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Using Social Media for SEO Benefit – Travel Presentation @ SAScon 2011 Posted: 19 May 2011 07:55 AM PDT Another quick post, but here’s my presentation from SAScon 2011 this afternoon. This was on how to use social media for SEO benefit in the travel industry. SAScon 2011 Travel SEO Presentation – Kevin Gibbons If you have any questions about this just let me know in the comments. © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Using Social Media for SEO Benefit – Travel Presentation @ SAScon 2011 Related posts: |
30 Link Building/Link Baiting Techniques That Work in 2011 Posted: 19 May 2011 06:15 AM PDT With the recent “Panda” Google quality update one of the key changes was that low quality content and links within it have been discounted by Google. It means that
Perhaps the most obvious casualty was article marketing. If article marketing was one of your key link building tactics prior to the Panda update, you finally have to adapt to modern link building and link baiting techniques that still work in 2011.
In this list I focused on common sense, widely used techniques, of which you’ll find plenty of examples on the Web. I didn’t want to be particularly creative and spectacular. So if you are Eric Ward or Michael Martinez you might not find anything new here. For everybody else: check the list to find out whether you use all of them or at least those fitting best in your area, niche or industry.
When I refer to ‘links’ in link building, I don’t just mean only old school “a href” links but also new school links like Facebook likes or tweets.
Guest blogging While Matt Cutts has already warned that guest blogging might be not the best way to get links, it’s still a widely used technique and as far I can see it works quite well. You can get authority links from top blogs this way.
Infographics 2010 was the year of the infographic. With the slow demise of Digg, where most infographics have been pushed, and the over-saturation of the web with all kinds of infographics, it’s not as successful as it used to be but still a valid technique to get both large numbers of links and good ones as well.
Blog commenting It’s not what you think. Blog commenting for SEO is not about worthless “thank you great post” bot comments and keyword stuffing in the “name” input. Blog commenting for SEO is about suggesting a resource that might get included in the article, or better forging a relationship with a blogger who then links to you of her/his own accord.
Widgets Widgets are often considered an annoyance that clutter your blog sidebar. They don’t have to be. Also, they still can be awesome for link building. Just take a look at LinkWithin, the related posts widget many blogs use. It’s not very accurate when it comes to determining which posts are really related, but it’s nonetheless hugely popular for its ease of use.
Crowdsourcing Crowdsourcing, when applied to blogs, can mean asking people for contributions to a blog post on Twitter. There are even better ways to apply crowdsourcing. An excellent example has been provided by DIYSEO blog recently. They have featured 40+ SEO experts in a monumental group interview on the worst mistakes small businesses make when it comes to SEO. The more people contribute, the more will like, tweet and link back. I just did!
Freebies Offer a free service or software package to get links and you’ll see that you get far more links than your paid-only competition. So making sure that there is a free entry level plan for your SaaS app is saved money when it comes to marketing and tedious manual link building.
Web hosting Major web hosters still successfully give away web hosting plans for charities, blogs and artists. In exchange, they get a link or button which says “hosted by x”. All of the above mentioned can get quite popular and get many links themselves. Thus your link gets quite a lot of juice as well.
Web design Many web design agencies offer discounts, or even require all clients to link back to them. Of course forcing clients to do so is a bad business practice, but offering incentives is perfectly fine.
Niche directories While most web directories were discounted long before the latest quality update, one kind of directory has been gaining trust over the years and has been recommended by Google employees: high quality, selective niche directories. They must be highly relevant, topical and/or local in nature.
Trackbacks Having a WordPress blog allows you to automatically trackback or pingback other blogs. While most links will be nofollow, it is still a very powerful link building tool that also allows you to reach out to other link-minded bloggers. Simply link out to actual posts by other bloggers or manually add the trackback URI they offer. Even some bigger news outlets allow trackbacks and pinkbacks.
Contacting brand evangelists I couldn’t come up with a really good name for this technique, but it’s one of the best working ones these days. It’s about finding out who is talking about your site, brand, products or services and contacting them. Then you say politely “thank you” and add an incentive to link back to you. This might be as simple as suggesting adding a link to your site they forgot last time.
Going after competitors’ links Competitor analysis is perhaps the most common and hailed link building tactic these days by SEO experts. I do not like it very much, as mining competitors’ links is more an analysis tool than actual link building method, but at the end of the day you’ll discover all kinds of links your competition got and you can employ similar tactics to get them as well.
