Fun Unlocked: #Mozcation Milwaukee 2012

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Fun Unlocked: #Mozcation Milwaukee 2012 Posted: 05 Oct 2012 06:31 AM PDT Posted by Erica McGillivray This past Wednesday, October 3rd, Moz invaded Milwaukee for a Mozcation. Our gracious host, Kyle Faber from Regal Creative helped set us up at that Harley Davidson Musuem and show us the best beer. Here are some highlights: 1. Making New Friends! Mozzers are truly the best people in the world. We love the opportunity to meet with all of you. Whether we're talking shop or sampling local brews, we couldn't ask for better company. You rock! Seriously, the photos say it all. 2. The Amazing Presentations! First, we wouldn't have been anywhere without our wonderful emcee, Chiaryn Miranda, one of our Help Teamsters. She kept the event flowing. Brittan Bright Our first presenter of the night was iAcquire's Brittan Bright, Director of Client Strategy. Her talk, "From Mess to Success: A Case Study of Cross Discipline Collaboration Done Right," showed how much more successful we can be when we work together. As an Account Director for Organic Search at Mindshare, Brittan's team was brought in to collaborate with BBH & Edelman to essentially pull of an Online Reputation Management (ORM) campaign to help the term "Susan Glenn" appear to be an organic internet cultural phenomena. Jamie Steven Next up was SEOmoz's Chief Marketing Office, Jamie Steven. His talk "Technical Skills for Marketers" launched his newest endeavor, Technical MKTG. There's been a lot of talk of roles like Growth Hackers, Marketing Ninjas and Technical Marketers in the past year; regardless of if you subscribe to these labels, technical marketing skills are becoming a requirement to be a successful in online marketing. The marketers who know SQL, can write code or use PivotTables in Excel will be the most desirable and productive individuals in our industry. Jamie discussed the technical skills every online marketer should be developing along with strategies and resources on how to get there. Luke Summerfield Kicking off our Milwaukee community speakers was Luke Summerfield, Inbound Marketing Specialist at Savvy Panda. With his talk, Mobile Search Skyrocketing? Let's Optimize and Capture!, he dug into mobile search exploding in popularity (growing x4 times since 2010). Additionally, Google predicts that in 2013 more people will use their mobile devices to get online than PC’s. It’s critical that businesses do not ignore this growing trend and act now to position themselves above their competition in SERPS and with usability. Luke explored some key techniques and ideas for optimizing for both mobile search and the mobile user experience. Victor Drover Up next, Victor Drover, Founder and CEO of Anything Digital, dove into "How to SEO Optimize a CMS." He discussed the common SEO problems that many content management systems face and provide practical advice for the three most popular open source platforms, WordPress, Joomla, and Drupal.  Tom Snyder Our final Milwaukee community speaker was Tom Snyder, Founder, President, and CEO of Trivera Interactive. His talk, "How Social Media Impacts Your SEO," covered the latest updates to Google's Algorithms that base your SERP position on how much people like your site. Success in social media is based on how much people like you. Figuring out how to accomplish both provides you with a powerful combination to help both your SEO and social programs succeed. Rand Fishkin Last, but not latest, was our CEO, Rand Fishkin discussing "The Big Picture of CRO." He dove into how just testing a button might not be your conversion rate optimization problem. There's a lot more factors when a user buys something from you or does what you want them to on your website. 3. Roger Learned to Ride a Motorcycle Mozcation Milwaukee took place at the Harley-Davidson Museum. So what better place to learn how to ride! (Poor Nick Sayers, who volunteered to join him.) If you missed out on the fun, we recorded it just for you! (Sadly, we had some technical issues and missed the first few minutes.) And there were a couple great wrap-up posts from the Milwaukee community: #Mozcation in Milwaukee – A Fantastic Success! by Kyle Faber What I Learned on SEO Mozcation in Milwaukee by Susan Spaight For those of you who are interested in bringing a #Mozcation to your town, check out what Kyle and his Milwaukee compatriots built to lobby for their town. And I'd suggest starting to build your city's efforts in anticipation of 2013 nominations! See you soon in your city, Mozzers. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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Weekly Address: Congress Should Keep America Moving Forward

