Central Perk

luni, 22 august 2011

SEOmoz Daily SEO Blog

Panda 2.4 and Analytics Session Update Rolled Out Simultaneously

Posted: 21 Aug 2011 02:15 PM PDT

Posted by MikeCP

On August 12, Google announced that their high-quality sites algorithm, otherwise known as "Panda", had been rolled out for all languages save for Korean, Chinese, and Japanese. The change is said to impact 6-9% of users' queries, down from the 12% seen in the initial Panda update back in February. Though the official announcement post doesn't make mention of this update's effect on English queries, Vanessa Fox at Search Engine Land reported that a few minor changes were made, but there shouldn't be a substantial impact.

Only 9 hours earlier, the Google Analytics blog announced a change to the way visits are to be calculated, effective immediately. We'll get into just how this changed in a bit, but according to the announcement post, "most users will see less than a 1% change".

So, with all of of my clients being US based, I wasn't expecting to see much of a change from Panda, and I can deal with a 1% change in Google Analytics. However, apparantly two insubstantial impacts make a big one, because upon checking Analytics on Monday night, I was surprised to see this:

Organic traffic is up 30% week over week

This particular client saw a 20% drop from the initial Panda update back in February, and we've been working to get back to previous levels ever since. Was this the recovery we'd been hoping for?! After all, the site in question hardly fit the mold of the typical 'Panda-lized' site. Though we were told not to expect much change to English SERPs, I was hopeful.

Google's decision to push Panda 2.4 and the Google Analytics update on the same day wreaked havoc on my ability to see what was really going on. I can only imagine that some of the first-time Panda sites using Google Analytics are reeling right now.

Google pretty frequently points out that many of their teams do not share information intentionally. As an example, the search team has stated time and again that sites that run AdSense advertisements do not receive preferential treatment in the SERPs, despite the fact that this would positively affect Google's bottom line. Similarly, Google's other web properties like Maps, Places and Knol (purportedly) aren't given any special treament, either. Perhaps this is a similar case, but it's borderline irresponsible for Google to have pushed these two updates simultaneously. I believe the onus falls more on the Analytics team, but it's hard to know really.

Seeing Through Pandalytics 1.0

In trying to get to the bottom of this issue, it's important to understand how visit calculation in Google Analytics had changed. Straight from the announcement blog post:

What’s changing?

Currently, Google Analytics ends a session when:

More than 30 minutes have elapsed between pageviews for a single visitor.

At the end of a day.

When a visitor closes their browser.

If any of these events occur, then the next pageview from the visitor will start a new session.

In the new model, Google Analytics will end a session when:

More than 30 minutes have elapsed between pageviews for a single visitor.

At the end of a day.

When any traffic source value for the user changes. Traffic source information includes: utm_source, utm_medium, utm_term, utm_content, utm_id, utm_campaign, and gelid.

Ultimately, this change is about assigning proper attribution for conversions and engagement. As Michael Whitaker points out in his blog post, previous to August 11, it was possible to find plenty of keywords with pageviews and unique visitor counts but 0 visits. Grab the custom report from his post to see for yourself, or take a look here (with filter applied so that visits = 0):

Visits set to 0 before the change

Now, each new keyword is going to count as a visit, which is really the right move. See this same report set to a date after the change:

Now more empty visits

Some Examples

So what is actually going on here? Well, here are a few real-world scenarios where the way that visits is calculated is changing.

Scenario 1:

User searches Google for "Product Name" and clicks on your AdWords advertisement.
User leaves site and searches a few more times, click on competition and comparing prices and features.
User ultimately decides to with your product, Googles "Your Brand + Product Name", clicks your organic listing, and buys the product. This whole process takes less than 30 minutes.

Previously, the second visit to your site would still count towards the original query, "Product Name". The conversion is attributed to the most recent non-direct source, so "Your Brand + Product Name" gets the credit, but would not appear in your organic keyword report (or would with 0 visits attached). Now, this counts as 2 separate sessions, and "Your Brand + Product Name" will appear in your organic keyword report with 1 visit.

Scenario 2:

User searches "Product Name" and lands on your site.
User exits and visits a few other sites.
User searches "Slightly Refined Product Name", lands on your site, and buys.

