joi, 10 ianuarie 2013

SEO Blog

SEO Blog


Basic SEO Tips for your mobile website

Posted: 10 Jan 2013 06:32 AM PST

No doubt mobile search is going to remain a hot topic in 2013 as most of the brands are claiming that 30-40 % of their searches are through mobile or smart phones. This implausible rate of growth in mobile search makes the role of mobile seo or seo for mobile...
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How to finalize an appropriate budget for my Social Media Marketing Campaign?

Posted: 10 Jan 2013 12:14 AM PST

Day by day Social media marketing is developing into a compulsory stride for the success of any online marketing campaign or online brand promotion. No longer you can just ask any newbie or novice to manage your social media campaign just putting same content repeatedly (or spamming) on facebook, twitter...
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Seth's Blog : Help wanted: Designing for growth

 

Help wanted: Designing for growth

Just as the tech community has realized that coding and marketing can be turned into growth hacking, it may be time to redefine what we seek from graphic designers.

Prettiness isn't the point, and neither is sheer utility. The best designers working online are now using UI, UX and game theory to create services that spread. They're engaging in relentless cycles of test and measure and improve in order to determine what works (and what doesn't), replacing "because I said so," with "because it works."

Most important, though, they're learning how to use their significant visual and aesthetic chops to create series of interactions that actually generate better outcomes than the workaday stuff they're replacing.

I think there are two kinds of jobs now available to designers working online:

1. "Here, make this prettier"

and

2. "Figure out how to lead the process that helps us grow."

Squidoo is hiring someone for the second kind of job. It's an incredibly exciting gig, one that will allow someone to cross boundaries and lead. You will work with me and with Squidoo's entire team of developers and tribe leaders. Find out the details right here. Please read carefully and apply in just the way the page describes.

PS there's a bounty if you refer the person we hire. Have them mention your name and contact info in the application.

Deadline: Tuesday, Jan 15 at noon.



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Working Together to Prevent Gun Violence

The White House Your Daily Snapshot for
Thursday, January 10, 2013
 

Working Together to Prevent Gun Violence

Right now, Vice President Biden is leading an effort to develop a new set of policies to reduce gun violence and prevent tragedies like the shooting in Newtown, CT. Yesterday, as part of that work, the Vice President met with victims’ groups and gun safety organizations at the White House, including with Annette Nance-Holt, a mother who lost her son to gun violence.

Find out more about Vice President Biden's meeting with groups on violence prevention.

Vice President Joe Biden listens to Annette Nance-Holt as she holds a photo of her son Blair, who was shot and killed while riding a bus from school in 2007, during a meeting in the Eisenhower Executive Office Building in Washington, D.C., Jan. 9, 2013. The Vice President, along with Attorney General Eric Holder, met with representatives of victims’ groups and gun safety organizations as part of the Administration’s effort to develop policy proposals in response to the tragedy in Newtown, Conn. Colin Goddard, who was shot four times at Virginia Tech in 2007, is seated second from left. (Official White House Photo by David Lienemann)

Vice President Joe Biden listens to Annette Nance-Holt as she holds a photo of her son Blair, who was shot and killed while riding a bus from school in 2007, during a meeting in the Eisenhower Executive Office Building in Washington, D.C., Jan. 9, 2013. The Vice President, along with Attorney General Eric Holder, met with representatives of victims’ groups and gun safety organizations as part of the Administration’s effort to develop policy proposals in response to the tragedy in Newtown, Conn. Colin Goddard, who was shot four times at Virginia Tech in 2007, is seated second from left. (Official White House Photo by David Lienemann)

In Case You Missed It

Here are some of the top stories from the White House blog:

Assuring Consumers Have Access to Mortgages They Can Trust
The Director of the Consumer Financial Protection Bureau explains the new Ability-to-Repay rule for mortgages. To put it simply: lenders should not set up consumers to fail.  

