A recent post about a newscaster's gaffe prompted me to seek out this classic clip. It was first posted on YouTube almost five years ago, but is worth viewing as an example of the importance of punctuation – specifically, that a period should signify a full stop.
The text as it was written for the newscaster:
"Good evening, I'm Ken Bastida; Dana is off tonight.
He was murdered and set on fire while celebrating his birthday. The body of Jimmy Frezshi was found by firefighters on Monroe Street…"
The result as it was read off the teleprompter:
"Good evening, I'm Ken Bastida. Dana is off tonight; he was murdered and set on fire while celebrating his birthday.
The body of Jimmy Frezshi was found by firefighters on Monroe Street…"
We all love to be at the top of our craft, and actors and actresses are no different. In this collection of snaps you can see those hard working screen stars before and after they made big changes to their bodies. Think about what it would be like to lose 50lbs to get a part, or gain 30. You can work out to get bigger muscles and toned, but losing and gaining weight is real work.
Christian Bale lost about 70lbs in 3 months for the Machinist
Charlie Sheen built muscles for Hot Shots! Part Deux
Russell Crowe gained 63lbs for Body of Lies
Jake Gyllenhaal gained 25lbs of muscle for Jarhead
Ben Stiller build some muscles for Tropic Thunder
George Clooney gained 30lbs of fat for Syriana
Linda Hamilton toned up really well for Terminator 2
Hilary Swank put on a lot of muscle of Million Dollar Baby
Mr. Stallone put on about 40 lbs of fat for Copland
Tom Hanks lost about 50lbs for his movie Cast Away
Renee Zellweger gained a lot of weight for both Bridget Jones movies
Demi Moore gained muscle for G.I.Jane doing one arm pushups
Jessica Biel gained some really defined muscles for Blade Trinity
Matt Damon lost 40lbs for Courage Under Fire
Gerard Butler gained muscle for 300
Ed Norton (yeah the skinny dude) gained muscles for America History X
Charlize Theron became ugly and gained a lot of weight for Monster
Eric Bana Ballooned up for his role in Chopper
Ryan Renolds packed on some serious muscle for the Blade movies
You probably know this woman. There are so many pictures of Victoria Beckham on internet today. But can you imagine how Posh Spice used to look like 19 years ago, before she became famous? It's very interesting.
Happy Thanksgiving! In case you haven't heard, this week Seattle underwent the most brutal snow storm in the history of mankind. To call it a snowpocalypse would be an understatement, as can be witnessed herein (it gets good so keep watching!). Unfortunately, Danny Dover was the one up to bat this week for Whiteboard Friday, but he perished in the harsh winter (he was the one that got off the bus after it careened into his stop. You can still hear the bus driver's sentimental pronouncement, "12th and John."). Before he was frozen for all eternity, though, Danny must have filmed a Whiteboard Friday, because we found this tape in his icy grasp when we went to his home to hunt him down. We also found ham. A LOT of ham.
Dedicate time on your calendar for researching SEO
Create new e-mail accounts for each client (Bonus: Ditch the spreadsheet, use 1Password)
Take the time to explain your job to others
Schedule meetups with online marketers in other niches
Take the time to be thankful
Video Transcription
Hello, everybody. My name is Danny Dover. I'm in charge of SEO here at SEOmoz. Today for Whiteboard Friday, it's a very special one. If you're in the States, today is Thanksgiving. So, happy Thanksgiving everybody. In honor of that, or at least, at least a little bit to do with it . . . at least, at least, that was the remix. I have something special for you today. I have seven tactics to make you a better SEO. Most of these things are tactics that I just learned by myself. I would mess something up a lot and I was like, "Hey, if I had this little fix or if I had this little part in my life, it would improve my ability to work as a professional." I am passing these things on to you and hopefully you find them helpful as well.