Again, now this counts as two visits, where it used to be one. In fact, for this particular client, I believe this scenario was pretty common, as average query length increased significantly, suggesting users were refining their queries.

So Is My Traffic Up Or What!?

Still, in my example above organic visits were up over 30%. This is quite a bit more than the expected 1% change from Google Analytics, and the "insubstantial impact" from Panda 2.4. How can I know if there is any Panda recovery at play? If I want to compare apples to apples, the answer is going to have to come from my visit-agnostic numbers: Pageviews and Unique Visitors.

visit count
Visits up 30%
unique visitor count
Unique Visitors only slightly up
pageview count
Pageviews also only slightly up

So it is pretty obvious from the images above that while traffic is on the rise, it's not quite up 30%. It does remain pretty difficult to tell if there was any sort of Panda impact at all, or just a natural growth from some recent link building successes.

Google Pushes an Update to Analytics

Another factor at play in some of this data is that Google acknowledged a bug in the original rollout of this change, and updated their announcement blog post on the following tuesday:

We identified an issue responsible for unexpected traffic changes following our recent update to how sessions are defined in Google Analytics. A fix was released at 2pm PST Tuesday August 16th. The issue affected some sites using the following configurations:

If a user comes to a customer’s site with a space in some part of their traffic source data, then revisit the same landing page during that session by refreshing the page or later pressing the back button, a new session will be created for every hit to that page. (Clicking a link elsewhere on the site that leads back to the page should not matter.)

Google Analytics implementations using multiple trackers (an unsupported configuration) are also affected when a space is included in the traffic source data. These sites will see fewer visits from new visitors, and more visits from returning visitors (with some variation due to different implementations).

Taking a look again at the visits report above, this bug obviously affected the site in question, as visits after Tuesday dropped considerably. Still, the overall effect here is a change significantly higher than a 1% increase.

Again, non-English sites using Google Analytics that are seeing Panda for the first time may be in for a bit of a headache. I'm hoping I was able to shed some light on this problem.

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Video: Vice President Biden Has Lunch at a Snack Shop in Beijing

Your Daily Snapshot for
Monday, August 22, 2011

Video: Vice President Biden Has Lunch at a Beijing Snack Shop

Vice President Biden continues his tour of Asia this week. Last week, as part of the cultural exchange, the Vice President took some time to visit a local snack shop in Beijing after meeting with his counterpart, Vice President Xi of China. On the menu? Traditional pork buns, zhajiang noodles and cucumbers -- plus a chance to meet some locals.

Check out the full video.

Seth's Blog : Short-term capitalism

Short-term capitalism

There are a few reasons why one might not care what happens in the long run:

You don't intend to be around
You're going to make so much money in the short run it doesn't matter
You figure you won't get caught

Short-term marketing involves using deception to make a quick sale, or using aggressive promises to get a quick hit. Having a price war counts as well. Linkbait is on that list as well.

Short-term architecture means putting up a cheap building, a local eyesore, something that saves money now instead for building something for the long haul. The guys who put up the Parthenon in Rome weren't doing short-term anything. Hard to say that about a big box store.

Short-term manufacturing ignores the side effects of pollution, bad design and worker impact because it's faster money in the short run to merely make the product (and the sale) in the most direct way possible.

Short-term investment banking invests in transactions that are unsustainable and eventually blow up (after commissions are paid).

Short-term sales involve spamming as many people as you can, as fast as you can.

Short-term hiring requires you to hire cheap, train as little as possible and live with turnover.

Bernie Madoff was a short-term capitalist, of course.

Left to their own devices, (particularly during difficult economic times) too many people misunderstand the essence of capitalism, and rationalize a do what it takes mindset that is ultimately self-defeating. The reason we need the SEC, the EPA, transparent operations, a free press that cares about its mission and people willing and able to speak up is that they make it expensive to choose the short-term option.

The short-term capitalist is betting that someone else will clean it up.

One of the worst things you can call a business person, I think, is a short-term capitalist. He selfishly takes for now and fails to contribute in return.

The internet has opened two doors. First, it's easier than ever to do the short-term thing, anonymously if you choose, with a big splash, internet ads, eBay scams and more. On the other hand, since there's a revolution going on, it's also easier than ever to build something that matters, something that lasts.

