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How to Turn a Google Penalty into Great Linkbait, by J.C. Penney Posted: 26 May 2011 02:13 AM PDT Yesterday it was reported that J.C. Penney have showed signs that their Google penalty has now been lifted. The original penalty was imposed at the end of Feb for “shady SEO practices”. Searchmetrics have published a report to show that organic search traffic is back on the rise again for J.C. Penney: Obviously we can only speculate about the SEO activity that J.C. Penney have employed in order to get this penalty turned around so quickly. The obvious steps would be to clean up their backlink profile and remove any paid or suspicious links and then submit a re-inclusion request (which has been confirmed by Matt Cutts). So when analysing J.C. Penney’s recent backlink history, wouldn’t you expect to see a drop in links? No! Majestic SEO shows that they’ve actually had a significant increase in recent links. So what does this mean? Maybe they’ve bought more links :) Or perhaps they’ve had a very successful PR campaign? In fact, that is much closer to the truth! So even when it’s assumed they’ve made large efforts to remove links, they’ve actually increased volumes by considerable amounts. But it’s not just about numbers - if you look deeper into the quality of these new links, you’ll find that the quality of these are very high. There are many global media and newspaper websites covering the story, along with hundreds of authority blogs such as Search Engine Land, Search Engine Watch, Econsultancy, Techcrunch etc – as well as the huge number of SEO blogs picking up on this. That’s all without looking at the PR value of how much coverage and brand visibility they’ve generated from this. Being from the UK, I’ve got to admit – I’d never even heard of J.C. Penney before this. So what can we learn from J.C. Penney?
The end result: J.C. Penney have set a great example of how to turn a negative into a positive. They’ve cleaned up their backlink profile, replaced these with a huge volume of very high quality media and blog links which are far more natural and defensible – and are likely to return to Google in a much stronger position than ever (certainly long-term). © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Turn a Google Penalty into Great Linkbait, by J.C. Penney Related posts: |
30 SEO & Social Media ROI Analytics Resources Posted: 25 May 2011 06:23 AM PDT ROI or Return On Investment is on everyone’s lips these days. It’s become so widespread that you could call it a buzz word now. Although its meaning gets a bit diluted, I have to admit that I use it sometimes outside its strict sense myself. Originally ROI meant the extra monetary return, while increasingly it may mean any value that you get back for something you invest in, be it time, effort or money.
Everyone wants it but it’s not so obvious, so more and more people come up with their own notion of how the actual ROI of SEO and social media might look, and how you can measure it.
Over the recent months I have collected a multitude of ROI-related resources that often introduce new concepts of it or try to adapt the old definition to the new areas the metric isn’t native to.
SEO ROI While SEO and analytics are closely related, for years many people focused on old school SEO metrics like rankings and traffic, instead of hard core business metrics. More recently there is a growing trend to measure SEO success in ROI. It’s not easy but it’s not impossible. Still, it’s not as exact as in other areas. Nonetheless we can already clearly see that some aspects of SEO have a tangible ROI.
Social Media ROI The spectre of social media ROI has been among us for years, but there are many issues with measuring social media as a business metric. There are many ways to deal with the ephemeral character of some social interactions online. You can either just focus on them, or you can try to redefine ROI for an actual social media campaign as something other than actual revenue.
Analytics and ROI Metrics So how do you actually measure the actual ROI? What factors can be measured? There are many approaches. Some use common tools like Google Analytics, while others depends on their own ways to collect data and calculate ROI. Additionally you have to dig deeper than the numbers. You have to understand how they affect your business.
“ROI of Human Relations” The obsession with ROI has also created some considerable backlash among Web professionals. Some of them already question ROI as it is or parody it, while others use the term in a metaphorical sense. So as you can see, ROI is not always what you expect it to be, and without measuring ROI or anything else that lets you determine the actual value of what you do on social media and in search, you can end up wasting your money. Even in cases where the investment is still higher than the benefits you can measure, now you can at least determine the long term or soft factors of your investment in SEO and social media. On the other hand, you can’t measure everything – especially on social media, where monetary metrics often collide with human relationships you can’t easily quantify. There is also the question of whether you should quantify relationships; this is one you have to ask as part of your social media strategy. * Image by Gunni Cool. © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 SEO & Social Media ROI Analytics Resources Related posts: |
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This is the first warning sign that a project is in trouble. Sometimes it even begins before the project does.
