Central Perk

joi, 16 august 2012

Damn Cool Pics

Best Face Swapping Photobombs
The Good Grade Pill [Infographic]
Call Me Maybe – Carly Rae Jepsen (Chatroulette Version)

Posted: 16 Aug 2012 12:52 PM PDT

A well-known variation of Face Swapping practice is Facebombing, a similar technique that involves taking one face in a group and applying to all people in the photo.

The Good Grade Pill [Infographic]

Posted: 16 Aug 2012 12:41 PM PDT

The New York Times explored the increasing use of "study drugs" by teens to help improve grades--they report that up to 40% of American students are illegaly taking drugs like Adderal, usually subscribed for ADD and ADHD, to stay awake, study longer, and stay focused.

Here is an infographic adapted from this research exploring what the drugs are, where students obtain them, and the drugs' effects, both short- and long-term.

Click on Image to Enlarge.

From: OnlineDegrees.org

Call Me Maybe – Carly Rae Jepsen (Chatroulette Version)

Posted: 15 Aug 2012 04:15 PM PDT

When the worlds of Carly Rae Jepsen, Chatroulette & viral YouTube comedian Steve Kardynal combine, the result is really weird. Or hilarious. Or a combination of both, we're not sure yet. And depending on how you feel about the mind worm song of the summer, this drag comedy version will either delight or terrify you.

We're particularly fond of the reaction at 2:21.

Vice President Biden at Virginia Tech Memorial

Your Daily Snapshot for
Wednesday, August 15, 2012

Vice President Biden at Virginia Tech Memorial

Vice President Joe Biden visits the April 16 Memorial on the Virginia Tech campus in Blacksburg, Va., Aug.15, 2012. (Official White House Photo by David Lienemann)

How Optimizing My Ugly Google+ Pic Increased Free Traffic 35%

Posted: 15 Aug 2012 03:03 AM PDT

Posted by Cyrus Shepard

The following topic was presented at MozCon 2012.

Over the years, SEOs have employed many techniques to control how their site appears in search results. These included:

Writing compelling Title Tags 65-75 characters long
Descriptive Meta Descriptions
Use of NOODP and NOYDIR meta tags
Keyword rich URLs

By controlling how our snippets appear in search results, we could greatly improve our click-through rates and the amount of free traffic we saw.

But times are changing. For better or worse, Google has now stepped up its title tag rewriting algorithm so that webmasters can no longer predict how their title tags will display. This major bummer that is only compensated by the fact that Google has given us something much better in the form of rich snippets.

In particular, Google+ gave us author profile photos.

Huge Unfair Advantage

This was a huge win. Or so we thought.

After seeing other authors earn the coveted profile pic in Google's search results, I worked for months trying to get my photo to show up. After navigating Google's often confusing markup instructions, my photo finally appeared in search results.

Imagine my disappointment when my traffic stayed flat. I wasn't alone. We even heard stories from webmasters who saw their traffic drop after implementing the author profile markup.

Being lazy, I hadn't considered the actual photo used for the snippet. Unfortunately, I'm not blessed with photogenic looks, especially when the camera is a webcam at 8:30 in the morning.

Time to face facts: my photo was ugly. At the very least, it didn't inspire clicks.

Ugly

For your author photo, Google pulls the picture directly from your G+ profile, which is easy to change. As an SEO, I thought, "Why don't I test this?"

I dug out better photos and asked a professional photographer/friend to capture me in a more flattering light.

Testing photos

I experimented with different colors and backgrounds. I changed the amount of whitespace visible around my head. I tried glasses and no glasses. (If I owned a wig I would have tested myself with more hair.)

You Could Say I Got a Little Obsessive...

obsessed with cyrus shepard

A little Photoshop experience is a dangerous thing.

Yet over time, as I tuned it in, the results started to show a definite improvement in click-through rates.

Use Google Analytics to Track Results

In the Search Engine Optimization report in Google Analytics, you can track click-through rates for all of your impressions in Google's search results. Simply select CTR from the site usage drop-down. You can even use the "Compare to past" feature to compare 2 date ranges.

