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It's tempting to believe that any website can become a perpetual motion machine of profit. But before you start one, invest in one or go to work for one, a few things to ask:
Do the math on successful companies online and compare it to those that are struggling and these six metrics will help you understand the difference. For example, if the RPM is less than the cost of getting a new visitor, you've got trouble. If the site is relying on fads and occasional PR but isn't building a permission base, that's trouble too.
The good news is that each of them can be changed if you're alert and willing to do surgery on the business model and structure of the site.
The ideal structure is a business that's a platform, not merely a place to stop by. Once people move in and become members, they're hesitant to leave, they share permission over time, they tell their friends, their RPM goes up and the cost of acquiring and hosting members goes down. The real question is: are you on that path?
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Mish's Global Economic Trend Analysis |
Does Black Friday Arrive at Midnight or is this the Death of Black Friday? Posted: 06 Nov 2011 05:29 PM PST The day after Thanksgiving is traditionally known as "Black Friday" because that is when Christmas season starts and many stores go into the green for the year. However, in recent years, stores opened earlier and earlier, with people lining up at 4:00AM to ensure being the first in the store for "hot specials" or items expected to be in short supply. On occasion, people have been trampled to death in the mad rush to get into stores. This Thanksgiving, many stores have pushed up the clock to open at Midnight instead of 5 or 6 AM. Please consider More Retailers Attack at 'Black Midnight' Best Buy Co. is joining the list of big store chains opening at midnight after Thanksgiving this year in hopes of getting a jump on the competition, following recent announcements by Target Corp., Macy's Inc. and Kohl's Corp.Death of Black Friday? Does Black Friday starts at midnight or if this is simply the death of Black Friday? I believe something in between. Black Friday is on the death-bed but has not yet died. It will. This whole charade is becoming pointless with so many pre-sales and pre-pre-sales and of course pre-pre-pre-sales that eventually no one is going dive a damn. Unprecedented Drop in Port Traffic Yet traditions die hard, and people like to shop the day after Thanksgiving. However, a huge drop in port traffic suggests this Christmas season will not be very robust. I have written about that three times recently.
To what extent is this "Black Midnight" about the need for each retailer to outdo each other vs. the need to do something because all the retailers are scared to death of another miserable shopping season? The question is moot. Black Friday is on the deathbed, the prognosis for retailers this season does not look good, nor does the prognosis for Black Friday itself in the years to come. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 06 Nov 2011 12:01 PM PST The Swiss National Banks "expects" the Franc to depreciate, and if it doesn't it will flood the world with more Francs, if necessary, to stave off deflation. Bloomberg reports SNB Is Ready to Act on Franc If Gains Risk Deflation, Hildebrand Tells NZZ Swiss central bank President Philipp Hildebrand said policy makers remain ready to act in case the franc's strength increases the risk of deflation and threatens the country's economy.Check out that last comment by Hildebrand. He is worried about a property bubble and wants to prevent deflation by printing Francs, which (until the Swiss property bubble bursts), will further inflate its property bubble, placing more deflationary pressures on Switzerland when it pops. Don't Worry, It's Not a Bubble (It Just Looks Like One) UBS says Swiss Property Market Booming In 3Q, But Not In Bubble Switzerland's property market continued to boom in the third quarter, though the chance of a downward price correction remains low, according to an index measuring risk in the market.Mad Mad Recap UBS says Switzerland real estate is not a bubble even though it is acting like one and even though the Swiss central bank and Swiss regulators are worried about it. Moreover, the Swiss central bank is ready to stave off deflation yet is counting on the "economy cooling" to calm the property market, while attempting to prevent the economy from cooling by flooding the world with Francs. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 06 Nov 2011 08:29 AM PST Every Autumn, my neighbor has an "effigy party" and guests are invited to burn a symbol of what ails them in a display of public odium. One of the guests was Alex Sirois, Director of Strategy of Motorola, who chose to burn a ceramic Piig. Others burnt symbols of the Chicago Cubs, the Ohio State coach, a giant cigarette by someone who was quitting smoking, and other such worthy symbols. I arrived with the action already in progress but I did manage to catch a few burning images. Click on any shot for sharper image. Ceramic Piig, Complete with Symbol of Euro Lifesize replica of Ohio State football coach going up in flames. The head is an image taped on a balloon. How that balloon lasted so long in a fire is rather amazing. No effigy burning party would be complete without burning a figure of the most futile team in all of sports history, the Chicago Cubs. If by some miracle the Chicago Cubs win next year, please thank my neighbor's associates for properly exorcising the demons that haunt the Cubs. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 05 Nov 2011 11:57 PM PDT The gall and arrogance of the G20 and Euro-nanny finance minister clowns is staggering. German newspapers report that the G20 discussed asking Germany to pledge its gold to bail out Greece and the Piigs, and to fund the EFSF. The Bundesbank, Germany's central bank said "We know this plan and we reject it." One might think that would be enough to stop such idiotic talk, but one would be wrong. In spite of Bundesbank opposition, euro zone finance ministers will discuss the idea next week. Please consider Bundesbank: central bank reserves will not help fund EFSF The Frankfurter Allgemeine Sonntagszeitung (FAS) reported that Bundesbank reserves -- including foreign currency and gold -- would be used to increase Germany's contribution to the crisis fund, the European Financial Stability Facility (EFSF) by more than 15 billion euros ($20 billion).Grateful for the Arrogance In spite of the stupidity of discussing something that is not going to happen, here are three reasons to be grateful they did.
