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Salespeople: the free SEO tool every agency has Posted: 02 Feb 2011 03:30 AM PST I have been working as a full time SEO Exec for just about a year now and a few things have become apparent in that time, most notably that SEOs love tools and are always on the lookout for that elusive competitive advantage to give them a ranking edge. So it strikes me as odd that every agency already has access to a free tool that will (amongst other things) get them high quality links, improve their keyword research, increase their PPC CTRs and conversion rates and keep their clients happy and informed. But they very rarely use it to its full potential. So what is this free SEO tool? It's your sales people. OK, so 'free' and 'tool' may have been used somewhat loosely, but bear with me. How salespeople can help your SEO The vast majority of SEOs are pretty awesome at what they do, and there are plenty of link building tactics where quite frankly it helps to be a computer geek, but one of the best ways to get great quality links is simply by asking, and this is where a lot of SEOs can come unstuck. I'm pretty sure you will see where I'm going with this already… but rather than sitting there trying to craft the perfect email, or spending hours talking on the phone uncomfortably, get your salesperson to do it and free up your time to do what you're best at. I can pretty much guarantee that they will have a much better success rate and will do it a hell of a lot faster. And as an added bonus, they may just pick up a new client from it: after all, these sites need SEO too.
So once they are done with a few link requests, how about some keyword research? If you've exhausted all the obvious keywords and are prospecting for some longer tail gold, why not ask the people who sell all day to help you? Your salespeople will spend hours every day either consciously or unconsciously perfecting the language they use and studying the language clients use as well – put this to good use. This applies doubly if you have access to your clients' sales teams. Get them to sell to you; listen to the language and terms they use, and ask them what terms the customers use. You never know they may provide a term that you'd never even think is related but that will send conversions through the roof for little or no SEO effort.
Tip – Most larger companies will have sales scripts that their team work from and will record calls for "training and quality purposes", so why not ask if you can have a look/listen.
How salespeople can help your PPC Q2. How often have you asked the professional salesperson in the office for their input? Never? This is the most obvious area where even a little sales experience can go a long way. Your salespeople will have spent their working life approaching people, having to summarise your services in a few words to spark someone's interest enough to get them the opportunity to explain more. Is it me or does that not sound similar to what a PPC ad is trying to achieve? Use their experience and expertise and get them to write some of your PPC ad text, or at the very least get them to brainstorm some call to action phrases for you. Tip – Every salesperson in the world at some point will have done an elevator pitch. Get them to do one for the client's site and then chop it down to hit the character limit.
How salespeople can help your account management I think it's fair to say that if you work in SEO long enough, you will invariably come across a client you explain an SEO concept to and you know full well that they have no idea what you've just told them. The problem is that if a client doesn't understand a concept, they are pretty unlikely to be fully supportive of it. The next time it happens, make a note of it, go and explain it how you would normally to one of your salespeople and then get them to explain it to you as if you were the client. Salespeople make a living from taking advanced concepts they probably won't know the technicalities of and selling them to people who may never have heard of them. Tip – If you're having a real problem getting past your contact to speak to the member of the development team you really need to do some work for you, ask your salesperson to have a go – getting past "gatekeepers" should be second nature. © SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Salespeople: the free SEO tool every agency has Related posts: |
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It's unreasonable to get out of bed on a snow day, when school has been cancelled, and turn the downtime into six hours of work on an extra credit physics lab.
It's unreasonable to launch a technology product that jumps the development curve by nine months, bringing the next generation out much earlier than more reasonable competitors.
It's unreasonable for a trucking company to answer the phone on the first ring.
It's unreasonable to start a new company without the reassurance venture money can bring.
It's unreasonable to expect a doctor's office to have a pleasant and helpful front desk staff.
It's unreasonable to walk away from a good gig in today's economy, even if you want to do something brave and original.
It's unreasonable for teachers to expect that we can enable disadvantaged inner city kids to do well in high school.
It's unreasonable to treat your colleagues and competitors with respect given the pressure you're under.
It's unreasonable to expect that anyone but a great woman, someone with both drive and advantages, could do anything important in a world where the deck is stacked against ordinary folks.
It's unreasonable to devote years of your life making a product that most people will never appreciate.
Fortunately, the world is filled with unreasonable people. Unfortunately, you need to compete with them.