Happy Birthday, Stephen Hawking
On Professor Hawking’s 71st birthday, we shared a never-before-seen video from his visit to the White House.   

President Obama Nominates John Brennan as CIA Director
President Obama announced John Brennan as his nominee for the next head of the Central Intelligence Agency.

Today's Schedule

All times are Eastern Standard Time (EST).

10:30 AM: The President and The Vice President receive the Presidential Daily Briefing

11:45 AM: The Vice President will meet with advocates for sportsmen and women and wildlife interest groups

1:30 PM: The President makes a personnel announcement WhiteHouse.gov/live

1:45 PM: The Vice President will meet with representatives from gun owners groups

6:00 PM: The Vice President will meet with representatives from the entertainment industry

WhiteHouse.gov/live Indicates that the event will be live-streamed on WhiteHouse.gov/Live

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Guide to Replicating SEOmoz's Graphs in Excel

Guide to Replicating SEOmoz's Graphs in Excel


Guide to Replicating SEOmoz's Graphs in Excel

Posted: 09 Jan 2013 06:07 PM PST

Posted by Annie Cushing

If you run reports from the SEOmoz toolset, you may find it difficult to make your data look as sexy as the graphs you see on the site. I hope to close that gap with this post and give you the tools to format your data like a pro. To accomplish this objective, I've provided several resources:

  • A video walkthrough of how to format your data like one of the SEOmoz charts for you DIY'ers out there.
  • Chart template files for all of the charts on the SEOmoz site that have export options (there are three in total).
  • Instructions on how to load the template files.
  • A video walkthrough of the data prep and cleanup steps required with the templates.

Here's a screenshot of the three charts you'll be able to replicate:

Download the Excel file

You can download the Excel file I worked from to create these charts to follow along. Whether you watch the video to learn how to steal all of SEOmoz's formatting ideas format like an SEOmoz data scientist or take the shortcut and download the chart template files, you may want to check out the Excel file for tips.

Watch over my shoulder as I create one

The report I’ll be demonstrating is the Historical Domain Analysis chart, found under Pro Dashboard (or Campaigns) > [choose your  campaign] > Link Analysis > History. Here's a before/after picture of what I show you how to do:

I could write out all of the steps to replicate the Historical Domain Analysis chart, but most people find it easier to watch over someone’s shoulder. Plus, it takes a fraction of the time to watch the steps as opposed to reading and interpreting all of the screenshots. I go through the steps on my Mac, but provide the steps for PC each step of the way. They really are variations on a theme.

 

Load chart template files

I went through all the SEOmoz reports that a) offer an export, and b) include a graph of some type on the site and created templates, so you don’t have to format the data yourselves. It’s pretty easy to use them. However, some of the raw data needs to be massaged a bit before you can apply the templates.

To load them on your computer, unzip and drop these template files in the chart templates folder on your hard drive.

  • PC: C:/Users/[Your User Name]/AppData/Roaming/Microsoft/Templates/Charts
  • Mac: Users/[Your User Name]/Library/Application Support/Microsoft/Office/Chart Templates

Note: If your Charts directory isn't in the default location and you're on a PC, you can click the Manage Templates button by navigating to Insert > Charts > Other Charts > All Chart Types. 

Data prep and chart cleanup

Each report has its own steps that you have to take to prepare the export for charting and a few cleanup steps you have to take afterwards. I don't normally do two videos in one post because I don't have a death wish; however, after writing out all the steps and taking the screenshots, I realized it looked scarier than it is. So I fired off another video to hopefully allay some of the intimidation.

 

Make your own

If you want to modify a chart(s) to your liking, no worries. It won't hurt my feelings. :) When you're finished with your changes, you can save it as your own template. On a PC, you would just choose Chart Tools > Design > Save As Template. On a Mac, the easiest way is to right-click on the chart and choose Save as Template. But if you prefer using the Ribbon, go to Charts > Change Chart Type > Other > Save as Template. (Like I said, use the contextual menu.)