The thing to remember about the short-term is that we'll almost certainly be around when the long-term shows up.

• Email to a friend •

duminică, 21 august 2011

Mish's Global Economic Trend Analysis

Is Germany's Commerzbank in Need of Another Bailout?
Little Resistance as Rebels Enter Tripoli, Rebels Capture Two Qaddafi Sons, Celebration in Streets
Video Content and Blogs by Kids, How Kids See Products, Humor, Politics; Meet the Tweeny Bloggers
Merkel and Sarkozy the "Imperial Couple"

Is Germany's Commerzbank in Need of Another Bailout?

Posted: 21 Aug 2011 05:35 PM PDT

Inquiring minds are looking at a chart of Commerzbank for clues about the health of the bank, if not the entire banking system.

CBK.DE - Commerzbank Weekly

A friend "JMC" writes ...

Hello Mish

In 2009 the German Government put 10 billion Euros into Commerzbank to keep it alive. Its market cap is now far less than the government (taxpayers) put in.

Flashback January 9 2009: German government injects €10bn into Commerzbank

The German government has stepped in to salvage a multibillion-euro merger between two of the country's largest banks, Commerzbank and Dresdner Bank, with a €10bn (£9bn) cash injection.

The announcement, in effect a partial nationalisation of the combined group, came after several days of tense negotiations between executives from the two banks and state officials. "The government just couldn't afford to let this deal fail," one insider said.

Yahoo!Finance now cites CBK.DE market cap as 9.75 Billion. But that is as of June 30, when share prices were 3.18 EU. Now share prices are 1.91 EU so you can lop off about 40% of that market cap, which means after an injection of 10 billion EU, the bank is now worth approximately 5.85 billion EU.

Last week an unidentified bank needed to tap the ECB for $500 million in emergency funds at a penalty rate, something that only happens when liquidity dries up and banks are distrustful of lending to each other, even overnight.

"JMC" wonders if Commerzbank is the bank needing emergency funds. I don't know because the ECB refuses to say. However, note the result. All banks are suspect because the ECB won't say. Actually, all banks are suspect anyway, but hiding problems acts to enhance large and growing distrust.

I have to laugh at the PE of Commerzbank, listed at 2.2. With the collapse in share price, its PE is now under two. This is what's known as a "value trap". Share prices seem attractive at a PE of 10, then 8, then 6, then 4, then 2.

On June 20, I discussed "value traps" in Value Traps Galore (Including Financials and Berkshire); Dead Money for a Decade.

In retrospect, many financials may head to zero. If so, it will not be dead money for a decade, but rather just pain dead money.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List

Little Resistance as Rebels Enter Tripoli, Rebels Capture Two Qaddafi Sons, Celebration in Streets

Posted: 21 Aug 2011 04:39 PM PDT

Rebels claim to have captured two Qaddafi sons and streets erupted in celebration as Rebels Enter Tripoli Meeting Little Resistance.

Rebels surged into the Libyan capital Sunday night, meeting only sporadic resistance from troops loyal to Col. Muammar el-Qaddafi and setting off raucous street celebrations by residents hailing the end of his 42 years in power.

The rebel leadership announced that insurgents had captured two of Colonel Qaddafi's sons, including Seif al-Islam, his heir apparent. The leadership also announced that the elite presidential guard protecting the Libyan leader had surrendered.

While there was no independent confirmation of those developments, the rebels were racing through parts of the city with apparent ease, and NATO and American officials made clear that control of Tripoli, which had been the final stronghold of the longtime Libyan leader, was now in doubt.

Rebel spokesmen said that their fighters had surrounded the Bab al Aziziya compound where they believed Colonel Qaddafi may still be holding out.

Colonel Qaddafi issued a series of defiant audio statements during the night, calling on people to "save Tripoli" from a rebel offensive. He said Libyans were becoming "slaves of the imperialists" and that "all the tribes are now marching on Tripoli."

He claimed to be in the Libyan capital and said he would remain there "until the end." But some rebel leaders said they thought he had already left Tripoli.

