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5 Reasons You Think You Don’t Need SEO (and why you’re wrong) Posted: 10 Aug 2011 06:10 AM PDT When speaking to small business owners, I often find myself being told that SEO isn't right for them. Unsurprisingly, I rarely agree. So I thought I'd write about the five most common reasons people give for not adopting an SEO strategy and outline why I think they're wrong. Reason one: I'm just a small, local business There's a common misconception that SEO will only benefit companies that are already operating on a national or even international scale. Many small businesses only want to attract customers in their local area. Casting a wider net would be a wasted investment as the firm can't cater for a non-local customer base. Why you're wrong From an SEO perspective, it’s actually much more effective to target geo-specific keyword phrases. Geo-targeting will help attract visitors in your own local area when you optimise your website for search queries with a geographic preference, such as 'Cheshire chimney sweep'.
Not only does this mean that you benefit from highly relevant, localised traffic, it can also be much easier to rank higher since competition is relatively low. After all, climbing the search engine results for a widely-used term like 'SEO agency' is much more competitive than optimising it for 'Oxfordshire SEO agency'.
Google is passionate about providing users with relevant search results. By linking your business with platforms such as Google Places, you therefore benefit from high quality traffic. Furthermore, the likelihood of localised searches converting into actual buyers is far greater than users searching for generic terms. Hence, in reality as a local business, it would work in your favour. Reason two: I don't have the budget SEO does require some initial investment and many firms are put off – especially if they think they can't see how they will measure the returns. Many small businesses prefer to rely on more direct marketing, such as email promotions or postal drops, simply because these are tried and tested methods. Why you're wrong Firstly, there are many tools that help measure return on investment for SEO projects and secondly, in a survey conducted by Econsultancy early this year found that search engine optimisation provided the highest ROI for marketers above email marketing. Reason three: I don't sell online A large number of small businesses have only set up basic websites and don't accept sales or commissions online. Because of that, they often assume that there's little point working to promote those websites – they don't really anticipate receiving many enquiries via the web. Why you're wrong Even if your website is nothing more than an in-depth listing, you should make sure it can be found easily – otherwise you're wasting the investment you made building the site. Therefore make sure that the title and meta tags should all include the city and country where your business is based. If you offer a service, it is very important to include the areas or regions you serve. Remember to add neighbourhood names, smaller towns in the surrounding areas and any popular landmarks people often use in searches. Place your physical address and phone number on every page of your site, in addition to the contact us page. Reason four: My key phrases would be too hard to rank for Some small companies are already competing with larger organisations and so believe that the most relevant search terms are simply too hard to rank for. When larger businesses with far bigger SEO budgets are already ranking for the best keywords and phrases, it can seem like a wasted investment trying to beat them to the top. Why you're wrong There's no point throwing a massive chunk of your search budget into ranking for those terms when other businesses can easily spend far more. That's true for SEO and often true for search engine marketing too. But there are alternatives. Aim to rank for long-tail keywords covering more specific products. These will be less competitive, as well as driving even more relevant business to your site. An example for this is trying to rank for 'life insurance for over-50s' rather than the more generic and competitive 'life insurance'. Reason five: It's too complicated without specialist staff Very small businesses with just a few employees often assume that SEO requires a team of computer programmers with marketing qualifications and a hefty price tag. Many won't have bothered investigating how much investment is needed because they simply assume it's beyond your means. Why you're wrong SEO can be an expensive business but that doesn't mean that a smaller budget can't achieve some easy wins. If you don't have the funding to bring an agency on board or take on a specialist member of staff, you could still spend time learning the basics of SEO yourself. There are a lot of great blogs and web sites where SEO knowledge is shared freely, not to mention several books on SEO that cost less than £20 and offer terrific information. According to Mintel there are a lot more people purchasing products online than ever before and a lot more now shifting toward mobile search for product information. Therefore, making sure your business is visible to these prospects will undoubtedly benefit your business in many ways, not to mention your bottom line. © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 5 Reasons You Think You Don't Need SEO (and why you're wrong) Related posts: |
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Unemployment "Unexpectedly" Rises in Australia Posted: 10 Aug 2011 08:57 PM PDT Were it not for the amusement of it all, I am getting sick of these "unexpected" happenings that economists and politicians who cannot find their ass with two hands and a roadmap cannot see. Here is another case in point: Australian Jobless Rate Rises Most Since 2010 Australia's jobless rate unexpectedly rose to an eight-month high last month as employers cut full-time staff, prompting investors to increase bets the central bank will lower the developed world's highest interest rates.Complete BullSwill from Australian Treasurer If you live in Australia (or even if you don't) and want to hear complete "bullswill" about the Australian economy, I can deliver. Simply listen to this nonsense from Australian Treasurer Wayne Swan. Is anyone else tired of this bullswill? In a sense I am appreciative because it makes for easy-to-rebut commentary, but if Bloomberg had a clue (Bloomberg do you have a clue?), it ought to be talking to Australian economist Steve Keen, not some political hack with a vested interest in sounding the perpetual drumbeat that "everything is rosy". Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
