joi, 22 septembrie 2011

Seth's Blog : Like you mean it

Like you mean it

Sasha Dichter gives a tremendous talk that was just picked up at TED. Other than an insane amount of effort and practice, what's his secret? He's speaking his own story. Rather than following a map or parroting a line from someone else, Sasha is talking about his own work, his own ideas. He paces because the creative energy gives him no choice, it's that eager to get out into the world.

Here's a followup I did in response to a request from Sasha's cohorts at Acumen. Again, this is straightforward (I won't say 'easy') because it's what I believe. I've been in the field and seen this with my own eyes. Too often, the corporate world pushes talking points onto people, and more often than that, speakers and writers get nervous and they turn into parrots. The only reason to go through the hassle and risk of putting yourself out there is to be out there... you, not a clone.

PS In honor of my new book, here are a few interviews I've done recently that you might enjoy...

With Brian Clark at Copyblogger on blogs, books and more

With Radio Ink about risk and creativity

With William Arruda on careers and promotion

Thanks to David for a fine review. CC Chapman too.

 

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Facebook Insights for Domains – Measuring Social Media Success

Posted: 21 Sep 2011 05:45 AM PDT

When social media marketers ran Facebook campaigns that were aimed at driving traffic toward their websites, they had to resort to tools such as Google Analytics in order to measure success or failure of their Facebook campaigns. However, a nifty new addition to the Facebook arsenal is the 'insights for domains' feature which has been introduced with minimum fanfare by Facebook. I strongly believe that if you run Facebook campaigns for your website then this is a 'must have' tool in order to monitor and optimise your Facebook content consumption.

We tested it out on our website for a couple of months and the information we have been able to gather has not only been extremely insightful, but also helped make better decisions regarding social media marketing strategies and tactics when running Facebook campaigns. This is indeed a phenomenal development, and one that we thought should be elaborated.

Getting started

In order to set up insights for websites, you will need to associate your website with a Facebook page or app that you manage. Go to http://www.facebook.com/insights/ and click on the green button that reads "insights for your website".

This will generate a meta tag that will need to be placed within your <head> tags. You then need to provide access to a user, the admins of a page or the admins of an application.

 

Once set up is complete you can get on to the main 'insights for domains' interface, where you are presented with an overview of your site's engagement with users.

 

Here you are presented with the number of times Facebook users have posted a link to your site on their friend's 'wall', their 'status updates' or through a 'social plugin' on your website. This information helps gauge how effective your social media campaigns are. You are also provided with the number of impressions where you can note how many people viewed the particular post. Finally you are provided with the number of referral traffic sent to your site, arguably the most important metric among the three as it shows how effective the content actually is in gaining traffic to your site.

What is quite fascinating about Facebook insights for domains is that when you view statistics of a particular day, you can view activity by the hour! The picture below illustrates that most amount of activity occurred on Wednesday 3rd of August 2011 at 8am.

 

The 'like' button tree view on the left of your page lets you collapse the menu to see stats for your 'like' button. It provides figures of user behaviour for those users who viewed the like buttons on your website and the actions they took.

You also get the click through rate for the 'like' button and also the click through rates for the likes you receive on your stories you share on Facebook.  You can also access information about the number of likes you gain based on demographics and geographical locations. Furthermore, you can view the most 'liked' content on your website.

 

The metric which is probably the most important in my opinion, is 'organic shares'. This provides information of the number of people who actually share your link on their wall or status. The more organic shares you get, the greater the likelihood of it going viral. As a social media marketer, the goal and challenge is to increase this number.

 

Having browsed through the plethora of information Facebook 'insights for domains' offer, what does all this mean for social media marketing? Well firstly, it solves a longstanding limitation of social media promotion as it now provides measurable and quantifiable numbers of traffic sent over to your website through Facebook and the 'method' or 'channel' it was sent through (organic shares, likes, sent directly to friends, through posted comments etc.). Also it is possible to monitor what content of your website is shared more often through Facebook and you could replicate similar content. Furthermore, you can target content specifically for the most receptive gender, age group and geographical locations which in itself should be enough information to fine tune your social media marketing strategies and tactics.

If you are a social media marketer, this tool not only helps with reporting and decision making, but is a thermometer for your Facebook marketing campaigns – helping you study the social media effectiveness and health of your campaigns.

 

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Facebook Insights for Domains – Measuring Social Media Success

Related posts:

  1. Facebook Power Editor: Still a Work in Progress?
  2. Social Media – Why an SEO background is better than PR!
  3. 30 Ways to Use Social Media for Business People

Seth's Blog : Forward or back?

Forward or back?

In revolutionary times, it's tempting to work to get things back to the way they were.

How often, exactly, does that plan actually work out the way you hoped?