Saturday, October 6, 2012   Weekly Address: Congress Should Keep America Moving Forward In this week’s address, President Obama says that Congress should act to keep our nation moving forward by keeping taxes low for 98 percent of Americans, cutting red tape so responsible homeowners can save about $3,000 a year on their mortgage by refinancing at lower rates, and creating a veterans jobs corps to help our returning heroes find work. Watch President Obama's weekly address. In Case You Missed It In October, the White House is working to recognize a range of important causes:  Breast Cancer Awareness Month: On Monday evening, the White House was illuminated pink to mark the first day of Breast Cancer Awareness Month. President Obama wrote in a Presidential Proclamation, “we honor those we have lost, lend our strength to those who carry on the fight, and pledge to educate ourselves and our loves ones about this tragic disease.” National Energy Action Month: On Monday, in an official proclamation, President Obama called on the American people to “recognize this month by working together to achieve greater energy security, a more robust economy, and a healthier environment for our children.” The President is pursuing an all-of-the-above strategy to help the United States achieve energy independence. Watch this video outlining the progress we’ve made and President Obama’s plan for the future. Domestic Violence Awareness Month: This month also marks Domestic Violence Awareness month. The Obama Administration is committed to raising awareness and preventing domestic violence. Earlier this year, President Obama directed federal agencies (PDF) to develop policies to assist victims of domestic violence in the federal workforce. Through Vice President Biden’s 1 is 2 Many campaign, we released a public service announcement featuring professional athletes and other role models speaking out against dating violence. Energy Datapalooza: On Monday, the White House hosted an Energy Datapalooza highlighting private-sector entrepreneurs and innovators who are using freely available data from the government and other sources to build products, services, and apps hat advance a secure and clean energy future. MRAP Task Force: Also on Monday at the Pentagon, the Vice President commemorated the achievements of the Mine-Resistant Ambush-Protected vehicle (MRAP) Task Force—the men and women who helped accelerate the production and fielding of protective vehicles to our forces in Iraq and Afghanistan, saving the lives of thousands of Americans. Learn more about the MRAP achievement here.  Educating the Educators: On Wednesday, Dr. Jill Biden announced that more than 100 colleges have signed on to Operation Educate the Educators, a partnership between the American Association of Colleges for Teacher Education and Military Child Education Coalition. To learn more, read Dr. Biden’s blog post about this major milestone. The Employment Situation in September: Today, the Bureau of Labor Statistics released the latest jobs report, showing that private sector establishments added 104,000 jobs last month, and overall non-farm payroll employment rose by 114,000. The economy has now added private sector jobs for 31 straight months. For more information, read Chairman of the Council of Economic Advisors Alan B. Krueger’s blog post. Equal Futures: Last week, the United States, along with 12 other founding nations, announced Equal Futures, a new partnership between the U.S. and other nations to advance the rights and opportunities of women and girls. Today, the White House hosted a special Office Hours session with Valerie Jarrett, Senior Advisor to the President and Chair of the White House Council on Women and Girls and Samantha Power, Senior Director for Multilateral Affairs, to answer questions about how the Obama Administration is working to empower women and girls through the Equal Futures Partnership. See what you missed during the live Q&A on Twitter here.  Stay Connected     Facebook Twitter YouTube Flickr Google+       This email was sent to e0nstar1.blog@gmail.com Manage Subscriptions for e0nstar1.blog@gmail.com Sign Up for Updates from the White House Unsubscribe | Privacy Policy Please do not reply to this email. Contact the White House The White House • 1600 Pennsylvania Ave NW • Washington, DC 20500 • 202-456-1111

Seth's Blog : Get the listing

Get the listing

Most successful (and honest) real estate agents will tell you that their business is about the listings, and that sales ability comes second. All other things being equal, the agent with a better home to sell will make a better sale. 

The same thing is true for baseball managers—if you have a better lineup you're more likely to win the game. And of course that's true for the sushi restaurant with fresher fish. And the tech company with better programmers, and the college with better professors...

If this is all so obvious, why do we spend all our time trying to find cheap average inputs and then make them special through our magnificent sales and management skills? Why do we industrialize the hiring process, spend very little time on scouting, and seek out the replicatable instead of the special exception? Our ego demands that we spend all day polishing the average instead of seeking out the exceptional.

Better to invest the time and money on special people and raw materials instead.

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Mish's Global Economic Trend Analysis