US Treasury Bull Market Not Over; Record Low Yields; Shades of Japan; Why QE3 Totally Useless Posted: 10 Aug 2011 04:42 PM PDT Curve Watchers Anonymous proudly proclaims "Treasury Bull Market Not Over" pointing out as evidence Record Low Yield at 10-Year Auction Records FallYield Curve as of 2011-08-10 click on chart for sharper image Only if one insists on a new lower-low in 30-year treasuries can someone cling to the fallacy the treasury bull market has ended. QE3 Totally Useless People are still clinging to the hope that QE3 will accomplish something. It won't because it can't. Yes, it's as simple as that. When Bernanke announced QE2 the stated purpose was to drive yields lower with a goal of increasing credit and hiring. It did neither, but it did ignite a speculative rally in the stock market. Shades of Japan 03-Mo = .01% 06-Mo = .06% 12-Mo = .09% 02-Yr = .18% 03-Yr = .33% 05-Yr = .92% 07-Yr = 1.50% 10-Yr = 2.15% 30-Yr = 3.51% Let's assume Bernanke launches QE3. Where are yields going? If 3-year yields dropped to 0% would it possibly matter? Would it matter if 10-year yields fell to 1.5%? Why would it? QE3 will not matter anymore than it did for Japan easing dozens of times at 0%. QE3 will not spur hiring, consumption, or credit. Businesses do not want to expand. Why should they? Here is the bottom line: There is too much debt and no way to pay it back. Efforts to get consumers to borrow and businesses to expand remain futile. No matter how many times I have explained this, inflationists remain oblivious to the fact that in a credit-based economy it is extremely difficult to generate inflation when credit does not expand. In such environments, talk of hyperinflation is ludicrous. Don't look for a lasting rally if and when Bernanke does announce QE3. That announcement may ignite a 1-week wonder rally or it may cause immediate panic. Either way, the emperor has no clothes and the market at long last has caught on. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 10 Aug 2011 12:51 PM PDT In a 90 minute investor conference call, BofA's Chief Defends the Core, but Sounds Sour on Countrywide Bank of America Corp. Chief Executive Brian Moynihan, in a 90-minute phone call with thousands of investors, defended his performance as the top, said the company won't divest itself of Merrill Lynch and said demand for new loans is slow.Signs of Delusion That Moynihan would choose to defend his performance now, smack in the face of massive problems and share prices down 55% since mid-January is a sign of delusion or a sign of a blatant lie. I suspect both. Either way Moynihan should leave, preferably by force of receivership with bondholders wiped out, just as they should have happened in 2008. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 10 Aug 2011 10:16 AM PDT Today we saw yet another wild reversal in the markets led this time not by the US or Asia-Pacific but by Europe. When I went to bed this morning around 3:00 AM central, European futures were solidly in the green. This is what European markets look like now. European Stock Markets Carnage Everywhere There is carnage everywhere and all of those indices were in the green not that long ago. Here is a chart I picked up from Andrew Horowitz on The Disciplined Investor. click on chart for sharper image I added the box in red to highlight the year-to-date losses. Last night I was on Coast-to-Coast AM for a few minute live chat update on the economy. I told host George Noory and the listeners that daily volatility in stocks and banks was so wild I could not help thinking there was an immediate major problem at some bank (or banks) that was not yet disclosed. Here are some headlines that suggest just that. Record Plunge in French Bank Societe Generale SocGen Stock Tumbles, Leads Fall in French Banks Societe Generale (GLE) SA posted a record decline and led a drop in French banking shares as the cost of insuring the country's government bonds increased. UniCredit SpA (UCG), Italy's biggest bank, paced a retreat in Italian banks after the country's credit-default swaps widened.Bank Options Surge to Six-Year Highs French Bank Options Prices Surge to Six-Year Highs; Shares Fall Credit Agricole SA (ACA) and BNP Paribas (BNP) SA options prices rose to the highest level since at least 2005 and Societe Generale SA's reached a two-year high as the cost of insuring French government bonds increased. The shares plunged.Societe Generale Denies Everything Societe Generale Denies All Market Rumors, Spokeswoman Says Societe Generale (GLE) SA "categorically denies all market rumors," Emmanuelle Renaudat, a spokeswoman for the French bank said. Societe Generale shares have declined as much as 23 percent today.Societe Generale did not even say what they were denying. The bank simply denied everything. Whatever the rumors are, I assure you at least some of them are true. This denial sounds just like Lehman's denial to me. Addendum: Reuters has more on the rumors in SocGen shares plunge on rumor whirlwind Between the three top French banks, nearly 10 billion euros ($14.2 billion) in market value was wiped out. SocGen stock has lost 45 percent over the past two and a half weeks, while BNP is down 29 percent and Credit Agricole has plunged 38 percent.I am sticking with my previous comments. There is a major undisclosed problem. Banks do not plunge 45% on unfounded rumors. Moreover, this decline started two-and-a-half weeks ago, not with "Britain's Mail" three days ago. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