Quietly, our subconscious starts looking around for an excuse, deniability and someone to blame. It gives us confidence and peace of mind. [It's much easier to be calm when the police car appears in your rear view mirror if you have an excuse handy.]
Amazingly, we often look for the excuse before we even accept the project. We say to ourselves, "well, I can start this, and if it doesn't work perfectly, I can point out it was the ..." Then, as the team ramps up, bosses appear and events occur (or not), we continually add to and refine our excuse list, reminding ourselves of all the factors that were out of our control. Decades ago, when I used to sell by phone, I often found myself describing why I was unable to close this particular sale--and realized I was articulating these reasons while the phone was still ringing.
People who have a built-in all-purpose excuse (middle child syndrom, wrong astrology sign, some slight at the hands of the system long ago) often end up failing--they have an excuse ready to go, so it's easier to back off when the going is rough.
Here's an alternative to the excuse-driven life: What happens if you relentlessly avoid looking for excuses at all?
Instead of seeking excuses, the successful project is filled with people who are obsessed with avoiding excuses. If you relentlessly work to avoid opportunities to use your ability to blame, you may never actually need to blame anyone. If you're not pulled over by the cop, no need to blame the speedometer, right?
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Reject, Reject, Reject, Reject - Republican Wet Noodles - Misguided Defined Posted: 25 May 2011 10:38 PM PDT The word for the day is "reject". According to Bloomberg, the senate rejected every proposal on the slate to help reduce the budget deficit. Rejection Scorecard
It was clean sweep 97-0 against the president's proposal. Relatively speaking, there must be some merit in some of Ryan's proposals given that he received as many as 42 votes. Thus, the problem is not with Ryan's proposals per se, the problem is all the politics surrounding those proposals. Republican Wet Noodles Worse yet, Rand Paul could only muster 7 votes for his proposals. Why? The Rand Paul vote depicts a stunning display of Republican wet noodles where some might have expected some semblance of a backbone. Misguided Defined After the vote, Senate Majority Leader Harry Reid, a Nevada Democrat, said "Democrats proved that the Republican plan to end Medicare is a non-starter in the Senate. I hope Republican colleagues will stop pursuing this misguided plan, and start working with Democrats on smart ways to reduce the deficit." If you want to discuss "misguided", let's discuss president Obama's proposal that went down in flames 97-0. If a vote tally with zero support from either party does not describe "misguided", nothing does. It's hard not to be disgusted with this massive display of wet noodle voting, political pandering, and demagoguery when there is a huge budget deficit that needs to be fixed. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Durable Goods Orders Plunge; Is Japan to Blame? Posted: 25 May 2011 07:50 PM PDT Durable goods orders fell by 3.6% in April. Most economists blame a slowdown in Japan in the wake of the tsunami and earthquakes. Please consider Durable Goods Orders in U.S. Decline by Most in Six Months Orders for U.S. durable goods dropped more than forecast in April, reflecting a slump in aircraft demand and disruptions in supplies of auto parts stemming from the earthquake in Japan.Hook, Line and Sinker Nearly everyone seems to buy the "Japan caused a global slump" theory. Certainly Japan did not help matters but what about the possibility the pent-up demand for autos and planes is toast? Germany slowed, France slowed, the UK slowed, the US services ISM slowed. Australia slowed. China has slowed. Is that all Japan related? If it is entirely Japan related, there be a sharp sustained rebound in autos, planes, and other durables. Watch inventories vs. sales closely. I suspect companies may ramp up production on the belief this slowdown is Japanese related when the reality is pent-up demand for goods has been exhausted. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Hyperinflation Nonsense in Multiple Places Posted: 25 May 2011 10:53 AM PDT Every time the US dollar ticks lower, commodity prices tick higher, or the CPI rises two tenths of a percent, hyperinflationists come out of the woodwork with nonsensical predictions and silly comparisons to Zimbabwe or Weimar Germany. Given that the US dollar recently fell to the lower end of its trading range, hyperinflationists once again came forth with their message of impending doom. Silly Comparisons to Weimar Germany Please consider The Time to Prepare for Hyper-Inflation is BEFORE It EXPLODES by Graham Summers. The similarities between the US today and Weimar pre-hyperinflation are striking. As in Weimar, US fiscal authorities are not taking any steps to rein in their loose money policies. Similarly, the US Fed, like Germany's financial elites believes that currency depreciation is a good thing.Similarities? What Similarities
