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SEOptimise |
Linking Out Instead of Link Building to Rank in Google Posted: 16 Mar 2011 07:05 AM PDT Recently I noticed that the SEOptimise blog ranks at #1 for the query [seo blog] in Google.co.uk
Yes, it wasn’t link building or even getting links; it was simply linking out. You could argue that it’s lots of great content etc, but many SEO blogs from the UK have great content. Nobody is linking out like we do though.
Just consider my most popular posts, the 30+ lists you love. Many of these lists link out to 30+ resources; some don’t, but most of them contain at least several links to resources outside SEOptimise. I have often pondered whether it’s good or not. I have linked out to authority sites in the SEO industry but also beyond it. In most cases my motive for linking out was a great article, tool or other resource. I’m quite sure that many links were influenced by my virtual friendships. I know and trust many people in the SEO arena now, even without having met them in real life. But even given that bias, the links were genuine.
Great content by itself does not rank There are lots of great SEO blogs in the UK. I often read and link to them, but many of them rarely show up in the generic rankings for [seo blog]. There are, of course, other reasons not to rank for that particular keyphrase; because it’s not as popular and lucrative as others, some people who blog about SEO don’t aim for it. Some SEO blogs call themselves search, search marketing or online marketing blogs to name just a few synonyms. Some of the bigger agencies and more well-known SEO companies from the UK do optimise for [seo blog], but don’t even rank in the top 10 – despite publishing regularly and getting links from all over the place. I mean very well known and valuable blogs by the likes of Dave Naylor or Freshegg, who really deserve to rank in the British top 10. Note that both SEO blogs mentioned above have a PageRank of 5, while we only have a 3. SEOptimise is linking out more than getting links in from other industry publications, so that we actually lose PageRank. As toolbar PageRank is not really a ranking factor but just a metric measuring the number of incoming vs outgoing links, it proves the point even more. There are only two other UK blogs on the first page for the [seo blog] query on Google.co.uk, while #2 to #6 are firmly in the hands of the US allstars. Of course I cannot prove the theory that linking out made us rank; it’s my gut feeling. I can’t show you pretty graphs of the number of outgoing links vs the ranking for [seo blog] over time, as I don’t watch these numbers that closely. What I know for sure is that people I link out to often notice it and either link back sooner or later or at least spread such a post on social media. This is of course logical, and who isn’t glad to get mentioned on another publication. Also, contrary to popular belief, sites that link out plenty do not necessarily lose readers; the best example is Drudge Report which has a much higher engagement than other news sites despite being simply a one-page link list. Moreover, Matt Cutts acknowledged in 2009 that outbound links are a ranking factor.
Linking out is a strategy not a tactic Ok, now you think linking out may be an SEO trick or something, you try it out and… nothing happens. Michael Gray of Graywolf SEO did that a few years back. He linked out for testing purposes and tested whether his ranking would go up just by the sheer fact of linking out. His logic was to test whether Google uses linking out as a direct ranking factor and rewards sites that link out accordingly. It didn’t work, at least back then. Still, it doesn’t suffice to link out to Wikipedia from time to time.
This is what happened here on SEOptimise. It’s not just the great content we have. Other UK SEO blogs have great content as well, maybe even more in-depth content, but we offer a resource which is like a gate in many directions, while other blogs focus on making the readers stay longer on their own sites. We are not afraid to send you away because we know you will come back. Also we don’t hoard PageRank because we know it’s not been a real SEO metric for a few years. Linking out also establishes credibility on the Web so that users ultimately come back to your site for more, even where they left via a link they’ve found on your site.
I’m not the only one to suggest that linking out is actually a modern SEO best practice. Check the following articles from renowned industry publications and experts for more opinions on linking out:
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We all have one. Or more than one. It's that place where we can get hurt, the one we seek to defend.
For some people, it's a boss calling us out in front of our peers. For someone else, it's an angry customer. For someone else, it's being confronted with a problem you can solve--but that the effort just seems too great.
The key question is this: how much does the act of protecting the soft spot actually make it more likely you will be hurt?
It turns out that the more you angle yourself, the harder you work to protect the soft spot, the more likely it is that you'll get hurt.
All the time and effort you put into ducking and hiding and holding and avoiding might be sending the market a signal... the irony of your effort is that it's probably making the problem worse.