A word of caution: this is not a scientific experiment. Many factors influence click-through rates, especially rankings. The higher up you are, the more clicks you generally receive. Pay particular attention to the "Average Position" number in the Google Analytics SEO report. With all other things being equal, a change in CTR can easily be attributed to a corresponding change in your profile pic.

Resutls with Author photo

The final number settled down around a 35% increase in click-through rate. That's 35% more traffic from Google than what I received before, and it was all free. Imagine how long it would take to gain the same momentum through manual link building.

Another side effect: my engagement metrics improved. Bounce rate dropped while time-on-site and page views increased. It's as if having an authoritative photo in the search results raised users' trust in my site and expectations of authority.

Should You Use a Real Photo? What About Logos?

Google's G+ Content policy regarding photos is pretty slim. It states:

"Your Profile Picture cannot include mature or offensive content. For example, do not use a photo that is a close-up of a person’s buttocks or cleavage."
- http://www.google.com/+/policy/content.html

Ann Smarty, a marketer whom I respect, advises against using logos.

As for offensive photos, there was an issue awhile back with MG Siegler giving G the middle finger, but that's the only instance I know where Google cracked down.

Formula for a Perfect Picture

Is there a magic formula for author profiles? No. You might be tempted to think that changing your background to yellow or red might be the answer, but the right photo depends much more on your audience and content. An author photo for content aimed at a 13-year-old Justin Bieber fan is not the same photo that will perform well with content aimed at retirees searching for tax advice.

When you change your Google+ profile pic, Google displays your new photo very quickly. This makes it easy to run many tests in the course of a couple months. A few final tips include:

Write killer content
Implement Authorship Markup
Put your best face forward

If you manage a site with multiple authors, consider hiring a professional photographer to come in for a team day. Distilled does a great job creating visually attractive, stand-out photos.

Download my full MozCon deck on Slideshare.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Seth's Blog : Stuck?

Stuck?

It might not be because you can't find the right answer.

It's almost certainly because you're asking the wrong question.

The more aggressively you redefine the problem, the more likely it is you're going to solve it.

The most successful people I know got that way by ignoring the race to find the elusive, there's-only-one-and-no-one-has-found-it right answer and instead had the guts to look at the infinite landscape of choices and pick a better problem instead.

• Email to a friend •

miercuri, 15 august 2012

Mish's Global Economic Trend Analysis

Face-to-Face Showdown With Merkel; Wicked Irony of Greece Bankruptcy
Is Italy Following the Footsteps of Greece? Does Italy or Germany Exit the Eurozone First?
Retail Sales Rise? Not in California Where Sales Tax Collections Plunge Amazing 40% Year-Over-Year

Face-to-Face Showdown With Merkel; Wicked Irony of Greece Bankruptcy

Posted: 15 Aug 2012 10:24 PM PDT

Greece is bankrupt. It cannot pay the bills. A Spending Moratorium proves just that.

Greece will only pay salaries and pensions.

If the state owes anyone else money, they can forget about it unless the Troika sends more money. If that causes more corporate and personal bankruptcies (and it will), then tough luck.

Even Der Spiegel admits the obvious: Only Bankruptcy Can Help Now.

Officially, at least, everything is going according to plan. In September, officials with the troika -- made up of the European Commission, the European Central Bank (ECB) and the International Monetary Fund (IMF) -- are planning to travel to Athens to check on the progress that Greece has made with its cost-cutting program. Then, according to the plan, they could disburse billions more in aid out of the second bailout package for Greece, which the euro-zone countries and the IMF agreed on in February.

But, in reality, it is rather unlikely that all of the €130 billion ($160 billion) in the bailout package will ever be paid out. And what is even more unlikely is that the money would keep Greece from going bankrupt.

The assumptions on which the current program was based in February are no longer valid. At that time, it was thought that the Greek economy would only contract by 4.5 percent this year, but now it appears that this figure will be closer to 7 percent. This would mean even fewer tax receipts and even more social expenditures. What's more, given these circumstances, it's almost irrelevant that the Greek government is expected to ask for a two-year extension, to 2016, of the agreed austerity plan.

One thing is clear: In addition to more time, Greece also needs more money. And those who have been financing it thus far -- primarily the major euro-zone countries and the IMF -- are either unwilling or unable to give the country any more.

