Central Perk

marți, 16 octombrie 2012

10 Dead Simple Tips to Take Advantage of Google+ for SEO

Posted: 15 Oct 2012 07:59 PM PDT

It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.

Not so with Google+.

Here’s an experiment: If you use Google+, perform a search for your name and check the domain distribution of first 100 results. The graph below shows what happens when searching my own name.

Google+ SEO Dominance

Even though I use Twitter and Facebook far more often, Google+ dominates the search results. Google+ even beats SEOmoz and my own blog. Multiply this for 100's of millions of people, and you can begin to comprehend the scope of Google's platform.

Fortunately, there are several ways to take advantage of this SEO domination for your own benefit.

1. Follow your profile links

Consider this: at SEOmoz you must earn 200 Mozpoints before earning a followed profile link (submit good comments!) On the other hand, Google+ not only allows you to link to your other profiles across the web, but you can embed followed links directly into your bio with the anchor text of your choice.

Google+ Followed Profile Links

The value of a link from Google+ is, in theory, like any other. It depends on the authority of both the page and domain. My own profile shows the following metrics:

MozRank: 1.91
PageAuthority: 49
PageRank: 3

If you can raise your visibility by getting more people to engage with you, share your posts, or link directly to your profile, the more valuable your profile links become.

2. Embed post links

Like profile links, Google+ also allows you to insert followed links directly into your posts – as many as you want. Simply insert the full URL and Google will automatically format it as a link.

The value of these links increases the number of times the post is shared, linked to and +1’ed.

For example, check out this one sentence post from Alexia Tsotsis, which has a PageRank of 3 and is cached by Google every couple of weeks. (Even though PageRank is not highly correlated with rankings, for Google+ it’s often the only metric available.)

Followed Post Links

If your post goes viral or is reshared by high-authority profiles, the value of those links increases.

3. Optimize your G+ title tags

The first sentence of your Google+ post becomes part of the title tag, which is highly correlated with rankings and greatly influences click-through rates. Choose your keywords carefully and consider that the first sentence will be the first thing most people see.

Check out how this simple post from Danny Sullivan ranks for its title.

Danny Sullivan Google+

A widely shared post with a good title has an excellent chance of ranking for its given keywords.

4. Unlimited editing power

Edit this post Google+ is just like your own mini personal blogging platform. This means you can fully edit any of your posts at any time. Not so with Facebook or Twitter. Facebook gives you only limited editing abilities. Twitter, after you tweet, only lets you delete.

This is important if your Google+ post goes viral and you want to make updates or changes. If need be, you can also update the title tag and any attached media as well.

You may not own the platform, but Google+ gives you a broad amount of control over your own content.

5. Index new content lightning fast

If you share new content on Google+, chances are that Google will index the page very quickly.

Rumor has it that new URLs are crawled almost instantly. This makes complete sense as part of the purpose of Google+ was to replace Twitter when creating Google's Realtime Search.

In the old days, if you wanted a website indexed you filled out a webform and waited several weeks. Today, it's as simple as pressing a +1 button.

“Google+ is the new Google Submit URL box.”
- Rand Fishkin, GROW 2012 Source

Share your new content on Google+, as well as your other social networks, for quick indexation.

6. Stalk Connect with influencers

Google+ lists 17 different notification triggers that can help you connect with influencers in your industry.

Depending on the individual's account settings, these notifications can take the form of an email, phone SMS, or the omnipresent red Google notification bar.

Google+ Notifications

17 actions that trigger notifications:

Mention them in a post
Share a post with them directly
Share a post and you're in a circle they subscribe to
Comment on a post they created
Comment on a post after they comment on it
Add them to a circle
Suggest new people to add to their circles
Tag them in a photo
Tag one of their photos
Suggest a profile photo for them
Comment on a photo after they comment on it
Comment on a photo they are tagged in
Comment on a photo they tagged
Start a conversation with them
Send them an invitation or update an event
Remind them about events
Any activity on events they created

Several folks have introduced themselves to me on Google+ by "gently" using the methods above.

Be warned: the few who crossed the line into spamminess have been banned from several inboxes forever.

7. Optimize your author pic for more traffic

Last spring, I performed a series of tests with my Google+ author photo that led to an increase in the click-though rate for my websites.

Google+ Profile Photos

If you successfully implement the author tag and have a catchy photo, it often doesn't matter if you rank 2nd, 3rd or even 4th. With an eye-catching pic you can often grab free traffic away from even your competitor's #1 ranking.