What part of that remotely resembles anything that is happening in the US today? Reserve Currency and Trade Nonsense The rest of Summers' post focuses on global trade and a move by some countries to replace the US dollar as the world's reserve currency. Indeed, it was just revealed that ASEAN+3 countries (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, Vietnam, China, Japan, and South Korea) are researching the prospect of a "common currency" similar to the Euro.The article to which Summers' refers is ASEAN+3 RESEARCH GROUP Significance of Asean Currency Proposal Wildly Overstated Summers says the significance of the development cannot be overstated. Of course it can and Summers proves it. Just because someone writes a paper does not make it credible. The ASEAN currency proposal was written by three professors in Malaysia. Their proposal is not under serious discussion by any country that matters, if indeed by any country at all. Given the enormous problems with the Euro related to currency unions without fiscal unions, why would any country in their right mind barge into such an arrangement now pr any time soon? Even if a few minor countries would agree to do such a thing, it is preposterous to believe Japan and China would agree to a common currency. Every now and again an Asian currency union of some sort surfaces. Every time they are trumped up as if it is going to happen soon. They won't because the proposals are nothing but silly hype and wet dreams. By the way, there might very well be a currency trading index of Asian currencies similar to the US dollar index, but that will have no effect on anything, just as the US dollar index does not cause anything to happen. Real but Meaningless Summers notes that China, Russia, Brazil, India, and now South Africa are moving to trade more in their own currencies (not the US Dollar), saying "All of these items are real and documented." Yes they are real. They are also essentially meaningless. It makes perfect sense for countries that trade with each other to do so in their respective currencies. Even though oil is priced in dollars, oil trades in Euros right now. Oil trades in Yen now. Currencies are fungible. So if a few minor countries want to trade in Yuan now, it will not matter one iota in the grand scheme of things. Meaningless facts, academic papers by Malaysian professors, and silly comparisons to Weimar Germany do not constitute a rational thesis for hyperinflation. Confident Predictions In Signs Hyperinflation Is Arriving Gonzalo Lira foresees an "imminent currency collapse" and "confidently predicts"
CPI Check Inquiring minds are looking at the May 13, CPI Release from the BLS. The Consumer Price Index for All Urban Consumers (CPI-U) increased 0.4 percent in April on a seasonally adjusted basis, the U.S. Bureau of Labor Statistics reported today. Over the last 12 months, the all items index increased 3.2 percent before seasonal adjustment. By October of 2011 we will all be able to look at that set of predictions and have a good laugh. A Good Laugh Now I you want a good laugh now, Lira writes .... 2012 will be the bad year: I predict that hyperinflation's tipping point will be no later than the first quarter of 2012. From there, it will accelerate. By the end of 2012, I would not be surprised if the CPI for the year averaged 30%.That's supposed to be credible hyperinflation analysis? John Williams on the Weak Dollar Please consider The Energy Report interview John Williams: Weak Dollar Behind Inflationary Oil Prices. Here are a few select quotes from Williams (JW), the Energy Report (TER), and my responses to them. JW: Let's say the U.S. wants to sell debt to Japan, but Japan doesn't like the way the U.S. is running fiscal operations. It can say, "We don't trust the U.S. dollar. We'll lend you money, but we'll lend it in yen." Then, the U.S. has a real problem because it no longer has the ability to print the currency needed to pay off the debt. And if you're looking at U.S. debt denominated in yen, most likely you would have a very different and much lower rating. Mish Response: Williams makes a fundamental mistake regarding trade. Several of them in fact. The US does not go about wanting to sell debt to Japan or China. Rather Japan and China buy US debt as a mathematical consequence of trade imbalances. Moreover, Japan and China are more dependent on the US for their export model than the other way around. The odds China or Japan would not take US dollars is virtually zero. Both economies would crash without exports to the US. China's unemployment would soar and so would political unrest. I keep stating, and it keeps falling on deaf ears, that as long as the US runs a trade deficit, it is a mathematical certainty that some country is accumulating US dollars or US dollar denominated assets. Rather than repeat myself again I will simply point to several article regarding trade.