Al Arabiya television aired images of Libyans celebrating in central Tripoli and ripping down Qaddafi posters. Huge crowds gathered in Benghazi, the capital of the rebel-controlled eastern part of the country, as expectations grew that Colonel Qaddafi's hold on power was crumbling.

While American officials say they are unsure how the battle for Tripoli will play out, they say they are preparing contingency plans if and when Qaddafi's regime falls to help prevent the vast Libyan government stockpiles of weapons, particularly portable antiaircraft missiles, from being dispersed.

It's now clear the rebels have won, but who are they, and what are their plans?

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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Video Content and Blogs by Kids, How Kids See Products, Humor, Politics; Meet the Tweeny Bloggers

Posted: 21 Aug 2011 11:47 AM PDT

Kids are actively into blogging and producing videos, and some of them are surprisingly good.

Should parents encourage their kinds to pursue such activities? I think so. The future belongs to those willing to do things, not just sit and play video games.

A blog produced by Calvin, my neighbor's son is what got me thinking about this Sunday diversion from my normal tirades about current economic madness. Inquiring minds may wish to check out his blog ReGiz.

Calvin reviews all kinds of products his group of friends might be using. He knows far more about the technology that goes into these devices than I do. He has recently rated products and software such as ...

Calvin wants to work in product design. Certainly reviewing products in his spare time while still in highschool gives him a big edge over those wasting time on video games.

Video by Kids

Calvin directed me to a site by a few of his friends, Andrew, Adrian, and Fernando, three brothers. Calvin writes ...

Andrew and Adrian are twins, along with their brother Fernando, they combine to produce videos. Their ambition is to one day go to school to become movie directors, but in the meantime, they are creating their own movies and shows. They have created two feature length movies which can be found on their youtube account.

They created their first movie when they were 9, and their second when they were 12. They intend to create a third movie this summer, and are holding auditions. I have read the script, and it has dramatically improved over their previous two.

They also do their own monthly web show called Wacky But True in which they examine all of the recent crazy events that go on in today's world.

Superhero Battle 2012!

Here is a movie review by the brothers called Superhero Battle 2012!

Check out the first episode of "The Movie Duo", a show where we tell you the biggest news and answer the biggest questions about movies! In this episode, we discuss which superhero film will get more money and acclaim from critics and audiences alike next year. Will it be The Avengers, Ghost Rider or The Dark Knight Rises?

Please do not make the mistake of comparing these websites and videos to those produced by adults, especially professionals, in regards to blog layout, image quality, ect.

The point is these kids are doing something positive about their future and those are the kids who will have a huge edge up in getting a quality job some time down the road. Looking back to when I was 12-14 I could not imagine doing such things. The products and even the ideas for many of these products did not exist.

Meet the Tweeny Bloggers

Children as young as three are firing up their laptops and connecting, says Susie Mesure in The internet comes of age: Meet the tweeny bloggers

They are the Generation Net, whose toddler years have spawned countless mummy blogs, whether they liked it or not. Now, they're getting their own back. Children as young as three are turning to blogging to tell their side of the story.

The growing army of child bloggers is tackling subjects from politics to new toys, while improving their literacy skills. The interest has triggered a debate on the wisdom of giving children free rein online, as social networking sites aimed at pre-teens soar in popularity.

The prospect of making money online – research last week found that 10 YouTube stars, including one 16-year-old, earn more than £65,000 a year from their share of its advertising revenue – is adding to the allure, even if child bloggers are more likely to be posting links to YouTube than collecting fat cheques from the video-clip sharing site.

Sonny To – eight when he started TotallySonny is among those who already find blogging rewarding. "People send me things and I review them," he says. Headphones, a new cereal and a toy owl are among the products that Sonny has blogged about. Now nine, he claims he got into blogging for more than just free stuff. "My mum was getting loads of traffic on her blog and it seemed like fun. Blogging has also made my writing much better and I have learnt how to explain things properly. It has made me much more confident."

Maelo Manning, who turned 11 last week, says she likes to air her views. So much so that she has two blogs – after all, they are free to set up. "It's fun to say stuff about what you're thinking, especially about politics." Her Lib demchild blog (Libdem Child's) dispels the notion that politics is just for grown-ups, and she made some cogent points about the lack of affordable childcare in one recent post, which she used to bemoan Westminster Council's decision to shut a free play scheme.

