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Michael Gray - Graywolf's SEO Blog |
5 Ways to Get More Customer Referrals Posted: 01 Dec 2010 08:00 AM PST Every business will probably agree that customer referrals are awesome! Not only do they have a much lower acquisition cost than customers obtained from traditional marketing efforts, but conversion rates are usually much higher as well. The amount of referral business you have is a good measure of success of your marketing efforts. There are numerous ways to get referrals from your customer base and the sections below will outline a few of them. Satisfy Your Customers It may be a simple idea, but providing a great product or service your customers love will naturally get you referrals. The idea is to have something your customers truly love. For some industries it can also be what your company stands for, such as environmentalist. If you are lucky to have a very unique product or service, you may also be able to get many of them to talk about it on social media sites. The more a customer loves your product, the more likely they will want to tell or brag to their friends about it. After they Order or Sign Up For many businesses, a great time to ask your customers for a referral is after they placed their order or signed up for your services. For example, our company mails out hand written thank you cards to every customer that signs up for our merchant account service. We also include a flier in the card asking for customer referrals as well. If you sell a product, you could have the person that packages it write a very short message on the packing slip asking for a referral. Not only will it show that someone took the time to handle their package with care, but also a few seconds to write a personal message. Customer Service Issues Let’s say you have a customer call in with a complaint or customer service issue. How can you turn this into a positive thing? If you take care of their issue and make them a satisfied customer once again, that would be a great time to ask for a referral. People can feel obligated to return the favor when you help them out with their issue, even if it is your fault. This can be done after the issue is resolved while you still have them on the phone or even with a follow up email. Product Reviews Any business that sells a product online should have the ability for customers to post product reviews. A product review in essence is someone speaking out that they vouch for the product. According to some online research, over 70% of online shoppers read product reviews before buying. When was the last time you purchased something online? Did you look at the reviews to see what others were saying? Offer Incentives When you ask for referrals, it can be a great idea to offer some type of incentive when it is appropriate. If you offer a fairly profitable product or service, you may want to offer cash as an incentive. For example, we offer our merchants a $50 referral fee for every customer they refer to us. Another idea would be to offer them a discount off of their next purchase. Curtis with Gotmerchant.com has been helping small businesses accept credit cards for the past 8 years. They offer an award winning merchant account service with a level of personal service unmatched by most of their competitors. Related posts:
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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review. |
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You have probably noticed the big banner ads with Jimbo Wales' smiling face on them... they show up whenever you visit Wikipedia, the single most useful destination online.
The question: why are they there?
After all, if Wikipedia ran Google ads in the sidebar just three days a year, they'd pay for all of their operating expenses.
I haven't talked to Jimmy about this, but here's my guess, one that applies to other community-funded efforts: If the user supports it, she owns it. If support comes from anonymous government money, or some corporate sponsorship, then the interactions don't matter so much, and it's more distant from you.
I would bet than any charity or cause that gets involvement from its supporters (and I believe that volunteer support is worth more than cash) outperforms equally well-funded organizations that don't have as deep a connection.
In other words, you own Wikipedia.