JW: It is possible lenders would not buy the Treasuries unless denominated in a strong and stable currency. As the USD loses its value and becomes less attractive, people will increasingly dump dollar-denominated assets and move into currencies they consider safer. And you'll see other things; OPEC might decide it no longer wants to have oil denominated in U.S. dollars. There's been some talk about moving it to some kind of basket of currencies—something other than the U.S. dollar, possibly including gold. This would be devastating to the U.S. consumer. You'd get a double whammy from an inflation standpoint on oil prices in the U.S. because the dollar would be shrinking in value against that basket of currencies. Mish Response: Once again we see the silly statements regarding the pricing of oil in Euros or some other currency from someone who does not understand that currencies are fungible. It does not matter one iota what oil is priced in unless one tried to do it in Yap Island stones or some other highly illiquid currency. Oil already trades in Euros and Yen just as gold does. One does not need dollars to buy oil any more than one needs dollars to buy gold. Currencies are fungible. I remain amazed at the number of people who trip over this simple construct. JW: If, hypothetically, you're pricing oil in yen, there's no reason for anybody to hold the USD. The dollar would sell off more rapidly against the yen and oil inflation would be even higher in a dollar-denominated environment. Mish Response: As stated above pricing currency is irrelevant. Moreover, whether or not there is a "need" to hold dollars is irrelevant. Countries will accumulate US dollars and US dollar assets as a mathematical function of trade. That said, there is a need to hold dollar, real and perceived. China needs to hold a certain amount of dollars to prepare for repatriation of hot money inflows speculating on a rise in the Renminbi. Moreover, neither Japan nor China wants their currency to rise out of fear it would hurt exports and lower employment. China is particularly worried about a slowing economy and is overheating now as a consequence. TER: You've mentioned that hyperinflation will happen as soon as 2014. If that is true, wouldn't OPEC want to shift off dollar pricing as quickly as possible? JW: From a purely financial standpoint, that would make sense. Other factors are at play, though, including political, military and unstable times in both North Africa and the Middle East. Those who are able to get out of dollars, I think, will do so rapidly and as smoothly as possible. They will sell their dollar-denominated assets. They will convert dollars to other currencies. They will buy gold. Generally, they will dump whatever they hold in dollars and sell the dollar-denominated assets they don't want. There's a market for them; it's just a matter of pricing. As the pressure mounts to get out of the USD, the pricing of dollar-denominated assets will fall, which in turn would intensify that selling. The dollar selling will intensify domestic U.S. inflation, which is one factor that picks up and feeds off itself and will help to trigger the hyperinflation. Mish Response: The setup is ridiculous given that oil pricing unit is irrelevant. The series of answers by Williams shows how one very poor idea involving oil priced in something other than US dollars cascades step-by-step into a preposterous overall thesis. Moreover Williams' responses also depict the typical one-sided US dollar centric focus of most hyperinflationists. Predictions
Myopia Hyperinflationists have myopia. They only see (or only focus on) problems in the US. They ignore overheating in China, enormous problems in the UK, and huge structural issues in the EU. The US may have more problems than elsewhere (or not), but that does not imply the dollar might collapse to zero against the currencies of other countries. Intermediate-term, I actually expect the dollar to rise, but should it sink, it will not be a sign of impending hyperinflation. Massive Inflation in China Those looking for a huge inflation problem can find it in China. Credit growth in China is rampant. Please consider Ponzi Financing Involving Copper Trade Gone Wild In China China is building cities no one lives in, malls that are vacant, trains and airports no one uses yet Williams thinks the Yuan is better than the dollar. Why? For that matter why is the Euro or the British Pound? The entire global banking system is insolvent. US Total Credit Market Debt Owed US M1 Money Supply For all the massive amount of printing the Fed has done, note that total credit market is roughly 27 times the size of M1 and roughly 6 times the size of M2 (not shown). Can that credit be paid back? The answer is no and it will act as an economic drag for a long time. So another trillion in printing is going to cause hyperinflation? When the total credit market is $50 trillion? Please be serious. Total Consumer Credit Total Loans and Leases of Commercial Banks Bernanke is trying like mad to get banks to lend and consumers to borrow. Instead consumers continue to pay down or default on debt. Hyperinflation is a Political Event Let's go back to the beginning, with a definition of the word: Hyperinflation is a