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Did Google Just Roll-Out Panda 3.2 (2012 Edition)? Posted: 20 Jan 2012 02:26 AM PST Yesterday Google announced a new page layout algorithm update – this is a landing page quality update, which looks at “the layout of a webpage and the amount of content you see on the page once you click on a result”. As opposed to having the need for scrolling beneath ads to get to this. Doesn’t this sound very similar to Panda though?
With Danny Sullivan following up to say:
So reading into this, I would suggest that if this wasn’t rolled out last year - it just has been! Google has stated that this isn’t a change which will affect every site that has ads above the fold, just those that have an excessive number of ads which obstruct users from getting to the content that they were searching for:
So that means that if you’ve been penalised, it should be easy enough to get out of. It’s an algorithmic penalty, not a manual one – so if you fix the layout of your page, Google’s filters will pick this up the next time it’s re-crawled and whatever penalty you had previously will be lifted. We’ve seen this many times with other algorithm penalties – and once you figured out what’s caused the drop in rankings, it’s not too difficult to get out of. It’s the manual penalties you want to avoid, Google take note! And overall it’s not likely to affect a huge number of sites (1% predicted by Google), but it looks like affiliates and ad monetised sites are those most open to suffering. So is this the latest, unofficial panda update? Maybe Google has just got bored of keeping track of the numbers now that it’s 2012 – what do you think? Image credit: David Allen © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Did Google Just Roll-Out Panda 3.2 (2012 Edition)? Related posts: |
Posted: 18 Jan 2012 02:23 PM PST Over the last few months I have been trying to work on improving my time management skills, not only at work but in my personal life as well. I am forever being told that I am late or don’t do anything on time, and that is just from the wife. So I took to improving my time management skills, and thought that I would share with you a few techniques that I am using now in my working life. Time Planning Whether you have your time scheduled out for you by management or you prefer to manage your time yourself, ensure that you plan your work in advance. I use a spreadsheet within Google Docs to create a monthly calendar that I populate with the hours that I need to complete, for the forthcoming month. By planning your month in advance, you know exactly what is in store for you on a daily basis. It provides you with the flexibility to move your schedule around to suit the needs of your clients and any unexpected changes that may happen. Communicating via email is a great way to get information to and from your clients and contacts quickly, but it can be a massive distraction. I, like most others, get distracted by emails and tend to reply immediately to any queries that come through, taking your attention away from what you are currently doing. If this happens several times throughout the day you are potentially taking an hour or more of productivity out of your day. Recommedation: Check your emails at certain times during the day, and closing it during the other times. Email Categories/Labels Prioritising emails can help save you a large amount of time. Most people, myself included, set up rules that move emails straight into allocated folders. I find this a very useful trick to keep my inbox organised, allowing me to find specific emails quickly. As well as using rules, I would recommend using the categories (outlook) or labels (gmail) to separate emails that need to be actioned. Recommendation: To-Do Lists To me, knowing what I am doing on a daily/weekly basis is an essential part of managing my time correctly. Personally I think the best way of organising your work is by having a to-do list. I am such a big believer of this that I actually have three to-do list methods. I know it’s a bit over the top but hey, it seems to work for me. :) 1. Remember the Milk: I do however, use it for work when I am on the move and need to add something to my to-do list. Using the iPhone application I record anything that I think of whilst I am not at the office or don’t have my notepad with me. If I have made any notes whilst I am out, I transfer any tasks that have been created to the most relevant to-do list. 2. Project Management Tools – Monthly To-do Lists: In Basecamp I plan out the next three months worth of work for all my clients, split into monthly to-do lists. Doing this allows me to tick off the tasks on completion. An example monthly to-do list might include the following: Although the list tends to be a lot bigger, you get the general gist of what I mean about the monthly to-do lists. Using project management tools such as Basecamp allows you to share the work that needs to be done with the rest of your team, whilst also providing visibility to the client on what work has and will be carried out. 3. Written To-do List – Weekly: At the end of each week I take time to look at the monthly to-do lists and write a weekly task list on my notepad for the following week. This would generally include more detailed information. Example: Time Sheeting Keeping track of what you do for your clients on an hourly/daily/weekly basis is important, not just for you but for your agency. There are many ways that you can keep track of the time you have spent on a particular project, either manually using spreadsheets or using a database driven tool. My personal preference is using a tool called Harvest to track time. Harvest allows you to do much more than just time tracking. It includes invoicing, expenses, reports, etc, which are all very valuable. To me the time tracking aspect of the product is great – you create projects and tasks that you record time against as and when you work on a specific client. As you begin to track your time against the projects you are working on you can see how much time has been spent, how much is left and where the time has been spent. From a project management perspective the account manager can see what the team has been working on and who has done what very quickly by running a quick query.
These are just five techniques that I believe can help improve your time management when working on your projects. Now I just need to solve my personal time management skills to make the wife happy :). What techniques do you have for managing your time? Do you agree with my suggestions? I look forward to hearing your thoughts and opinions in the comments below. Image credit – Roby Ferrari on Flickr. © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Time Management for SEO Related posts: |
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