8. Test drive a G+ social media dashboard

Google Analytics has progressed greatly with social media reporting, but if you live and die by social traffic you want to bring the information front and center.

Adam Singer created an awesome social media dashboard that you can use for free. At one glance you can view all your essential metrics from Google+ traffic and all other social networks including:

On Site Social Actions, i.e. Google +1's
Revenue per Visit by Social Network
Overall Traffic Stats by Social Source

Bonus: Install this dashboard for free in your Google Analytics account by clicking here.

Social Media Dashboard

9. Check your CircleRank

My favorite new tool is CircleCount. Try it now by pasting in your Google+ URL to chart your daily follower growth, the virality of your posts, and even see your "CircleRank" score compared against all other Google+ profiles.

CircleRanks of note:

The election is over. Brittany won.

10. Be an awesome (Late) early adopter

Even with it's explosive growth, only 1 in 4 people use Google+ once a month. The rest log in even less, although this number is growing fast.

None of these tips matter unless you actually use Google+. Out of the 400 folks I've circled in my Google+, only about 75 actively participate. No surprise, these tend to be the more savvy SEO and media types.

There's still time. Folks are catching on. Yes, early adopters win the day.

You can do Google+ in less than 10 minutes a day. This means creating a few simple habits to fit it into your workflow.

Press the +1 button to spread share worthy comment
... add comments on the truly great stuff
Add +1 Buttons on Your Own Content
Engage / Comment / Reshare / Start a Hangout / Create an Event
Circle Great People
Make it Easy for People to Circle You...

Top-notch resources:

The first 3 belong to AJ Kohn, the authority's authority when it comes to Google+.

What's your favorite Google+ tip? Please share in the comments below.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Pawing Through September's Photos

Your Daily Snapshot for
Tuesday, October 16, 2012

Pawing Through September's Photos

White House photographers are hard at work every day capturing some incredible moments for history, and every month we release a photo gallery that takes you behind the scenes --giving you an inside look at the President and what keeps him busy.

The September gallery includes images from President Obama's trip to view the damage from Hurricane Isaac, the visit by the 2012 U.S. Olympic and Paralympic teams to the White House, and a new portrait of the Obama family dog -- Bo.

Check out our behind-the-scenes photo gallery from September.

Bo, the Obama family dog, poses for a photo on the North Lawn of the White House, Sept. 28, 2012.

[Fast Blog Finder] Critical bug fixed

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Seth's Blog : The easiest way to get people to do what you want them to do...

The easiest way to get people to do what you want them to do...

is to start with people who want what you want.

Identify, organize and excite people who are already predisposed to achieve what you had in mind and you're much more likely to have the outcome you seek. It's far easier (but less compelling) than turning strangers or enemies into customers/voters/supporters/colleagues. Over time, an engaged and motivated base of followers is the single best way to earn more followers.

You used to be stuck with whoever walked in the door or opened your mail. Today, you change minds indirectly, by building a tribe that influences via connections to others.

• Email to a friend •

luni, 15 octombrie 2012

Mish's Global Economic Trend Analysis

Swedish Finance Minister Expects Greece to Exit Euro Within Six Months; Comments From Saxo Bank
Recovery, Monetary Policy, and Demographics: NY Fed vs. Mish Analysis
Charting Errors in BLS Participation Rate Projections

Swedish Finance Minister Expects Greece to Exit Euro Within Six Months; Comments From Saxo Bank

Posted: 15 Oct 2012 06:00 PM PDT

Anders Borg, Sweden's finance minister, has warned it is 'probable' that Greece will leave the common currency.

As European Union leaders prepare for a summit next week devoted to saving the euro, Swedish Finance Minister Anders Borg said Greece may quit the common currency within the next six months.

"It's most probable that they will leave," Borg said today on a conference call from Tokyo, where global finance officials have gathered for the annual meetings of the International Monetary Fund. "We shouldn't rule out this happening in the next half-year."

Given Greece's lack of competitive industry and inability to implement necessary reforms, "it's a little bit hard to see how they'll resolve this situation without stimulating competitiveness through a significantly lower exchange rate," Borg said.

Borg has long been pessimistic about Greece's future. In July, he said "some sort of default" was the most likely scenario for Greece. Last month, he said he couldn't rule out a Greek euro exit within a year and that European banks were prepared for such an outcome.