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Mish's Global Economic Trend Analysis |
Global Crisis in Leadership Nearly Everywhere You Look Posted: 16 Mar 2011 09:49 PM PDT Is there a crisis in leadership in Japan? That's what New York Times writers Hiroko Tabuchi, Ken Belson and Norimitsu Onishi say. I think a leadership crisis goes far beyond Japan. I make my case below. First, please consider Flaws in Japan's Leadership Deepen Sense of Crisis Never has postwar Japan needed strong, assertive leadership more — and never has its weak, rudderless system of governing been so clearly exposed or mattered so much.Global Leadership Vacuum Can someone please tell me where there is leadership? President Obama has no leadership qualities, nor does the Republican Congress. Chancellor Angela Merkel is rapidly losing her grip on Germany and is unlikely to survive the next election. Look at the feud between ECB president Jean-Claude Trichet and German central bank president Axel Weber. Look at the battles between Ireland and the EU. Look at the crisis in confidence of the EU itself. Look at suppression of uprisings in China. Money supply and credit creation are wreaking havoc in China. They have one of the worlds largest property bubbles and they ignore it, even foster it for political expediency. Look at how miserably President Bush handled of Katrina and look at the Obama administration handling of the Gulf Oil spill. Look at failed trade negotiations year after year. The G-20 requires agreement from 20 nations to approve anything. It is therefore useless. The US spends more on its military than the rest of the world combined. Where is the leadership to do anything about that? Where is the leadership on pension reform at the national level? Look at actions by president Bush, Barney Frank, and Alan Greenspan combined. They provided a stunning display of "leadership" to promote financial bubbles. Look at leadership by both the Bush and Obama administrations to bailout the banks and screw the taxpayers. That is "leadership" we certainly could have done without. What about a $1.6 trillion budget deficit damn near all of it "untouchable" because neither Congress nor Obama have any propensity to look at anything beyond tiny earmarks? The one area that President Bush did provide ramrod leadership on, just happened to take the US into a preposterously stupid war in Iraq. Indeed, it is far better to have no leadership than the kind that sent the US into three of the stupidest wars in history: Vietnam, Iraq, and Afghanistan. It is also better to have no leadership than what we have from the Fed and ECB. None of the above excuses inaction by Japan or the lack of information. However, the NYT article paints a misleading if not outright hypocritical picture as if Japan is unique in lack of leadership. The world is on the brink of credit, currency, derivative, and housing related disasters in numerous countries and all any of the leaders want to do is bail out the banks and the bondholders. Except for a few brave governors willing to take a stand on solving union-related messes, a crisis in leadership is nearly everywhere you look, especially Washington D.C. and Brussels. Reflections on Japan Leadership from Japan Shortly after I wrote the above I received an email from Mike in Tokyo Rogers that inquiring minds will want to read. Please consider Nuclear Melt-Down? The Government to the Rescue The nuclear power plant failures and explosions near Fukushima, Japan are an excellent case example of the failure of government. Here, the Japanese government has been horribly derelict before, during and after this incident. This freak occurrence would be a tragedy of comical proportions if only it weren't so grotesque and a real-life horror show. It has been a brutal tragedy of errors that makes me wonder why anyone would trust or believe anything the government says.Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 16 Mar 2011 05:13 PM PDT Currency traders are watching amazing moves in the Yen today as shown in following chart 10-minute chart. Yen 10-Minute Chart click on chart for sharper image The Yen spiked over 4 cents in little over 10 minutes. It is now well below the opening spike. This can easily be an exhaustion gap, but it may takes weeks to know for sure. Fundamentally there is absolutely no reason to like the yen here except for short-term repatriation moves. Carry Trade Blows Sky High Bloomberg reports Yen Reaches Record High Against Dollar on Repatriation Demand The yen rose to a post-World War II high versus the dollar as risk of radiation leaks from crippled nuclear plants in Japan added to speculation insurers and investors will redeem overseas assets to pay for damages.Foolish Cries For Intervention Please consider G7 to discuss Japan on Thursday as yen soars The Group of Seven rich nations will discuss on Thursday possible steps to calm volatile financial markets roiled by fears about the deepening crisis in Japan.Best Move for Japan is to do Nothing Currency intervention has not worked ever. Pray tell what good did it do Japan to throw $25 billion at the Forex market in September? The answer is none. History has proven time and time again that fighting currency trends is futile. Thus, the best thing Japan can do with the Yen is to not do anything at all. Yet, foolish cries for intervention still persist. If that gap fills quickly with no intervention from the Bank of Japan, the blast higher is quite likely to be an exhaustion gap, signifying the end of the trend. