) Wins over Charles Baker (R)
MN: Tom Emmer (Open R) Loses to Mark Dayton (D)
OH: Ted Strickland (D) Loses to John Kasich (R)
OR: John Kitzhaber (Open D) Loses to Chris Dudley (R)
RI: John Robitaille (Open R) Loses to Lincoln Chafee (I)
VT: Brian Dubie (Open R) Loses to Peter Shumlin (D)

I am going with two lagging in the polls: Florida and Oregon, on hopes of a huge Republican turnout. Vermont is a wildcard.

My prediction then is 32 Republican, 17 Democrat, 1 Independent

That is a big pickup from the current 26-24 edge to the Democrats.

Because this is a census year, the Gubernatorial races take on extra importance. It is quite advantageous to control the governorship in redistricting years. These pickups will certainly help Republicans.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Gallup Surveys Shows Anemic October Consumer Spending, No Pickup in Christmas Spending Plans

Posted: 01 Nov 2010 03:36 PM PDT

In a trend that likely portends another poor shopping season for retailers, Gallup reports U.S. Consumers' Spending Anemic in October


Americans' self-reported spending in stores, restaurants, gas stations, and online averaged $62 per day during the first four weeks of October. That figure is up from $59 in September and is about the same as the $63 figure from August. From a broader perspective, spending remains in the 2009-2010 new normal monthly average range of $59 to $72 and is far below the 2008 recessionary spending range of $81 to $114.
Weak Christmas Spending Plans

Please consider Consumers Issue a Cautious Christmas Spending Forecast
Gallup's initial measure of Americans' 2010 Christmas spending intentions finds consumers planning to spend an average of $715 on gifts, roughly on par with the $740 recorded in October 2009.



Americans' average prediction of the total amount they will spend on Christmas gifts this year is not highly encouraging for retailers, who may be hoping for a return to pre-recessionary buying habits. The good news, however, is that the $25 decline in this year's October forecast is far less than what Gallup found in each of the prior two years at this stage in the season and, according to Gallup modeling, would point to a fairly flat year in holiday retail sales if it holds at this level through December.
Christmas Bust

States in dire need of increased sales tax revenues will not consider flat sales a welcome event, nor will retail stores in light of store hiring plans and rising inventories. Moreover, I rather doubt weak outcomes are priced into the stock market.

Perhaps there is some small nominal rise in Christmas spending, but a collapse cannot be ruled out yet either, especially if unemployment benefits are not extended once again.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Extreme Readings in Bullish Investor Sentiment as Insiders Bail at Highest Rate Ever Tracked

Posted: 01 Nov 2010 10:13 AM PDT

Hallelujah! In a few days the Fed will announce what nearly everyone thinks is the "sure thing" that will propel stocks higher. Supposedly it will be buy the rumor, buy the news, and then keep buying.

Trader's Narrative highlights the picture in Sentiment Overview: Week Of October 29th, 2010
Sentiment Surveys

Contrarian investors should sit up and take notice as we are finally getting a definitive extreme reading from the weekly AAII sentiment survey. According to the survey, the majority of retail US investors believe that the stock market will be higher 6 months from now: 51.2% were bullish and only 21.6% were bearish.

As I mentioned yesterday, this is the first time we are seeing such a larger bullish camp since May 2008 (53%) - this was one of the intermediate peak retracements during the recent bear market. The S&P 500 topped out at 1426 and fell 15% by mid-July 2008.

As well, the bull ratio is now slightly above 70% - something we hadn't seen for almost 3 years. That is to say, relative to bears, the AAII didn't have such a large portion of bulls since February 22nd, 2007. This was just before the S&P 500 corrected 6%, falling from 1459 to 1374.



This week's survey result is the lowest number of bears since mid-January 2006 (19%). In response the S&P 500 was able to trundle along for a few months basically moving sideways but it peaked in May 2006 about 2% above the January bullish extreme date. From there it declined for the rest of the summer. The result was that basically the first 8 months of 2006 were a wash.