Comments From Saxo Bank

Steen Jakobsen, chief economist for Saxo Bank in Denmark pinged me with with an email about Borg this morning ...

If Anders Borg is saying this – people needs to listen – he is by far the most pragmatic FM in the world, and very unemotional. This is major sign of the upcoming trouble for Greece and reconciling a deal where Germany and Austerity North gets something, and Club Med lead by Monti and Hollande continues to be non-accountable.

I think this phase is the most difficult now it's real: real money needs being committed, real election as in German election, and real money – against this stands the IMF – the non-expert with their medicine now proven to kill patience rather than cure them – as per my Friday email: Is IMF short for I must Fail

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Recovery, Monetary Policy, and Demographics: NY Fed vs. Mish Analysis

Posted: 15 Oct 2012 11:13 AM PDT

Fresh on the heels of my 3:38 AM post Charting Errors in BLS Participation Rate Projections came an interesting speech by William Dudley, president of the Federal Reserve Bank of New York.

Please consider these snips from Dudley's speech today The Recovery and Monetary Policy.

My remarks will focus on the economic outlook. I do this with some trepidation, of course. In the private sector there are two adages about forecasting that underscore the need to be humble in this endeavor: First, forecast often. Second, specify a level or a time horizon, but never specify both, together.

The disappointing recovery

Turning to the first question, U.S. economic growth has been quite sluggish in recent years. For example, annualized real GDP (gross domestic product) growth has averaged only about 2.2 percent since the end of the recession in 2009. As a consequence, we have seen only modest improvement in the U.S. labor market.

Not only has growth been slow, it has also been disappointing relative to the forecasters' expectations. For example, the Blue Chip Consensus have been persistently too optimistic in recent years. This is illustrated in Exhibit 1 [following] which shows how private sector forecasts for 2008 through 2013 have evolved over time.

click on chart for sharper image

Two aspects of this exhibit are noteworthy. First, forecasters have consistently expected the U.S. economy to gather momentum over time. Second, with only one exception, the growth forecasts for each year have been revised downward over time, as the expected strengthening did not materialize.

Although I have focused on the private forecasting record here, the FOMC participants' forecasts show a similar pattern. It is on the growth side where there have been chronic, systematic misses.

In my view, the primary reason for the poor performance of the U.S. economy over this period has been inadequate aggregate demand. There are several explanations for this. Although some were well-known earlier, others have only become more obvious as the recovery has unfolded.

During the credit boom, finance is available on easy terms and the economy builds up excesses in terms of leverage and risk-taking. When the bust arrives, credit availability drops sharply and financial deleveraging occurs. Wealth falls sharply, precautionary liquidity demands increase, desired leverage drops further. In the U.S. case, there were some idiosyncratic elements, such as subprime lending and collateralized debt obligations. But, in the end, the U.S. experience included the major elements of most booms: Too much leverage, too little understanding of risk, too easy credit terms, and then a very sharp reversal.

When the bust arrives, over-indebted households and businesses want to increase their saving and liquidity buffers, and financial intermediaries want to raise credit standards. Both responses restrain demand and make a cyclical rebound more difficult. In the U.S. case, because the bust was concentrated in housing, the scope for a strong cyclical recovery was particularly constrained because the interest-rate sensitive sector that would typically lead such a rebound could not recover until the overhang of unsold homes and the impairment of housing finances was corrected.

The U.S. recovery has also been subpar because it has been taking place in the context of a weak global economy. Historically, after a country experienced a financial crisis, growing foreign demand and currency depreciation have often led to a sharp improvement in the trade account that has put a floor under economic activity. In such circumstances, rising exports substitute for domestic consumption in supporting aggregate demand. This demand, in turn, encourages businesses to hire and invest. In contrast, this time the shock generated by the U.S. housing bust had global consequences, exposing economic vulnerabilities outside of the United States, especially in Europe. Under these circumstances, the scope for trade as a support for U.S. growth, while positive, has been very limited.

These two factors—the dynamics following financial crises and the weakness of foreign demand—help explain why U.S. growth has been weak, but I don't think these factors explain why it has been consistently weaker than expected.

So why has the recovery disappointed?

One possibility is that the negative dynamics of a post-bubble environment are even more potent than had been appreciated. Feedback loops may be more powerful and frictions may be larger. In the U.S. case, this is particularly germane with respect to housing and mortgage finance. For example, we have found significant shortcomings in those institutional structures available to support the workout of the overhang of mortgage debt in an efficient and timely manner.

