Here's house in Palo Alto where he lives with his wife and their three children.
He bought it right after his marriage in the 90's and since resides there. Judging by the photos, there's not any special luxury there like other celebs or rich people may have. The house is in the British country style that doesn't really resemble a house of a high-tech/media mogul.
On the screen you can see the picture of his son Reed.
Steve Jobs also has a mansion in Woodside where he lived in the latter part of the 1980s.
He always planned on raze it down and build a new house, a more contemporary styled one, but the local communities, dedicated to saving the historic residence, were opposed to it all this time. But in March of 2010 Jobs finally was granted the right by a California court to demolish the mansion.
The mansion is called the Jackling House which is a historic mansion in Woodside, California, designed and built for copper mining magnate Daniel Cowan Jackling and his family by the noted California architect George Washington Smith in 1925.
After Jobs moved to his new house in Palo Alto, he leased the mansion out for several years until 2000 when he stopped maintaining the house, with the elements degrading it.
All these people are wearing a helmet but you would never notice it if I didn't tell you about it. The airbag is shaped like a hood that surrounds your head. The gas inflater that inflates the airbag is placed in a holder in the collar on the bicyclist's back. The airbag is deployed by sensors – accelerometers and gyros – that pick up a bicyclist's abnormal movements in the event of an accident.
Robert Pattinson has become a meme. A photo of a shirtless Twilight vampire jumping around in his swim trunks is manipulated into all kinds of situations. Have some laugh with this hilarious collection of Jumping Rob memes.
Some people loved Harry Potter movies so much; they started to dress their pets as wizards and Gryffindor students. These are 20 photographs of Harry Potter themed cats and dogs.
Feeling lost or listless, like your head is in the sand? It's clear what you need: a monthly action plan! What with all the resources available to SEOs these days, it can be hard to stay on track and maintain a campaign without getting bogged down in minutia and losing track of the big picture. Well, for this week's Whiteboard Friday, Rand is here to help! Just as Superman needs to vacuum the Fortress once a month, SEOs need to make sure they check up on their campaigns regularly by reviewing their diagnostics and metrics and researching their keywords and link profiles. It's like being Superman, but more fun! Unless you like vacuuming.
This week we're going to be talking about building a monthly SEO action plan. You can see we've got lots of action graphics up here. It even says "more action" on both sides. So, you know it's going to be very actionable.
Basically, Danny Dover, who does SEO for us here at SEOmoz, and I were kind of talking about how a lot of folks in the sphere, eventually you get to this point where you've kind of fixed a lot of the problems that exist on the site, taken care of some of those missed opportunities, and you're more in the groove with SEO. Now, you're thinking, how do I build, how do I expand, how do I go beyond? What's my kind of monthly to-do list as an SEO? This action plan is here to help.
Step one, we're starting with some diagnostic stuff. At the beginning of every month, or depending on your lifecycle of doing this type of work it could be every week, you want to be running some diagnostics. I mean diagnostics like error checking and looking for problems and opportunities in your site. Things like, oh, we have these pages that 404. We blocked these pages with robots.txt. These are 302 redirects instead of 301s. All these types of things that you want to keep your eye on so that in case someone in engineering or development rolls out some new pages or there are some new things happening inside your website that you don't know about or something broke, you can identify those quickly and get them fixed up before they cause you massive trouble in the SERPs.
Step two, once you've gone beyond that, taken care of those, you want to collect some key metrics and measurement. This is probably a once a week kind of thing on a light level and maybe each month you might go a little bit deeper with some of these metrics. So, things like at a top level measuring visits from each search engine, the number of pages that are receiving traffic, the keywords that are sending those traffic, how many of those there are. Comparing that to the last few months and seeing how your progress is doing. How is that matching up against your goals? If SEO is a big part of what you are doing, are you hitting those numbers that you want to be hitting? Maybe watching some rankings as well. You could be doing things like competitive intelligence. I'm not just watching my site. I'm also watching these two other competitors through a rank tracking system, through software.