The first one is also the most relevant. I'll explain that in just a second. Put a whiteboard in a non work-related place. Today actually it's in Seattle and I'm snowed in. I'm stuck in my apartment. Right now, I'm in my room. You can see behind me that I have a whiteboard in my room. I've found this; it just came up by accident. I found a whiteboard, just randomly put it up in my room, and it has actually been a lifesaver many, many times. A lot of times I'll be thinking about SEO when I come back home from work. I'll have this whiteboard here and I can just doodle things out. Or if it's for my personal life, I can do the exact same thing. I can do mind maps or I can do whatever else I need. I have found it to be extremely helpful. Really, it's benefited me as an SEO. It's made me better at my job, because when I get away from work and I am solving problems from a new perspective, I can just write it all down here. It's a great way for me to transport information and preserve it. I highly recommend putting a whiteboard in a non work-related place.
Number two, prioritize SEO tasks early. I know that a lot of people, myself especially here, like to hit the ground running when you get into work on Monday morning. Figure out, go through e-mails, go through your priority list, and see what it is that you need to get done and then just go. That's what I did for a long time. More recently, I've discovered that it's really important to set aside about 20 minutes and just go through and prioritize what your jobs are. While it's easy is to go do the quick fixes, implement a 301 here, change a title tag here, I've actually found it to be better off if I go through and just figure out what needs to get done that day and in what order. So specifically, prioritize your SEO tasks early in your day before you get started. I highly recommend doing that.
Number three, put research time on a calendar. I don't need to tell any of you that SEO changes extremely quickly. It changes all the time. I've found it very beneficial for my job to actually block off some time on my calendar when I will have no meetings and no one can interrupt. I just sit there and I research SEO. I read what other blogs have to say. I'll do some of my own tests that I'm running. I'll just take the time out of my day every week to focus on SEO and research and do this every week so that I am continually learning. The key to SEO is continually learning because this industry moves extremely fast. Again, I highly recommend actually putting a block in your calendar of time to just research new things in SEO.
Number three is exactly what I just did, right. So, number three is redundant.
Number four, new e-mail per client. So, making a new e-mail address per client. This might sound a little bit obvious so I have a little bonus for you. The idea behind a new e-mail address for every client is not to accept e-mails from each client at a different e-mail address, that'd be very confusing. Instead create an e-mail address, so maybe it's Danny, if you're using Gmail you can use this trick where you add a plus mark in it, so, Danny, and, let's say, client X at SEOmoz.org [Danny+X@SEOmoz.org]. What that does is it will submit the client e-mail back to my normal inbox so I'll get it in the normal place. But then when I sign up for different services, like Google Analytics and Webmaster Tools and they require an e-mail address, I'll have it segmented by client. I've found this to be extremely helpful just for keeping myself sane and for keeping client's information organized. In fact, if you can do it by creating real e-mail addresses that are all separate with different passwords, that's the best way to do it, because from a security point of view if one of your e-mail addresses gets compromised, you don't compromise your entire client base. I know that a lot of SEOs will just use a spreadsheet and do the e-mail address and the password on that, and that's great except for that if that spreadsheet ever gets compromised, your entire portfolio will have a problem. If you can create different e-mail addresses for each client that's a great way to go.
Number five, take time to explain your job. This one is something that, I think, a lot of SEOs don't do. When someone asks you about SEO, we joke about this a lot. I've had lots of dinners with other SEOs where we're like, "Yeah, no one knows what I do." We laugh about it. It's very funny. Our parents and a lot of our friends have no idea what we do. What I've found is that when you actually take the time to explain what SEO is to these people, it is a new opportunity for clients. Not necessarily like your best friend or a sibling or something, but they will then explain what you do to other people. Our job is kind of interesting just because it is so niche. There's not very many people in the world that do what we do. So by explaining that to people whenever someone has that demand, say it's my sister Jessica, when she's talking to some of her friends about what I do, if she ever does that, I don't know. But if they ever have any questions about Google, they're going to know that I'm a person in their life that they can come talk to. Through that I can get clients. This is a trick that has actually worked for me, so I highly recommend it.