She keeps to relatively lighter subjects at Life of a Blooming Child so-called because she finds it "lovely that adults think children are blooming. I hear them talking about this all the time, as in: 'Why is that blooming child doing that?' " Despite being relatively new to blogging, Maelo already has hundreds of readers from as far afield as the US, Australia and Russia.

Although Sonny and Maelo's mothers are both relaxed about their children's online presence, not all parents feel the same. James Seddon, Wired magazine's GeekDad blogger, said his instant reaction was to turn down his eight-year-old's request for her own blog as the thought of her "sharing who she is with the world" made him "uneasy". Other parents "lock" their children's blogs, handing the passwords only to friends and families.

Should You Let Your Child Blog?

About.Com addresses the question Should You Let Your Child Blog?

The article cites Online Safety Tips some of which are common-sense suggestions for all age groups, yet other tips seem excessively restrictive for highschoolers (for example, screening everything they write).

For the youngest bloggers, Blog Hosting for Kids may be a good idea.

Encourage, Not Let

About.Com asks the wrong question. "Let" is the wrong word. "Force" or "make" is the wrong idea as well.

"Encourage" is a much better word, and not necessarily just about blogging, but about doing something that will give kids an edge up on job hunting after graduation.

The same applies to free college level classes. I discussed one such opportunity recently in Stanford Offers Free Robotics and Artificial Courses; 10,000 Already Sign Up.

Without a doubt, free robotics classes are a fabulous idea, far better than the public union idea of throwing more taxpayer dollars at problems.

Repeating what I said above, the future belongs to those willing to do things, not just sit and play video games.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List

Merkel and Sarkozy the "Imperial Couple"

Posted: 21 Aug 2011 09:18 AM PDT

After a lengthy delay it's time once again for Sunday Funnies.

Please consider The imperial Couple by Peter Schrank a freelance cartoonist.

Nicolas Sarkozy and Angela Merkel's proposals for economic government in the eurozone have failed to reassure the markets.

Click on link for more cartoons from various cartoonists.

Merkel Emphatically Rejects Eurobonds, Debt Unions

Using even stronger language, Merkel Says She'll Resist Pressure for Euro Bonds

German Chancellor Angela Merkel attempted to shut the door on common euro-area bonds as a means to solve the debt crisis, saying that she won't let financial markets dictate policy.

Joint euro bonds would require European Union treaty changes that would "take years" and might run afoul of Germany's constitution, Merkel said today. While common borrowing might arrive at some point in the "distant future," bringing in euro bonds at this time would further undermine economic stability and so they "are not the answer right now."

"At this time -- we're in a dramatic crisis -- euro bonds are precisely the wrong answer," Merkel said in an interview with ZDF television from the chancellery in Berlin. "They lead us into a debt union, not a stability union. Each country has to take its own steps to reduce its debt."

Merkel has stepped up her opposition to euro bonds since returning from her summer vacation last week, making resistance to common European borrowing a campaign theme of Sept. 4 elections in her home state of Mecklenburg-Western Pomerania. Investor calls for euro bonds intensified last week as concerns about the debt crisis and a stuttering global economy drove European stocks to their lowest in more than two years.

"Politicians can't and won't simply run after the markets," Merkel said in the interview, her first since returning from a three-week summer break. "The markets want to force us to do certain things. That we won't do. Politicians have to make sure that we're unassailable, that we can make policy for the people."

EU President Herman Van Rompuy sided with Germany and France yesterday, ruling out issuing common bonds as a cure for the debt crisis at least until European economies and budgets are better aligned.

With three countries drawing financial aid and national debts ranging from 6.6 percent of gross domestic product in Estonia to 142.8 percent in Greece, this is the wrong time to set up a single borrowing agency, Van Rompuy said in an interview on Belgium's RTBF radio.

Merkel, who said that she's confident of a majority to pass the changes in parliament, called for the focus of Europe's crisis-fighting strategy to remain on tackling debt. Decades of deficit spending in euro-area countries has turned the region into a "debt union" that requires each country to slash debt levels, she said.

"This is an arduous, difficult path that can't be solved in one fell swoop, for instance with euro bonds," she said.