You could do this for links, for all sorts of competitive data as well. Just be kind of keeping tabs on, "Wow. Hey, my competitors are really accelerating their link growth. Where did those links come from? Oh, they've engaged in this type of a link building activity." Maybe they've been blogging a lot more. Maybe they've been producing some viral content. Maybe they've been engaging in PR. They've been speaking at events. Whatever it is that they are generating, you want to be seeing how they're doing it and what they're doing so you can keep tabs on it and know, maybe I need to bring that back to my organization.
So, these metrics or measurements should be going into sort of a standardized format that you're producing reports either internally for yourself, for your boss, for your clients all the time.
Then you can move on to step three, which is kind of trying to recognize some of these keyword and content opportunities. I might be looking here, let's imagine that maybe my site is Australian focused for example. Maybe I'm looking for keywords like wallaby catcher. I'm not ranked for that. There's some search volume around that. Vegemite sculptures, that's moderately interesting. I guess I'm glad I don't have to see one of those. It seems like it would have to be cold out before that would hold together. And those kiwi rascals over in New Zealand. There are lots of people searching for that. So, I definitely want to target that one. That's going to be an important keyword. So, you can go through that kind of keyword list. There might be new keywords that you'd like to rank for that have emerged as being popular. Your business could be entering into new areas where you say, "Boy, we weren't in the wallaby catcher business last month, but this month we're starting to go in there, so let's do some keyword research around that, see if there's content we can build." Once you have these keyword targets, you're going to need to set some content goals for yourself. Like, "Hey we're going to need to produce content around this." Landing pages, blog posts, downloads of white papers, articles. Whatever the content is that matches up against that content, you're going to need to get that on the website.
Then step four, you're kind of going to be worrying about social/public relations, link building, all that outreach and engagement kind of stuff that's hopefully going to bring value, both branding value and awareness value as well as direct links back to your site. You might be looking on places like Twitter or in the blogosphere or in the press and media world or inside your own industry, internally. You might be looking at trade organizations or business listing directories, those kinds of things. Saying, who do I need to engage at those places? How do I connect with them? Where should I engage? So, you know, this kind of a question can be things like, boy, you know, there is this new forum that's getting a lot of popularity, or there's this new blog that's really taking off, or there's a new Q&A site that's kind of going wild in my sphere and I want to make sure that I'm sort of in at the ground floor participating in those places. When Twitter came out, you want to be there. Now something like a Quora is out, maybe you want to be there. Maybe even something like Namesake, right, which is kind of getting some traction in the Web 2.0 Silicon Valley space. You want to be on that. Or Foursquare, Gowalla, these kinds of things. Particularly if you are location based.
Then you need to be asking questions as well, like, "What can I do to stand out and get noticed?" There's a lot of people who are going to be participating in all of these places -- bloggers, PR people, people who own websites who want to get links from. They're all going to be getting pitches from people like you, and you need to find a way to get noticed, to be unique from that crowd. That means identifying things. I think the easiest way to do that, unless you're an extremely creative person, is to see what works for other people in other places. If I wanted to get a blog post to go popular on Hacker News or on Reddit or get a lot of StumbleUpon traffic, I would look at what are those sites covering? What are people voting on at those sites? What does TechCrunch cover? What does ReadWriteWeb cover? What does my local newspaper cover? Find what those things are. See those stories. After a couple weeks or few months of reading that, you'll have a great sixth sense about what content that is.
Then, finally, are there existing initiatives that need some SEO help? This can happen quite a bit actually, where there are people in your organization who are doing things around PR and engagement, who are doing technical things around the website, who are producing new kinds of content, but they're not necessarily thinking like you are. They're not thinking about, "Oh, right. The links and the anchor text, that's important." And, "Oh, right, the keywords, I need to worry about what the page content is, do some keyword research, and make sure the focus is right." Or, "Oh, wait, I should be making sure that these pages aren't redirecting improperly or carrying the wrong kinds of display codes or using JavaScript to link to everything instead of straight HTML." It's your responsibility to keep up with all those existing initiatives inside the organization. That's why an SEO needs to be well plugged in to everything that's happening at the company.