More resources

Here are links to the two posts I referenced in the second video for a deeper explanation: 

 
 

If you need help

So, if you want to regale your boss, client, or mom by replicating SEOmoz’s charts, hopefully this will give you the tools you need to do that. If you’ve picked up a few data visualization tips in the process, even better. But if you get stuck along the way or run into bugs I didn't run into (I didn't test these on older versions of Excel), feel free to comment below or hit me up on Twitter. Thanks for reading!


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Seth's Blog : Who goes first?

 

Who goes first?

Initiating a project, a blog, a wikipedia article, a family journey--these are things that don't come naturally to many people. The challenge is in initiating something even when you're not putatively in charge. Not enough people believe they are capable of productive initiative.

At the same time, almost all people believe they are capable of editing, giving feedback or merely criticizing. 

So finding people to fix your typos is easy.

I don't think the shortage of artists has much to do with the innate ability to create or initiate. I think it has to do with believing that it's possible and acceptable for you to do it. We've only had these particular doors open wide for a decade or so, and most people have been brainwashed into believing that their job is to copyedit the world, not to design it.

That used to be your job. It's not, not anymore. You go first.



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miercuri, 9 ianuarie 2013

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


We Want to Have Our Cake And Eat It Too; Another Hotel California Setup; One Million Tiny Miseries

Posted: 09 Jan 2013 07:47 PM PST

UK prime minister David Cameron has promised to renegotiate terms of its membership in the EU and put the measure to a popular referendum.

In response, Business leaders warn UK's David Cameron that leaving the EU would be bad for economy.
Top business executives have warned U.K. Prime Minister David Cameron that he could damage Britain's economy if he seeks to renegotiate the terms of its membership in the 27-country European Union.

In a letter published in the Financial Times on Wednesday, Virgin Group's Richard Branson, London Stock Exchange head Chris Gibson-Smith and eight other business leaders challenged Cameron's plan to renegotiate the U.K.'s EU membership terms and put the matter to a referendum.

However, popular distrust of the EU has grown in Britain — one of the 10 countries in the region that doesn't use the euro. The British public shows no interest in the EU's plans to move closer together. Most can't even seem to stomach the current level of power of the EU, which many Britons see as meddlesome and inefficient.

Though the business leaders urged EU reform in their letter, they argued "we must be very careful not to call for a wholesale renegotiation of our EU membership, which would almost certainly be rejected."

"To call for such a move in these circumstances would be to put our membership of the EU at risk and create damaging uncertainty for British business, which are the last things the prime minister would want to do," they said.

But while Cameron wants Britain to remain in the EU and to retain influence in the body, he is also resisting a push by many member states, like France and Germany, to grant central authorities in Brussels greater powers over financial and legal affairs for the whole of the EU.

In the long run, many EU countries want to turn the bloc into a United States of Europe, an idea British politicians, particularly among Cameron's Conservatives, abhor.
We Want Our Cake And Eat It Too

Note that it is not just UK businesses that want their cake and eat it too. So does Cameron.

The irony is that everyone is tired of the nonsensical nannycrat rules of the EU, and those rules will only get worse as time goes on.

For example, the nannycrats in Brussels are hell-bent on financial transaction taxes, high VATs, and onerous corporate income taxes. The bureaucrats also have gone along with absurd crop subsidies demanded by France. The result is everyone in Europe overpays for food (and nearly everything else) on account of tariffs that have not saved a single job. 

For now, the EU has backed down on a ridiculous airline carbon tax scheme, but rest assured the subject will come up again. Indeed, all the nannycrats did in November was suspend the proposal for a year, hoping for less opposition next time.

One Million Tiny Miseries

Bureaucrats never give up on stupid ideas, they just set them aside for a while. Proof is in the pudding. In the EU, inane rules, regulations, and fees are everywhere you look.

