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Web Evolution and The Future Of SEO – Brighton SEO |
Web Evolution and The Future Of SEO – Brighton SEO Posted: 17 Apr 2012 06:34 AM PDT Last Friday I had the joy of attending Brighton SEO and listening to Philip Sheldrake's presentation on future visions for SEO. He presented some very interesting stuff on how the World Wide Web as we know it will evolve and how we will make sense of the ever increasing volume of data contained within the web. Our role in SEO is set to change, however SEOs that are adaptable, flexible and willing to work with different types of information and different departments within the organisation will survive. More People, More Things, More Data The world's population is rapidly growing and is set to reach 8 billion people in the next decade. We produce and consume large quantities of resources. The amount of data we produce is extensive; from content and documents on the internet, to output signals from electronic devices to environmental sensory trackers that measure things like temperature, electricity consumption, traffic and flow of water. We can quite easily collect this data however applying intelligence to turn it into useful information by identifying patterns is becoming more and more difficult. Big Data, Big Info & Maybe Big Knowledge? Big data is the term coined to describe data sets that are so large it becomes difficult and awkward to extract valuable information from them within a reasonable time frame. We can quite easily collect this data however the larger the sample set the more difficult turning it into useful information becomes.. To take it one step further is to turn this information into knowledge and make the data work for us in ways that have been previously unattainable. A New Era For The Web The third decade of the web and we are beginning to witness a change in how the data contained within the internet is being rationalised and organised. Sheldrake used three different names for to describe this new era. How will this work? Resource Description Framework (RDF) provides a standardised language for defining web based ontologies which enable richer integration and interoperability of data. It's a way of structuring web information using a variety syntax formats called triples. {subject} {predicate} {object} RDF extends the linking structure of the Web to use URIs to name the relationship between things as well as the two ends of the link. Using this simple model, it allows structured and semi-structured data to be mixed, exposed, and shared across different applications. What Does This Mean For SEO When we consider how SEO is perceived, at times it seems like SEO's are doing everything in their power to elevate their websites to the golden prize of 1st position in the SERPs, even if it means breaking the rules of the Google game. Yet when conceived in this way, SEO is a limited practice as the internet will become more regulated and transparent hence diminishing this type of online behaviour. © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Web Evolution and The Future Of SEO – Brighton SEO Related posts: |
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Buying something like a house, a piece of fine art, a used car or a business is as much a marketing exercise as selling that very item might be.
There are two common approaches. The first is to denigrate.
Explain that the seller has bad taste. That the car isn't in good shape. That the art was poorly selected for the resale market. Poke holes in the business model, the management team or the landscaping design.
Better still, make the seller feel as though she's on thin ice. Bring an exploding offer to the table and watch her squirm as it goes down in value from day to day. Point to others that have waited too long to sell and how they ended up regretting it. Question her values and her judgment.
In other words, go for the win, where winning is defined as getting a great price.
There are two problems with this approach. The first, and the biggest, is that anything you truly want to buy probably has multiple buyers interested, and with better information available every day, the best stuff is going to be sold to someone else. Your denigration strategy is going to inevitably limit your pool of available items to sellers with self-esteem or desperation issues.
The second problem is that the word spreads. Your gallery or your buyout fund or your dealership quickly earns a reputation (there's that marketing thing again) as the buyer of last resort, once again creating an environment where your approach determines what's available to you.
The alternative is to respect and to communicate. After all, you're here to buy something--I'm guessing that's because you think it's worth something more than you're willing to pay for it. So value the judgment and taste of the seller. Be clear about what you like about it, be honest about the value that's been created. Even better, instead of coming in high and then figuring out ways to bully and lower your offer, come in low and enjoy the process of bidding it up, making the seller root for you and look forward to hearing from you. (This is particularly useful when making an investment where you want management to be happy with you after the deal is done).
In a fair market, it's entirely likely you'll end paying precisely what you would have paid using the other method, but you'll be offered more works, more stuff worth paying for, and your reputation will reflect that. Most of all it's important to understand that we're not talking about bushels of wheat. Very little is a commodity, and the method you use to buy your expensive item may be even more important than how much you pay.
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Mish's Global Economic Trend Analysis |
Posted: 17 Apr 2012 11:56 AM PDT Yesterday the US Census Bureau reported retail sales rose 0.8% in March. Is that what happened? Charles Biderman, President & CEO TrimTabs Investment Research, has no faith in the number. Here is a video explaining why. Biderman says Ignorance is Bliss Regarding Economic Data Ignorance is bliss, particularly when it comes to US government economic data. The latest bad joke occurred this morning when the US Census Bureau said retail sales rose 0.8% in March.It's Just Plain Nuts To answer the question, it's just plain nuts. Moreover, I consider Biderman's proposal a mere down payment on what needs to happen. In addition to getting rid of the BLS, the BEA, and the census bureau, we also need to get rid of the Fed, the department of energy, student loans, crop subsidies, the small business association, Davis-Bacon, prevailing wage laws, collective bargaining, and all sorts of other programs that at best accomplish nothing at tremendous cost, and in most cases do further economic damage because of graft, inefficiencies, and bad reporting. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Chicago Natural Resources Expo April 27 & 28 Posted: 17 Apr 2012 11:27 AM PDT Those in the greater Chicago should plan on attending the Chicago Natural Resources Expo on April 27-28 for a discussion about gold, silver, hard assets, inflation, currencies (or whatever else is on your mind). You also have the opportunity to meet with various natural resource company executives. Once again, I am pleased to announce the magic words: "It's free". Originally known as the Chicago Natural Resource Conference and Exhibition, this is one of the oldest natural resource conferences in the United States. The conference is a semi-annual event and offers opportunities to learn about new and undervalued companies in the natural resource industry.I will be on the panel Friday evening and Saturday afternoon for questions taken from the audience on gold, silver, or any aspect of the global economy that is on your mind.. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Gallup Reports Mixed Picture of US Unemployment Posted: 17 Apr 2012 10:48 AM PDT Employment in April normally picks up and Gallup surveys show a drop in the unemployment from last month not seasonally adjusted. However, by applying the seasonal adjustments the BLS uses for April it suggests the BLS may report an uptick in the unemployment rate from 8.2% to 8.5%. Please consider U.S. Unemployment Provides Mixed Picture in Mid-April U.S. unemployment, as measured by Gallup on a preliminary basis without seasonal adjustment, declined to 8.2% in mid-April from 8.4% in March. However, the government's likely seasonal adjustment of 0.3 percentage points leads to a Gallup seasonally adjusted U.S. unemployment rate of 8.5% in mid-April, up from 8.1% last month.Underemployment Big Discrepancy in Alternate Measures While the base unemployment number between the BLS and Gallup is converging, for now, alternate measures of unemployment that include part-time workers seeking but not finding full-time work are not. Gallup reports 18.1% underemployment, while the BLS has the number at 14.5%. Because of disability fraud and middle-aged job seekers going back to school, I think the base unemployment figures of 8.2% to 8.5% by Gallup and the BLS are on the low side by at least a point. From the standpoint of workers covered by unemployment benefits, the number is even higher. Please see Trends in Nonfarm Employment, Civilian Employment, Weekly Unemployment Claims for a discussion of "covered employment" and demographics. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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