complete loss of faith in currency. Typically a political event, not a monetary event is the cause. Jeff Harding at the Daily Capitalist asks Why Does Hyperinflation Occur? In every modern case of hyperinflation the decision to inflate was a political one, not an economic one. In almost every case hyperinflation followed a war or a coup or some massive political change such as the end of the Soviet empire or the rise of a dictator or a populist-socialist takeover, and other political unrest.Zimbabwe vs. Weimar In Zimbabwe, the Mugabe government initiated a "land reform" program intended to correct the inequitable land distribution created by colonial rule. Ultimately, Mugabe's attempt to to bail out the poor at the expense of the wealthy is what triggered capital flight and loss of faith of the currency. His reforms not only caused a flight of capital and human capital (the wealthy), they also led to sanctions by the US and Europe. In response, Mugabe turned on the printing presses but the loss of faith in the currency had already occurred. In Weimar Germany, printing for war reparations kicked off hyperinflation. Wikipedia provides a good accounting in Inflation in the Weimar Republic. It is certainly not impossible for there to be a complete loss of faith in the US dollar, however there odds are extremely remote. Can The Fed Cause Hyperinflation? I do not think the Fed itself can cause hyperinflation and more importantly I am sure they would not if they could. The reason is "Hyperinflation Would End The Game"
To understand how powerless the Fed is, one needs to understand the difference between credit and money, how much the former dwarfs the latter, and what the Fed's role is in getting banks to lend. I discussed those ideas above and in far more depth in Fiat World Mathematical Model. Note that the Fed has no power to give money away. Nor would they do so if they could. Unlike the Fed, Congress could give money away. I do not know if giving everyone in the US $60,000 would do it or not, but giving everyone $60,000 a month indefinitely would sure do it. How likely is that? The answer is 0%. Hyperinflation? No Way Please consider Hyperinflation? No Way by Mike Whitney. The Federal Reserve is not going to push the economy into Zimbabwean hyperinflation. That's pure bunkum. The Fed's plan is to weaken the dollar to boost exports and to force China to let its currency appreciate to its fair-market value. By purchasing $600 billion in US Treasuries (QE2), the Fed effectively reduces the supply of risk-free assets, which sends investors into riskier assets like stocks and commodities. Is there an element of class warfare in the policy?Gold The US has the largest gold reserves of any country. It is pretty silly to think the dollar will go to zero when all it would take to stop hyperinflation would be convertibility at some high rate. Charles Hugh Smith vs. FOFOA I have made the point numerous times that the Fed will not cause its own destruction, nor will Congress. Charles Hugh Smith states the thesis eloquently in The Mechanics of Hyperinflation: Bankers vs. Politicos If we take it as axiomatic that hyper-inflation is a political process, then we have to conclude that hyper-inflation serves some powerful interests who would support the policies that would bring it to fruition.In an incredibly long-winded rant FOFOA counters Smith in Deflation or Hyperinflation? How will "the Elite" profit from hyperinflation? By being the first to spend the bills with new zeros added and thereby outrunning the rest of us in the race to spend and winning the competition to retain standard of living. Hyperinflation is the end result of the dollar-debt timeline, there is no other way it can end. Only the severity is a variable to be considered.Ackerman Convinced by Nonsense Amazingly, that assertion by FOFOA was enough to convince Rick Ackerman, a hard core deflationist to change his mind and go straight from the deflation camp to the hyperinflation camp. This prompted Gary North (an inflationist) to blast Ackerman in Rick Ackerman Defects to the Hyperinflationist Camp After 30 Years Gary North writes ... Incredible! Three decades of bad assumptions, yet all that it took to persuade his self-defining outlook him was an article on anonymous blog. All of a sudden, hyperinflation is "entirely consistent with human nature."Yes, Gary it is incredible because FOFOA's theory is not born out in practice. Did the elite benefit in Weimar? Zimbabwe? Argentina? Anywhere? If the elite benefited from purposeful hyperinflation we would have some history suggesting just that. So where is it? Supposedly the Fed is going to cause this event, to (in FOFOA's words) "outrun the rest of us in the race to spend, winning the competition to retain standard of living". Excuse me for asking but what lifestyle is Bernanke in a race to maintain? Janet Yellen? Anyone on the Fed? In that respect, FOFOA's explanation is downright humorous. Stack of Things Missed by Hyperinflationists