In case you think I am exaggerating, Pater Tenebrarum has an excellent writeup in his post One Million Tiny Miseries Inflicted by Government Policy

Hotel California Setup

Cameron sees some of those things and wants to renegotiate special rules for the UK. In effect, he wants to have his cake and eat it too, just like the business leaders. His hope is to keep the nannyrules he likes, and toss out a plethora of rules he doesn't like.

The problem with his approach is this is a Hotel California setup. As with the Euro, you can check in anytime you like, but it is damn hard to leave.

If Cameron commits (or the referendum passes), sometime down the road, after he is gone as Prime Minister (which could be rather soon), some other prime minister is likely to agree to god-knows-what, and without a referendum giving UK citizens any say in the matter.

Note that had it not been for that absurd transaction tax idea last December, Cameron may have signed on the dotted line already.

US Voices Concern

The Telegraph reports US publicly voices concerns over Britain leaving EU
Philip Gordon, the US assistant secretary responsible for European affairs, said that Britain's membership of the EU was "in the American interest".

His remarks came as David Cameron prepares to deliver a speech on Europe later this month. The Prime Minister is expected to promise to renegotiate Britain's membership and then put the new terms to a referendum. Many Conservatives, including some Cabinet ministers, believe that a 'No' vote would mean Britain leaving the EU, although Mr Cameron says he opposes an exit.
One Last Chance to Get this Right

The UK has one last chance to get this right. The way to get this right is simple: Ignore pleas from the US, put the matter to a vote (including an option to leave the EU as opposed to renegotiate terms), openly campaign to exit, then politely tell the EU to go to hell when the result comes in.

Simply put, it is preposterous to expect one nation out of 27 to have significant leverage over a group of dedicated nannycrats, all wanting some inane rule, regulation, or tax.

In the meantime, expect nannycrat proponents to pound the airwaves with threats of Armageddon sometime before the vote.

It will be interesting to see if common sense secures a victory over the nannycrats, the socialists, and the half-baked conservatives expecting to have their cake and eat it too. Don't count on it.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Debt Sells Like Hot Cakes as Corporations Raise Cash; Bernanke Fed Distortions

Posted: 09 Jan 2013 12:05 PM PST

In five January business days, corporations sold $52.75 billion in debt according to Informa Global Markets. MarketWatch highlights that point in companies sell debt like hot cakes
Companies have flooded the market with new debt to start the year, even after the recent jump in Treasury yields, as they deem market conditions good enough and eager buyers plentiful enough to make deals go smoothly.

Companies have already sold $52.75 billion in debt this month — in five business days, according to the firm.

"Many issuers are taking advantage of the stable markets before their earning blackouts begin," said Edward Marrinan, a credit strategist at RBS. "We expect more of the same today and see no reason for the extremely strong market tone to change anytime soon."

Analysts expect companies to sell about $111 billion this month, according to a poll by Informa.
On the sovereign side, MarketWatch reports Mexico issued $1.5 billion in 30-year bonds at a record low yield of 4.19%. Turkey sold $1.5 billion in 10-year debt at a record low 3.47%

Flooding the Market With Debt

  • Bank of America Corp. BAC sold $6 billion in debt on Tuesday
  • Staples SPLS and Toyota Motor Credit each sold more than $1 billion
  • Berkshire Hathaway Finance Corp. BRK.A issued $500 million
  • Comcast Corp. CMCSA sold $2.95 billion in bonds.


Little to No "Net Cash"

As a result of these operations, cash on corporate balance sheets will rise. In turn, expect to see more nonsensical reports about "cash on the sidelines".

I have discussed this point many times before.

On May, 11, 2012, In Cash Cow Liquidity Comparison: Where's the Cash and Where's the Debt? A Look at the Top 50 Companies, I noted "net cash on hand at the top 50 companies is negative to the tune of $1.479 trillion. If one considers short-term investments to be cash equivalents, then net cash is negative $1.251 trillion. Only if long-term investments are included does the number go positive."

