joi, 26 mai 2011

Damn Cool Pics

Damn Cool Pics

Obama's Car Gets Stuck at US Embassy

Posted: 26 May 2011 06:17 PM PDT

It might be bullet proof, it might be missile proof – but a teeny weeny kerb has defeated the Presidential car.

A Vintage Airplane-Turned-Restaurant at in Zurich Airport

Posted: 26 May 2011 05:47 PM PDT

This retired Soviet Iluyshin IL-14 plane has found new life as an incredible restaurant and bar in Zurich, Switzerland. The vintage plane and its hangar, located across from the Zurich International Airport, have been converted into a unique dining experience, called Runway 34. The aviation-themed restaurant offers visitors the opportunity to enjoy meals, stiff cocktails, cappuccino and cigars inside the renovated aircraft and its environs.

The Ilyushin airplane sits inside the restaurant's converted hangar. Everything inside the Runway 34 is aviation inspired. The entrance is a jetbridge, which comes complete with a magazine rack. The menu holders on the tables are shaped like airplane tail fins and some of the tables have decommissioned airline seats. The Runway 34 features four distinct areas. The Hangar Restaurant is the main eating area that serves a fusion of Asian, Swiss and Mediterranean cuisines to the on-board guests.


The luxurious Cigar Lounge has red leather chairs, a cappuccino machine and a humidor. The Wingwalker Bar comes surrounded by windows to offer outside views. Then there is the Aviator Lounge, which serves generally as the Hangar Restaurant's overflow and large group seating area.

If you happen to be in Zurich or are planning a trip there, you should not miss checking out this ultimate airport bar and restaurant.











Hangar Restaurant


Hangar Restaurant


Smokers Lounge
























Aviator Lounge






Wingwalker Bar

A Portrait of Tobias Wong Using 13,138 Dice

Posted: 26 May 2011 04:49 PM PDT

Canadian artist and designer Tobias Wong died last year at the young age of 35, or more specifically, 13,138 days. In tribute, his friend Frederick McSwain created this immense portrait of Wong entitled Die using 13,138 dice as part of the BrokenOff BrokenOff exhibition at Gallery R'Pure in NYC in memoriam to the artist during NY Design Week. McSwain via Core77:

The idea of a die itself was appropriate—the randomness of life. It felt like [a medium] he would use. Because [Tobias] was a very street-level force, I thought it was appropriate [to install] the portrait on the floor. Its not something I wanted to suspend on the wall; I wanted it to be right there on the floor where you almost interact with it.

The idea of every decision you make and everything you've done in your life, defines who you are. All of those days symbolically makes up the image of Tobi.












Source: core77

40 Creative Beggars Signs

Posted: 26 May 2011 04:24 PM PDT

Creativity have no limits, even these beggars used their mind to make appealing signs to get some bucks.

Before And After: Street Views In Joplin

Posted: 26 May 2011 03:43 PM PDT

Devastating 198mph tornado tore a path a mile wide and six miles long straight through Joplin, Missouri. Sadly, tornado has ruined the whole city.




























































Source: dailymail

Working Lego HK UMP .45

Posted: 25 May 2011 08:05 PM PDT

An ingenious Maker put together HK UMP .45 sub-machine gun out of Legos. Powered by rubber bands, it also fires a 15 lego clip full of the same.


Source: mocpages

Celebrity Prom Pictures - Part 2

Posted: 25 May 2011 06:22 PM PDT

We continue our collection of Celebrity Prom Pictures. The famous faces with their dates or around other high school students are shining and smiling for the camera.

Previous part:
Celebrity Prom Pictures

George Clooney


Brooklyn Decker


Carrie Underwood


Derek Jeter


Jessica Alba


Faith Hill


Kobe Bryant


Amanda Seyfried


Rihanna


Tiger Woods


Taylor Swift


Claire Danes


Dwyane Wade


Fergie


Ryan Seacrest


Kevin Garnett


Kristin Cavallari


Snooki


Chris Paul


Debra Messing


Lizzy Kaplan


Miley Cyrus


Lauren Conrad


Kellie Pickler


Tyra Banks


Dakota Fanning


Angela Bassett


Rumer Willis


Taylor Lautner


Katie Couric


Busta Rhymes


Kim Kardashian


Lady Gaga
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SEOmoz Daily SEO Blog

SEOmoz Daily SEO Blog

Big Update to the SEOmoz Toolbar for Firefox!

Posted: 26 May 2011 08:04 AM PDT

Posted by adamf

I'm happy to share a bit of good news for all of you Firefox toolbar aficionados--we have just launched the MozBar V2 . This is the biggest update we have made to the toolbar in the past year, and includes a bunch of great new features, big and small.