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Greek Prime Minister Warns of Societal Collapse Like Weimar Germany; Citizens Storm Defense Ministry; Merkel Takes Gamble on Visiting Greece Posted: 05 Oct 2012 02:58 PM PDT Greece is politically and economically bankrupt. Unemployment is 24.4% and destined to get much worse with the latest round of austerity measures. Worse yet, Greece is still encumbered by massive layers of bureaucracy that makes it difficult to get anything done. Yesterday, in a massive breach of security, Greek citizens stormed the defense ministry. This has German chancellor Angela Merkel willing to take a chance on a trip to Greece next week. Today, Antonis Samaras, the Greek Prime Minister warns of societal disintegration without urgent financial aid. Antonis Samaras says Greece's democracy is in danger, comparing situation to Germany's pre-war Weimar Republic Greece is teetering on the edge of collapse with its society at risk of disintegrating unless the country's near-empty public coffers are shored up with urgent financial aid, the country's prime minister has warned. Almost three years after the eruption of Europe's debt drama in Athens, the economic crisis engulfing the nation has become so severe that democracy itself is now imperiled, Antonis Samaras said. Resorting to highly unusual language for a man who weighs his words carefully, the 61-year-old politician evoked the rise of the neo-Nazi Golden Dawn party to highlight the threat that Greece faces, explaining that society "is threatened by growing unemployment, as happened to Germany at the end of the Weimar Republic". Mounting anti-austerity rage before a new round of sweeping EU-IMF-mandated austerity measures appears to have caught the government off-guard, with officials voicing fears over the ability of Samaras's fragile coalition to survive. The unprecedented storming of Greece's defence ministry by hundreds of protesting dockworkers on Thursday – a breach of security not seen in modern times – has especially unnerved officials. On Friday, Samaras lashed out at "those who don't understand the meaning of law and order". "The government is waging a battle on all fronts for the nation's credibility and its future so that the sacrifices made by Greeks aren't lost," he said, referring to the spending cuts and tax increases that have sparked record levels of poverty and unemployment. "I will not allow the country to become a free-for-all." In the interview Samaras emphasised that Greek cash reserves would run dry by the end of November. "The key is liquidity," said the leader. "That is why the next credit tranche is so important for us." The high-wire act of placating international lenders while keeping social unrest at bay will be tested as never before when Merkel, the German chancellor, flies into Athens next Tuesday. With anti-EU sentiment at an all-time high, opposition parties and trade unions vowed a baptism of fire. "She should expect demonstrations. Greek society will welcome her with mass protests," said Panos Skourletis, a spokesman for the radical left main opposition Syriza party. The Independent Greeks party, also vehemently anti-bailout, has said it will make war reparations a major part of its own protest when it stages a "symbolic blockade" outside the German embassy in Athens during Merkel's visit. The warning by Samaras coupled with the storming of the defense ministry is not a sign of a pending societal collapse, but rather a sign the collapse is well underway. There is no reason to believe a visit from chancellor Merkel will stem the tide. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific.