At the time of that report, cash was approximately $4.554 trillion and debt was $4.503 trillion.

Simply put there is no net cash on the sidelines. Companies are raising cash, but they are also raising debt.

Apple and Microsoft are two companies with genuine cash on the books. I will do a "Cash Cow" update again.

Bernanke Fed Distortions

By the way, this action is one of the severe distortions of  actions by the Bernanke Fed. In pushing rates low, those on fixed income have to accept pathetic yields on treasuries and corporate bonds.

This has had a net positive effect on equities but it has also royally screwed those needing income to survive. For further discussion, please consider Hello Ben Bernanke, Meet "Stephanie"

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Yield Curve: Where To From Here? Extreme Complacency in Face of Bernanke Shift

Posted: 09 Jan 2013 12:46 AM PST

After a somewhat lengthy hiatus, Curve Watcher's Anonymous is taking a good long look at the US treasury yield curve.

Treasury Yield Curve


click on chart for sharper image

QE Ending in 2013?

There have been three consecutive headfakes higher in treasury yields only to see yields plunge to new lows on repeated QE announcements by Bernanke.

Is the fourth time a charm? Certainly Bernanke is not about to hike interest rates as Greenspan did. But what happens to the long end of the curve if Bernanke simply ends QE later this year?

The question stems from Minutes of the December FOMC Meeting released last week.
While almost all members thought that the asset purchase program begun in September had been effective and supportive of growth, they also generally saw that the benefits of ongoing purchases were uncertain and that the potential costs could rise as the size of the balance sheet increased. Various members stressed the importance of a continuing assessment of labor market developments and reviews of the program's efficacy and costs at upcoming FOMC meetings.

In considering the outlook for the labor market and the broader economy, a few members expressed the view that ongoing asset purchases would likely be warranted until about the end of 2013, while a few others emphasized the need for considerable policy accommodation but did not state a specific time frame or total for purchases.  

Several others thought that it would probably be appropriate to slow or to stop purchases well before the end of 2013, citing concerns about financial stability or the size of the balance sheet. One member viewed any additional purchases as unwarranted.
Extreme Complacency in Face of Bernanke Shift

Steen Jakobsen, chief economist for Saxo Bank in Denmark reflects on the minutes of the latest FOMC meeting in his post on Tuesday Two Ways to Be Happy.
There were two ways to be happy: improve your reality, or lower your expectations ― Jodi Picoult, Nineteen Minutes.

We all know which method the market uses to be happy!

I have to admit I am still fighting to understand what I think was a dramatic change in FOMC Minutes, which it should be said, the Ivory Tower Wall Street banks are busy ignoring, but a few points:

It does reflect a change from the Fed. Is Bernanke trying to protect his legacy as Bruce Krasting cleverly suggests in his piece: Ben Bernanke is facing a legacy problem. The argument here is that Bernanke leaves in just over a year from now and wants to leave US Monetary policy closer to a "neutral stance" relative to the present "emergency levels". Greenspan did the same for Bernanke as he hiked rates from 1% to 6% over 22 months, trying to unwind the easing of monetary policy following the 2000 IT bust. Anyone inclined to ignore bureaucrats' need for securing their legacy only has to look at how Greenspan spent two to three years trying to defend his record while at the Fed after he left (with no success).

The risk-on vs. risk-off paradigm has changed.

Sure, the Fed is not going to reduce its balance sheet. Sure, the Fed can come back and do more, but.... the put is much weaker now on the market. Actually, as of now the Fed's balance sheet size is stalling, even getting smaller, and clearly from the minutes we gathered that some of the FOMC members are genuinely concerned about the size of the balance sheet. My take is that "everything being equal the put on the market is now trading at less than 50 delta forward vs. 75 delta before these minutes.

The markets are clearly reacting to this.

