joi, 14 aprilie 2011

Seth's Blog : Why you might be choose to be in favor of transparency

Why you might be choose to be in favor of transparency

Thousands of doctors have signed up for a service that, among other things, they can use to try to prohibit patients from posting reviews. You can read a bit about it here.

In Iowa, in a surprisingly similar move, the state government is moving ahead with a law that will make it a crime to take or possess videotapes of factory farming that might harm the commercial interests of the farmer.

In both cases, an organization is trying to maintain power by hiding information from the public. Can you imagine being arrested for possession of a photo of a pig?

It's easy to argue that from the public's point of view, laws like this are a bad idea. The public certainly benefits from the outing of bad doctors and from the improved hygeine of factory farms. In that sense, it's unethical for doctors and legislators to subvert their responsibilities by ordering the unempowered to shut up.

I think it's interesting to think about from the doc's point of view (and the chicken farmer), as well. The temptation is for those in charge to defend the status quo by fighting transparency. This ignores a simple truth:

When book reviews are posted, book sales go up.

Yes, the argument of fairness matters. The patients have no choice, the chickens certainly have no choice and the consumers don't have much choice either. There's an argument that goes beyond choice, though... it turns out that transparency increases profitability.

If every chicken coop has a video camera in it, quality will obviously go up. Confidence in the product will go up. Employee behavior will improve as well, because it's hard to torture a chicken if you know you're going to get caught.

But wait, you might argue... if we have to take better care of the chickens, our costs will go up as well.

Here's the thing: when consumers get used to transparency, they're also more interested in the quality of what you sell, and are more likely to willingly pay extra. They'll certainly cross the street to buy from an ethical provider. And once people start moving in that direction, the cost of being an unethical provider gets so high that you either change your ways or fade away.

Chicken farms don't need a law prohibiting possession of images. They need a producer who will make a ton of great (true) chicken movies. Inundate us with images of cleanliness and quality instead of blacking us out. Don't race to the bottom (you might win). Instead, force your competition to race you to the top instead.

[Aside: the same objection happened when we started regulating hygeine in restaurant kitchens. Yes, it got more expensive to clean the pots and kill the rodents, but it was okay, because post-Duncan Hines, demand for quality went up enough to more than pay for it.]

The same argument holds true for doctors. Once information about good doctors becomes widespread, patients will be more willing to seek out those doctors, rewarding the ones who consistently take better care of their patients. The entire profession doesn't suffer (we'll still go to a doctor) merely the careless doctors will.

One more: A leading politician in India is arguing that bribery (in certain transactions) ought to be legalized. Why? Because if the briber feels free to rat out the bureaucrat, bribery goes down.

In all three cases, sunlight is an antiseptic and the marketplace rewards those that behave--and the entire market grows when the standards increase.

Consumers and those that want their admiration ought to reward those in favor of transparency (what a great opportunity for McDonald's). And the antidote for speech a provider doesn't like isn't a contract or a law. The antidote to speech you don't like is more speech.

 
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Where to Get Photos for Your Website or Blog Graywolf's SEO Blog

Where to Get Photos for Your Website or Blog Graywolf's SEO Blog


Where to Get Photos for Your Website or Blog

Posted: 13 Apr 2011 08:06 AM PDT

Post image for Where to Get Photos for Your Website or Blog

The following is part of a series on image optimization. In this post we’re going to be looking at sources for images.

Premium Stock Images

There are a lot of sources for stock images on the web. On the web, however, there is a huge divide in prices. While the images from this category are very professional, and very high quality, in this author’s opinion, the cost is extremely overpriced and should only be considered if you are a Madison Avenue Advertising Agency or operate with a similar pricing structure. IMHO paying upwards of $10-$100 per photo is highway robbery, but I’m including them here to be thorough. This includes websites like Getty Photos, Jupiter Images, BigStockPhoto, Corbis Photo and many others. If you use a lot of images, some of them offer subscription pricing, but if you compare them to other sources, I think you’ll find much better deals.

Standard Stock Photography

These are similar to the premium image sources above and, in some cases, are even owned by the same companies. There is a slight drop in quality; however, this is offset by image or subscription pricing that is much more affordable and within the budgets of most webmasters, publishers, and designers. These include websites such as IstockphotoShutterstock and Photospin.