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Posted: 01 Feb 2011 04:52 PM PST In an interesting compare and contrast scenario, democratic governors from the two largest states have vastly differing ideas regarding what to do about huge budget gaps. New York Governor Andrew Cuomo seeks spending cuts on schools and Medicaid, while California Governor Jerry Brown wants to ram through tax hikes. The LA Times reports Brown cites unrest in Egypt to make his case for budget vote Citing the pro-democracy unrest in Egypt and Tunisia, Gov. Jerry Brown called it "unconscionable" that GOP legislators are vowing to block his attempt to ask voters to extend tax hikes to balance the budget.Jerry Brown Is Disingenuous The moment a vote is put to the people, the teachers' unions, the police and fire unions, the prison unions, the transit unions, and in fact every union in the state will bombard taxpayers with promises of Armageddon if tax hikes are not approved. Money for those ads will come from taxpayers of course. Hopefully Republican tell Brown to go to hell, and if not, then hopefully taxpayers tell the unions to go to hell. California does not have a revenue problem, it has a spending problem. The way you fix a spending problem is to cut spending. Until the governor is willing to do that Republican should hold their ground. Cuomo's Budget Cuts Spending on Schools and Medicaid The New York Times reports Cuomo's Budget Cuts Spending on Schools and Medicaid. Declaring New York State "functionally bankrupt," Gov. Andrew M. Cuomo proposed a $132.9 billion budget on Tuesday that would reduce year-to-year spending for the first time in more than a decade, sharply cut back projected spending on education and health care, and cut the budget for state agencies by more than half a billion dollars in the next fiscal year.Band-Aid Approach I applaud all of those moves, but most are nothing but Band-Aids. Cuomo needs to get at the root of the problem. To do that he needs to end collective bargaining of public unions, make New York a right to work state, kill prevailing wage laws, and make sure all new state employees do not get defined benefit plans, and go to merit pay for teachers. Those moves would not only help the state, but would ease the pain of cuts on New York City. Moreover, if he did all that, I bet Republicans would agree to some tax hikes. The same applies to California Governor Brown. Governor Cuomo is better than expected (but still off the mark). Meanwhile, Governor Moonbeam remains in outer space in regards to addressing California's problems. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Interactive Map of Global PE and Price to Book Ratios Posted: 01 Feb 2011 12:52 PM PST Isaac Presley at Seeking Delta sent me an excel spreadsheet of Price/Earning, Price/Book and Price/Sales ratios for 71 countries. Click on the above link to see his post. Using Presley's data, Ross Perez and Ellie Fields at Tableau Software created the following interactive map. It is difficult to see all 71 countries at once so the initial view is the G-20. Please give the map about 10 seconds or so to load. Hover your cursor over any circle or any line on the data (except the name of the country itself) to see additional details. Caveats Case-Shiller 10-Year normalized PE ratios are a far better measure of value. Unfortunately, we do not have that data for every country. As an example, however, the Case-Shiller PE ratio for the US is currently 23. On a price-to-book ratio, Japan is the best value by far in the G-7. Once again however, these metrics assume accurate book values. I am not particularly apt to agree with most of them. Absolute vs. Relative Values The idea that one should buy "relative values" just to buy something is flawed. Yet, except for Japan with a price-to-book value near one, with most corporate debt wiped off corporate books, I see little "absolute value" elsewhere. The problem with Japan is the Yen. To invest in Japan one needs to hedge that Yen exposure or a declining Yen could wipe out most equity gains. Meanwhile the market grinds higher and higher. Bernanke has succeeded in creating another bubble in equities, junk bonds, and leveraged-buyouts. From any realistic perspective, this is one strenuously overvalued equity market, globally, yet nothing prevents the bubble from getting bigger. The greater fool's game is in full swing. When it stops is anyone's guess. I sure don't know. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 01 Feb 2011 10:26 AM PST Treasuries Decline on Strong ISM Numbers With a stronger than expected manufacturing ISM numbers, especially prices paid, U.S treasuries continued their slide. Manufacturing continued to grow in January as the PMI registered 60.8 percent, an increase of 2.3 percentage points when compared to December's seasonally adjusted reading of 58.5 percent. A reading above 50 percent indicates that the manufacturing economy is generally expanding; below 50 percent indicates that it is generally contracting.Bernanke Reports "Good News" on Inflation Targets Today's Treasury Selloff Yield Curve Spread 30-Year Yield Minus 2-Year Yield Monthly Yield Curve Since 2001 click on chart for sharper image Symbols
The chart depicts monthly CLOSES of treasury yields. Unfortunately E-Signal does not have a symbol for 2-year treasuries. StockCharts does, but it cannot produce that chart. The yield curve is artificially steep as Bernanke continues to rob savers for the benefit of banks. For thoughts on how Bernanke is hurting those on fixed income, please see Hello Ben Bernanke, Meet "Stephanie" Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 31 Jan 2011 11:45 PM PST With each passing day, Egyptian president Hosni Mubarak's control is rapidly dissipating. The crisis is now in day seven. The military, called in to keep peace, has sided with the people. Some tanks even display anti-government messages. It what seems to be a last ditch effort to buy time, Egypt's newly appointed Vice President is in talks with the opposition. That is a sign Mubarak may be in his final days before some agreement to replace him is hashed out. The New York Times reports Mubarak's Grip on Power Is Shaken. The government of Egypt's authoritarian president, Hosni Mubarak, shook Monday night, as the Egyptian Army declared that it would not use force against protesters demanding his ouster and, in an apparent response, Mr. Mubarak's most trusted adviser offered to talk with the opposition.Egypt Offers Opposition Talks in Bid to End Protests In a similar story, Bloomberg reports Egypt Offers Opposition Talks in Bid to End Protests Newly appointed Vice President Omar Suleiman offered talks with opposition groups in a bid to end Egypt's unrest as protesters urged a million people to take to the streets today and force President Hosni Mubarak from office.Mad Scramble to Size Up ElBaradei Please consider U.S. Scrambles to Size Up ElBaradei When President Obama unexpectedly won the Nobel Peace Prize in 2009, one predecessor was quick to applaud his selection for the award.Dealing with Reality For starters, I applaud ElBaradei's willingness to stand up to the Bush administration's Mideast war mongering efforts. President Bush blew trillions of dollars in a senseless war. However, the current situation is different. ElBaradei needs to stand up to Obama to gain credibility of the Muslim Brotherhood. Therefore, ElBaradei 's criticism of Obama is essentially meaningless. Moreover, I see nothing wrong with his statements. I find it humorous that people are asking "Can the U.S. deal with ElBaradei?" The reality is the U.S. is likely going to have to deal with ElBaradei before that next Egyptian government is decided, whether we like it or not. Then the U.S. is going to have to deal with the next ruler of Egypt whether we like that person or not. Let's hope Egypt chooses wisely. Then let's hope the U.S. deals with the outcome wisely. Unfortunately, our track record on the latter is abysmal. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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