ZeroHedge addresses the question "why will this be debated?" Why will it be debated? Because when at first you don't succeed, try, try again. Germany may be crossed off the list, but here is who is next in order of appearance. Sooner or later, Europe will stumble on that one "leader" whose gold is less valuable than their political stability.If France and Italy want to expand the EFSF, why don't they pledge their own gold rather than asking Germany to pledge its gold? One possible answer is that any country dumb enough to pledge its gold will very quickly lose its AAA rating. However, the Euro-nanny finance minister clowns are probably not bright enough to figure that out. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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"Nothing" is the most common response.
Do nothing until you do know the answer. Study and practice and wait for approval and then do something.
Which is fine (for a surgeon) but what happens most of the time? Most of the time there's something that needs to be done where the answer is unknowable until you do it...
That's what we're waiting for you to do.
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Posted: 05 Nov 2011 04:49 PM PDT In yet another attempt to pressure prime minister Silvio Berlusconi into promised reforms ECB debates ending Italy bond buys. The European Central Bank often discusses the possibility ending the purchase of Italian government bonds if it concludes Italy is not adopting promised reforms, ECB Governing Council Member Yves Mersch said.For starters, the ECB is already the lender of last resort. Moreover, one look at Portugal and Italy suggests the ECB is not having the intended effect. "Our job is not to remedy the errors of politicians" said Mersch. How true, if only they would practice what they preach. By the way, whose job is it to remedy the errors of central banks? Finally, does anyone find the ECB's bond threat credible? I don't. Italy Prime Minister Pressured to Quit Every other week or so, someone puts pressure on scandal ridden Silvio Berlusconi to resign. Pressure rose on Italy's besieged Prime Minister Silvio Berlusconi to quit on Thursday, as rebel deputies from his own centre-right party threatened to oppose the government in a vital parliamentary vote next week.Bond Buyer's Strike Coming Up? Reuters has the buyers strike idea backwards. It's a buyer's strike that pushes yields higher as opposed to a buyer's strike kicking in at some magic number. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
52% of Unemployed No Longer Receive Benefits; Average Duration of Unemployment is 40 Weeks Posted: 05 Nov 2011 10:40 AM PDT Yahoo!Finance reports Most of the unemployed no longer receive benefits Early last year, 75 percent were receiving checks. The figure is now 48 percent -- a shift that points to a growing crisis of long-term unemployment. Nearly one-third of America's 14 million unemployed have had no job for a year or more.Average Unemployment Duration Extending the program will not do any good for those who have already used up 99 weeks. The maximum is still 99 weeks. At the state level, the number of weeks varies. Participation Rate The participation rate is the percentage of working-age persons in an economy who are employed (or unemployed and actively seeking a job). Demographics (the aging workforce) affects the number, as does those going to college (or staying in college) because they cannot find a job. Those in school and not working are not considered unemployed as they are not part of the work force. Interestingly, if the students (or anyone else) work as little as 1 paid hour per week, they are considered employed. I believe a significant number of those who do use up all their unemployment benefits drop out of the labor force to collect retirement benefits. Such persons want a job but stop looking and go on early retirement just to have some money coming in. There are no official statistics on the early retirement idea that I just stated. The falling participation rate and the not counting as unemployed of those who want a job but gave up looking for jobs out of frustration has artificially suppressed the reported unemployment rate. Table A-15 Table A-15 of the monthly jobs report is where one can find a better approximation of what the unemployment rate really is. The official unemployment rate is 9.0%. However, if you start counting all the people that want a job but gave up, all the people with part-time jobs that want a full-time job, all the people who dropped off the unemployment rolls because their unemployment benefits ran out, etc., you get a closer picture of what the unemployment rate is. That number is in the last row labeled U-6. While the "official" unemployment rate is an unacceptable 9.0%, U-6 is much higher at 16.2%. For more details of the latest jobs numbers, please see US Payrolls Rise by 80,000, Unemployment Rate Drops .1% to 9%; Recap and Analysis. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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