The Eurobond idea is finished. The EU and the market is going to have to deal with it, and the market has been viewing Eurobonds as a savior. I do not care for Eurobonds either, yet the odds of an EU breakup have just increased.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List

SEOmoz Daily SEO Blog

Is Optimizing Photos More Important Than You Think?

Posted: 20 Aug 2011 10:31 AM PDT

Posted by kasy.allen

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

A few years back I would go to SEO beginner seminars a lot and try to help out with questions that the audience would have. It was less of a seminar, and more of a roundtable, but it was nice to hear from the people that didn't do SEO for a living. They would dip their toes in it, were generally interested and would ask the absolute best questions to get you thinking. I remember a particular question that really got me thinking about the importance of correctly labeling your photos, and it was simply, "Why, can't I just use keywords on my image alt tags? Why do I have to actually label it what it is?"

Great question, and there's a very simple answer.

Think about this, I scan Google images when I am looking for a recipe. I want to find the tastiest looking recipe, and a perfect example is tortilla soup, because everyone's recipe is different. I like mine thicker than the majority of recipes, and I don't want to read recipe after recipe to find that soup. I save a lot of time by scanning the images to find the perfect looking recipe. I wouldn't find that image if it wasn't labeled properly though.

Another example, my husband was working on our car and couldn't find the instructions he needed to install a certain part. He was getting frustrated with the search results and I suggested that he switch to Google Images to see if he could find what he needed there. Within seconds he found exactly what he needed.

If this is how my husband and I scan the Internet for results, then there has to be more people out there that find this beneficial as well. And, if you fill the alt tag with nothing but keywords, how are people going to get the images that they really need? Do I want "world's best tortilla soup recipe ever" or do I want "thick tortilla soup recipe?"

At this point, I knew I was on to something. There will be a change at one point where Google realizes this undiscovered goldmine.

In comes Slice and dice your recipe search results. This is exactly what a recipe lover like me has been waiting for. It offers me the pictures I crave, the star ratings that make Allrecipes.com so awesome and the option to filter ingredients. Almost perfect, right? Google forgot about other ways that people may use their images, like my husband searching for auto mechanic pictures. To be honest, I really see this going far past a simple recipe search. How about home remodeling and décor photos? Real estate photos? Restaurant photos?

Maybe, optimizing photos is far more important than we could have ever imagined.

Image Case Study

Well, it's nice to talk about images being ranked in Google, and we know that Google images has its own bot, but how does it really work? Let's look at an example. Do a search in Google for "thick tortilla soup recipe" and click over to images.

Out of all the images in the above picture, they all link to a site where I can pull the recipe. However, not all of the images are labeled (using filename and alt tag) with the keywords that I'm using, but yet they're still at the top. Let's take a look at three of them.

The first image uses the following information:

The image filename and alt tag are exactly the same – not exactly the most optimized, but yet it's still sitting as the number one picture. So, what's on the page?

Title: Chicken Tortilla Soup - Chicken Tortilla Soup Recipe
Description: This chicken tortilla soup recipe is made with onions, carrots, garlic, bell peppers, salsa, corn, cooked chicken, corn chips and seasonings. A creamy tomato soup base makes this a satisfying chicken tortilla soup.
A recipe with an h1 tag "Chicken Tortilla Soup Recipe" and an h3 tag "Chicken Tortilla Soup Recipe."
Yahoo! Site Explorer shows 46 links (4 inbound links not from the root domain)
Open Site Explorer shows 13 links (1 inbound link not from the root domain)
Anchor text distribution for both, Yahoo! Site Explorer and Open Site Explorer use the keywords that this recipe is trying to target

The second image uses the following information:

Before beginning, I didn't choose the second image from the first image in this post, but rather the first image that used an alt tag that didn't explain the picture.

Much like our image above, the filename and the alt tag is exactly the same (at least it's not blank). Neither of these images are overly reaching for optimization here, but yet they remain at the top. Again, let's look at the details on the page.