Blogger relations Blogger relations is one of the most obvious but neglected link building techniques. There aren’t enough journalists to cover every company and industry, but for each niche there are (in most cases) numerous bloggers interested in that subject. Bloggers are always glad to get invited to a fair, be given a product sample to test or just get the latest scoop on new products. Blogger relations is not about spamming bloggers with a generic press release once a week.
Contests “Tweet this” or “like us” to “win an iPad” type contests still seem to work. They’ve become a bit common lately, so try to stand out a bit rather than being just another generic contest.
Free premium content White papers and other ebooks or PDFs still get a lot of attention and links. Just consider this excellent white paper one by Hootsuite on social media metrics.
Interviews When conducting interviews on my SEO 2.0 blog I never did it for the links, but I was glad to see that most interview partners link back to the interview I did with them.
Testimonials Provide testimonials: you praise the products/services you love anyway and they link to you.
Badges The Ad Age 150 is perhaps the best example of how a badge can work. Of course they rank #1 for marketing blogs. We also link to the list.
Rants Write when angry and offend people and you’ll get links. At least by people who will link to you for being a jerk. I know this is isn’t really right but Google does not make a sentiment analysis. The links count. Just check out who still outranks us in the UK for the term [seo faq] without even providing one.
“SEO is dead” Did you know? SEO is dead! Yeah, it has been dead almost since its inception and every time it was pronounced dead again to get many many links from SEO specialists and those who hate SEO. It works with other disciplines as well. I do not like this type of link bait, but it works again and again.
Forum and community participation On most forums you get a link on the profile, in the signature, and of course in posts. Also, once people know you they’ll keep on linking to you of their own accord. Google considers forums and communities to be quite important. They are even in the menu on search results pages under “discussions”. I’m not sure about the actual link value for Google, but I’ve seen forums drive traffic quite a few times and bring you dedicated visitors who will return. Thus participation is key. Only getting profile links by the dozens doesn’t work these days IMHO.
Answering questions Yahoo Answers is a bad resource for answers but a great resource for questions. Also, forums are full of questions people ask. In many cases you just need to provide a resource on your site and people will gladly link to it. You can even link to it yourself and people will be thankful.
Humour and cartoons Do you know The Oatmeal? You don’t? Well you have probably slept the last few years. Matthew Inman, formerly a renowned SEO expert, has been so successful with his humorous cartoons that he stopped doing SEO altogether and now focuses on the linkbait itself.
Blogging Consider Laughing Squid, one of the most popular blogs out there. It’s actually run by a web hosting company of the same name. I’ve checked the keywords they optimise for and they seem to rank quite well just by blogging about cool stuff. How do they do it? They check out what’s popular elsewhere and blog about it themselves just a few hours later, so that many people discover it there and link back to them as the source of the great find.
Donations Open source software and charities are so grateful that you donate to support them or their cause that in many cases they will link back to you to show their gratitude. This is still a legit way to get links.
Event sponsorships Recently I pointed out that German blogging conference re:publica is selling links to its “sponsors” without using the obligatory “nofollow” attribute Google requires for such cases. Heck, they even linked to Google as one of their main sponsors. So it seems that event sponsorships do not count as paid links.
Linking out Many people in the SEO industry still don’t believe this but actually linking out to others, especially bloggers covering the same subject matter and your peers who’ll notice it, is one of the best ways to get actual links to your site. This works in multiple ways, the simplest one being that people will check out who links to them and maybe discover something worth being linked to on your site as well.
Fix other people’s broken links The Web deteriorates fast. Web pages or whole websites disappear, documents move or vanish. Most sites and blogs do not even notice or care. They don’t even know they should and how they could check for broken links. You can. Just contact the bloggers and webmasters and suggest a resource from your site as a substitute.
Web statistics Looking at some of the most linked websites out there, you’ll notice the likes of Statcounter and Piwik. Piwik doesn’t even require you to link back to them, but they already have PageRank 10 due to all the links they’ve got. So providing a free web statistic tool seems to be one of the most successful link building strategies ever. This is, of course, not something everybody can do, but it’s certainly cheaper than spending the millions the actual links are worth. I’ve personally witnessed more than one analytics tool go out of business lately, so they must be cheap to acquire. I’d buy the now defunct 103bees search analytics tool if I could afford it.
Strategic partnerships These days there are numerous services you could offer, but in most cases you won’t be able to provide all of them unless you have a huge team of at least dozens of people with different skillsets. The solution is to join forces with fellow freelancers or small business owners. Am SEO agency, for example, could partner with a web design or web hosting provider. Guess what, you could link to each other as well. Just ask the business owners you already cooperate with if they are interested in a more close business relationship.