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Mish's Global Economic Trend Analysis |
California School Employees’ Association (CSEA) Liars Prove "It's NOT About the Kids" Posted: 30 Nov 2010 08:31 PM PST Anyone thinking clearly knows full well public unions are blatant liars when they request more money for schools under the pretense "It's for the kids". Well it's NOT for the kids and CSEA moves to the top of the list in proving it. If it was "all about the kids" we would not see articles like this one by Pete Peterson in The City Journal: No Volunteers, Please, We're Unionized Petaluma is one of those idyllic small cities (population 58,000) that dot Route 101 on the way north from the Golden Gate Bridge through the wine country. But Petaluma, struggling like most municipalities in California under the current fiscal crisis, has found delivering public services—from education to public safety—anything but pleasant.Public Servants or Public Liars? Peterson precisely sums up the situation with a couple of short, to the point, and appropriately sarcastic comments about the liars at SCEA. Notice the possessiveness with which Kruusmagi regards these "public servants." Nice to see that it's "all about the kids" at the CSEA. If you live in Petaluma, or any other city being raped by CSEA (or any other public union on "behalf of the kids"), it is your duty to stand up to the unions and tell the unions where to go. After all, it's you (via taxes) and your kids (via arrogant attitudes of unions acting on their behalf) who are suffering so public unions can pad their pockets with wages and benefits those in the private sector will never see, all while chanting "it's for the kids". No matter where you live, please write your city representatives today and demand that at the next contract renewal, the city immediately outsource any and every position possible with a message that volunteers are welcome "for the sake of the kids". Unlike CSEA, Loretta Kruusmagi, and her ilk, you will be on solid ground. Do it now. Demand change. Nothing will happen until you do, and until you do your kids will suffer. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
"Portugal Insolvent" says Citigroup Chief Economist; Why Ireland Will Default Posted: 30 Nov 2010 01:33 PM PST Citigroup's chief economist, just threw fat in the Euro-fire with his statement 'Insolvent' Portugal Needs Loans Soon Portugal is "insolvent" and will probably need soon to join the emergency-loan program from the European Union and the International Monetary Fund that's available to Greece and Ireland, according to Willem Buiter, Citigroup Inc.'s chief economist.Europe Debt Fears Hit More Secure Countries As long as we are tossing fat in the fire let's discuss the fact that Europe Debt Fears Hit More Secure Countries Fears among European bondholders spread Tuesday from the weakest members of the euro zone to other countries, including Italy and Belgium, spurring a stepped-up search for a solution to a crisis that is increasingly putting political as well as financial strain on Europe's decade-old monetary union.Why Don't We Get Something done? Gee. That's a good question. Let's ask Christian Noyer, governor of the Bank of France, and ECB president Jean-Claude Trichet. Noyer said "As far as I'm concerned, I exclude that there will be haircuts in the future" (yes, that's a real quote). Trichet warned German Chancellor Angela Merkel not to "unsettle bondholders". The ECB wants a free lunch but no haircuts. That's why nothing of merit gets done. Moreover, the current scheme is guaranteed to blow sky high. Here's why: Ireland has to pay an average interest rate of 5.8% for the loans while shrinking its deficit from 30% of GDP to 3% of GDP. It is impossible for Ireland to grow enough to pay back interest on the loan. Ireland will default. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 30 Nov 2010 12:15 PM PST It's not easy to to go from startup to $6 billion in two short years. That Groupon is about to do so is testimony as to just what can happen when a good idea goes viral. Certainly Groupon had the right idea in these cost-conscious times: super-deals on goods and services that people want. Groupon hooks up buyers with sellers at fantastic prices, but only if enough people sign up. Sellers determine how big the group of buyers need to be in advance, and how many offers they wish to make. That simple idea will now net Groupon a reported $5-6 Billion deal with Google. Please consider Google Is Said to Be Poised to Buy Groupon Google is near a deal to acquire Groupon, the pioneering online discounter, for as much as $6 billion, people with direct knowledge of the matter told DealBook on Monday."Grouponicus Deals" Techland reports Groupon Starts "Grouponicus Deals" Series For Holiday Season If you're one of the people who like taking advantage of Groupon's deals, your holiday is about to get better. In addition to posting a deal of the day, Groupon will also post Grouponicius offers, additional items that would make great gifts for the season.Refer Friends and Get $10 "Groupon Bucks" Groupon has a referral program in which participants can accumulate $10 Groupon Buck for each referral. A few months back I had the idea of accumulating the biggest pile of Groupon Bucks ever (although I have no idea what I would do with them). Alas someone actually has to buy something within 72 hours for anyone to get $10. It's a catchy system. People getting all their friends to sign up, Groupon gets