Title: Easy & Tasty Chicken Tortilla Soup Recipe - Food.com - 126624
Description: This is a variation of another soup recipe that I tried and loved. I added some things and took out others to make this recipe an instant hit. This also freezes well, so you can save some for a rainy day!
Recipe with an h2 tag "Easy & Tasty Chicken Tortilla Soup" and an h3 tag "Chicken Tortilla Soup Recipe."
Yahoo! Site Explorer shows 38 links (one inbound link not from the root domain)
Open Site Explorer shows 3 links (no inbound links not from the root domain).
Anchor text distribution for both, Yahoo! Site Explorer and Open Site Explorer use the keywords that this recipe is trying to target
Tons of outbound links that go to other recipe recommendations for Chicken Tortilla Soup

We can start to see a pattern here, but it doesn't help if we don't look at the image that's all the way at the bottom (off the bottom of this screenshot)...

The last image uses the following information:

This image does take advantage of keywords in the filename and the alt tag, but it's hosted on Blogspot.com, not the sites root domain.

Title: The Hungry Texan: Tortilla Soup
Description: None
Recipe with an h3 tag "Tortilla Soup," the heading tags ahead of this tag don't take advantage of keywords Yahoo! Site Explorer shows 23 links (three inbound links not from the root domain)
Open Site Explorer shows 23 links (four inbound links not from the root domain).
Anchor text distribution for both, Yahoo! Site Explorer and Open Site Explorer could be better optimized

This image does have more inbound links than the previous image, but it doesn't take advantage of SEO basics – hosting your own image, heading tags, a strong title and a description.

The first few images are from major websites that carry a much higher domain authority, but when comparing page authority, the page our last image sits on is neck and neck with the competitors:

Based on these rankings, you'd think that the second image would be #1 in this case study, but it's not. Let's compare apples to apples.

Without a doubt, the first image and page is more optimized than the other two images we are comparing here. So let's skip to the second and last image. The main difference here is that the image is hosted on the root domain of the main site, the title, the description and the total number of links. Our last image is only winning with the total number of inbound links.

Takeaway

So what does this mean for us? The Google image bot definitely seems to be looking at filename and the alt tag, but it also looks at a lot of the same factors that the Google search bot looks at - title tag, meta description, heading tags, links and anchor text. If we are already focused on optimizing our individual pages, maybe it's time to remember that image optimization is just as important. Oh, and it also seems to be important that you host your own images, but you already knew that, right?

I'll apologize ahead of time to the random "thick tortilla soup recipe" clickers from the search engines… there's no recipe here, but you can find my favorite at RecipeJane.com.

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Seth's Blog : When ideas become powerful

When ideas become powerful

Why are we surprised that governments and organizations are lining up to control ideas and the way they spread?

When power resided in property, governments and corporations became focused on the ownership, regulation and control of property.

When power shifted to machines and interstate commerce, no surprise, the attention shifted as well.

Now, we see that the predictions have come true, and it's ideas and connections and permission and data that truly matter.

So gifted inventors shift gears and become patent trolls, suing instead of merely creating. So government agencies rush to turn off cell phone towers. So corporations work to extend and reinvent the very notion of copyright protection.

Here's what we ought to demand:

Are copyright rules being played with as a way to encourage creation of art (which was the original intent) or are they now a tool for maximizing corporate profit?

Are patents (particularly software patents) being used to encourage new inventions, or have they turned into a tax that all of us have to pay whenever we use a computer or a phone? (Hint: if you can draw your patent on an index card, it's an idea, not a patentable process worthy of protection).

Is disconnecting a cell phone or a social network any different from trashing a printing press?

When organizations seek to control widgets and hammers and land, it seems right--that property is clearly private, and sharing it doesn't scale. When two people both try to eat a marshmallow, there's less for both.

Controlling ideas and connections and data... that's a fundamentally different deal, partly because it's so personal (that idea in your head might or might not have been inspired by the idea I wrote down, but it feels wrong for me to tell you that you can't have your idea) and partly because in fact, shared ideas do scale, they don't usually diminish.

Ideas are going to continue to become more valuable, which means that the urge to control and patrol them is going to get greater.

Ideas that spread, win
Networks in which ideas flow are worth more than networks without
Great ideas are amplified when others build on them
Just because an idea spreads doesn't mean it's good for us
Locking down ideas makes them worth less
Those in power will try to keep outsiders from bringing new ideas forward

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luni, 22 august 2011

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