Of course, during strong bull markets it can go much higher but in recent years we've seen a range for the bull ratio between 30-70% so this is definitely pushing the upper boundaries. As the examples above illustrate, historically when the AAII survey has been this lopsided towards the bullish camp the equity markets have had a tough time. According to Bespoke, from 1990 onwards, when the bullish levels has been between 50-60% as it is now, the S&P 500 index has returned an average of -0.19% in the following month (49.61% were positive).
Trader's Narrative also tracks ABC News CCI, conference board sentiment, consumer confidence, fund flows, investors intelligence, ISE sentiment, Michigan consumer sentiment, NAAIM, OEX options, and put call ratios.

Inquiring minds may wish to give the site a closer look.

Insider Selling Volume at Highest Level Ever Tracked

Investor sentiment is one thing, insider sentiment is another. Behind The Money reports Insider Selling Volume at Highest Level Ever Tracked .
The overwhelming volume of sell transactions relative to buy transactions by company insiders over the last six months in key leading sectors of the market is the worst Alan Newman, editor of the Crosscurrents newsletter, has ever seen since he began tracking the data.

The strategist looked at insider trading activity amongst the top ten companies that make up the Nasdaq such as Apple (AAPL), Google (GOOG), and Amazon (AMZN).

Then he analyzed the biggest members of the Retail HOLDRs ETF like Gap (GPS), Target (TGT), Costco (COST), as well as the top insiders in the semiconductor industry at companies such as Altera (ALTR), Broadcom )BRCM), and Sandisk (SNDK).

The largest companies in three of the most important leading sectors of the market have seen their executives classified as insiders sell more than 120 million shares of stock over the last six months. Top executives at these very same companies bought just 38,000 shares over that same time period, making for an eye-popping sell to buy ratio of 3,177 to one.

The grand total for the three sectors are "as awful as we have ever seen since we began doing this exercise years ago," said Newman, who was ahead on such trends as the dangers of high-frequency trading and ETFs before the 'Flash Crash'. "Clearly, insiders are seeing great value only in cash. Their actions speak volumes for the veracity for the current rally."

"At the risk of sounding like a broken record, we expect a significant correction," said the newsletter editor.
To be sure, neither excessive nor unwarranted optimism matters until it does.

In the meantime, everyone can take comfort in the fact that the high frequency trading robots that dominate trading don't care about sentiment measures of any kind, earnings, unemployment, the implosion in housing, foreclosure fraud, double-dip recessions, the will for political stimulus drying up, trade imbalances, currency wars, or for that matter anything at all.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Tax Avoidance by Google and Apple, Corporate Cash, Job Creation During Schumpeterian Depressions

Posted: 01 Nov 2010 12:54 AM PDT

Reader Jack is interested in corporate cash levels, average hiring costs, and how many jobs corporations might create if they used 1/3 of their corporate cash to hire employees. Jack writes ...
Hello Mish

Corporate America has somewhere between $1 Trillion and $1.8 Trillion in cash judging from sources I consider "reliable," such as The Wall Street Journal, Bloomberg, etc. That it is a heck of a lot of cash.

I hope you might be able to help me in some research I have been trying to do but I have hit brick walls left and right.

What I am wondering is how much does it cost a private sector employer, in either the manufacturing or service industry sectors of this nation today, to bring on one full time equivalent employee for one full year?

The cost needs to include everything, not just the obvious, such as wages, compensations, benefits, and government taxes. Hiring and training.

I know that the employer must have a building to work in or out of, property, plant and equipment. Thus, the employer must meet all of the pre-paid expenses and the overhead that is directly or indirectly associated with bringing on one new full time equivalent employee for one full year.

I already placed calls to the National Association of Manufactures and the U.S. Chamber of Commerce with no results.