I used Istockphots for a very long time and was happy with the options; however, in recent years, their pricing model has gotten a bit out of line IMHO. Shuttersstock offers two options: a flat rate that you can use over time (that doesn’t expire) or a monthly/yearly subscription plan that allows you to download a specified number of photos per month. You have to look at how many images you’ll need to figure out which is best for your needs. Photospin is a new stock service. While they have significantly fewer photos than the others, they compensate with extremely reasonable pricing (at the time of this article’s writing, it’s $329 per year). Currently I use both Shutterstock and Photospin. Depending on how important the image/project is and what’s available, I choose between the two. Some of these services offer multi-seat licensing. IMHO these prices are just ridiculous. If you really need this just use light boxes and have one person/computer download the light box contents.

Free Stock Photography

Like the paid stock photography services, there are also free stock photography services. The photos offered through these services can really be hit or miss and of questionable quality. In many cases these services are owned by the premium stock services and try to upsell you to the premium services. These services include Sxc.hu, and StockVault.

These services ask that you notify the photographer and get permission and link back in exchange for using the service. In practice I’ve found this to create such huge bottlenecks in the production process that’s it’s just not worth the cost savings. I avoid these services, instead opting to use creative commons images.

Creative Commons Services

Many professional, amateur, or regular people choose to license their pictures under creative commons licensing. Creative commons is a complex beast beyond the scope of this article to explain (see What is Creative Commons); however, there is subset of creative commons that allows you to reuse photos for commercial purposes. It’s important that you know the difference when you are going down this road. Sources for creative commons images licensed for commercial reuse are WikipediaFlickr, and Google Image Search. When using these services make sure you select the creative commons for commercial reuse options:

Creative Commons for Commercial Reuse Options

Google advanced image search options

Some people will put their images into the commercial reuse category and put up a note saying not to reuse it. They are confused and create a headache.  Avoid them because trying to educate them after the fact is pointless. If you want to use creative commons images from Flickr, try the PhotoDropper plugin from Markus. It’s awesome and does all the heavy lifting for you. When you use creative commons images you are required to credit the source–do the right thing and do it. If you use a lot of creative commons images, also think about giving back to the image not just taking by kicking some images of your own back into the creative commons pool. To make the most of creative commons images read How to Optimize Using Creative Commons Images.

Flickr

Sometimes you are unable to find images you want using the services above; in that case, I recommend doing a search on Flickr. If you find an image you like, contact the owner and see if you can reach an arrangement. Explain to the person what you are doing with their image and how you are using it and that you can give them credit and a link. I’ve been very successful with this tactic. Don’t be dufus when it comes to this: link to a commercial website if they ask you to and give them some good an anchor text too. Really don’t be a jerk. Sometimes you can negotiate a price with them that’s reasonable; for example, I’ve paid $50 for a set of 5 pictures.  It was more than I would have paid for a stock service, but I had better and more unique pictures that no one else had. If you hit a professional photographer, they may ask for several hundred dollars per picture. Politely decline and say it’s out your budget (unless it’s not). They will get the hint and drop the price or move on. Don’t be an idiot and use it without permission because this can come back and bite you in the butt down the road.

Craigslist, Backpage, or Local Classifieds

Sometimes you need a local picture when you aren’t a local. In cases like this, hiring a local amateur photographer or complete novice can work out. Ask to see some sample pictures so you have some idea of the quality of their work. Be very detailed and descriptive in what you are looking for. Too much detail is always better than too little. For example “take a picture of Joe’s restaurant” is not as helpful as “a clear, in-focus, daytime picture centered on Joe’s restaurant with the complete sign and without any pedestrians or other obstructions in it” will get you two completely different results. Despite the best instructions in the world, you will have a “chuck rate” if you go this route. My advice is to ask for 2-3 times the amount of pictures you want. If you need 5 but ask for 15, you should be able get 5 usable shots unless the person taking pictures really sucks.

So what are the takeaways here:

  • Check out several premium and paid stock services and find one or two that are in your budget range.
  • Use creative commons in the absence of good paid stock photography.
  • Turn to Flickr to see if you can get access to non creative commons photos.
  • Get custom photos from people using classified services like Craigslist.
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Related posts:

  1. How to drive traffic with Flickr Photos While Flickr is really a photo sharing, community building tool,...
  2. Adding Revenue Streams Into Your Website or Blog One of my more popular posts from 2010 was about...
  3. How to Use Tags on Your Blog or Website In my opinion one of the more powerful and underutilized...
  4. Blog News Reporter: Promotion and Growing your Blog In part two we talked about your your blogging approach...
  5. How Mobile Friendly is Your Website In late 2010, the New York Times published an article...

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Where to Get Photos for Your Website or Blog

SEOptimise

SEOptimise


30+ Google Quality/Panda Update Resources for Content Farmers and SEO Practitioners

Posted: 13 Apr 2011 03:47 AM PDT

panda*

After watching the SEO industry debating the Google Panda or Content Farmer update as it was initially dubbed for weeks and now that the update has hit the UK as well I decided to compile a list of the most important resources on it.