I think it's worth beginning a policy, strategy or tactical discussion that revolves around a choice between forward or back by saying, "We'd like to roll the market/technology/competitive landscape back to the way it used to be, even though it almost never works out that way. Here's why it's going to be different this time."

A little bit of honesty goes a long way in helping you be realistic about how you're going to spend your time. The good old days are old. That's part of the deal.

 

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Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Canadian Dollar, Australian Dollar Not Safe Havens; Expect Continued Rally in US Dollar

Posted: 21 Sep 2011 11:29 PM PDT

Following the announcement of "Operation Twist", US dollar strengthened, equities sold off, and the US dollar rallied. Suffice to say, those are not reactions the Fed wanted.

Moreover, commodity currencies are in the tank and have been since topping mid-summer. Here are a few currency charts.

US Dollar Index



Euro



Australian Dollar



Canadian Dollar



Those who think the Australian dollar or the Canadian dollar are some sort of safe haven will find out otherwise.

  • China is in a credit bubble and when it pops it will take commodities and commodity producing currencies down with it.
  • Australia's property bubble has already popped, and a commercial real estate implosion will follow with a lag, just as happened in the US. Canada will join the implosion party as well.
  • The Canadian and Australian central banks will respond with liquidity measures or interest rate cuts, sending the currencies lower.

There is no reason to like the Euro, the Yen, the Australian dollar, or the Canadian dollar.

For that matter there is no reason to like the US dollar except things are about to get worse than expected everywhere else. That coupled with a messy default setup in Europe and a Fed that did "less than expected" on Wednesday are sufficient reasons to expect a rising US dollar.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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Operation Twist a "Visual" Success: Yield on 30-Year Treasury Drops 17 Basis Points, Flirting with a Break of 3%; Alas Patient Will Die

Posted: 21 Sep 2011 12:19 PM PDT

Curve Watchers Analysis is following the Operation Twist Story.

Operation Twist Early Results



Yields Rise at Short End, Sink on Long End




Yields are behaving as the Fed wanted. Note that the 30-year long bond is flirting with a sub-3% print. However, much of the move in long-term rates was front-run. Nearly everyone expected this move (even 70% of economists). I am wondering what the other economists were thinking.

The one-day results are a spectacular success visually as depicted in the above charts. Unfortunately, none of this can possibly do much of anything for the real economy, and the patient will die.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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Let's Twist Again (and Not Much More) - Treasuries Rally on FOMC Decision - Fed Out of Bullets

Posted: 21 Sep 2011 11:34 AM PDT

It's Operation Twist as Most Expected

Please consider the Federal Reserve Press Release
Release Date: September 21, 2011

Information received since the Federal Open Market Committee met in August indicates that economic growth remains slow. Recent indicators point to continuing weakness in overall labor market conditions, and the unemployment rate remains elevated. Household spending has been increasing at only a modest pace in recent months despite some recovery in sales of motor vehicles as supply-chain disruptions eased. Investment in nonresidential structures is still weak, and the housing sector remains depressed. However, business investment in equipment and software continues to expand. Inflation appears to have moderated since earlier in the year as prices of energy and some commodities have declined from their peaks. Longer-term inflation expectations have remained stable.

Consistent with its statutory mandate, the Committee seeks to foster maximum employment and price stability. The Committee continues to expect some pickup in the pace of recovery over coming quarters but anticipates that the unemployment rate will decline only gradually toward levels that the Committee judges to be consistent with its dual mandate. Moreover, there are significant downside risks to the economic outlook, including strains in global financial markets. The Committee also anticipates that inflation will settle, over coming quarters, at levels at or below those consistent with the Committee's dual mandate as the effects of past energy and other commodity price increases dissipate further. However, the Committee will continue to pay close attention to the evolution of inflation and inflation expectations.

To support a stronger economic recovery and to help ensure that inflation, over time, is at levels consistent with the dual mandate, the Committee decided today to extend the average maturity of its holdings of securities. The Committee intends to purchase, by the end of June 2012, $400 billion of Treasury securities with remaining maturities of 6 years to 30 years and to sell an equal amount of Treasury securities with remaining maturities of 3 years or less. This program should put downward pressure on longer-term interest rates and help make broader financial conditions more accommodative. The Committee will regularly review the size and composition of its securities holdings and is prepared to adjust those holdings as appropriate.

To help support conditions in mortgage markets, the Committee will now reinvest principal payments from its holdings of agency debt and agency mortgage-backed securities in agency mortgage-backed securities. In addition, the Committee will maintain its existing policy of rolling over maturing Treasury securities at auction.