If corporate America (not small and mid-size companies) is sitting on a wad of cash between $1 and $1 trillion, I have to believe they could use 33% of this to fully invest and hire American workers at American facilities making and selling American products or services, either domestically or to our trading partners.

To my mind's way of thinking, the entire U.S. "economy" is a function of the number of Americans employed, the average wages they are paid, and their disposable income.

thanks much,

Jack
Corporate Cash Once Again

The first problem is that Corporate America is not sitting on that amount of cash that Jack and others think.

Please consider Cash Cow: Who has the Cash, Who has the Debt, by Sector and Company.

I posted a clarification to the above article in Cash Cow: "Who has the Cash?" Followup.

Of the top 50 companies in the S&P 500, net corporate cash (cash minus debt) is negative $749.6 billion.

That number was as of data from Yahoo!Finance, some of it from second quarter. I believe the situation is worse now.

Premise Flawed

Even assuming one could come up with some sort of "average" cost of hire, the number would be useless. What good does it do to figure out the cost to hire the "average worker" if a mining company needs a geologist, Amazon needs a corporate lawyer, or Google needs cloud computing specialists?

Companies hire if and only if they need workers, position by position, not by averages. It only makes sense to hire someone if they produce a positive rate of return.

Hiring for hiring sake would needlessly burn up corporate cash.

Startups are Life-blood of Job Creation

Interestingly, Jack focused on large corporations although small businesses and startups are the life-blood of job creation.

A study by Tim Kane at the Kaugffman Foundation shows that excluding startups, from 1977 on, there would be no net job growth in the U.S. economy!

For more details please see Bleak Outlook for Small Businesses and Job Creation; Where Obama Went Wrong, and What to do About It.

The sad fact of the matter is small businesses have no reason to hire, and given the economic uncertainties, starting a business now does not seem to be the wisest thing to do (at least in a general sense).

Hiring During Schumpeterian Depressions

Inquiring minds will want to consider Anemic Job Creation During The "Schumpeterian Depression" (written over a year ago, well ahead of the curve).
Thoughts on the Schumpeterian Depression

My friend "BC" writes:
During Schumpeterian Depressions, large, cash-rich firms dominate and push increasing scale and standardization, whereas small firms suffer from a lack of capital and a reluctance by banks to lend.

This trend should persist well into the next decade, as deflationary depressions and the associated demographic cycle reduces business start-up activities, and this time around Venture Capital activity.

Also, younger workers of a peak demographic cohort lack the capital and longevity in the occupational structure to have made sufficient contacts and gotten access to capital and equipment in order to reach the necessary critical mass of experience, reputation, and problem solving one demonstrates sometime in their mid- to late 20s to early to mid-30s.

Thus, we are not likely to see a new wave of incremental innovation and new capital formation and business start ups until no earlier than the mid-to-late '10s to early '20s. In the meantime, mass cross-industry consolidation, R&D moving inside large firms, spin-offs, firings, wealth consumption, and shifting composition of household spending led by Boomers in late life will combine to slow growth for years to come.

Moreover it is questionable as to whether China and India can buck the larger demographic and Schumpeterian-curve trends, as they have come to rely so heavily upon US supranational firms' Foreign Direct Investment in plants, equipment, trade credits, and intellectual property. The growth of US and Japanese firms' FDI will likely continue to decelerate with "trade" for years to come.
For more on Schumpeterian Depressions, please see Creative Destruction.

Tax Laws and Other Factors

There are still many other factors at play. Corporations do not exist to create jobs, they exist to create profits. When it comes to hiring, if companies can get a higher rate of return by expanding overseas, that is exactly what they will do, and in fact exactly what they should do.

Unfortunately, tax law is such that it practically begs companies to move both jobs and profits overseas. Those tax laws benefit huge corporations that can take advantage of monstrous loopholes, to the detriment of everyone else.

How $60 Billion is Lost to Tax Loopholes

The US Corporate tax rate is 35%. Care to guess what tax rate Google paid?