Number six, schedule meals with other online marketers. This one I've done in the past. Just schedule meals with your other friends who happen to be online marketers and you talk about work. That's great. That works. I highly recommend it. But a little tweak to that that I've found is scheduling weekly meetings with online marketers who work in different spaces. So, there are plenty of people in the industry that I respect, but I've got in the habit of going out for beers once a week with my friend Sam Nichols who works more in the affiliate space and PPC and areas that I don't focus on as much. We get to talk about online marketing and just life in general. I've found that because he focuses on another area of online marketing, I've been able to help my SEO tactics. Thank you, Sam. I appreciate that. I highly recommend that you go out of your way to schedule meals, even if it's not weekly, maybe if it is monthly, but with people who work in other sectors of online marketing. We're all, it's all kind of interrelated so you can learn a lot from doing that.
Last, but not least, if you're in the States, it's Thanksgiving yesterday I think when you're going to be watching this. So, happy Thanksgiving to everyone. In honor of that, I want to say take time to be thankful. SEO is a very stressful job at times. We also have a lot of freedom. The fact that I'm working from home today and I get to film this 5 feet away from my bed. I didn't even have to get out of my room today. There's a lot of flexibility in this job, and it's something I really appreciate. We can do it from anywhere we have the Internet. That's a really great thing. So, hopefully you take time to be thankful for your job and thankful for other elements in your life. Being able to reflect on that, I think, is important for really establishing yourself as a growing SEO, as someone who is continuing to lean and happy with where they are.
Thank you for watching this. I appreciate your time. I will see you next week on Whiteboard Friday.
West Wing Week is your guide to everything that's happening at 1600 Pennsylvania Ave. Walk step by step with the President as he attends the NATO Summit in Portugal, visits Kokomo, Indiana, participates in the traditional turkey pardoning and volunteers alongside the First Family at Martha’s Table, a local organization that provides nutrition and other family services to those in need, and more.
Weekly Address: Giving Thanks for Those Who Serve The President expresses gratitude to America’s military men and women and their families, and discusses the steps his administration is taking to help create jobs so that next Thanksgiving, Americans can give thanks for a stronger economy.
I'm less likely to trust your judgment, because you just challenged mine.
I was the victim of a business to business sales call. After the introductions, the CEO of the company pitching me started badmouthing a firm I've worked with. I had just finished talking about how much I liked working with them and how I respected what they were trying to do.
As she and a few other people chimed in with their take on how misguided, lousy and doomed this company was, I couldn't help but notice myself thinking less of my hosts. The only other choice I had was to think less of me... and it was easier and more fun to think less of them instead.
Far more effective, I think, to congratulate the judgment of your prospect based on the information they had at the time, or the goals they had at the time or the resources they had at the time. In fact, it's almost certainly true that given the information, goals and resources they had when they made the decision, they did exactly the right thing.
Then, because things change, it's totally okay to make a new decision based on new information, goals and resources.
Tell me about how things changed. Don't tell me I was an idiot.
I have been warning since 2007 that European banks were in at least as bad a shape as US banks. Recent events in Greece, Ireland, Portugal, and Spain should make it clear to even the Euro bulls just how severe the stress on the Euro is.
One would think this would have caused the dollar-centric hyperinflationists and those who thought the Euro would be the world's next reserve currency to go into hiding, but instead several hyperinflation proponents have attracted followings by calling for hyperinflation in the US by the end 2011. One even offered seminars on how to deal with it.
THE EURO IS NOT DEAD, but it may be fatally wounded as a viable alternative global reserve currency. For now, the dollar reigns supreme, by default, in every sense of the word.
Almost immediately after Ireland acceded to a bailout from the European Union and the International Monetary Fund, the international bond markets have set their sights on Spain as the next crisis point, sending its government bonds plunging and the cost of insuring its sovereign debt soaring.
"With Ireland moving toward bailout, bond vigilantes apparently have decided to skip over the Portugal domino and target Spain," writes Uwe Parpart, Cantor Fitgerald's chief economist and strategist for Asia.
Spain's credit default swaps hit a record, topping 300 basis points (a premium of $300,000 to insure $10 million debt), to 305 basis points. The yield on 10-year Spanish government bonds has soared a full percentage point as their spreads over German bunds hit a record.