Face-to-Face Showdown With Merkel

The Telegraph reports Greece's Samaras to face show-down with Angela Merkel in Berlin

Antonis Samaras will travel to Berlin next Friday to ask for extra time - at least two more years - to meet the austerity targets set in its second €130bn (£102bn) bail-out.

Amid continued protests and a grim rise in suicides in Greece, the German Chancellor has agreed to listen to Mr Samara's request to slow down the austerity drive. Greece's economy is already in free-fall and economists have argued the terms of the bail-out programme - which include another €11.5bn of cuts in 2013 and 2014 - are making things worse. However Ms Merkel's spokesman Steffen Seifert warned: "The German position, which is a European position, is based on the memorandum of understanding, which is the foundation."

The Chancellor is struggling to contain increasing domestic impatience with the debt crisis which is thought to have cost German savers €163bn or €3,125 each, according to Die Welt.Guido Westerwelle, Germany's foreign minister, said that while the impact of the delayed elections had to be considered, there could be "no substantial changes" to Greece's austerity programme.

Wicked Irony

Antonis Samaras wants two more years and more money to meet budget goals. This puts Merkel in a damned if she does, damned if she doesn't predicament of her own making.

Recall that Greece technocrat Prime Minister Lucas Papademos was handpicked by the Troika to replace George Papandreou simply because the latter proposed a voter referendum on the Greek bailouts.

Also recall that when the government of Papademos failed, it took two elections to come up with a successor. And in each of those elections German leaders, as well as clowns from Brussels, openly campaigned for Samaras, even though he pledged to do exactly what he is doing: asking for more time and more money.

Sheeseh.

Notice the massive irony of it all. Germany does not want to give Greece more money or more time, nor does Germany want the blame for forcing Greece out of the eurozone. However, Germany, theEU, and the ECB openly backed a person guaranteed to put Germany and the EU in such a no-win position.

Had the radical left won the Greek election, Germany and the EU could easily have walked away because Alexis Tsipras, SYRIZA's radical left leader promised a bailout rejection, which would have meant a eurozone exit.

Now Germany is in the ludicrous position of having to make a decision that will either give Greece more money or force them out of the eurozone. Germany does not want to pony up more money, nor does it want to be accused of forcing Greece out of the eurozone, yet those are the only choices.

OK chancellor, pick your poison.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List

Is Italy Following the Footsteps of Greece? Does Italy or Germany Exit the Eurozone First?

Posted: 15 Aug 2012 07:42 AM PDT

As I watch the implosion of Greece, with shops closing everywhere and GDP plunging like a rock, I cannot help but wonder if we are witnessing the start of a similar trend in Italy.

To be sure, Italy has a manufacturing base that Greece does not have, but retail aspects and shop closings in Rome as compared to Athens seems rather similar.

If that sounds far-fetched, please consider Summer of gloom for crisis-hit Rome shops

It is not just stifling summer heat that is keeping shoppers at bay on Rome's Via del Corso: as the economic crisis hits locals and tourists alike, many shops have little choice but to close for good.

The few people around seem to ziz zag from shop to shop, seeking relief from the heat in air-conditioned outlets and leaving behind frustrated shop assistants who struggle to sell anything despite discounts of up to 80 percent.

"The crisis has hit everyone," sighed one empty-handed customer, while shopkeepers up and down the street whiled away their time folding and re-folding piles of brightly coloured T-shirts and stylish outfits.

"The sales have not gone well," said clothes shop manager Fabio Anticoli. While the eternal city usually draws tourists from all over the world who spend their cash on Italian designs, "this year, it's an impoverished tourism."

The sales have gone "very badly" compared with 2011 according to the shopkeepers' association Confesercenti, which reports a 20 percent drop in turnover in central Rome, a figure that rises to 40 percent in outer suburbs.

Lina Rocchi, a lingerie shop founded in 1938, closed down and left a sign that read "80 years, three generations, a story comes to an end."

"1,500 shops in Rome have already closed their doors for good since the start of 2012, and the figure might rise to 2,500 by the end of the year," said the association's head Valter Giammaria.

According to a Confcommercio report, 80 percent of supermarkets and restaurants and more than 50 percent of bars are staying open this week despite a holiday on Wednesday because of the financial crisis.