Bloomberg reports Google 2.4% Rate Shows How $60 Billion Is Lost to Tax Loopholes
Google Inc. cut its taxes by $3.1 billion in the last three years using a technique that moves most of its foreign profits through Ireland and the Netherlands to Bermuda.

Google's income shifting -- involving strategies known to lawyers as the "Double Irish" and the "Dutch Sandwich" -- helped reduce its overseas tax rate to 2.4 percent, the lowest of the top five U.S. technology companies by market capitalization, according to regulatory filings in six countries.

"It's remarkable that Google's effective rate is that low," said Martin A. Sullivan, a tax economist who formerly worked for the U.S. Treasury Department. "We know this company operates throughout the world mostly in high-tax countries where the average corporate rate is well over 20 percent."
Income shifting commonly begins when companies like Google sell or license the foreign rights to intellectual property developed in the U.S. to a subsidiary in a low-tax country. That means foreign profits based on the technology get attributed to the offshore unit, not the parent. Under U.S. tax rules, subsidiaries must pay "arm's length" prices for the rights -- or the amount an unrelated company would.

Because the payments contribute to taxable income, the parent company has an incentive to set them as low as possible. Cutting the foreign subsidiary's expenses effectively shifts profits overseas.

After three years of negotiations, Google received approval from the IRS in 2006 for its transfer pricing arrangement, according to filings with the Securities and Exchange Commission.

The IRS gave its consent in a secret pact known as an advanced pricing agreement.
Google's $1 Billion-a-Year Loophole

For an interactive graphic that shows how the strategy works, please see Inside Google's $1 Billion-a-Year Tax Cutting Strategy.
Google Inc. has cut roughly $3 billion from its income tax bill since 2007. It relies on techniques known to tax planners as the "Double Irish" and the "Dutch Sandwich"
Microsoft uses a "Double Irish" structure as well.

Apple, IBM, and Oracle also use tax schemes, but Google is best at it.

Tax Deference

Note that these schemes are actually tax deference schemes, not tax avoidance schemes. The tax has to be paid, eventually, at least in theory. What happens in practice is corporations defer taxes perpetually, until there is some sort of tax holiday given to repatriate taxes.

Technology Cash Cows

Interestingly, a quick check of that first Cash Cow link shows Apple has $46 Billion in net cash, Google $30.1 Billion, Microsoft $30.6 Billion, Cisco $24.6 Billion, and Intel $18.4 billion.

That is a combined $149.7 billion in net cash from those 5 corporations.

Yet, returning to the original premise, just how likely is it for those companies to use 1/3 of their cash to go on US hiring sprees?

Moreover, what does their average hiring costs have to do with average hiring costs in general?

It is simply impossible to equate cash on the sidelines (most of it nonexistent except for technology companies), with potential hiring.

In Defense of Google

Before everyone gets all up in arms about Google, let me point out that Google has more than 20,000 employees, many of them very highly paid. Is that the kind of business you want to punish?

I think not.

Small Businesses Crucified

Small businesses cannot afford the legal teams of Google or Microsoft.

Thus, the real tragedy is small businesses and startups (the very foundation for job creation) get hit with 35% Federal tax rates, and states take another 1%-10% (varies by state), on top of that.

Yikes!

Who wants to start a company in the US, with these disadvantages, with this healthcare mess, with overcapacity nearly everywhere you look, with the likelihood that cities and states will be hiking taxes?

I wouldn't. Nor do banks want to lend in this environment. The risks are simply too high.

Level the Playing Field

The ideal corporate tax rate is 0% but that would not fly in this environment with our deficits.

Rather than overtly punish successful businesses like Google and Apple with higher taxes, I propose slashing corporate income taxes across the board to some extremely low level while penalizing profits held overseas, in a revenue neutral fashion.

This would level the playing field between big and small businesses, encourage small business creation right here in the US, and encourage repatriation of profits earned or held outside the US.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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