All right. Hope you've enjoyed this SEO action plan and that you'll join us again for another edition of Whiteboard Friday. Take care.
In the latest edition of White House White Board, Austan Goolsbee, Chairman of the Council of Economic Advisers, discusses the President’s tough decisions on the American auto industry in light of the General Motors IPO. Watch the video.
Entrepreneurs Fueling Innovation November 18, 2010 Assistant Secretary for Energy Efficiency and Renewable Energy at the U.S. Department of Energy Cathy Zoi visits the first public curbside electric vehicle (EV) charging station in Washington, D.C.
Vetrepreneurs: Helping Our Vets Start Their Own Businesses November 17, 2010 The Department of Veterans Affairs is working closely with the Small Business Administration to help Veterans break down barriers and start their own businesses.
Moving Ideas from the Lab to the Marketplace November 16, 2010 Secretary of Commerce Gary Locke outlines ways the Commerce Department and the Obama Administration are helping entrepreneurs turn ideas and inventions into new products and businesses.
How The Recovery Act is Boosting Small Biz – and Ice Cream Production – Across America November 15, 2010 Vice President Joe Biden calls the owners of The Penny Ice Creamery in Santa Cruz, CA -- a business made possible by the Recovery Act -- to thank them for sharing their story in a video and to congratulate them on the success of their business. Watch a video of the call.
Since search engines aren’t fond of paid linking and social network voting websites are on the decline, publishers have to look for new ways to get attention and links. While it may seem at first glance to be a bit old school, doing things that are “press worthy” are still an effective, legitimate method of getting links.
When I talk about being press worthy, what am I actually talking about? There are a few different options which I’ll take a look at.
Research and Whitepapers
This is probably one of the oldest but still effective methods for getting attention and links. The problem is that doing good, interesting research takes time and energy, and most publishers are looking for a quick, easy hit. What are some examples that I consider good? Look at Trendwatching: every month they put out an in-depth, thoughtful piece of work about a current trend or topic. Yes, it takes a bit of work, but it’s very interesting and extremely link worthy. Another example: OK Cupid put out a post about pictures on dating sites. One of the interesting conclusions they reached was iPhone users typically had more sexual partners than other users. While you can debate the good/bad aspects of the research, there is no denying it’s link worthy.
Unless you have some extremely draconian privacy policy, you should be able to use your internal customer data to come up with something interesting. Just be sure to use it in aggregate and anonymize it so no one is personally identifiable. If you’re an affiliate or ore middleman without customer data, you’ll just have to get creative. Try taking a survey on Facebook giving everyone who fills out the survey a chance to win a prize or gift certifificate. If that doesn’t work, try looking at other related sites for interesting things. For example, if you run a video game site, look at what related items stores recommend with video game purchases. Last year Amazon was recomending the fleshlight (nsfw) to people who where buying World of Warcraft.
Contests and Sweepstakes
Contests and sweepstakes are another well established method of being press worthy. You will have to be careful because contest laws vary wildly, so do some research first. Try to choose a prize that will get users who are interested in your subject. For examole don’t give away an ipad unless you are a website about ipads. Another example: I used to run a reality tv show website. At the beginning of every season of Survivor, we would give away a DVD box set from the previous season.
Reviews and Demo Units
Giving away reviews and demo units is another long standing method of getting press. To be honest this can be a bit of a tight rope walk. Google is perfectly fine with giving out free phones and free google tv service as a press building event. However, I have first hand experience with them profiling SEO’s for the exact same behavior. My advice: avoid the linking issue, don’t bring it up, and let people do what they want on their own. Secondly do not involve an SEO at all.
This type of behavior isn’t reserved for people who make or produce physical goods. Software and service producers can use it as well. You could try randomly giving away free units to people who tweet they would like to try your service.