The move in the 30 Y US bond yield is quit dramatic(at least relative to recent years lack of upside risk). We saw 2.46% in July 2012 and are now trading at 3.08%. The move is even more puzzling considering that recently the US economy is going nowhere, if anything it's stalling.

I have commented earlier this week - Overconfidence is the new black - about the extreme complacency of the market. We entered 2013 with the notion that nothing could go wrong. The FOMC was accommodative, 2013 was going to be a transition year where investing was supposed to be on autopilot. But already in the second week of the year and, at least in momentum terms, the world's biggest monetary experiment is flagging. The market will deny it for probably a week or two more, but even in finance there is gravity.
Bernanke's Legacy Problem

Bruce Krasting notes Ben Bernanke Is Facing A Legacy Problem
The surprise of the week was not the goofy ending to the cliff. It was the minutes from the Fed.

The meeting in question took place on 12/12, just 23 days ago. Some very major announcements came as a result of that meeting. A new, and much more aggressive Fed policy was revealed.

The Fed said it would keep its foot on the monetary gas pedal until unemployment fell to 6.5%, and maybe even lower than that. The economic forecasts that the Fed released showed a consensus estimate for unemployment staying above the magic 6.5% until at least 2015. So that set a bar for any changes in monetary policy years into the future.

And then we get the minutes from the meeting where all these dramatic steps were taken. The minutes read completely different. What the hell happened?

Why would the Fed send one signal on December 12 and quite a different one on January 4? When it comes to the Fed, there is always a motive for its actions. The motives are not always clear.

I do believe this development is connected to the "legacy" issue. Bernanke's term at the Fed will set many historical precedents. To a significant extent, history will judge Bernanke on what he did while chairman of the Fed. But the books will also look at what happened after he left.

I believe that Bernanke would very much like to leave his successor with a Fed that had policy choices. As of today there are no options left.  Just more useless QE. I doubt that Bernanke wants to exit with the Fed's foot planted firmly on the gas pedal. The next guy does deserve a cleaner plate than now exists.

Is the Legacy factor influencing Bernanke? I think it has some sway in his thinking. Consider what Greenspan did before he left. After years of soft monetary policy he ratcheted up the Federal Funds rate 17 times in 22 months.

Clearly, Greenspan tried to get monetary policy back to neutral before he left, I don't see any reason why Bernanke would think differently. Are we watching a repeat of history? At a minimum, his legacy, and where he wants the Fed to be when he leaves,  is part of Ben's thinking today.

Reading the Fed's tealeaves is a bit of a fool's game. The chances of being right are about 50-50. But for the sake of discussion, assume that the Fed was telling the truth this past week. Monetary policy will change over the course of the year. It will go from 4th gear and full gas, to "neutral".
Reflections on the Fed's Balance Sheet

Bruce notes that there are two schools of thought regarding the Fed's balance sheet.

  1. The size of the Fed's balance sheet is what matters most when it comes to measuring economic stimulus
  2. The direction of the Fed's balance sheet (the daily, weekly, monthly flows) is what matters most

Bruce opines that most Fed watchers believe that size is what matters. He sides with ZeroHedge that the flow is what counts. I agree as well, especially at policy turning points.

Neither Zerohedge, nor I, nor Bruce, think the Fed is going to reduce its balance sheet by selling assets. It would put too much upward pressure on interest rates. Steen Jakobsen is in that camp as well.

Yet, if we are correct that flow is what matters, then the Fed going from huge balance sheet additions to a neutral stance, ending QE would be a big thing. This holds true whether the Fed winds down slowly (the most likely scenario) or the Fed halts abruptly (which could put an even larger shock on the system).

Guessing Game

Of course, all of us may be in fantasy land. Perhaps Bernanke has no intention of halting QE in spite of what the minutes suggest. That was indeed my first thought when I read them.

However, if it's not a headfake, both the stock market and the bond market could be in for quite a rough ride given the extreme complacency and the "belief bubble" that the Fed can do no wrong.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

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