"Another point and Spain will find it difficult to continue refinancing its debt," Parpart observes. "Moody's says Spain is on more solid ground than Ireland. But with still €10 billion to raise this year, bond vigilantes will exact a pound of flesh."
While there are dire predictions of a breakup of the euro, the costs would be unimaginable. If, for instance, Greece reintroduces the drachma, what happens to its debt obligations denominated in euros? Would they be paid off in euros, which would vastly increase the real burden of that debt? Or would they be paid off in drachmas? And at what exchange rate?
So, the euro may lurch from crisis to crisis with serial bailouts, as Chancellor Merkel describes them. Does that sound like the formula for a global reserve currency as reliable as the dollar? For all its problems, the dollar is issued by a government where there is fiscal as well as monetary unity.
There is no doubt that the international monetary system will be less dollar-centric in the years and decades to come. But the euro, whose inherent flaws now are being exposed, no longer looks like a viable alternative. While its exchange rate could rise at times, mainly because of America's financial vices rather than Europe's virtues, as long as the uncertainty created by serial bailouts exists, the euro is unlikely to attain the status of a reserve currency equal to the dollar.
The euro plunged further into crisis yesterday as investors sold off Spanish, Portuguese and Belgian government bonds in record numbers on renewed fears that those nations would follow Greece and Ireland into the financial emergency ward, undermining confidence in the single currency.
The spreading contagion suggests that the markets now view the break-up of the euro as a realistic possibility, and that "shock and awe" efforts to shore up individual economies with huge bailouts have not succeeded in insulating their neighbours from infection. Spain, in particular, is regarded as being "too big to save". Should Spain eventually need assistance it would also imply a much larger UK bilateral loan than the £8bn offered to Ireland – perhaps £20bn or £30bn.
The ECB has so far lent some €531bn (£449bn) to European financial institutions at ultra-cheap rates of interest, effectively a life support system that the ECB president Jean-Claude Trichet believes is unsustainable. As so many nations' banking systems are state-guaranteed or nationalised, this also adds to the pressure on governments across the EU to find a more permanent solution to the crisis.
Slovakia's Finance Minister, Ivan Miklos, yesterday become the latest European figure to question the euro's long-term survival, saying that "the risk of a eurozone break-up is very real". Slovakia joined the single currency last year. On Tuesday, the German Chancellor, Angela Merkel, reflected the deep anxiety felt in Germany about events when she commented that the euro was in an "exceptionally serious" position. Herman Van Rompuy said last week that the European Union itself was in a "survival crisis". Or, as Chancellor Merkel has put it: "If the euro fails, Europe fails." A poll of economists conducted by Reuters revealed that an overwhelming majority expect a bailout next for Portugal.
With Belgium shaping up as the next "domino" to fall, the contagion of the euro crisis has spread from the peripheral and southern nations for the first time to a northern economy at the heart of the European Union.
Famous euroskeptic Nigel Farage in just under 4 brief minutes tells more truth about the entire European experiment than all European bankers, commissioners, and politicians have done in the past decade. As we have already said pretty much all of this before, we present it without commentary:
"Good morning Mr. van Rompuy, you've been in office for one year, and in that time the whole edifice is beginning to crumble, there's chaos, the money's running out, I should thank you - you should perhaps be the pinup boy of the euroskeptic movement. But just look around this chamber this morning, look at these faces, look at the fear, look at the anger. Poor Barroso here looks like he's seen a ghost. They're beginning to understand that the game is up. And yet in their desperation to preserve their dream, they want to remove any remaining traces of democracy from the system. And it's pretty clear that none of you have learned anything.
When you yourself Mr. van Rompuy say that the euro has brought us stability, I supposed I could applaud you for having a sense of humor, but isn't this really just the bunker mentality.