Unfortunately these 30 link building/link baiting techniques are not the only ones that still seem to work in 2011. So-called paid links do as well. I do not recommend engaging in buying links, but so many others do that you might end up below them in the search results if you don’t. In this case, you may want at least to mimic the way paid links work.
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"Don't take it personally."
This is tough advice. Am I supposed to take it like a chair? Sometimes it seems as though the only way to take it is personally. That customer who doesn't like your product (your best work) or that running buddy who doesn't want to run with you any longer...
Here's the thing: it's never personal. It's never about you. How could it be? That person doesn't truly know you, understand what you want or hear the voices in your head. All they know is themselves.
When someone moves on, when she walks away or even badmouths you or your work, it's not personal about you. It's personal about her. Her agenda, her decisions, her story.
Do your work, the best way you know how. Is there any other option?
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Chris Christie on Sick Pay Payouts: "Only in Government"; What You Can Do To Help Posted: 19 May 2011 08:10 PM PDT Most of you know I am a huge fan of Chis Christie. I never tire of listening to what he has to say. Once again he is taking on "big government" with a well reasoned video as to what reform is or isn't. Please watch Chris Christie on Sick Pay Payouts: "Only in Government" Partial Transcript Right now, the total accumulated sick leave liability for governments across New Jersey is $825 million. That is how much we will have to pay out in sick-leave payouts, currently.If you live in New Jersey, please contact your legislative representative and let them know you are tired of having your taxes raised so that a select few can have benefits that most Americans will never see. Click here to Contact Your New Jersey Representative. Alternatively, here is an Interactive Map of New Jersey Legislative Districts. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Reflections on the LinkedIn IPO and the Usability of LinkedIn Itself Posted: 19 May 2011 02:09 PM PDT In Mania is Back: LinkedIn IPO Soars as Much as 173% in One Day I discussed the mania over the LinkedIn IPO. I have a few more comments that I also added as an addendum to the above post. .... Addendum: People chased the IPO as high as 122.70. After hours the price is down to $92.40. Those who just "had to have it" at any price are now down 24.7% I suspect insiders will be bailing like mad as soon as the restricted lock-up period is over. Reflections on LinkedIn LinkedIn has 100 million accounts. How many are active? How often? For what purpose other than everyone being "linked in" to everyone else? The key questions are:
It's fair to point out just because I have little use for LinkedIn at the present time, does not mean others feel the same. Indeed, I may even change my mind and find a use later on. Merging Profiles I setup a LinkedIn account primarily because hundreds have asked me to be "Linked In", not because I had a particular need. In fact, I have two LinkedIn accounts, both in my name, one under an email account I no longer have. I do not know my password for that account. I would like to merge the profiles because people find the wrong (inactive) "Mike Shedlock" profile all the time. Unfortunately LinkedIn offers no convenient way to merge profiles. Worse yet, I get invites all the time with no real way to reply to them. It is a mess. People have been bitching about this for something like forever as a search for merging linked in profiles shows. LinkedIn has a cumbersome solution that involves inviting everyone from one group to another. Log into your old account and click on My Contacts.Got that? How difficult can it possibly be for LinkedIn to automate that? I did not bother. I do not want to pester people with LinkedIn requests even though I do not mind others asking to be LinkedIn. By the way, If I do not reply to your request to be LinkedIn, it is because you found my profile that I no longer have access to. One Final Point on Income In order to justify the absurd valuation and growth metrics of LinkedIn, expect to see some high-profile announcements of earnings improvements in the first few quarters to come. These deals will have been arranged in advance, but that will not make the growth sustainable. However, the paced announcement of stacked-up deals will provide time for insiders to unload shares to greater fools expecting the perpetual growth that is priced in. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Mania is Back: LinkedIn IPO Soars as Much as 173% in One Day Posted: 19 May 2011 12:59 PM PDT Proving that extreme sentiment can always get more extreme, inquiring minds are focused on the LinkedIn IPO that soared from $45 to as high as $122.70 in a single day. Please consider LinkedIn stock soars in IPO LinkedIn's stock (LNKD +126.40%) soared more than 140% to $108.25, valuing the company at roughly $10 billion, as the professional-networking site began trading on the New York Stock Exchange.100 Million Members - OK - What about Income? LinkedIn boasts 100 million members. I am one of them. But what is a member worth? More importantly what kind of income does LinkedIn have, and what will the growth in income be? Reality Lenses takes up that question in IPO Mania — LinkedIn up 100% in 2 hours So now, the market cap is in the $9-10 billion while company generated $9 million last year, and is hoping to generate $15 million this year. This means we have a price earnings ratio of about 950 and a forward PER of 650? Is my calculation completely wrong? Or are we back in the twilight zone?Based on revenues Henry Blodget says Sorry, LinkedIn's IPO Is NOT Proof Of A New Tech Bubble LinkedIn is an established company. It generated nearly $250 million of revenue