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 16 Mar 2011 02:28 PM PDT What some call hype, others call precaution. You can easily find a nuclear expert who will say what you want to hear about Japan except "everything is OK". For example, should the evacuation area in Japan be 12 miles or 50? I don't know, but I can report both positions, including an update from the chairman of the United States Nuclear Regulatory Commission who suggests more caution is warranted. Please consider U.S. Calls Radiation 'Extremely High' and Urges Deeper Caution in Japan The chairman of the United States Nuclear Regulatory Commission gave a significantly bleaker appraisal of threat posed by the Japanese nuclear crisis than the Japanese government, saying on Wednesday that the damage at one crippled reactor was much more serious than Japanese officials had acknowledged and advising to Americans to evacuate a wider area around the plant than ordered by the Japanese government.Did you catch that last sentence? Here it is again "the Japanese government has said it will be giving less information about the situation" If you want to end speculation the way to do it is give full, accurate, information as best you can. I believe a promise of "less information" is an admission things are worse than previously disclosed. How much worse? No one knows. Emperor Delivers Rare Address on Nuclear Crisis The New York Times reports Emperor Delivers Rare Address on Nuclear Crisis Emperor Akihito of Japan, in an unprecedented television address to the nation, said on Wednesday that he was "deeply worried" about the ongoing nuclear crisis at several stricken reactors and asked for people to act with compassion "to overcome these difficult times."Lack of Water, Shelter, an Immediate Concern The immediate threat to 440,000 evacuees and countless more stranded is lack of shelter and water. My friend Mike in Tokyo Rogers thinks far more will die from exposure to the elements and lack of water than from nuclear fallout. Assuming those reactors don't spew sufficiently toxic radiation, Rogers is most likely correct. Let me state it more optimistically: I believe he is correct. However, should a MOX reactor suffer a complete meltdown and spew plutonium dust, we could be hugely wrong. I cannot assess the odds and if officials in Japan can, they are not mentioning them. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Plutonium, MOX, and Chicken Little Posted: 16 Mar 2011 12:05 PM PDT Yesterday someone called me a "Chicken Little" regarding events Japan. This brave soul bragged about living near 3-Mile Island as if it was some sort of badge of honor, yet simultaneously admitting it was no big deal. Events in Japan go far beyond 3-Mile Island and it is well beyond foolish to think this is no big deal. None of us knows how it will play out, yet this is a major crisis with the potential to be a Chernobyl-type disaster if a MOX reactor blows. Please consider MOX fuel rods used in Japanese Nuclear Reactor present multiple dangers The mixed oxide fuel rods used in the compromised number three reactor at the Fukushima Daiichi complex contain enough plutonium to threaten public health with the possibility of inhalation of airborne plutonium particles. The compromised fuel rods supplied to the Tokyo Electric Company by the French firm AREVA.Plutonium Isotopes If one of those MOX reactors blows, spewing plutonium dust across Japan and elsewhere, it is lights out via cancer for anyone who breathes the stuff. The half-life of various plutonium isotopes ranges from minutes to 80 million years. Plutonium-239, has a half-life of 24,100 years. Japan's MOx Reactor Fuel With the above information at hand, inquiring minds are reading about Japan's MOx Reactor Fuel In every nuclear reactor there is both fission of isotopes such as uranium-235, and the formation of new, heavier isotopes due to neutron capture, primarily by U-238. Most of the fuel mass in a reactor is U-238. This can become plutonium-239 and by successive neutron capture Pu-240, Pu-241 and Pu-242 as well as other transuranic isotopes (see page on Plutonium). Pu-239 and Pu-241 are fissile, like U-235. (Very small quantities of Pu-236 and Pu-238 are formed similarly from U-235.)Please consider Japan nuclear plant faces new threat Shaun Burnie, an independent nuclear energy consultant and former head of nuclear campaigns at Greenpeace, said the presence of a percentage of fuel core loaded with plutonium Mox fuel in the No 3 reactor posed a grave threat to the surrounding area.As I mentioned earlier, accurate information is difficult to come by. Moreover, I get the distinct impression that the full story regarding the risks is not being disclosed for fear of panic. Regardless, the odds one of these reactors completely melts spewing radioactive particles is not only non-zero but sufficiently high such that those mocking this series of events as if it was chicken little material are complete fools. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Portugal Warns of Political Crisis and Need for Bailout Posted: 16 Mar 2011 10:21 AM PDT With all eyes focused on Japan, it's easy to miss significant events elsewhere. For example, the sovereign debt crisis is still unfolding in Europe, and the "agreement" in Brussels last week solved nothing even though one might not know it from looking at the Euro. Please consider Portugal yields rise, government warns of political crisis Portugal's government blamed higher rates paid at a debt auction on Wednesday on the opposition's refusal to back its latest austerity plans, warning a political standoff could force it to seek a bailout.Portugal 10-Year Government Bond Yields Yields are about 20 basis points below the levels reached last week, but these rates will sink Portugal in due time. Portugal will need a "bailout" whether or not the country gets it political act together. However, it's important to note that is it not really Portugal that will be bailed out, but rather German, French, and UK banks (just as with Ireland and Greece). How long these countries are willing to put up with this remains to be seen. For more on the meeting in Brussels, please see European "New Deal" Debt Agreement is Same Useless Peer Pressure Model Not a thing has been solved. Structural problem in Europe are immense. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 16 Mar 2011 01:10 AM PDT Miami-Dade mayor Carlos Alvarez and Commissioner Natacha Seijas were ousted in recall votes. Both voted for huge tax hikes that will saddle county taxpayers for years to come. This should serve as a warning shot to union sympathizers that taxpayers have had enough. Please consider Alvarez, Seijas trounced in Miami-Dade recall election With almost all precincts reporting results, Miami-Dade Mayor Carlos Alvarez and Commissioner Natacha Seijas have been ousted from office.Look at the self-serving arrogance of Alvarez's statement. He was ousted 88-12 and has the gall to claim he would have faced a recall for making a different choice. The New York Times reports Miami-Dade County Mayor Is Removed Mayor Carlos Alvarez of Miami-Dade County was removed in a recall election on Tuesday as voters punished him for raising property taxes and increasing the salaries of his closest aides at the height of the recession.Union Hardball in Canada In Penticton, Canada, Mayor Dan Ashton forced union to accept two-tier wage system Penticton has wrested wage concessions from the union representing workers at a new community centre, threatening to turn the facility over to a private operator unless employees agree to a two-tier pay system.The proper thing to do would have been to outsource the entire operation and be done with it. Nonetheless, Ashton did set a reasonable tone and precedent for a two-tier system. That's a start. Annapolis County Council Ends Binding Arbitration of Public Safety Unions In another vote of common sense, Binding arbitration for public safety unions nixed Before a packed crowd last night in Annapolis, the County Council voted unanimously to curtail the bargaining rights of the county's public safety unions.Poison Pill Nixed The original bill contained a "poison pill" mandating that if the unions challenged the legality of the new law and succeeded in overturning any part of it, the county's entire binding arbitration process would be repealed. Unfortunately the poison pill provision was stricken by an agreement. In reality there is no need for the poison pill. The correct procedure from the outset would have been to kill the entire binding arbitration process of every union right up front. Nonetheless, progress is clearly being made. San Jose mayor targets pensions in budget Inquiring minds note good news continues in California where Mercury News reports San Jose mayor targets pensions San Jose Mayor Chuck Reed said Friday the city cannot afford to pare its work force any further to close chronic budget deficits.There are a lot more details in the article that may interest California readers. The actions in San Jose constitute progress, but it's also like pulling teeth. The correct move is to end defined benefit plans for all new hires and curtail benefits for existing workers as well. San Jose is in trouble with a $105 million deficit now, yet pension costs are expected to go up anoyther $250 million in the next 4 years. Most likely that assumes rates of returns that will not happen. Union Jackasses Threaten Wisconsin Businesses In Wisconsin, unions have not yet gotten the message that taxpayers have had enough. In the wake of much needed legislation signed by Governor Walker, Unions Threaten Wisconsin Businesses. Here is a snip of a letter sent to Mr. Tom Ellis, President of Marshall & Ilsley Corporation: Dear Mr. Ellis:Here is the group threatening Marshall & Ilsley
Marshall & Ilsley is a financial services organization. Marshall & Ilsley, a diversified financial services company based in Wisconsin, provides comprehensive financial products and services and unparalleled customer service to personal, business, corporate and institutional customers nationwide.Mentality of Wisconsin Union Fools I suspect the public unions have some money invested in strategies at Marshall & Ilsley. If so, note the foolish mentality of the unions. The union concern ought to be how well their pension funds are managed as opposed to extorting a meaningless statement out of Mr. Ellis. However, that is not the way fools think or act. I know nothing about Marshall & Ilsley, one way or the other. However, it's crystal clear that union fools would leave a pension fund, no matter how well run it might be, if they could not extort a meaningless political statement from the president of a company. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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