We had the Greek tragedy earlier on this year, and now we have the situation in Ireland. I know that the stupidity and greed of Irish politicians has a lot to do with this: they should never, ever have joined the euro. They suffered with low interest rates, a false boom and a massive bust. But look at your response to them: what they are being told as their government is collapsing is that it would be inappropriate for them to have a general election. In fact commissioner Rehn here said they had to agree to a budget first before they are allowed to have a general election.
Just who the hell do you think you people are. You are very, very dangerous people indeed: your obsession with creating this European state means that you are happy to destroy democracy, you appear to be happy with millions and millions of people to be unemployed and to be poor. Untold millions will suffer so that your euro dream can continue. Well it won't work, cause its Portugal next with their debt levels of 325% of GDP they are the next ones on the list, and after that I suspect it will be Spain, and the bailout for Spain will be 7 times the size of Ireland, and at that moment all the bailout money will is gone - there won't be any more.
But it's even more serious than economics, because if you rob people of their identity, if you rob them of their democracy, then all they are left with is nationalism and violence. I can only hope and pray that the euro project is destroyed by the markets before that."
Words alone cannot describe the video. Please play this.
The reason for the strength in gold is not US inflation. As I have pointed out many times, gold fell from 850 to 250 over the course of 20 years, with inflation every step of the way. Thus, the inflation story just does not fit.
However, it should be clear that a major financial crisis is in store following a long period of competitive currency devaluation and massive debt and derivatives expansion by nearly every major country on the planet.
The G-7 agreed to do nothing to fix this mess, nor did the previous G-20 meeting. Countries are going to do what they are going to do: follow misguided Keynesian logic that suggests one can spend one's way to prosperity even though the problem is excessive spending across the board.
Might the US dollar blow up? Yes it might. But so could the RMB if China floated it, and so could the British pound. No one seems to see the crisis brewing in Japan with a huge demographic problem, a shrinking population, falling exports, and no way to pay back its national debt.
There is seldom a mention of the problems in European banks who foolishly lent money to the Baltic States in Euros or Swiss Francs and now those Baltic country currencies have collapsed and the loans cannot be paid back. European banks also lent to Latin America and those loans are also suspect. Arguably, European banks are in worse shape than US banks, but no one talks about it, at least in the US.
Spain has unemployment approaching 20% yet must suffer through the same interest rate policy as Germany. Seldom does one hear about this either.
Certainly the UK is a complete basket case with its banks on government life support. Iceland has already blown up, who is next?
Most are not aware of the problems in China, Japan, or Europe. However, the problems in the US are universally well understood. Indeed all eyes are on the dollar and everyone is talking about deficits, monetary printing, and especially unfunded liabilities even though the latter is tomorrow's problem, not today's.
Watched Pot Theory Revisited
A watched pot may boil, but it's not likely to explode, especially when everyone watching the pot expects an explosion any second.
Yet, it's easy to see that a financial crisis is brewing.
Somewhere, something is going to blow sky high, but from where I sit, it's as likely to be in the Yen, the Swiss Franc, the British Pound, or something no one is watching at all as opposed to the US dollar specifically.
In retrospect it's easy to see that Greece, Portugal, and Ireland were among those places a new financial crisis would brew, and it was over the Euro as opposed to the continually watched pot in the US.
Someone remind me to revisit the 2011 US hyperinflation call a year from now. It should be fun.
In Spain, where home prices have fallen 22 percent with another 20 percent drop expected, new accounting rules will force banks to make provisions for bad loans after 12 months instead of the 72 months as it sits now.
Rules changes will also require lenders to account for changes in the value of certain assets held longer than two years. As a result of those rule changes, lenders will dump depreciating property assets into an already distressed market.
The number of foreclosed homes for sale in Spain may triple next year as new accounting rules prompt lenders to dump their depreciating assets, according to the co-founder of a website that advertises repossessed properties.
Spanish lenders have a total of 181 billion euros ($242 billion) in "troubled" construction and real estate loans, the Bank of Spain said last month.
Under the changes introduced by the Bank of Spain in September, lenders must take account of a drop in value of at least 30 percent if they keep the assets for more than two years. They must also make provisions for bad loans after 12 months, rather than as long as 72 months.