A second reason may be the series of additional negative shocks experienced since the initial phase of the financial crisis. The largest of these relate to the crisis in the eurozone. But one could also add the periodic commodity price shocks, the disruptive impact of the tragic Japanese earthquake and tsunami on global trade and production, and the effect of the uncertainties around the impending fiscal cliff on hiring and investing.

A third reason for the weaker than expected recovery likely lies in the interplay between secular and cyclical factors. In particular, I believe that demographic factors have played a role in restraining the recovery. The developed world's populations are aging rapidly. In the United States, for example, the baby boom generation, which is a particularly large cohort, is now beginning to retire. As the population ages, this has two consequences. First, the spending decisions of the older age cohorts are less likely to be easily stimulated by monetary policy. That is because such age groups tend to spend less of their incomes on consumer durables and housing. Second, as the population ages and the number of retirees climbs, the costs associated with Social Security, government pensions, and healthcare retirement benefits increase. This creates budgetary pressure and leads to a choice of raising revenue to fund these costs, cutting other government programs, or cutting benefits.

Now if this all had been fully anticipated by retirees and near-retirees, then this would already be factored into their spending and saving decisions. But, I doubt that this has been the case. I suspect that many have been surprised by the swift change in economic circumstances as the housing boom went bust. I doubt that many fully anticipated the budget crunch and the prospect that their future retiree and healthcare benefits would likely be curbed or their taxes would have to rise in the future. When households begin to anticipate this, they reduce their assessment of their sustainable living standards. This downward reassessment then feeds back to current spending and saving decisions.

A fourth reason why the recovery has been slower than expected may be that we overestimated the capacity for fiscal policy to continue to provide support to growth until a vigorous recovery was achieved. On the fiscal side, the authorities can cut taxes or increase spending to support income and demand during the deleveraging phase that follows the financial crisis. But the ability of such stimulus to continue to support economic activity ultimately encounters budgetary limits. For example, the need to keep the long-term fiscal trajectory on a sustainable path limits the size and duration of federal fiscal stimulus measures. For state and local governments, the statutory requirements for balanced budgets meant that fiscal policies turned restrictive relatively quickly once budget surpluses and rainy day funds were exhausted, and this was only temporarily mitigated by federal transfers to the states as part of the initial fiscal stimulus program. Fiscal policy is now a drag rather than a support to growth in the United States, and this will likely continue.

NY Fed vs. Mish Analysis

I have talked about all of the reasons cited by Dudley on this blog, numerous times, many before the financial crisis even hit.

Yet, we all have our misses, for me it was the stock market, not the economy that is in question. The financial recovery was far greater that I imagined in the face of what I thought was rather easy-to-see reasons why the real economy would not respond well to unprecedented stimulus globally, not just in the US.

Others have had misses as well. The group that was furthest off in projections were the staunch inflationists and hyperinflationists. Once again I though inflation was an easy call. Credit, except for student loans and other government-sector credit has gone nowhere.

As measured by credit (subtracting government sector loans), inflation is barely positive. As measured by prices, I happen to think inflation is a bit higher that the Fed states, especially when it comes to food and energy. Regardless, inflation is nowhere near out of control and hyperinflation calls look rather silly.

By the way, there is much more to the above article including four other exhibits and corresponding discussion. Inquiring minds may wish to take a look.

Reflections on Stimulus

First, please note that stimulus measures are actually way larger now than anyone talks about.

For a discussion please see US Runs 4th Straight $1 Trillion-Plus Budget Gap; More Stimulus? You Already Got It; Welcome to Slow Growth.

Simply put, trillion dollar deficits are nothing but monstrous (and misguided) Keynesian stimulus proposals. All the more reason for the Fed, to be puzzled over the weak recovery.

I have written about this numerous times before, but here are a few of them.

Where To From Here?

The Fed has not helped the real economy much, even if it has helped financial assets. The thing is, recovery of financial assets has minimal correlation to consumer spending. In contrast, rising home prices do.

People make all kinds of home improvements if they think they will "get their money back". However, consumers have rightfully thrown in the towel on such thinking.

Businesses did not hire in response to stimulus as I expected and I still do not think they will. Why should they? The problem is lack of customers, not ability to get loans.

Moreover, Obamacare is a real drag on business hiring. For a discussion, please see Is Obamacare Responsible for the Surge in Part-Time Jobs? What About Obama's Defense Layoff Suspensions?