The Committee also decided to keep the target range for the federal funds rate at 0 to 1/4 percent and currently anticipates that economic conditions--including low rates of resource utilization and a subdued outlook for inflation over the medium run--are likely to warrant exceptionally low levels for the federal funds rate at least through mid-2013.

The Committee discussed the range of policy tools available to promote a stronger economic recovery in a context of price stability. It will continue to assess the economic outlook in light of incoming information and is prepared to employ its tools as appropriate.

Voting for the FOMC monetary policy action were: Ben S. Bernanke, Chairman; William C. Dudley, Vice Chairman; Elizabeth A. Duke; Charles L. Evans; Sarah Bloom Raskin; Daniel K. Tarullo; and Janet L. Yellen. Voting against the action were Richard W. Fisher, Narayana Kocherlakota, and Charles I. Plosser, who did not support additional policy accommodation at this time.
Let's Twist Again (and Not Much More) as I expected

There were a lot of expectations regarding numerous options the Fed might take today. I did not expect the Fed would risk trying them.

See Six Things the Fed May Announce Tomorrow (But Likely Won't); Would Any of Them Matter? Gaming the Reaction for details.

The Fed said "Let's Twist Again" and not much more other than throwing a bone at mortgages. Neither will work and the Fed is out of bullets.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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Euro Flight Continues: Lloyd’s of London Pulls Euro Bank Deposits; Dollar Swap Premium Highest in 3 Years

Posted: 21 Sep 2011 08:55 AM PDT

Major mistrust of European banks continues. Since the ECB will not publish banks needing emergency cash, all banks might be considered suspect. Then again, it's hard to keep stories quiet, and most know which banks have received emergency funding.

Regardless, the run continues as Lloyd's of London Pulls Euro Bank Deposits
Lloyd's of London, concerned European governments may be unable to support lenders in a worsening debt crisis, has pulled deposits in some peripheral economies as the European Central Bank provided dollars to one euro-area institution.

"There are a lot of banks who, because of the uncertainty around Europe, the market has stopped using to place deposits with," Luke Savage, finance director of the world's oldest insurance market, said today in a phone interview. "If you're worried the government itself might be at risk, then you're certainly worried the banks could be taken down with them."

The ECB today allotted $500 million to one bidder in a regular seven-day liquidity-providing operation at a fixed rate of 1.07 percent. Last week, the Frankfurt-based ECB loaned $575 million to two euro-area banks, the first time financial institutions had requested the currency since Aug. 17. The ECB doesn't identify the banks it lends to.

Today's loan "is the rolling-over of previous lending of dollars and isn't very significant," said Christoph Rieger, head of fixed-income strategy at Commerzbank AG in Frankfurt. "The three-month dollar lending offered by the central banks is taking the edge off this problem to some degree."

The premium European banks pay to borrow in dollars through the swaps market is close to the highest level in almost three years. The cost of converting euro-based payments into dollars, as measured by the one-year cross-currency basis swap, was 95.6 basis points below the euro interbank offered rate, or Euribor, at 11:13 a.m. in Frankfurt, indicating a premium to buy the dollar. It widened to as much as 112.5 basis points earlier this month, the most since Dec. 2, 2008, according to data compiled by Bloomberg.
Siemens Pulls €500 Million from Société Générale or Crédit Agricole

The €500 Million rollover is to support Société Générale or Crédit Agricole, highly likely the former. Société Générale share prices have crashed by 70% since February.

Please consider The Corporate Bank Run Has Started: Siemens Pulls €500 Million From A French Bank, Redeposits Direct With ECB
In a shocking representation of just how bad things are in Europe, the FT reports that major European industrial concern Siemens, pulled €500 million form a large French bank, which is not BNP and leaves just [SocGen|Credit Agricole] and deposited the money straight to the ECB. The implications of this are quite stunning, as it means that even European companies now refuse to work directly with their own banks, and somehow the ECB has become a direct lender/cash holder of only resort to private non-financial institutions! As Bloomberg reports further on the FT story, in total, Siemens has deposited between 4 billion euros and 6 billion euros, mostly through one-week deposits, with the ECB, FT says, cites the person. It isn't clear from which bank Siemens withdrew its deposits, per the FT... but it is hardly difficult to figure out. BNP Paribas isn't the bank involved, FT reports, cites unidentified person familiar with the bank. This story should be having far more impact on the EURUSD than any rumors about Greece lying it will fire all of its public workers only to make sure Eurobanks can survive one more day.
There is no reason to trust European banks and that is exactly what Lloyd's of London and Siemens have decided.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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Misleading Indicators - China's Growth Won't Last; Chanos on Chinese Property Bubble and Growth

Posted: 21 Sep 2011 12:03 AM PDT

Fund manager Jim Chanos spoke to Bloomberg TV's Carol Massar about China's economy, debt and real estate market.

