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Slogans never change anything. They don't grow market share or find you a job or win you an election.
Underneath the slogan, perhaps, is a story. And the slogan well told is a symptom of that story, a shadow of what you're truly up to. A slogan might be evidence that you have a story, but it isn't a story. A story is something you live and connect with and come back again and again and again.
If the story of your work is consistent, if it resonates with your audience and if you can defend it, then you're likely to succeed. And if your slogan reflects your story, good for you.
Apple has had various slogans through the years, but in every successful iteration of the company, the story has been remarkably consistent: Apple's story is that they are idiosyncratic artisans producing beautiful products for smart people. That's not a slogan, but it's a useful tool for deciding if you're making something or doing something that you ought to be focusing on.
So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
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Damn Cool Pics |
The 10 Most Beautifully Challenging Highways in America [Infographic] Posted: 17 Aug 2012 11:18 PM PDT When you drive the same 4-lane highways and byways every day, you can get bored all too easily. Where's the adventure? The excitement? Suzuki has your excitement right here – daydream about hitting these roads for a change! Click on Image to Enlarge. Via: Suzuki |
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This is a special sort of get together, similar to the meeting where you organize people to figure out the best way to take advantage of an opportunity. In both cases, amateurs usually run the meetings, and the group often fails to do their best work.
Ignore these rules at your peril:
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Mish's Global Economic Trend Analysis |
Posted: 17 Aug 2012 06:49 PM PDT Yesterday, Finland's foreign minister said "Finland must face openly the possibility of a euro-break up" "We have to face openly the possibility of a euro-break up," said Erkki Tuomioja, the country's veteran foreign minister and a member of the Social Democratic Party, one of six that make up the country's coalition government.What Consensus? I have to wonder "what consensus" the Finnish foreign minister is referring to when he says "eurozone break-up would cost more in the short-run or medium-run than managing the crisis". Consensus of nannycrats? Of politicians who bet their career on saving the euro? Of the Southern eurozone countries? His second thought is far more believable: "Break-up could make EU function better". Indeed nearly anything would be better than the eurocrats headed by Eurogroup president Jean-Claude Juncker and European Commission president Jose Barroso. Finland Distances Itself From Tuomioja's Comments No doubt Tuomioja's comments raised quite a stir because today Finland's European affairs minister stated Finland is totally committed to the euro. Finland is totally committed to the euro, its European affairs minister said following comments from its foreign minister that the country was preparing for a break up of the single currency.The positions of preparing for a break-up and being committed to the Euro are not mutually exclusive. However, the more talk there is of a break-up, the more that path becomes acceptable. The point is moot however. The Problem in Europe is Arithmetic, Not Confidence. The Eurozone Cannot Possibly Survive Intact. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 17 Aug 2012 09:46 AM PDT Unemployment was up in 44 States, down in two states, down in D.C, and unchanged in four others. There has been no improvement nationally this year. Bloomberg reports U.S. Joblessness Rise Broad-Based as 44 States Show Gain The jobless rate climbed in 44 U.S. states in July, showing last month's increase in unemployment was broad based.New Jersey Unemployment at 35-Year High The New York statistics above tie in nicely with what I said early this morning in New Jersey Unemployment Hits 35-Year High of 9.8%. National Unemployment Rate Note that three years into an alleged recovery, the unemployment is still higher than the peaks in 8 of the last 10 recessions. National Unemployment Rate Detail There has been no improvement in the unemployment rate in 2012. Headline Jobs Number vs. Household Survey Please remember the reported headline jobs number has no bearing on the unemployment rate. Rather the unemployment rate is determined by a phone survey. That's why its important to dig into the reported monthly jobs numbers. This is what I had to say on August 3, in Headline Jobs +163,000, But Household Survey Shows -195,000 Jobs; Unemployment +.1 to 8.3% Quick Notes About the Unemployment RateThe key point above is those "not" in the labor force rose by over 2 million. Reasons for Artificially Low Unemployment Rate
Not only is the unemployment rate artificially low, but it is no longer falling. And since it has stalled, we had three anemic retail sales reports followed by a reported rise last month. I think that latest retail sales report will be revised away, and I also believe the US is back in recession. If so, expect the unemployment rate to head back up and retail sales to weaken further. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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