free names, and few ever collect $10 in Groupon bucks. My aspiration of accumulating a mountain of Groupon bucks is thus now shattered, but if you are going to join anyway (it's free), you may as well use my ID to Sign Up For Groupon Offers For Your City. After having done so, you can "Embrace Grouponicus" Is it Possible to Live Off Groupon Alone for a Full Year? It began with a challenge from Groupon's founder, Andrew Mason to see who would be willing to "Live Off Groupon" for an entire year, with no help from family. Could you live off Groupons for an entire year?One Brave Soul Lives Off Groupon It's now 200 days in. "Groupawn" Josh Stevens is still going strong. You can follow him at Live Off Groupon. Back in August I had a few questions for Groupon. My questions were promptly answered by Groupon's Julie Mosser. I had intended to do an article on Groupon back then. For some reason it just never happened. Here are my questions as they are still pertinent. Contest Questions
Groupon Replies Hi MishThere you have it. "Groupawn" Josh Stevens is sailing for $100,000 and the story of a lifetime. The Groupon owners are sailing for $6 billion and the deal of a lifetime. Dreams are still possible and it can all start with the simplest of ideas. Best wishes to both Josh Stevens and Groupon. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Effect of Housing and Trade with China on Durable Goods Shipments 1994 to October 2010 Posted: 30 Nov 2010 09:52 AM PST Inquiring minds may be interested in a chart of the dollar value of durable goods shipments 1994 to October 2010 in nominal and real (inflation-adjusted) terms. click on chart for sharper image The chart is courtesy of my friend Tim Wallace. The trends tell two distinct stories. In nominal terms note the housing boom-bust story. During the recession, shipments plunged all the way back to 1997 levels and have since "recovered" to 2005 levels. In real (inflation-adjusted) terms, shipments fell off the scale to pre-1994 levels and in spite of a big rally, shipments are still below 1994 levels. Those looking to bash China will note that the US and China signed an agreement for China to enter the World Trade Organization (WTO) right at the inflation-adjusted peak in durable goods shipments. However, China did not join the WTO for another two years and besides, correlation does not imply causation (although other evidence such as trade deficits does suggest a relation). Moreover, many see falling prices as a good thing. Others don't. For a discussion, please see Miracle of Survival and Falling Inflation Expectations Regardless of whether you see falling prices as good or bad, China has been a deflationary force when it comes to manufactured goods. That situation is unlikely to change and it is stirring up protectionist sentiment in Congress and the administration. Trade wars are not a good thing. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 30 Nov 2010 02:01 AM PST International news is flying this evening. With most eyes focused on Ireland and the Euro, let's take a quick look at other news stories of merit. China Approves Gold Fund of Funds MarketWatch reports China Approves Gold Fund of Funds China's securities regulators have given the go ahead for a mutual fund to invest in foreign exchange-traded gold funds, potentially tapping interest among mainland China investors who face negative real interest rates on their bank deposits and want to hedge against inflation.India Economy Overheats, Inflation Hits 8.5 Percent It's safe to add India to the list of countries growing too fast for their own good. China is the other major one. Please consider India's Economy Expands Faster-Than-Estimated 8.9% India's economy grew more than economists estimated last quarter, adding to evidence of a strengthening in domestic demand that's stoked inflation by placing strains on the nation's transport and power systems.I fail to see how 4-5% inflation is ideal. Regardless, 8.58% is certainly not ideal and India will have to step on the brakes hard sooner rather than later. India is clearly overheating. Asia-Wide Slowdown China has its foot on the brakes right now and the market does not seem to be enjoying the recent ride at all. Meanwhile, please note Japan, South Korea factory output slumps as Asia shifts Japanese companies cut production for the fifth month and by the biggest margin since February 2009, while South Korea's industrial output fell for the third month in a row, disappointing markets which had bet on a rebound.The "mainstays" of the region are overheating while everyone else has stalled or contracting. Good luck with that investment-wise. Universal Dumping of Spain Meanwhile, back in Euroland, Spanish Banks Face Funding Hurdle in 2011 Amid Bailout Threat. Spain's banks may struggle to refinance about 85 billion euros ($111 billion) in debt next year as costs surge on concern continental Europe's fourth- biggest economy may need an Irish-style bailout.Lobster Smuggling Hits Australia In the most bizarre story in this international roundup, Lobsters Caught in China Smuggling Crackdown Australia's lucrative rock lobster export industry has been hit by a Chinese crackdown on illegal smuggling into the mainland through Hong Kong, industry representatives said Tuesday.Risks to the Downside
In case you did not figure it out, risks to the global economy are enormously skewed to the downside. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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