The new rules will lead to an average increase in provisions for 2010 of 2 percent, the central bank said in May. They will also knock off an average of 10 percent from the pretax profit that lenders generate from their Spanish businesses, the Bank of Spain said.
"By changing the rules on provisions, the central bank has really put a shotgun to their heads," said Fernando Rodriguez y Rodriguez de Acuna, founder of Madrid-based property adviser R.R. de Acuna & Asociados. "The banks will have to cut their price expectations more aggressively to reduce their stock of homes."
Property values will fall 20 percent over the next five years, Rodriguez y Rodriguez de Acuna estimates. Most of the declines will come in 2011, he said. Since the Spanish market's peak in April 2007, home prices have dropped 22.5 percent, according to a survey by real-estate website Fotocasa.es and IESE Business School.
Comments From Steve Keen on Foreclosures Down Under
Australia is unlikely to have the same level as foreclosures as the USA, because borrowers continue paying their mortgages over here and blow out their credit cards instead if they can't make ends meet.
Consumers can easily take out another credit card when they reach the limit on the first given our absence of thorough credit card reporting and the fact that lenders make a killing on the interest charges here.
After borrowers have maxed out 3 or 4 credit cards and find themselves with $40-60K of card debt in addition to mortgage payments they struggle to meet, the borrowers seek advice and are told that the only way out is to sell the house and eliminate the mortgage.
In this scenario, borrowers become distressed sellers rather than foreclosure sales as happens in the US. Since we don't keep figures on that, we can't tell which sales are distressed versus standard "upgrade" dynamics etc.
However, you can see an increasing volume of houses on the market along with a large and growing supply-demand imbalance. The gap between the flow of new buyers with mortgages and the flow of new sellers plus the stock of unsold properties shows increasing stress in the property markets.
What Happens In Bankruptcies?
I asked Steve Keen what happens to mortgage and credit card debt in bankruptcies down under. Steve replies ...
In a bankruptcy, mortgage debt is wiped out, but not in a "mortgagee in possession" sale as it's called here. A "mortgagee in possession" sale is often a prelude to bankruptcy, but if the mortgagee sale returns more than the debtor owes, then bankruptcy is avoided.
If on the other hand the sale realises less than the debt, then technically the lender can go after the debtor for the difference--via a court order to garnishee wages, or a bankruptcy with sale of the debtor's remaining assets.
However, practically speaking, it's not worth the bank's effort to do that unless the debtor has other assets worth pursuing. A hedge fund I spoke to told me of a distressed-debt buyer who purchased outstanding post-mortgagee sale debt from a bank for 1 cent on the dollar. It turns out that buying debt at 1 cent on the dollar was such an unprofitable purchase, the distressed-debt buyer said he wouldn't do it again.
Credit card debt is actually easier to go after. Credit card debts are frequently smaller amounts and more easily pursued. That's why most debtors eventually fall over and sell the house due to credit card debt rather than mortgage debt directly.
A wage garnishee order against a credit card debt adds stress to borrowers who were already failing to meet their costs beforehand, and now must use a fraction of their wages to pay credit card debt off at penalty rates.
The only way out becomes selling the house, renting instead, and drastically reducing living costs since renting is much cheaper than servicing a mortgage.
The makers of Butterball turkey, Twinkies and Wonder Bread have agreed to use less salt in some products as part of a national campaign against high blood pressure.
New York City health officials announced Tuesday that six more big food companies, including Butterball and Hostess, had joined an effort to cut salt levels in packaged foods by 25 percent over the next five years.
The city and other health departments and medical groups across the country are trying to persuade the nation's food manufacturers to voluntarily use less salt. To date, 22 have signed on to the initiative.
Also joining Tuesday were pretzel and chips maker Snyder's of Hanover, the sausage maker Premio, the tomato and bean packer Furmano's and Delhaize America, which operates 1,600 East Coast supermarkets.
Too much salt can lead to high blood pressure, which can be deadly. By some estimates, cutting the nation's salt intake by the initiative's goal of 20 percent could prevent thousands of deaths each year.
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