last year, and it should do more than $400 million this year. It has three strong revenue streams: consumer premium subscriptions, corporate recruiting subscriptions, and advertising. It earns money. And it has a huge growth opportunity. These reasons and others are why many institutional investors are lining up to buy the stock.Is This a Bubble? In a video in the above link, Blodget went on to say "LinkedIn is a profession product. You do not go there because your friends and family are there?" OK, it's a profession product. What are the earnings? What are the expected earnings? Will the expected earnings pan out? Betting on Social Networking A Seeking Alpha Post by Albert Babayev in January 2011 called Betting on Social Networking discusses revenue and earnings. Facebook, at the latest valuation of $50 billion, is valued at 25x its 2010 revenue and almost 105x earnings (Apple (AAPL) is 22x earnings). To get to the same earnings multiple as Apple, Facebook would have to quadruple its revenues and increase profits by 500%.LinkedIn Table of Earnings, Subscribers, Revenue click on table to expand The above table with thanks to Albert Babayev. Assuming the earning's estimate is accurate we can calculate a PE ratio by dividing $10 billion by $48.139 million. I calculate not 950 but 208. Regardless looking at expected growth that may not happen, I would call this a bubble. That does not constitute a tech bubble but it sure looks like a bubble in the price of LinkedIn. Buying linked in at $122 is a bet on the Greater Fool Theory, nothing more, nothing less. Addendum: People chased the IPO as high as 122.70. After hours the price is down to $92.40. Those who just "had to have it" at any price are now down 24.7% I suspect insiders will be bailing like mad as soon as the restricted lock-up period is over. Reflections on LinkedIn LinkedIn has 100 million accounts. How many are active? How often? For what purpose other than everyone being "linked in" to everyone else? The key questions are:
It's fair to point out just because I have little use for LinkedIn at the present time, does not mean others feel the same. Indeed, I may even change my mind and find a use later on. Merging Profiles I setup a LinkedIn account primarily because hundreds have asked me to be "Linked In", not because I had a particular need. In fact, I have two LinkedIn accounts, both in my name, one under an email account I no longer have. I do not know my password for that account. I would like to merge the profiles because people find the wrong (inactive) "Mike Shedlock" profile all the time. Unfortunately LinkedIn offers no convenient way to merge profiles. Worse yet, I get invites all the time with no real way to reply to them. It is a mess. People have been bitching about this for something like forever as a search for merging linked in profiles shows. LinkedIn has a cumbersome solution that involves inviting everyone from one group to another. Log into your old account and click on My Contacts.Got that? How difficult can it possibly be for LinkedIn to automate that? I did not bother. I do not want to pester people with LinkedIn requests even though I do not mind others asking to be LinkedIn. By the way, If I do not reply to your request to be LinkedIn, it is because you found my profile that I no longer have access to. One Final Point on Income In order to justify the absurd valuation and growth metrics of LinkedIn, expect to see some high-profile announcements of earnings improvements in the first few quarters to come. These deals will have been arranged in advance, but that will not make the growth sustainable. However, the paced announcement of stacked-up deals will provide time for insiders to unload shares to greater fools expecting the perpetual growth that is priced in. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Will China Have a Labor Shortage, Sending Inflation Out of Control? Posted: 19 May 2011 09:40 AM PDT An interesting post by Edward Harrison on the Credit Writedowns website suggests a Labour shortage could spell inflation and trade deficits for China Informed researchers are asking what happens to China based on the recent demographic shift from rural labour surplus to rural labour deficit. The answer may be slower growth and higher inflation, according to a paper released last month by China's Center for Economic Research at Peking University. But other impacts may also be increased consumption and a deteriorating external balance.Shortage of Labor? Now? The situation Harrison describes is based on the document What Does the Lewis Turning Point Mean for China? The thesis is interesting, but how probable is a labor shortage in China, and in what timeframe? I certainly see no reason to be concerned over a "Lewis Turning Point " now or for that matter any time soon. However, inflation can certainly happen for other reasons such as rampant credit growth and malinvestment in infrastructure. That said, the Chinese property bubble is likely to pop at any time, and with it China's credit bubble. Certainly China is overheating now, struggling to find useful work for its citizens. Malinvestment abounds because of it. Michael Pettis Chimes In Wanting another opinion, I pinged Michael Pettis at China Financial Markets about the Labor Shortage theory and Pettis responded ... I think there are many reasons to be concerned about the rapid decline in the Chinese working population over the next decade or two, but I wonder if the Lewisian turning point is one of them.Thanks for responding Michael! Rebalancing Through Wage Increases Also consider a recent post of Michael Pettis Rebalancing through wage increases I worry about the reasons for rising wages – I suspect that demand for workers is driven primarily by unsustainable and unhealthy increases in the past two years in real estate and infrastructure development, and so is itself unsustainable.Interesting Questions and Replies to the Article "RS" had three questions for Pettis.
