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Headsmacking Tip #17: Use Your Bio as an SEO Advantage Posted: 22 Feb 2011 08:12 AM PST Posted by randfish Your online identity is going further, faster and with more impact than ever before, yet many of us miss out on the seemingly obvious SEO power of our personal and company biographies. It may be a headsmacker, but it's a good one - use your bio! Personal/professional bios appear most frequently in four types of online sources:
In many of these scenarios, I've not been strategic or smart about making the bio sections more useful for readers or optimal for SEO. The image below shows some of the potential opportunities you can capture: There's a few best practices to take away:
I'm certainly not suggesting that we should all go stuff our profiles with obviously-SEO-intended links, using idealized anchor text for search engines to the point where it's barely readable. But, I would suggest that having an SEO review the strategy of evangelists, speakers and contributors of folks across your organization is likely a great idea. This is one of the most white-hat, natural and powerful forms of link building -- it's just poorly executed much of the time. Recognize the opportunity - be as aggressive as you feel is appropriate with third parties who post your bio (to get the description you want) and be sure to think carefully about branding, co-citation and keywords. p.s. Linkscape's web index just updated! New stats are below:
Check out the new data in OpenSiteExplorer, the Web App, the MozBar and our Labs Tools. p.p.s. It's been a while since I did the last headsmacking tip (#16) way back in November of 2009! Hopefully this will spur me to re-visit the series more often. |
WANTED: Software Engineers REWARD: $12,000 Posted: 21 Feb 2011 10:14 PM PST Posted by randfish In 2010, SEOmoz's software business grew from 4,000 - 7,000 subscribers and $3.1mm - $5.7mm in revenue (more transparency on details coming soon). Our customers have been loving our products (our web app now supports nearly 30K campaigns) and our data (over 250 companies use our API), but we're nowhere near satisfied. (*note: consulting revenue, which ended in 2009, is not included; 2011 revenue is estimated) It's our belief that growth is limited only by how much we can surprise, delight and reward our customers with software that rocks. We want to build more, faster and that's why today, we're announcing a new effort in bringing talented software engineers to the SEOmoz team. Have Engineer Friends? Send 'Em Our WayWhy should you send your engineer friends to SEOmoz? Three big reasons:
We're seeking 4-5 very talented engineers (possibly more) with experience handling large-scale problems like machine learning, web crawling, building and optimizing web services (APIs), coping with large quantities of data and dealing in massively distributed systems. You can learn more about the job requirements here. Engineers: Challenging Problems, Brilliant Co-Workers & Some Cool Bonuses Await You, TooAs part of this process, we're making things interesting for talented engineers, too:
That said, we should all be picky about where we work and where we interview. It's not just about the salary, the bonus, the iPad or the shopping spree - there are other things that matter to us (and likely to you) when considering where to work:
It's my belief that SEOmoz does a solid job on all of these:
Why Do We Need So Much Engineering Talent?Because SEOmoz is taking off. Today, we provide some of the web's best and more popular software to help marketers understand, evaluate and improve their SEO efforts. In the months to come, we're expanding to help marketers conquer all of organic marketing - from SEO to social media to blogging, local campaigns, content marketing, PR/media and more. This means huge challenges like increasing the size, freshness and quality of our web index (currently ~45billion pages, moving up to 100 billion), building a "mention" index on our Blogscape platform that lets marketers see where their brand names are being used across the web (even if no direct links exist), scaling analytics, improving our machine learning algorithms, exponentially growing our data storage while simultaneously making things faster. And, unfortunately (or fortunately), our requirements for engineering talent are extremely high. We interview a lot of candidates and need not only the best and brightest in challenging fields (machine learning, large-scale crawling, natural language processing, large-scale distributed systems, etc.), but folks who fit with our core values of TAGFEE. We owe it to our customers and our mission to build amazing software and that means recruiting remarkable engineers. It's great to be a profitable startup, but money sitting in the bank won't do us, or our community any good. We want to put these dollars to work and build something revolutionary - we're aiming to be the future of organic web/inbound marketing software. Top 10 Reasons Why Should You Join SEOmozBecause a post like this wouldn't be complete without a top 10 list!
We hope you'll send your friends, family members and fellow Venture Brothers addicts our way :-) * NOTE: The referrer will receive this bonus only after the engineer stays employed at SEOmoz for at least 90 days after his or her start date. The referrer must also complete and return a w-9 in order to receive the bonus. The referrer is responsible for paying taxes on the referral bonus. Also, to qualify for the referral bonus, the successful candidate must have accepted our offer of employment within four months of your referral. **NOTE: The $12,000 signing bonus applies to all new engineering candidates, but must be paid back if you leave the company prior to 12 months. One more note: Candidates must be eligible to work in the US (citizenship, green card, visa, etc). While we'd love to recruit more from out of the country, it's not yet something we have the resources/connections to provide. p.s. We also want to acknowledge our friends in Cambridge and the crew at EnergySavvy, who are both offering a $10K referral bonus currently (it's a great time to be, or know, an engineer!) |
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