I wrote about Obamacare about a week ago and received numerous responses from people that their businesses are indeed acting the way I said they are. I will have a follow-up shortly.

In general, businesses are running pretty lean. Should consumer spending pick up in a big way, perhaps there will be a spurt in hiring.

However, tax hikes starting in 2013 will be a drag on spending. Businesses, already lean, may have little room to fire. The choice then would be to fire workers (who would then have no money to spend, or keep the workers and take a big profit hit).

Alternatively, there are half-way measures of reducing hours across the board.

Many think the US is heading for recession. I think the US is in one already, as of June. Regardless, corporate profits will have only one way to go if the recession strengthens in a major way.

Can the stock market stay elevated in the face of priced-for-perfection results, demographics, and structural forces at play? I do not think so, but that is what I have thought for the last year and a half.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

"Wine Country" Economic Conference Hosted By Mish
Click on Image to Learn More

Charting Errors in BLS Participation Rate Projections

Posted: 15 Oct 2012 01:38 AM PDT

The following graph plots labor force participation rates by BLS economist Mitra Toossi in November 2006 with new projections for the participation rate as of January 2012:

click on chart for sharper image

Chart Data

Mitra Toossi in November 2006: A new look at long-term labor force projections to 2050
Mitra Toossi in January 2012: Labor force projections to 2020: a more slowly growing workforce

I asked Doug Short at Advisor Perspectives to plot the difference as a follow-up to my post About That "Expected" Drop In Participation Rate.

As you can see, the participation rate is plunging even faster than the recent January 2012 projections.

Date	Value	2006 Estimate
1/1/2006	66.2	66.2
1/1/2007	66.0	66.1
1/1/2008	66.0	66.1
1/1/2009	65.4	66.0
1/1/2010	64.7	65.9
1/1/2011	64.1	65.8
1/1/2012	63.7	65.6

76% of Decline In Participation Rate Since 2006 Was Unexpected

The current participation rate is 63.7. In 2006, Toossi estimated the participation rate would be 65.6, a drop of .6 percentage points from 66.2. Instead, the participation rate fell by 2.5 percentage points.

Mathematically, 76% of the decline since 2006 was "unexpected" (1.9 of 2.5).

56% of Decline Since 2000 Was Unexpected

In 2000 the participation rate was 67.1. Using that favorable starting point, Toossi expected a total drop of 1.5 percentage points. The actual drop was 3.4 percentage points.

Even by the most favorable method, only 44% of the total decline in the participation rate was expected by the BLS.

Thus, no matter how one slices or dices the data, there is no realistic way to say the decline in the participation rate was expected. Not even half of it was, by the most liberal interpretation.

Regardless, now that we have BLS projections for labor force and participation rates, there are some interesting things we can do with those projections (such as figure out how many jobs it will take to reduce the unemployment rate to 5%, hold it steady, etc.)

I hope to have an interactive graph of that idea shortly.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

"Wine Country" Economic Conference Hosted By Mish
Click on Image to Learn More

marți, 16 octombrie 2012

10 Dead Simple Tips to Take Advantage of Google+ for SEO

10 Dead Simple Tips to Take Advantage of Google+ for SEO

1. Follow your profile links

2. Embed post links

3. Optimize your G+ title tags

4. Unlimited editing power

5. Index new content lightning fast

6. Stalk Connect with influencers

7. Optimize your author pic for more traffic

8. Test drive a G+ social media dashboard

9. Check your CircleRank

10. Be an awesome (Late) early adopter

Top-notch resources:

Pawing Through September's Photos

[Fast Blog Finder] Critical bug fixed

Seth's Blog : The easiest way to get people to do what you want them to do...

The easiest way to get people to do what you want them to do...

More Recent Articles

luni, 15 octombrie 2012

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis

Pagini

Persoane interesate

Arhivă blog

marți, 16 octombrie 2012

1. Follow your profile links

2. Embed post links

3. Optimize your G+ title tags

4. Unlimited editing power

5. Index new content lightning fast

6. Stalk Connect with influencers

7. Optimize your author pic for more traffic

8. Test drive a G+ social media dashboard

9. Check your CircleRank

10. Be an awesome (Late) early adopter

Top-notch resources:

More Recent Articles

luni, 15 octombrie 2012

Pagini

Persoane interesate

Arhivă blog

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