Chanos said that growth in China may be zero and that China has "European kind of numbers" when it comes to debt.

Bloomberg TV link to Chanos Interview if video below does not play.



Partial Transcripts

On how a Chinese property bubble will play out:

"I think that will be the surprise going into this year, and into 2012 - that it is not so strong. The property market is hitting the wall right now and things are decelerating. The CEO of Komatsu said last week that he is having trouble getting paid for his excavator sales in China. Developers are being squeezed. They're turning to the black market for lending, this shadow banking system that is growing by leaps and bounds like everything in China.

"Regulators over there are really trying to get their hands around the problem. In the meantime, local governments have every incentive to just keep the game going. So they will continue with these projects, continuing to borrow as the central government tries to rein it in."

Chanos on his long and short positions:

"We are short Chinese banks, the property developers, commodity companies that sell into China, anything related to property there is still a short."

"We are long the Macau casinos. It's our long corruption, short property play. We feel that there's American management and American accounting. They are growing at a faster rate even than the property developers."

On the IMF lowering growth estimates for China:

"A lot of people are assuming that half of all new loans in China are going to go bad. In fact, the Chinese government even said that last year relating to the local governments. If we assume that China will grow total credit this year between 30% to 40% of GDP, and half of that debt will go bad, that is 15% to 20%. Say the recoveries on that are 50%. That means that China, on an after write off basis, may not be growing at all. It may be having to simply write off some of this stuff in the future so its 9% growth may be zero."
Misleading Indicators

Please consider China Stocks Advance Most in Four Weeks as Leading Indicator Shows Growth
China's stocks rose, sending the benchmark index to its biggest gain in four weeks, after a gauge of economic indicators signaled growth is withstanding Europe's debt crisis and faltering expansion in the U.S.

"Valuations have reached a bottom, leaving limited room for further declines," said Mei Luwu, a fund manager at Lion Fund Management Co., which oversees more than $7.8 billion. "Volatility will rise in the market as investors bet on the timing of a rebound."

The index "signals a continuation of economic expansion through the end of this year," Jing Sima, the board's New York- based economist, said in a statement. "The rate of economic growth will be slower in 2011 than last year."

The IMF estimates the Chinese economy will grow 9.5 percent this year, down from a forecast of 9.6 percent in June, and 9 percent in 2012. The fund lowered its estimate for world growth this year to 4 percent from the previous 4.3 percent forecast.
Expect Huge China Slowdown

Developers not getting paid, coupled with excessive and unsustainable credit growth, trumps alleged leading indicators.

For another view on the coming slowdown in China, please consider Michael Pettis: Long-Term Outlook for China, Europe, and the World; 12 Global Predictions.

Pettis, unlike Chanos does not foresee a China "crash" but at a minimum, those expecting huge growth certainly will not get it.

Here are 12 predictions by Pettis (Please see article for detailed explanations regarding China).
To summarize, my predictions are:

  1. BRICs and other developing countries have not decoupled in any meaningful sense, and once the current liquidity-driven investment boom subsides the developing world will be hit hard by the global crisis.
  2. Over the next two years Chinese household consumption will continue declining as a share of GDP.
  3. Chinese debt levels will continue to rise quickly over the rest of this year and next.
  4. Chinese growth will begin to slow sharply by 2013-14 and will hit an average of 3% well before the end of the decade.
  5. Any decline in GDP growth will disproportionately affect investment and so the demand for non-food commodities.
  6. If the PBoC resists interest rate cuts as inflation declines, China may even begin slowing in 2012.
  7. Much slower growth in China will not lead to social unrest if China meaningfully rebalances.
  8. Within three years Beijing will be seriously examining large-scale privatization as part of its adjustment policy.
  9. European politics will continue to deteriorate rapidly and the major political parties will either become increasingly radicalized or marginalized.
  10. Spain and several countries, perhaps even Italy (but probably not France) will be forced to leave the euro and restructure their debt with significant debt forgiveness.
  11. Germany will stubbornly (and foolishly) refuse to bear its share of the burden of the European adjustment, and the subsequent retaliation by the deficit countries will cause German growth to drop to zero or negative for many years.
  12. Trade protection sentiment in the US will rise inexorably and unemployment stays high for a few more years.
Valuations Not at Bottom

In the face of coming writedowns, alleged "cheap" valuations will likely get much cheaper.

As Minyanville's Peter Atwater is fond of saying "At the top of every credit cycle, the Income Statement is the Past, the Balance Sheet is the Future"

Atwater's statement applied to "financial institutions", but Ponzi financing is everywhere you look in China and the ripple effect will hit every company just as happened in the US credit bust (soon to be resumed).

Income only counts if you get it. Developers not getting paid is a huge warning sign.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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