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The portion of the population that haven't bought from you or your competition yet is not waiting for a better mousetrap.
They're not busy considering a, b and c and then waiting for d.
No, they're not in the market. They don't believe that they have a problem that's worth the time and money they think it's going to take to solve it.
As a result, smart marketers don't market to this audience by saying, "hey, ours is better than theirs!"
If this group thought that they had a solvable problem, the would have solved it already.
No, they won't respond to a better-than-them pitch. Instead, they're much more likely to respond to a new statement of their problem and a new statement of the solution. Don't ask them to announce that they were wrong when they decided that they didn't need a tablet, a survival kit or an anti-impotence drug. Instead, make it easy for them to make a new decision based on new information.
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Mish's Global Economic Trend Analysis |
Demographics and Changing Social Trends Behind Gasoline Sales Plunge; What About Car Sales? Posted: 19 Apr 2012 11:03 PM PDT It's no secret (at least it shouldn't be) that gasoline sales have plunged. Here is a chart from my April 6 post Another Plunge in 3-Month Rolling Average of Petroleum and Gasoline Usage for Jan, Feb, March 2012 Jan-Feb-March 2012 petroleum and gasoline usage vs. the same three months in prior years. click on chart for sharper image Every month for quite some time, the rolling average of petroleum and gasoline usage has been trending down. The question is "Why?" Some pin this on car mileage improvements but that answer is easy to discredit. Fuel efficiency has been rising for more than a decade, but the plunge did not start until the Great Recession in 2007. However, the Great Recession is over, yet gasoline sales have not rebounded. Is this an indication another recession is on the horizon? That the recession never ended? Something else? Transportation and the New Generation Inquiring minds are reading a Frontier Group study Transportation and the New Generation: Why Young People Are Driving Less From World War II until just a few years ago, the number of miles driven annually on America's roads steadily increased. Then, at the turn of the century, something changed: Americans began driving less. By 2011, the average American was driving 6 percent fewer miles per year than in 2004.Long-Term Unemployment Generation Y is not the only reason behind the plunge. Please consider Mean Duration Long-Term-Unemployment. From 1980-2010 the average length of unemployment is between 15 and 20 weeks. Now it is 40. The unemployed are not driving to jobs they do not have. Labor Force vs. Those Not in Labor Force Labor Force Analysis
Nearly 9 million have dropped out of the labor force since November 2007 while the labor force itself is flat. It is safe to assume that group of dropouts is driving far fewer miles on average than they were before. Boomer Demographics The mass retirement of boomers, much of it forced retirement is also in play. By forced retirement I mean those who exhausted unemployment benefits and retired to collect social security benefits even though they really want a job. Cash-for-Clunkers Timing is such that we can safely rule out cash-for-clunkers as a significant reason behind the plunge. Likewise, improvements in fuel mileage have continuous over decades and cannot account for a sudden plunge. Reasons for Plunge in Gasoline Sales in Order of Importance
What About Car Sales? Points two and three are a subset of those "not in labor force". Looking ahead, points 1 through 4 (especially points 2 and 4) will help put a cap on car sales. Thus, those looking for auto sales' reversion-to-the-mean plus an overshoot, may have seen the overshoot already. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 19 Apr 2012 05:29 PM PDT Echoing sentiment that should be widely-held but unfortunately is not German central bank president Jens Weidmann says Not ECB's Job to Tackle Spain's Problems. Spain should take a rise in its bond yields as a spur to tackle the root causes of its debt woes, not look to the European Central Bank to help by buying its bonds, European Central Bank policymaker Jens Weidmann told Reuters.Sparks Will Fly as France-Germany Rift Widens The rift between Germany and France widens. That rift will widen further when French president Nicolas Sarkozy is booted for socialist François Hollande in the May presidential election. Hollande leads Sarkozy in round two polls by double digits, and Hollande has promised to rework the tenuous "Merkozy" treaty not yet ratified in France. Specifically, Hollande outlined plans to raise taxes from the country's banks, big companies and higher earners to close the country's budget deficit. Hollande's manifesto includes a call to renegotiate the new eurozone "fiscal compact" including for the creation of eurobonds to overcome the sovereign debt crisis. Think that's going to fly? I don't. I think sparks are going to fly. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Is Capitalism Dead, or Simply Dying? Posted: 19 Apr 2012 10:41 AM PDT Noted financial author Richard Duncan says Capitalism is Dead, Credit New King. The world needs to clue in to changes to its economic system, including the death of capitalism, according to noted financial author Richard Duncan, who warns that attempts to turn back the clock on our credit-driven economies could be cataclysmicMonetary Madness Duncan is yet another author who predicted a financial crisis but whose solutions can only be described as monetary madness. "Glutted with excess industrial capacity and a banking system laden with massive loans that will never be paid back, China faces difficult decisions much as Japan did" says Duncan. Indeed! Then like an economic madman, Duncan wants the US government to undertake massive infrastructure projects just like the ones that bankrupted Japan and China's State-Owned-Enterprises (SOEs). Obama's Excursions Into Clean Energy Look at Obama's backing of Green Energy companies Ener1, Solyndra Inc., and Beacon Power, all three now bankrupt as noted in Another Obama-Backed Green Energy Company Goes Bankrupt. Solar Energy Madness in Europe In an effort to spur solar energy in France, Germany, Spain and other European countries, bureaucratic dunces decided to pay as much as 10 times market rates for those supplying energy to the power grid. In response, farmers in France have started building "barns" that serve no other purpose than a place to put solar panels. Supermarkets put solar panels on their roofs and unused sections of parking lots. It has been a boom to solar panel makers (China), but it is costing the French power company Electricite de France SA more than a billion euros ($1.3 billion) a year to meet government mandated pledges to accept solar energy from those supplying the grid. At the end of 2010, EDF received 3,000 applications a day to connect panels to the grid. In 2008, the number of applications was 7,100 for the entire year. The results should have been easy to predict in advance, but you can never explain anything to economic illiterates interfering in the free markets hoping to make things better. They never do. For more details, please consider EDF's Solar 'Time Bomb' Will Tick On After France Pops Bubble Is Capitalism Dead? If capitalism is dead, it is because socialists, fascists, bureaucratic fools, and central-planner advocates like Duncan destroyed it via foolish proposals to improve on it. The idea that governments can invest wisely in technology, at reasonable costs, and the free market cannot is downright absurd as the US, Japan, China, and Europe have proven in spades. In short, Duncan has lost his mind. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Huge Dilemma: Do You Protect Your Job or Your Clients’ Money? Posted: 19 Apr 2012 03:07 AM PDT Every day I face the question: Do You Protect Your Job or Your Clients' Money? The above link points to an 11 page PDF by Jeremy Grantham in his latest GMO quarterly newsletter. Here are a few excerpts. Jeremy GranthamPlease consider that last paragraph closely. It precisely matches my own experiences. My clients that came on board in 2007 or 2008 and thus avoided the huge initial decline have hardly said a peep. However, my clients that came on in 2010 or later have been generally frustrated. Grantham continues ... You apparently can survive betting against bull market irrationality if you meet three conditions. First, you must allow a generous Ben Graham-like "margin of safety" and wait for a real outlier before you make a big bet. Second, you must try to stay reasonably diversified. Third, you must never use leverage. In my personal opinion (and with the benefit of hindsight, you might add), although we in asset allocation felt exceptionally and painfully patient at the time, we did not in the past always hold our fire long enough or be patient enough. It is the classic failing of value managers (and poker players for that matter) to get impatient and bet too hard too soon. In addition, GMO was not always optimally diversified. We are generally more cautious (or, if you prefer, "more experienced") now than in 1998 with respect to, for example, both patience and diversification, and at least we in asset allocation always stayed away from leverage.3 The U.S. growth and technology bubble of 2000 was by far the biggest market outlier event in U.S. market history; we had previously survived the 65 P/E market in Japan, which was perhaps the greatest outlier in all important equity markets anywhere and at any time. These were the most stringent tests for managers, and we were 2 to 3 years early in our calls in both cases. Yet