This update seems to have hit far more SEO practicioners than average webmasters, that might be one of the reasons for the popularity of the topic.

Google itself says that 12% of search results have been impacted initially while in a survey 40% of US SEO practicioners admitted they have lost traffic in the update aftermath.

Content farmers have been hit but not all of them, the content farm that was the reason for the discussion on content farms got away unscathed. Demand Media’s eHow thrives even better than before. Why? It wasn’t really a content farms update.

It was a quality update as Google itself refers to it. Thus all kinds of sites have been affected even legit sites not following the content farm business model at all. Some of them have been reinstated after a public outcry though so it seems to be a good idea to ask your PR department for help when your rankings plummeted.

On the flip side it’s quite obvious what leads to rankings drops and what not do in order to stay on top in Google’s results in 2011.

  • Do not scrape or copy content from other websites.
  • Do not “spin” content using automated software that garbles it to the point where it’s understandable anymore.
  • Do not let ads dominate your site visually
  • Focus on quality content not quantity or sheer size.

Additionally I have already written how not to appear like a content farm.

OK, most of these aspects of this update have been covered already so I don’t have to repeat it. Instead check out these 30+ Google quality/panda update resources for content farmers and SEO practitioners.

 

Make sure not to miss the links to the UK specific statistics at the bottom.

 

Definition and overview

 

 

Reasons for ranking losses

 

 

Techniques to deal with the update

 

 

Issues apparent after the update

 

 

Analysis

 

 

Statistics and analytics

 

 

 

So you see, not only content farmers should care but those who defined the term weren’t affected as expected. So the Demand Media business model of content farming is far from gone. It just entered the next phase. More importantly

  • article directories
  • pseudo-search engines
  • thin content sites

have been hit far more obviously.

Have you been affected by the recent quality update? How? Did you lose or gain rankings and traffic? Tell us in the comment section!

* Panda image by Scott Ableman.

© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30+ Google Quality/Panda Update Resources for Content Farmers and SEO Practitioners

Related posts:

  1. Is Your Content Great, Big or Just Long? Quality vs Size
  2. How to Avoid Being Labelled as a Content Farm
  3. 30 Social Search Tools & SEO Resources for Power Users

Seth's Blog : Turning the habit of self-criticism upside down

Turning the habit of self-criticism upside down

Perhaps this sounds familiar:

When it's time to write a resume or talk to a boss or discuss a project glitch with colleagues, the instinct is to spin, to avoid a little responsibility, to sit quietly. Put a best face forward, don't set yourself up.

When reviewing just about anything you've done with yourself (in your head), the instinct is to be brutal, relentlessly critical and filled with doubt and self-blame.

What if they were reversed?

What if the habit of the project review meeting was for each person to put their worst foot forward, to identify every item that they learned from? What if we took responsibility as a way of getting more authority next time?

And the flip side--when talking to ourselves, what if we were a little more supportive?

It's not an easy habit, but it works.

 
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miercuri, 13 aprilie 2011

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Housing Denial in Australia Feeds Off Same Myths We Heard in the US

Posted: 13 Apr 2011 07:16 PM PDT

It is amusing to watch Australian analyst after analyst cite the same silly myths regarding housing that we saw in the united states. First consider a sampling of the nonsense we heard in the US.

  • There is no national housing bubble
  • There is a housing shortage in Florida, San Diego, Las Vegas, Phoenix, etc.
  • There is never a better time to buy than now
  • Home price cannot possibly drop where Boomers are moving
  • Seattle housing will not drop because the local economy is strong

Florida was ground zero in the US bubble bursting and for the next two years we heard things like.

  • Las Vegas is not Miami
  • Phoenix is not Las Vegas or Miami
  • San Diego is not Phoenix, Las Vegas, or Miami
  • Chicago is not San Diego, Phoenix, Las Vegas, or Miami
  • Seattle is not Chicago, San Diego, Phoenix, Las Vegas, or Miami

For varying reasons every city thought "it's different here". Yet the bubble bust spread from city to city and eventually engulfed the entire country.

Similar denial runs deep in Australia.

Please consider Australia Housing Cracks Emerge Across Queensland Coast
Apartment prices in the luxury beachside Australian town of Noosa Heads have tumbled by a fifth since 2008 as cracks emerge in a housing market that's so far escaped the rout seen in the U.S., U.K. and Ireland.

The median apartment price in the tourism and retiree town 150 kilometers (93 miles) north of Brisbane has slumped 21 percent in three years to A$570,000 ($594,000), according to the Real Estate Institute of Queensland. Sales have more than halved across Queensland state's Sunshine coast, home to "Crocodile Hunter" Steve Irwin's Australia Zoo, and the Gold Coast, known for its surfing beaches and casinos.