Not every hyperinflationist goes wrong on every point above. However, they all go wrong on point 12. Point 12 alone is sufficient to debunk hyperinflation arguments. In regards to point 8, it is important to understand inflation is a monetary phenomenon. Any rise in the price of oil will be offset by a drop in prices elsewhere, if money supply is constant. Right now, money supply is not constant, but it is rising far more rapidly in China than in the US. In regards to point number 10, many hyperinflationists, Williams included makes the mistake of treating unfunded liability projections as debt. Social Security can be fixed for a decade or more simply by hiking the retirement age. Medicare is far more problematic, but Paul Ryan and others in Congress have solutions that can easily stave off a major catastrophe for a long time. Unfunded liabilities are a huge problem, but let's not jump the gun with preposterous conclusions they will cause hyperinflation any time soon. Theory vs. Practice Please note that banks do not want hyperinflation or even massive inflation. The reason is simple: Banks will not want to be paid back with cheaper dollars, especially worthless dollars, and Congress is beholden to itself and the banks. Hyperinflation could theoretically come from massive sustained political will to bail out the little guy at the expense of the banks, the wealthy, and the political class. However, unlike Mugabe and Zimbabwe, neither the banks nor the Fed nor the political class wants to bail out the poor at the expense of the wealthy. Indeed, Bernanke's, Paulson's, and Geithner's actions to date have done the exact opposite! We have bailed out the banks at the expense of the ordinary taxpayer (keeping the little guy in debt). This is what it comes down to: In theory, Congress can easily cause hyperinflation. In practice, they won't, and neither will the Fed. As Yogi Berra once quipped "In theory there is no difference between theory and practice. In practice, there is." Deflationists Won the Bet I bet a "crying towel" with a person commenting under the name "Heli-Ben" as to whether deflation or hyperinflation would occur first. The bet is over and I demand my towel. Deflation happened. My definition of deflation is a decrease in money supply and credit with credit marked-to-market. That clearly happened. So did a decrease in credit straight up. In fact, consumer credit is still declining as shown in the charts above. The Case-Shiller housing adjusted CPI (my preferred measure of the CPI) went brutally negative at one point. Even the standard CPI went negative for a while as shown in the following chart. Prices did not stay negative long, but there is an unmistakable dip, the first dip since the Great Depression. Whether the measure is credit, credit marked-to-market, or prices we had deflation. More tellingly, we had deflation based on numerous conditions that one would expect to see in deflation: falling asset prices, falling treasury yields, rising junk bond yields, a rising US dollar, falling commodity prices, reduced speculation, etc. The question now is whether or not we will see deflation again, and if so how quickly. Inflation vs. Deflation The Us is certainly in a period of inflation now by my model. Home prices are making new lows and credit is in a funk, but most conditions appear inflationary at the moment. Indeed if you believe the US will be in periods of inflation more often that deflation you may very well be correct, especially if your measure is the CPI. However, credit is a better measure than prices. Consumer prices in Japan barely fell over the course of a 25 year period. Yet is is silly to argue that Japan never went in deflation. The conditions associated with deflation were frequent and persistent: falling consumer demand, the wiping out of excess leverage, a rising saving rate, and falling asset prices plagued Japan for decades. My thesis has been the US would slip in and out of deflation for a number of years, just as Japan did. I see no good reason to change that call. I expect another plunge in credit marked-to-market and another plunge in commodities. I expect another surge higher in the US dollar. Yet, I have no faith in the grand super-cycle deflation theory where literally everything crashes. I see no reason to predict the S&P 500 will drop to 200, or gold to $250. Japan did not collapse yet, but it could. Moreover, Japan's debt at 200% of GDP shows just how out of hand things might get before the market imposes its will. Japan is a far better candidate for massive inflation than the US at the moment. All it would take to sink Japan is a collapse in exports and a rise in interest rates to 3%. At 3% or so, interest on the national debt would consume 100% of Japan's revenue. With that backdrop, the myopic focus on the US seems silly. Unlike super-deflationist Robert Prechter, I expect gold to hold its value over the mid-term (another swoon is always possible) as the Fed fights massive deflationary forces of excess leverage, excess debt, boomer demographics, global wage arbitrage, cutbacks in state and local governments, and most importantly - consumer attitudes towards debt. In the final analysis, it's all about attitudes. The Fed cannot force consumers or businesses to borrow or banks to lend (and it wouldn't for reasons stated, even if it could). In a fiat credit-based system, that is what matters. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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