The "She Loves Me Not" Economy Posted: 10 Aug 2011 08:57 AM PDT The Ceridian-UCLA index, a real-time fuel consumption index for trucking has weakened again. Edward Leamer, Chief Economist of the Ceridian-UCLA Pulse of Commerce Index describes the economy as "She loves me, she loves me not", this time "She loves me not." I suggest Leamer is far too generous to the "she loves me" idea. The last three months have been flirting with contraction and the trend since mid-2010 is for ever-slowing growth. Year-Over-Year Growth of PCI Leamer writes "The PCI has consistently posted growth on a year-over-year basis for over two years. However, the rate of growth has slowed considerably and consistently since the middle of 2010. In May, the Index actually dipped slightly into negative territory before recovering in June — thus the "Whew!" in the figure. The July result was again positive, but at 1.0 percent, was far from robust. On an upbeat note, year-over-year comparisons will likely remain positive, perhaps substantially so, for the remainder of this year in light of the comparatively weak performance comparison to August through December last year." Does beating weak numbers mean much? That is the pertinent question. And I vote "no". This chart shows the target numbers. Interestingly that red box I added corresponds to the "weak" patch in which the Fed responded with QE2. I doubt it works next time. Wobbly at Best Leamer writes "The second half of 2011 has started on a down note, but is a continuation of the wobbly economic performance that has persisted since the inventory restocking period ended a year ago. Wobbly, uncertain, slow growth is likely to continue for the rest of this year as the economy seeks but does not find a catalyst. Another dip appears unlikely, however, as the traditional sources of recessions — homes and cars — are not currently positioned to produce a downturn." Slow Note Everywhere We have certainly seen a "slow note" but that note is everywhere. It is in Europe, Australia, Canada, the UK, and China. Europe, Australia, and the UK are in recession right now in my opinion. Moreover, if the US is not in a recession right now, it is sure flirting with one. Cars are a Mirage Leamer is counting on cars and homes. I suggest strength in cars is little more than "stuffing the channel". Car sales are counted when shipped to dealers, not when consumers buy them. Let's see what inventory looks like in the next few months. Housing So Bad It Can't Get Much Worse I agree with Leamer on housing, to this extent: Housing is so bad it is not going to subtract much from GDP. Moreover, any uptick in new sales, will be GDP additive even if it is anemic by historic standards. However, there are no signs of improvement in housing and counting on stagnation to not pull the US into a recession can only work so long. All other stimulus is long-gone and some big negatives are coming from a forced slowdown in state spending. Congress has had it for now, so don't look to sugar-daddy for help. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 09 Aug 2011 11:36 PM PDT The bear market is back says Australian economist Steve Keen. I agree. Moreover, the recent action, including the rally, offers sufficient evidence. The biggest percentage gains in history have all been in bear market rallies. Let's tune in to The Return of The Bear by Steve Keen. Figure 1: Asset Prices versus Consumer Prices since 1890Debt Deflation vs. Hyperinflation There is much more to Keen's post, and as usual through the eyes of someone who understands debt deflation. Inquiring minds will want to give his post a closer look. It is really quite humorous (or do I mean pathetic) to see these repeated calls for hyperinflation when demand for money (the desire to hold it) is soaring. Negative Interest Rates Demand for cash is so high that overnight interest rates went negative. I commented on that demand for cash about a week ago in Bank of New York Mellon to Slap Fees on Big Deposits Following "Global Dash For Cash"; When was Hyperinflation Supposed to Start? The BNY Mellon apparently does not want money, not to lend, not at all. In a mad dash for cash Mellon has been flooded with it. Overnight lending rates went negative.Do Central Bankers Lead or Follow the Market? Please consider De-mystifying RBA Setting of Interest Rates also on Steve Keen's blog, but written by Phil Williams. Williams posts a graph that shows "an almost 100% correlation between the cash rate and the 90-day bank bill rates. However the data also shows that in almost every instance the RBA cash rate FOLLOWS the 90-day bank bill rate, rather than leads it." Williams asks:
Fed Uncertainty Principle Yet Again Regular Mish readers know the answer to this paradox. I covered the paradox in depth in the Fed Uncertainty Principle Most think the Fed follows market expectations. Count me in that group as well. However, this creates what would appear at first glance to be a major paradox: If the Fed is simply following market expectations, can the Fed be to blame for the consequences? More pointedly, why isn't the market to blame if the Fed is simply following market expectations?The Fed Uncertainty Principle has 4 Major Corollaries. Interestingly enough I discussed 3 of the four corollaries yesterday in Trichet's Secret "Dragon Transfer" Letter to Italy PM; Watch France CDS Rates as France is "New Italy"; Trichet Illegally Usurps Judge-and-Jury Power Inquiring minds who have not yet read those posts are encouraged to do so. Corollary One, Two, Three, and Four apply to the Fed and ECB and in due time the Reserve bank of Australia as well. Indeed, Corollary Number One already applies to the RBA, the Bank of England, and in general all central banks. Addendum: In response to the above post, via Email, Steve Keen writes: Generally I agree with you regarding the Fed Uncertainty Principle. A lot of market action is simply trying to second-guess the Fed--and they're pretty good at getting it right. In Australia's case though, the RBA tends to take too much time before accepting reality, and then over-reacts afterward.Those "Down Under" or interested in housing "Down Under" are encouraged to read Secretly Broke in Australia Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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