"We have a very overvalued housing market and even a small adverse shock can be magnified by a large adverse impact on property values," said Gerard Minack, Sydney-based global developed markets strategist at Morgan Stanley (MS), who asserts Australian home prices are as much as 40 percent overvalued. "We're seeing that now in parts of Queensland."

Economists and analysts at organizations including RP Data, Australia & New Zealand Banking Group Ltd. (ANZ) and Westpac Banking Corp. (WBC) have said the weakness in home prices along Queensland's southeastern coast is unlikely to spread as low unemployment and a shortage of homes underpins prices.

"A lot of sellers are cutting prices and are preparing to meet the marketplace," said John Newlands, Gold Coast spokesman for the real estate institute and principal at an LJ Hooker franchise in Surfer's Paradise, a northern Gold Coast suburb that's home to the world's tallest residential tower. "In 2011, more investors will start to come back into the marketplace as prices fall."
Look at those last two paragraphs. I believe that is the typical attitude. It is the same nonsense we saw in the United States.

To be fair, the article did mention that Gerard Minack, a market strategist at Morgan Stanley, believes Australian home prices are as much as 40 percent overvalued. However, that opinion is in the minority.

Five Facts

  1. It's Not Different in Australia
  2. There is Not a Shortage of Housing
  3. Australia is in a Bubble
  4. Now is Not a good time to Buy
  5. It's Better to Sell Now than Next Year


In the US, countless sellers walked the market down, hoping to get prices they could have gotten "last month" as Realtors in every city gave reasons why "It Can't Happen Here"

Well it could and did. It turns out there was not a shortage of housing in Phoenix, San Diego, or Las Vegas. It only appeared there was a shortage because inept Fed policies fueled bubble mentality. Moreover, prices eventually crashed in places where there were limited properties for sale.

Home prices simply will not forever stay monstrously elevated over wage growth and the cost to rent even if there is a shortage.

Yet, the same denial is happening in Australia in spite of the fact the US provides a clear model of what happens to prices once the pool of greater fools runs out.

For more on the Australian housing bubble and the pool of greater fools, please see
Australian Home Sales Sink, Luxury Units Sell for Half Cost; New Home Loans at 10-Year Low; Australia Retailers in Deep Trouble; Party Officially Over

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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I have a simple proposal: Balance the budget by 2022 come hell or high water

Posted: 13 Apr 2011 11:21 AM PDT

In what amounts to baby steps, Obama Said to Seek $150 Billion Defense Cuts Beyond Gates's Plan
President Barack Obama, as part of his plan to reduce the nation's long-term debt, will propose cutting $400 billion from the Pentagon's budget through the 2023 fiscal year, extending cuts beyond those sought by Defense Secretary Robert Gates, a person familiar with the plan said.

Gates met with Obama and Vice President Joe Biden in the Oval Office yesterday afternoon to discuss the president's plan. Gates proposed in January cutting $78 billion from defense spending over five years, amid pressure to curb trillion-dollar federal deficits. The planned $400 billion in cuts would be spread out through fiscal 2023.

Obama will outline reductions in entitlement spending and increased taxes on the wealthy while seeking to draw a sharp contrast with Republican proposals, according to another person familiar with the plan. He'll draw on the findings of the Simpson-Bowles debt commission, including overhauling the tax code to bring in more revenue, and proposals he has already set out in his 2012 budget.
What is the Goal?

Proposals are flying, but do we have a goal? If so what is it?

Right now Democrats, Republicans, and the president are playing tiddly-winks for political points.

Before we can talk about cuts, there must be a goal in mind. I have a simple proposal: Balance the budget by 2022 come hell or high water.

In regards to military spending, cutting 400 billion over 12 years is barely a start. I think we should cut $200 billion a year minimum over 12 years, a total savings of $2.4 trillion dollars.

Look at it this way: If we take all of the cuts the Ryan has proposed and all of the cuts the administration has proposed, we are still not there. However, if we add them together, then kill the department of energy and the department of education, and cut still more from the defense budget, we might have a solid chance at balancing the budget in 10-12 years.

In other words we need more defense cuts + some of Rand Paul's ideas + some of Paul Ryan's ideas + some of Obama's ideas.

We will not get anywhere without a goal. So the first thing we should do is set one.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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25,000 out of 70,000 Illinois State Employees are on Workers' Comp

Posted: 13 Apr 2011 08:05 AM PDT

The cost of doing business in Illinois is staggering. Such is the nature of a bottom-feeding government and union-driven model that adds inefficiencies everywhere you look and also in places you don't.