Here's a quick rundown:

1. Enhanced link and keyword highlighting

We have always offered the ability to highlight nofollow links, but what about when you want to quickly see all of your followed links, or perhaps see the links that link to external sites? We now offer all of that. We also added the ability to highlight keywords to so you can easily assess the keyword on the page.

 Highlight Keywords

 

2. Ability to create custom search profiles based on search engine, country, and/or region

Say, for instance, you have a pizza chain in three cities and you spend a lot of time checking local listings in each. Or, perhaps you're keeping tabs on the search results for the term "SEO" in 5 different countries. This new feature allows you to save up to 10 search engine profiles that you commonly use and quickly open and compare the results for each. Just run a search from your favorite search engine, and the SERP Control Panel will open up on the top right of the page. Select a profile to open that search in a new browser window.

 SERP Control Panel

Click Add a New Profile to create a new search engine profile, and choose a name can find it easily.

 AddSearchProfile

3. CSV Export from your SERP result pages

On the same control panel, you also have the ability to export that page of results, along with all of the high-level link data shown in the SERP overlay.

 CSV Export for SERP Data

4. IP Location at a glance

You will now notice a new button with a flag that shows up in the toolbar as you surf the web. This new toolbar addition shows the country where this site is hosted. Click on the flag to see more details about the location and IP address. If you want to learn more, click on the IP to access WhoIs information.

 IP Location Flag

5. A lot of other improvements to get you the data you want faster

  • A new dropdown in the domain metrics section of the toolbar lets you switch between root domain and subdomain metrics

Domain Type Selection

  • Link counts in the toolbar are now clickable and will take you straight to Open Site Explorer

Link to Domain Metrics

  • The Page Analysis button (with the magnifying glass icon) now allows you to jump to the data you want directly
    • Page Elements: tags and metadata straight from the page source
    • Page Attributes: detailed information about the page, including data like page load time, outbound link counts, and HTTP status codes for the current page and any redirects that directed you to the current page.
    • Link Data: All of our top link metrics from our Linkscape index

Analyze Page Menu

  • Quicker access to make your browser look like the search engine of your choice and see your site like the search engines do. In your settings, just go to Browse As, and select a search engine to automatically set your user agent string, turn off javascript, and turn off your images. A handy overlay will let you return to normal browsing with one click.

Browse As Menu

Do You Like Movies?

If you want an even clearer picture of what is available in the toolbar, Cyrus has created an all new screencast walking through the top features of the toolbar:

 

Many thanks to those of you who have shared your suggestions and feedback for toolbar improvements. Without you, most of these features would never have been conceived. If you have more ideas for features you would like to see included in our next update, please visit our feature request forum and let us know what we can do to make the toolbar even better.

Get the MozBar

P.S. For those of you who prefer Chrome to Firefox, we are just starting work on a big update for Chrome as well. Keep an eye out for it in the coming months.

 


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4 Facebook Marketing Tactics You Might Not Know About

Posted: 25 May 2011 03:25 PM PDT

Posted by jennita

So you think you have Facebook all figured out. You have your fan page with a couple custom tabs set up, you've started an ad campaign and every one of your products on your site has the "like" button installed (which increases revenue). Easy peasy, this Facebook stuff is a cinch! Well you're right, it all is pretty easy to implement, but what else could you be doing? What other ways can you utilize Facebook (and its 500 million active users) to help market your company?

These four tactics we're talking about today aren't all new necessarily, but they're fairly new to me. Which got me thinking, if I didn't know about these (or why they were so great for inbound marketing) how many other people also don't know. I'm not trying to claim that if I don't know about it, no one does, because clearly there are people already using them. But the question is... are you? If not, could or should you be? Let's dig right in and take a look at these four Facebook marketing tactics you might not know about (but now you will).

1. Facebook Insights For Your Website

Yes, you read that right. Now, I'm sure you have all seen Insights for your fan pages, but did you know that you could get Facebook Insights for your website? This is a great way to get information about content people are sharing from your site, user demographics, likes and other goodies. We recently set this up and were quite surprised at how much data you could get. Here's a quick blurb straight from Facebook:

Facebook Insights for Domains offers a consolidated view of key metrics for any website, even those that have not implemented Facebook Platform. For example, if a user links to your site in their Facebook status message, that data is included in the analytics for your domain. You can access sharing metrics and demographic information per domain and per URL so you can optimize your content for sharing and better tailor your content to your audience.

First off, it's super easy to set up. Go to http://www.facebook.com/insights/ and click the green "Insights for your Website" button in the upper right hand corner. You'll get a pop up box like the one below, then you just simply add the meta tag inside the <head> tag of your site.