Pettis Replied ... 1)Yes, but not yet. It will take a decline in investment growth to reduce labor demand.Lewisian Model Incorrect or Premature Even if the Lewisian model was reasonable, China's structural problems are currently so great, its infrastructure building so excessive, and its property and credit bubbles so massive, that rather than running out of workers, China's next concern will be how to rebalance and keep its population employed in the slowdown on the near-term horizon. Global Economy Cooling The entire global economy is cooling as noted in Huge Cracks in Global Recovery Thesis; Industrial Production Unexpectedly Drops in Germany, France; UK Weaker than Expected China and the US will slow too. I believe a recession is highly likely, yet few see it. Pettis has been calling for a Chinese slowdown as well. For details, please see China's Real-Estate Developers Struggle with Debt; Servicing China's Total Debt Load is Problematic; Dramatic Slowdown in China Coming Scapegoating China However, one reference in Harrison's article caught my eye that I completely agree with. Please consider Roach: GD II awaits if China bashing rhetoric turns into protectionism. Stephen Roach is pulling no punches now. After quipping "I think we should take the baseball bat out on Paul Krugman" regarding pro-protectionist statements Krugman made earlier this month, Roach has launched a blistering attack on the protectionist rhetoric in America.On that score I agree with Roach, Pettis, and Harrison. Tariffs, protectionism, and QE I through QE X will not solve a thing. Nor will all the denials in Europe (Please see Trichet Goes Ballistic, Walks Out of Meeting Over the Term "Soft Restructuring"; Infighting Over Who Replaces IMF Chief; Some Suggest Trichet) However, Roach's suggestion of taking a baseball bat to Krugman certainly has merit. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 19 May 2011 01:01 AM PDT The ECB comedy show continues. Jean-Claude Trichet went ballistic and walked out of a meeting over Jean-Claude Junker's use of the terms re-profiling and "soft restructuring". Adding to the tenseness, huge infighting is in progress over who will replace Dominique Strauss-Kahn who just resigned as IMF chief. Some suggest outgoing ECB president Jean-Claude Trichet. IMF Head Strauss-Kahn Resigns, Succession Fight Begins Bloomberg reports Strauss-Kahn Resignation Kicks Off Succession Fight at IMF Dominique Strauss-Kahn's resignation as the 10th leader of the International Monetary Fund kicks off a contest on his successor, as European officials seek to retain the job amid a lack of unity among emerging-market nations.Trichet Goes Ballistic Over Junker's Reprofiling Suggestion Euro Intelligence reports ECB goes ballistic on reprofiling The confusing debate about "reprofiling" or soft restructuring pays testimony to the sheer incompetence of eurozone's finance ministers, who are now effectively talking Greece into a damaging, and most likely contagious default. The FT reports that Jean-Claude Trichet walked out of a recent meeting chaired by Jean-Claude Juncker in protest at Juncker's proposals to reprofile Greek debt.Trichet the Ostrich Euro Intelligence thinks Junker's idea is silly. I disagree. The terms reprofile and "soft restructuring" are silly, but the idea Greece will default is certainly isn't. Suggesting default is one of the more sensible things Junker has said recently. Greece is going to default and the longer the ECB and IMF attempt to forestall that event, the worse the situation will become. For further discussion, please see ECB Ostrich Maneuver; Euro-Zone Comedy Show: Junker Proposed "Re-Profiling" Greek Debt, Now He Wants "Soft Restructuring"; Targeting Short-Selling Trichet's Poor Sovereign Debt Decision Trichet made a huge mistake buying sovereign bonds of Greece. The idea was to "show support" for the bonds and suppress yields. The strategy worked for about a week. Now the ECB is stuck with a pile of garbage and the yield on 10-year Greek bonds is close to 16%. Former German central bank head Axel Weber warned Trichet about buying sovereign debt but Trichet went ahead anyway. Instead of admitting mistakes, Trichet wants to kick the can down the road one more time. Unfortunately for Trichet, the bond market says "no". The real fireworks begin as soon as market participants shun Spanish government bonds . That can happen at any time. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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