September Jobs +114,000; Unemployment Rate 7.8%; Part-Time Workers +582,000; Initial Reaction and Election Impact Posted: 05 Oct 2012 09:09 AM PDT Initial Reaction and Election Impact The establishment report of +114,000 jobs was pretty much about what most expected. The four-month average is a mere 120,000 a month (a very weak set of establishment numbers for this point in a recovery). However, the household survey surprise shows the unemployment rate fell three-tenths of a percent to 7.8%. On the surface, this is a solid showing, and 100% certain to boost the Obama campaign. I suggest these numbers will overshadow a horrendously weak performance by the president in the debate. That said, a closer look shows the entire drop in the unemployment rate can be attributed to a surprise rise of 582,000 in part-time workers. U-6 unemployment remained at 14.7%. U-6 includes part-time workers who want a full-time job. Still, all things considered, this was the strongest report in four months. Does it change my recession outlook? No, it doesn't. A one-month potential outlier based primarily on a rise in part-time employment, accompanied by other weak data does not change my perception. Jobs Report at a Glance Here is an overview of today's release. September Payrolls +114,000 - Establishment Survey Four-month average +120,000 - Establishment Survey US Employment +873,000 - Household Survey Involuntary Part-Time Work +582,000 - Household Survey Baseline Unemployment Rate -.03 at 7.8% - Household Survey U-6 unemployment did not drop. It remained at 14.7%. The Civilian Labor Force +418,000 Recall that the unemployment rate varies in accordance with the Household Survey not the reported headline jobs number, and not in accordance with the weekly claims data. Quick Notes About the Unemployment Rate US unemployment rate -.3 to 7.8% In the last two months the unemployment rate dropped .5% Reversing a three-month trend, those "not" in the labor force fell by 211,000 In the last year, those "not" in the labor force rose by 2,643,000 Over the course of the last year, the number of people employed rose by 2,867,000.  Participation Rate rose .01 to 63.6% Long-Term unemployment (27 weeks and over) was 4,844 million a decline of 189,000 Were it not for people dropping out of the labor force, the unemployment rate would be well over 10%. Over the past several years people have dropped out of the labor force at an astounding, almost unbelievable rate, holding the unemployment rate artificially low. Some of this was due to major revisions last month on account of the 2010 census finally factored in. However, most of it is simply economic weakness. September 2012 Jobs Report Please consider the Bureau of Labor Statistics (BLS) September 2012 Employment Report. The unemployment rate decreased to 7.8 percent in September, and total nonfarm payroll employment rose by 114,000, the U.S. Bureau of Labor Statistics reported today. Employment increased in health care and in transportation and warehousing but changed little in most other major industries. Click on Any Chart in this Report to See a Sharper Image Unemployment Rate - Seasonally Adjusted Nonfarm Employment - Payroll Survey - Annual Look - Seasonally Adjusted Employment is above the total just prior to the 2001 recession, and about where it was in 2005. Nonfarm Employment - Payroll Survey Monthly Changes - Seasonally Adjusted click on any chart for sharper image Between January 2008 and February 2010, the U.S. economy lost 8.8 million jobs. Since the employment low in February 2010, nonfarm payrolls have expanded by about 4.7 million jobs. Of the 8.8 million jobs lost between January 2008 and February 2010, approximately 53% percent have been recovered (not accounting for normal demographics growth) Statistically, 125,000+- jobs a month is enough to keep the unemployment rate flat. For a discussion, please see Question on Jobs: How Many Does It Take to Keep Up With Demographics? Since the beginning of the year, job growth has averaged 145,000 per month, compared with an average monthly gain of 175,000 in 2011. Current Report Jobs Average Weekly Hours Index of Aggregate Weekly Hours Average Hourly Earnings vs. CPI BLS Birth-Death Model Black Box The BLS Birth/Death Model is an estimation by the BLS as to how many jobs the economy created that were not picked up in the payroll survey. The Birth-Death numbers are not seasonally adjusted, while the reported headline number is. In the black box the BLS combines the two, coming up with a total. The Birth Death number influences the overall totals, but the math is not as simple as it appears. Moreover, the effect is nowhere near as big as it might logically appear at first glance. Do not add or subtract the Birth-Death numbers from the reported headline totals. It does not work that way. Birth/Death assumptions are supposedly made according to estimates of where the BLS thinks we are in the economic cycle. Theory is one thing. Practice is clearly another as noted by numerous recent revisions. Birth Death Model Adjustments For 2011 Birth Death Model Adjustments For 2012 Birth-Death Notes Once again: Do NOT subtract the Birth-Death number from the reported headline number. That approach is statistically invalid. Note the historically rare occurrence this month of a negative non-January adjustment. In general, analysts attribute much more to birth-death numbers than they should. Except at economic turns, BLS Birth/Death errors are reasonably small. For a discussion of how little birth-death numbers affect actual monthly reporting, please see BLS Birth/Death Model Yet Again. Household Survey Data click on chart for sharper image In the last year, the civilian population rose by 3,701,000. Yet the labor force only rose by 1,059,000. Those not in the labor force rose by 2,643,000 to yet another record high 88,921,000. That is an amazing "achievement" to say the least, and as noted above most of this is due to economic weakness not census changes. Decline in Labor Force Factors Discouraged workers stop looking for jobs People retire because they cannot find jobs People go back to school hoping it will improve their chances of getting a job People stay in school longer because they cannot find a job Were it not for people dropping out of the labor force, the unemployment rate would be well over 10%. Part Time Status click on chart for sharper image There are 8,613,000 workers who are working part-time but want full-time work. This is a volatile series, however, this month's jump of 582,000 is exceptionally large. BLS Alternate Measures of Unemployment click on chart for sharper image Table A-15 is where one can find a better approximation of what the unemployment rate really is. Notice I said "better" approximation not to be confused with "good" approximation. The official unemployment rate is 7.8%. However, if you start counting all the people that want a job but gave up, all the people with part-time jobs that want a full-time job, all the people who dropped off the unemployment rolls because their unemployment benefits ran out, etc., you get a closer picture of what the unemployment rate is. That number is in the last row labeled U-6. U-6 is much higher at 14.7%. Both numbers would be way higher still, were it not for millions dropping out of the labor force over the past few years. Note that U-6 unemployment did not drop. Only baseline unemployment did. Duration of Unemployment Long-term unemployment remains in a disaster zone with 40% of the unemployed in the 27 weeks or longer category. Grossly Distorted Statistics Given the complete distortions of reality with respect to not counting people who allegedly dropped out of the work force, it is easy to misrepresent the headline numbers. Digging under the surface, the drop in the unemployment rate over the past two years is nothing but a statistical mirage. Things are much worse than the reported numbers indicate. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com "Wine Country" Economic Conference Hosted By Mish Click on Image to Learn More Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific.

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