Add Facebook Insights to your website

Once you have this in place, the next time you go to the Insights page, you'll not only see your fan pages, but you'll also see your website show up as an option. Below are a couple views of the data Facebook gives you about your site.

This view shows the organic shares of our content by days
Facebook Share Story CTR

This view shows the demographics on people who have liked our content. WHOA!
Facebook demographics

Additional information:

2. Facebook Comments

I'll be honest here, I was a big skeptical about why anyone would want to use Facebook comments... that is, until I saw it in action. Let me just walk you through my reaction the first time I posted a comment on TechCrunch which now uses Facebook comments.

1. This is cool, it looks like my comment will get posted to Facebook. Hmm, I wonder what that means really?

2. Cool! It means my comment showed up on my wall.

3. But wait... what? It also showed up in my friend's feed! This is what my boss, Jamie saw in his feed:

4. Within minutes, my boss and husband replied to my comment on Facebook. But not only did their replies show up on Facebook, they also showed up in the TechCrunch post. Whoa... imagine the possibilities!

What makes Facebook comments so great:

  1. Your comments get read by a lot more people.

    Neither my boss or husband would have ever read that simple comment I made on TechCrunch. But because it showed up on Facebook, they saw it and replied right then and there. TechCrunch ended up with three comments which they would have only gotten one in a different commenting system. Hello UGC!
     
  2. Cuts out a lot of spam!

    Facebook does all the work of figuring out if a real person is commenting or not. The person has to be logged in to Facebook in order to comment, so you don't get anonymous users. Obviously there are some drawbacks to this since not everyone has an account (the horror!), but you could offer multiple ways to comment like TechCrunch does.
     
  3. Simple comment moderation

    Facebook makes moderation pretty darn easy. You have quick access to edit, ban and subscribe yourself to certain feeds.

Additional information:

3. Local Business Listings

If you're a small business owner or local business, you may have already noticed these random Facebook pages showing up for your company. These are pages automatically created by Facebook. Initially I was pretty annoyed by these, but then realized you could utilize them for your advantage. Let's take a look at an example of a bar in NYC.

Run a search for "billy marks west" and you'll see one of these pages in the SERPs

Ok so these pages can rank for your branded name, which could help you take over a SERP for your name. The crazy part though, is that Facebook lets anyone (yes... anyone) edit these pages.

Sure it's a little crazy that the edit button is open to everyone, but if you keep it on your radar and remember to check the page often, you can ensure the information doesn't get changed incorrectly.

Facebook is trying to get updated information about all types of locations, including cities. For example, when I went to the New York, New York Facebook City page, I got a pop-up asking me to edit it.

This page shows 3 of my friends have checked in at the MoMA

Which led me to the "community edit" page that asks me to add detail about New York City. Whoa... so I can add information about New York? Again, imagine the possibilities.

Of course, this could also lead to people adding incorrect information, trolling your company and many other negative things. But if you keep your local page up-to-date and keep track of the edits, you have yet another page in your marketing arsenal!

Additional Information:

Anyone have a good post about this I could link to? :)

4. Facepile

I'm going to be honest here, I sometimes just like to yell out "Facepile!" It's just a fun word to say. :) Ok, ok I'll get back on the subject at hand. You may not know the name for it, but I'm sure you've all seen something the image below before, right? Facepile is the plugin that displays photos of your friends (as long as you're logged into Facebook) who like the particular website you're on.

But have you thought about taking this one step further and adding Facepile to a conversion page? Just how much do you think your conversions could increase if users saw their friends smiling faces right before they signed up for or purchased something? Foursquare does a great job of this if you go to one of their location pages not logged in.

I went out looking for other great conversion pages that use Facepile and I ran across the MailChimp sign up page. Sadly there's a big huge "white space" area which could probably benefit from adding this feature. Here's a (horrible) mock-up of what it might look like if they added Facepile to that bare area.

Additional Information:

Now there you have it. Four Facebook marketing tactics you might not know about. For me it's always fun to find these "hidden" gems, especially when there right there staring you in the face. What other tactics do you use that may not be very well known?

This post was originally a presentation I did for our meetup in NYC earlier this month. Feel free to check it out on Slideshare:

4 Facebook Marketing Tactics You Should be Using

Rand, Rhea Drysdale and Avi Wilensky also spoke that night and you can find their presentations here:

Rand - Exploring the New Opportunity in Google's Social Search Features
Rhea - Supplemental Hell - How to Fix "New" Indexing Issues
Avi - Google Instant – For Keyword Research, Content Generation, and Competitive Analysis


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