Same Ordeals as Greece

The BBC reports Italy GDP Drops 4th Consecutive Quarter

Italy's GDP fell for the fourth quarter in a row, preliminary figures showed. Compared with a year earlier, growth slumped by 2.5%, Istat said.

Investors are worried Italy - the eurozone's third biggest economy - may be next in line to suffer the same ordeals that have hit Greece, Portugal and now Spain.

'No sign of change' from recession

Italy's government has the biggest debt burden of any of the major eurozone countries at 123% of GDP, which makes it particularly susceptible to a loss of market confidence - something that would make it impossible for the government to roll over its debts as they come due for payment.

Despite the austerity measures investors have continued to dump Italian sovereign bonds, which have pushed their yields close to unsustainable levels as markets fear a breakdown of the euro.

Italian business confidence fell last month, as company executives are increasingly pessimistic over the country's economic prospects and expect the recession to worsen in coming months.

"There is no sign of any change of trend for Italy," said Annamaria Grimaldi, an analyst at Intesa Sanpaolo.

Italy Manufacturing PMI

Please consider the Markit/ADACI Italy Manufacturing PMI®

Key points:

Rate of job losses sharpest since October 2009

Output falls at sharp pace unchanged since

June

Input prices drop at fastest rate in three years

Manufacturers in Italy continued to face a challenging operating environment at the start of the third quarter. A further contraction in demand led to lower output levels and the sharpest reduction in employment for 33 months, with a sharp and accelerated decrease in backlogs of work underlining the degree of excess capacity in the sector.

The seasonally adjusted Markit/ADACI Purchasing Managers' Index® (PMI®) – a composite indicator designed to provide a single-figure snapshot of manufacturing performance – dipped to a three month low of 44.3 in July, down from June's reading of 44.6. The headline index has posted below the neutral mark of 50.0 – signalling deteriorating business conditions – throughout the past year, and was below the average recorded over the second quarter as a whole.

July saw output levels at manufacturers in Italy fall markedly, and at a rate that was equal to that registered in the preceding survey period. The month-on-month decrease in goods production was the eleventh in the past year.

Markit/ADACI Italy Services PMI®

Markit reports Italy Service Sector New Work Drops at Fastest Rate Since March 2009

Key points:

Activity falls markedly as a result of accelerated decline in new business

12-month outlook turns negative for first time in series history

Rate of job shedding fastest for three months

Summary:

Conditions across Italy's service sector took a turn for the worse in July, as incoming new business fell at the fastest rate since March 2009. Activity and
employment both dropped as a result, and for the first time since the launch of the survey in January 1998 firms generally expected output to be lower in a year's time than current levels. Another negative development for businesses was a slight rise input price inflation from June's seven-month low.

Outstanding business at services firms was further reduced during the latest survey period, extending the current sequence of decline to 17 months. Moreover, the overall rate of depletion quickened to the fastest since September 2009. Weakness in new business inflows was the most frequently cited reason for lower backlogs.

Comment:

Phil Smith, economist at Markit and author of the Italy Services PMI® said:

"July PMI data pointed to recession in Italy's service sector deepening at the start of the third quarter. New business intakes fell at a sharp monthly rate that has been exceeded only four times over the series history, all of which occurred around the height of the global financial crisis. Furthermore, data on expectations showed sentiment at a record low, and gave no impression of an impending recovery."

"Not only did July see a further deterioration on the demand front, but input cost inflation also picked up from June's recent low. This placed greater pressure on service providers to reduce their overheads, with a solid and accelerated decrease in employment levels one outcome. At the same time, backlogs of work were still reduced at a marked pace, suggesting yet more scope for job cuts."

Difference Between Italy and Greece

The difference between Italy and Greece is certainly not the direction of the economy. Rather the difference is in magnitude.

Certainly, Greece has imploded at a far faster rate than Italy, but the latest ISM numbers from Italy, both services and manufacturing have been nothing short of horrendous.

Moreover, there is absolutely no reason to expect economic conditions in Italy to get any better.

Does Italy or Germany Exit the Eurozone First?