For example, over 35% of Illinois state employees are on workers' comp. That statistic would be bad enough in isolation, but Illinois also has the highest costs in the nation, by far.

Please consider Workers' comp reform is too important to state business climate not to address, soon
If you need a local example to illustrate in real dollar terms just what it means to have the second highest workers' comp costs in America - behind only Alaska, by the governor's own admission - look no further than Morton-based CORE Construction Group Ltd., which operates nine companies in five states.

Marc Collins, associate risk manager for CORE, compared five years' worth of claims between the local construction firm Otto Baum Company and Sun Valley Masonry, another of their holdings in Phoenix, Ariz. The two companies are of similar size, with about the same number of employees. What he discovered was that local claims averaged $32,807 each over that time frame, compared to $6,212 in Arizona.

Caterpillar - which obviously deals in much bigger numbers - has an even more dramatic story. In 2008, "the total incurred cost of the injuries at the Illinois plant was seven times higher than the cost of the injuries at the Indiana plant." The jobs are essentially the same.

It's not just the wage coverage while injured employees aren't working for months or even years, but the medical bills and often the settlement beyond that (all tax free, by the way). In fact, "even if the medical fee schedule were reduced by 30 percent, Illinois would still have the second highest rates in the nation, but our employers could save up to $500 million," acknowledges the governor's office.

The startling statistics do not end there, unfortunately. State government is an employer, too, with approaching 70,000 full- and part-time workers. And from that pool there are currently 25,000 open workers' comp claims. That's a breathtaking number. It is impossible to believe all of those are legitimate.

Apparently federal investigators have questions, too, as they've launched a criminal probe following reports by the Belleville News-Democrat of alleged abuses of the system at Menard Correctional Center in Chester, where more than half the staff - 389 people, most of them prison guards and including the warden - have been paid some $10 million for on-the-job injuries such as those occasioned by locking and unlocking cell doors. (Yes, you read that correctly.)

Meanwhile, a quarter of the 32 arbitrators who decide injury claims for others have filed claims themselves, reported the paper.
Illinois vs. the Second Worst State

  • Hernia: $18,700 in Illinois, the next closest state comes in $6,300 less.
  • Shoulder or Elbow Injury: $24,000 in Illinois, compared to about $14,300 for the runner-up
  • Arthroscopic Procedure: Illinois is double its nearest competitor, more than triple the median

I am seldom surprised by graft in Illinois where public union handouts, inefficiencies, bribery, coercion, and corruption are second to none, but 35% of state employees on workers' comp, including 25% of arbitrators who do nothing but decide injury claims has to take the cake for workers comp insanity.

Worst-in-the-Nation "bragging rights" are at stake. I challenge California, New York, and New Jersey to top that.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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Bullish Sentiment Stampede

Posted: 13 Apr 2011 12:45 AM PDT

I have mentioned several times recently that bullish sentiment is extreme. If anything, "extreme" seems like an understatement as noted in Bullish Sentiment: Turning into a Stampede?
The latest Elliott Wave Theorist reports that a "bullish consensus" has also crystallized among a wide range of investors and financial professionals:

  • "Individual investors (AAII poll)—most bullish in six years
  • Newsletter advisors (I.I. poll 20-week average)—most bullish in seven years
  • Futures traders (trade-futures.com poll)—most bullish in four years
  • Mutual fund managers (% cash)—most bullish ever
  • Hedge fund managers (BoAML survey)—most bullish ever
  • Economists (news-org polls)—unanimously bullish
  • Top global strategists (three national year-ahead panels)—unanimously bullish
  • Even most 'bears' on the economy are bullish on stocks because of inflation!"

Patterns of investor psychology are not new. In fact, they repeat themselves. Consider this quote in 1960 from Richard Russell of Dow Theory Today:

"Psychology during bear market rallies seems to follow a fairly consistent pattern. 'During secondary reactions [upward] in bear markets,' wrote [Robert] Rhea, 'it is a fairly uniform experience for traders and market experts to become very bullish.'"

Those words are as true today as they were 50 years ago.
Sentiment Not a Timing Indicator

Sentiment is never a timing indicator because things always go further in both directions than people think.

Regardless, I am sticking with my assessment this is not a good time to be long the market. In case you missed them, I gave my rationale in a couple of recent articles.


Please note that "not a good time to be long" is not the same as a "good time to be short". It may or may not be a good time to short.

However, the longer the "Bullish Sentiment Stampede" lasts, the better the odds. Finally, if you missed the rally and are thinking of getting in now, I have a one word suggestion: "Don't".

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List