we survived, although not without some battle scars, with the great help that we did, in the end, win these bets and by a lot.My own personal experience with leverage years ago - following initial success - has been disastrous. Arguably the worst thing that can happen to those who use leverage is to be successful the first time. I now calmly state "don't do it" (and we don't). Yet, at the same time I point out that incentives to use leverage are massive. The typical hedge fund collects 2% up front plus 20% of gains. Blow up, start again. Win big and 20% of the gains go to the manager. These models encourage speculation and risk-taking and it is the rare firm (the exception) who avoids the risk and thus underperforms on moves higher. Grantham continues ... Career and business risk is not at all evenly spread across all investment levels. Career risk is very modest, for example, when you are picking insurance stocks; it is therefore hard to lose your job. It will usually take 4 or 5 years before it becomes reasonably clear that your selections are far from stellar and by then, with any luck, the research director will have changed once or twice and your deficiencies will have been lost in history.That is the state I face now. That is the state John Hussman at Hussman Funds faces now and that is the state Grantham faces now. Moreover, the longer this rally lasts, the more likely it is that value investors throw in the towel at precisely the wrong time. Fed Force Grantham continues ... Over the years, we at GMO have certainly done our share of Fed bashing. Most of our complaints have centered on the way in which overly accommodative monetary policy and a refusal to see the dangers of, or even the existence of, asset bubbles can lead to economic problems. We're about to pile on the Fed again, but this time it's personal.Question of Timeframe This post primarily pertains to investors and those holding stocks for longer terms. If you are a day-trader or seek to hold stocks for a couple of weeks in a swing trade, much of what I said above is of little use. Problems arise when people trade outside their normal timeframes. For example, day-traders should not be holding stocks for weeks. Likewise, value investors should not be chasing short-term liquidity moves by the Fed and ECB. Take the Bait? On page nine of his post, Jeremy Grantham says "the question we are grappling with today is whether we should take the bait." Indeed that has been the question for at least a year. Without a doubt the market has reacted to every hint of financial stimulus (real or imagined) for two years. At some point the market will react in a hugely negative fashion to the idea that still more stimulus is needed. However, in light of overwhelming "don't fight the Fed" sentiment, my suggestion may seem silly, perhaps even foolish, but I assure you it is no different than my claims in 2005 that the housing bubble would burst in spectacular fashion. I also point out that the "don't fight the Fed" mantra was completely useless in 2008. All I can say for certain is the "fiscal stimulus" rubber band continues to be stretched and the longer this lasts, the greater the snapback. Markets do not mean revert, they invert. Broken Record I feel like a broken record. Jeremy Grantham, John Hussman, and Lance Roberts of Streettalk Live surely feel the same way. Please see Lance Roberts' latest post 10 More Years of Low Returns I have been preaching the "low returns for a decade" concept for quite some time as noted by the following:
Clearly that is a consistent message, and equally clearly the market has had other ideas. I was in a similar situation in 2006, calling for a recession when the yield curve inverted, waiting an agonizingly long time for it to arrive. It is very tough preaching caution, when caution is routinely tossed to the winds. Yet history has proven time and time again, that such times are precisely when caution is warranted, even though timing the precise moment is simply impossible. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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Am I an Alcoholic? Alcohol Abuse Facts [infographic] Posted: 19 Apr 2012 12:40 PM PDT Have you ever wondered, "Am I an alcoholic?" Do you sometimes wonder if you're overly dependent on alcohol, or have a problem with binge drinking? The Infographic below covers useful information on alcohol abuse; including alcoholism symptoms, binge drinking, military alcohol abuse, youth drinking and more. Click image to see a larger version. Via: Militarymentalhealth |
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The premium tickets for my NY gig have already sold out and there are no more student tickets either. Sorry to disappoint.
Early Bird tickets end on Sunday, the 22nd. And the six-pack remains your best buy. All the details are here. Thanks.
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