There is one crucial difference between Italy and Greece: Italy is without a doubt too big to bail. Moreover, German citizens would not be willing to try, even if chancellor Angela Merkel was willing.

That begs the question, does Italy or Germany exit the eurozone first?

I suspect Italy leaves first. Although the answer is unclear, timing is very important. Indeed, the value of the euro vs. the US dollar is very likely dependent on whether Germany remains in the union.

Those wondering why the euro has been drifting nowhere recently just might ponder that rationale.

Regardless, one thing is clear, and that is either Italy or Germany (or perhaps both) is eurozone "burnt toast".

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List

Retail Sales Rise? Not in California Where Sales Tax Collections Plunge Amazing 40% Year-Over-Year

Posted: 15 Aug 2012 12:14 AM PDT

On Tuesday we heard news that July retail sales rose, breaking a three-month downtrend.

Doug Short at advisor Perspectives has a great set of charts in his report Retail Sales: At Last, an Improvement!

Doug puts the improvement in proper perspective. However, my first thought in reading the report was "July sales will be likely revised lower".

Now I'm Wondering "What's Going on in California?"

My change in perspective come from looking at California State Finances for July 2012.

Compared to Budget

Total Revenues: -$475 million (-10.1%)
Income Tax: $12 million (0.4%)

Sales Tax: -$295 million (-33.5%)

Corporate Tax: $57.1 million (27.4%)

Compared to 2011

Total Revenues: -$468.8 million (-10%)
Income Tax: $156.2 million (5%)

Sales Tax: -$390.7 million (-40%)

Corporate Tax: -$26.4 million (-9.1%)

What the Numbers Tell Us

Typically, July is a month when California revenues go on vacation, as the month accounts for about one dollar of every $20 deposited in the General Fund. (Only October has lower revenue volume.)

Despite those low expectations, July's revenues were $475 million, or 10.1%, below estimates.

Some of that variance may be due to timing, as a fund transfer expected in July will now be made in August (in the range of $100 million). Most of the shortfall was attributable to sales tax, which dropped $295 million, or 33.5%, below estimates.

Partially offsetting these revenue losses, the state's other major revenue sources — income and cor-porate taxes — performed above estimates.

Corporate taxes rose $57.1 million (27.4%) above estimates. This reverses an eight-month trend of corporate tax revenue underperforming estimates. This could have been helped by a drop in corporate refunds in July, $54.6 million below July of last year.

Personal income taxes came in just above estimates by $12 million in July. The stability of this month's personal income tax could be attributed to the modest recovery being made in the labor markets. California added 38,300 nonfarm payroll jobs in June, which followed a gain of 45,900 jobs in May.

July's sales tax performance is harder to explain as it is unclear whether consumer activity has slowed or if this is an issue of timing. The missed amount this month can certainly be made up in the near future. While sales taxes were only projected to hit $882 million in July, the Budget expects the State to collect $2.3 billion in sales tax in August.

Total General Fund Disbursements also went out faster than originally projected. Table 2 shows Local Assistance payments in July totaling $1.7 billion over the budget's estimates. Most of that was caused by a $1.5 billion school payment scheduled for September, but instead issued in July.

Sales taxes collections off 33.5% vs. budget and 40% from a year ago is not a "timing issue". Either California data is extremely messed up, or retail sales nationally will be revised sharply lower.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List

joi, 16 august 2012

Damn Cool Pics

Damn Cool Pics

Vice President Biden at Virginia Tech Memorial

How Optimizing My Ugly Google+ Pic Increased Free Traffic 35%

How Optimizing My Ugly Google+ Pic Increased Free Traffic 35%

You Could Say I Got a Little Obsessive...

Use Google Analytics to Track Results

Should You Use a Real Photo? What About Logos?

Formula for a Perfect Picture

Seth's Blog : Stuck?

Stuck?

More Recent Articles

miercuri, 15 august 2012

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis

Pagini

Persoane interesate

Arhivă blog

joi, 16 august 2012

You Could Say I Got a Little Obsessive...

Use Google Analytics to Track Results

Should You Use a Real Photo? What About Logos?

Formula for a Perfect Picture

More Recent Articles

miercuri, 15 august 2012

Pagini

Persoane interesate

Arhivă blog

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