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In a discussion on why Heinz has such high market share for ketchup in the Pittsburgh area, one commenter posts, "It's just better ketchup. Their other products may be closer in quality to the competition, but for Ketchup nobody compares. When you go to a restaurant and they have a different kind, it feels you are eating at some cheap cafeteria."
This is really telling, but probably not the in the way Matt intended.
Heinz doesn't make better ketchup. Heinz makes better Heinz ketchup. There's a huge difference.
If you define ketchup the way most people do, you define it as, "the ketchup I grew up with." Or to be more specific, "the ketchup my mom served me, the one that I was allowed to serve myself when I turned three..."
One thing that marketers do is sell us a feeling, not a set of molecules or bits. When you spend $3 on a bottle of ketchup, that's what you're buying. And Matt and the rest of us are so brainwashed we rationalize it as 'better ketchup.'
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First Time On Record US Credit Spreads Drop Below Global Corporate Debt; Thoughts On Relative Value Posted: 02 Jan 2011 06:29 PM PST The love affair with US corporate bonds continues unabated. Please consider U.S. Yield Spreads Fall Below Rest of the World For the first time on record, investors are demanding a smaller premium to own U.S. corporate bonds than global company debt.I did not think corporate bond buyers were compensated for the risk in October, and I still do not feel that way now. In October, people were plowing into IBM and Walmart 3-year bonds at .7% because treasuries were yielding less. 3-year treasuries are now 1%. This is the silliness of buying relative value when there is no value at all. US corporate bonds may be a relative value, but who should care? Is there any value in them? I think not but those speaking their book argue otherwise. By the way, I am often presented with the argument that IBM is less likely to default than the US government. This is my response: If the US defaults (which I highly doubt), you sure will not want to be in any US denominated bonds. All of this relative bargain positioning, including PIMCO's love affair with Municipal bonds, is economic madness. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 02 Jan 2011 12:25 PM PST The party is over in Australia. Many anti-dollar investors and Pollyannas living down under just don't realize it yet. Nonetheless, Australia faces an economic crunch as family finances collapse under the burden of record debts, rising interest rates and utility bills. Please consider Australians sinking under debt burden With banks warning they will be forced to raise mortgage rates by 0.50 per cent in 2011 and Sydney rents forecast to rise by between $160 and $190 a month, according to analysts Residex, householders look set to suffer.Weekly Living Costs Up $100 Real estate has peaked and so has the shopping center economic model based on the strong Australian dollar. There is no reason here to like either Australian equities or the Australian dollar. Strong commodity prices will no longer help Australia. Australian real estate has already been hit by rising interest rates and with Weekly living costs up $100, more rate hikes may be coming. FAMILIES face cost-of-living increases that could drain the weekly budget by up to $100 this year.$AORD - Australian Stock Market Index Monthly $AORD - Australian Stock Market Index Weekly $SSEC - Shanghai Stock Market Index Weekly Both the Australian stock market and the Chinese stock market have been weak. This is in spite of the fact that commodities have been on fire. Both countries have had overheating economies led by real estate bubbles. It will be interesting to see how the Reserve Bank of Australia handles this. Failure to hike rates would hurt the Australian dollar and increase the price of imports while hiking rates further will crush the real estate bubble. China's problem is far more complex. For more on China please see
There are no good solutions when the central bank lets real estate bubbles get out of hand as has happened in the US, China, Australia, Canada, Ireland, Spain, the UK and numerous other places. The difference so far is the US, Ireland, and Spain property bubble have popped, while those in Australia, Canada, and China are just now facing the pressure. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Sunday Funnies 2011-01-02 Good Luck Kid Posted: 02 Jan 2011 03:33 AM PST For a look at problems for the new year, please see Ten Economic and Investment Themes for 2011 Whisper of a Thrill - Earth Song - By Thomas Newman To get your mind off those problems, at least for a moment, please play this: Link if the embedded video does not play: http://www.youtube.com/watch?v=NFq42IibUeY Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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[You're getting this note because you subscribed to Seth Godin's blog.]
Please don't underestimate how powerful this sentence is.