Discounts and Promo Codes
When you are first starting out one of the quickest ways to get new customers is to offer a discount. It gets people on board and talking about your product or service. A lot of companies will give discounts to people they meet at trade shows or other real world events. If you are physical real world business, services like groupon are another possibility. Just remember there are good and bad aspects of Groupon, so do your homework first.
Controversy and debate
While it does have some negative aspects, picking a fight, making outrageous claims, or starting a debate are all time-tested methods of link building and getting press. You have to be careful here: not everyone can pick a fight and not look like a jerk when it’s over. Additionally you want to be careful about who you pick a fight with because you dont want to come off as a bully.
Sometimes making outrageous claims works and, depending on who you are, you can fool a lot of people. Just be careful how you frame it because you don’t want to come off looking like the boy who cried wolf. You could also ask industry experts to speculate on a new product or future event, put all of their answers into one article, and publish that.
Using Press Releases
When you are doing something press worthy, be sure the press knows about it. Use services like PRWeb, PRleap and others to make sure your efforts get seen. I recently did an interview with Merrick Lozano of PR Leap about getting more out of press releases. When you invest the time, you want to get the most links and attention for your efforts. photo credit: inju
White House White Board: The Rebirth of the American Auto Industry
In the fourth edition of White House White Board, Austan Goolsbee, Chairman of the Council of Economic Advisers, discusses the President’s tough decisions on the American auto industry in light of the General Motors IPO. Watch the video.
In Case You Missed It
Here are some of the top stories from the White House blog.
The New START Treaty: "A National Security Imperative" The President speaks at a meeting hosted by the Vice President to discuss the New START treaty and why it is in our clear national security interest that the Senate approve it this year.
West Wing Week: "I Really Like this Guy" This week walk step by step with the President from the G-20 in Seoul to the GM announcement in the White House Briefing Room.
Today's Schedule
All times are Eastern Standard Time. Western European Time is five hours ahead of Eastern Standard Time.
5:50 AM: The President arrives in Lisbon, Portugal
7:25 AM: The President participates in a U.S. Embassy meet and greet
8:05 AM: The President participates in arrival ceremony and signs guest book
8:15 AM: The President holds a bilateral meeting with President Cavaco Silva
9:20 AM: The President and President Cavaco Silva deliver statements to the press
9:45 AM: The President holds a bilateral meeting with Prime Minister Socrates
10:05 AM: The President and Prime Minister Socrates deliver statements to the press
10:30 AM: The Vice President holds a Middle Class Task Force event to announce new initiatives to help middle class and low income families secure their legal rights
11:20 AM: The President participates in a NATO arrival reception
11:55 AM: The President attends the NAC opening session
1:00 PM: Open for Questions: Entrepreneurship and Innovation with Commerce Secretary Gary Locke
2:05 PM: The President participates in the NATO official photo
2:20 PM: The President holds a bilateral meeting with President Saakashvili
2:45 PM: The President participates in the NAC working dinner
Every project (product, play, event, company, venture, non profit) has a million tasks that need to be done, thousands of decisions, predictions, bits of effort, conversations and plans.
Got that.
But what's the hard part?
The CEO spends ten minutes discussing the layout of the office with the office manager. Why? Was that a difficult task that could only be done by her? Unlikely.
The founder of a restaurant spends hours at the cash register, taking orders and hurrying the line along... important, vital, emotional, but hard? Not if we think of hard as the chasm, the dividing line between success and failure. No, the hard part is raising two million dollars to build more stores. Hard is hiring someone better than you to do this part of the job.
Hard is not about sweat or time, hard is about finishing the rare, valuable, risky task that few complete.
Don't tell me you want to launch a line of spices but don't want to make sales calls to supermarket buyers. That's the hard part.
Don't tell me you are a great chef but can't deal with cranky customers. That's the hard part.
Don't tell me you have a good heart but don't want to raise money. That's the hard part.
Identifying which part of your project is hard is, paradoxically, not so easy, because we work to hide the hard parts. They frighten us.
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