When you say this to a colleague, a new hire, a student or a freelancer, you've established a powerful norm, one that they will be hesitant to challenge.
This might be exactly what you were hoping for, but if your goal is to encourage innovation, you blew it.
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Posted: 01 Jan 2011 12:33 PM PST In response to "Crash Tax" Ripoff Expands in California and New York I received an email from "MB" a 20 year career police officer and firefighter who writes ... Hello MishTrapped Loved Ones I expected a lot of flak over that post, yet that mild rebuttal was all that came in. Let's start with "MB's" final question: "If one of your loved ones was trapped in a burning building or held by a violent criminal, would you be content have your neighbor the tax attorney try to save them?" Of course not. I never implied I would. That does not mean I want to pay union salaries or wages either. I certainly would not be opposed to having trained sheriffs respond to someone being held by a violent criminal. And I would not mind having someone from a volunteer fire department respond to an accident or fire. 73% of Firefighters are Volunteers Already According to the National Volunteer Fire Council, 73 percent of firefighters in the United States are members of Volunteer Fire Fighters. I fail to see why 95% or even 99% percent of them could not be. Perhaps some would not do it for property tax reductions. Perhaps it depends on what one's property taxes are. Perhaps not. Those 73% right now get nothing at all! Let's look at it another way. How many would do it for tax rebates plus $500 a month tax free to both state and federal government? With unemployment at 10% and underemployment at 20%, I bet I could fill every fire department in the country. Would those people require training? Of course they would. Moreover, we would need a phase-in transition period to get to an all-volunteer state. I would not want all rookies, nor would anyone else. Thus, we could not get to 99% overnight. Could we get there in 5-7 years? Yes, we could. Pensions MB claimed "Our pension is entirely funded by member contributions". No, it's not. It is 100% funded by taxpayers. Taxpayers pay 100% of police and firefighters' salary. Police and firefighters put some of their salary into a pension plan (percentage widely varies by city), but the source of the money is the taxpayer. "MB's" particular case may be different, but most often the city (taxpayers) contribute the vast majority of what goes into these plans. Even in cases where the police and firefighter contributes 100%, it is important to recognize that money that comes from taxpayers who pay police and fire salaries. Finally, if one took the typically paltry union-member contributions and totaled them up, it would come to far less than the untenable pension benefits that have been promised. That is exactly the source of the pension underfunding right now. Certainly, not every plan is overly generous. Perhaps "MB's" plans is one of them. However, in cases where cities are in financial trouble, the very first place to look for reasons why is untenable wage and benefit packages of public union workers in general (not just police and fire). My statements do not imply in any way, shape, or form, those police and fire officers are anything but dedicated, hard-working, employees. I suspect most of them are. I only make the case the plans (in general), are far too generous and have bankrupted numerous cities. Comments From My Blog Docberg Writes ... We had a volunteer department in my home town in its pre-yuppie invasion days, and they were highly trained and very effective. When I was a city administrator, I had both a volunteer fire department and a volunteer rescue squad. Both were staffed with some highly motivated and competent people. But, this was not in California.Ron Writes ... Ditto on the volunteer firefighters. We have had them in our community for years and I never felt like we were at a disadvantage. These people donate their time and money to serve their community. They go through extensive training.BB Writes ... Mish - local volunteers are the best 1st responders out there!Dedicated fire professionals do not want to hear they can be replaced by volunteers, but clearly they can. Can police officers be replaced by volunteers? In some instances, quite easily. A prime example would be traffic direction duties at events and games. I bet many volunteers would gladly direct traffic for a couple of free tickets to games or concerts. There certainly is no reason to pay police to do those duties, often on overtime. Can on-call volunteers replace police in a shootout? For the sake of argument let's assume no. However, I bet I could get many Libertarians to say "why not?" Either way, there is nothing that implies the need for unions or excessive pension benefits to the point cities are going bankrupt. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
New Year's Eve Celebration Images From Around The World Posted: 01 Jan 2011 02:09 AM PST Here are six of 30 New Year's Eve Celebration Images from around the world. London Sydney Munich Vienna New York City Rio de Janeiro city, Brasil Happy New Year! Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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