marți, 15 ianuarie 2013

SEO Blog

SEO Blog


3 Ways to Improve Your Twitter Marketing

Posted: 15 Jan 2013 10:41 AM PST

Twitter has more than 200 million monthly active users, and it is the web’s top micro-blogging site. For that reason, businesses are making use of Twitter’s potential to promote their products and services as well as create greater awareness for their brand. Are you taking full advantage of Twitter’s impressive...
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Top 10 Business Networking Sites for 2013

Posted: 15 Jan 2013 08:45 AM PST

What is a Business Networking Site? Business Networking Site is an online social networking platform which is used to promote the business over the web and generally the user base is business community or professionals. A Business networking site is very good platform for professionals to expand their business within...
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3 Powerful Tips to Build an Online Presence

Posted: 14 Jan 2013 10:23 PM PST

Are you prepared to expand your presence online? Growing your business using the internet grows easier is you make a ton of friends from within your niche. One mistake holding back most entrepreneurs is the terrible tendency of trying to do everything on your own. You eventually run out of...
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Building Community with Value

Building Community with Value


Building Community with Value

Posted: 14 Jan 2013 05:15 PM PST

Posted by Mackenzie Fogelson

Building a community around your company is hard work. Just like SEO, there are no tricks. Nothing you can buy in bulk. There really is no ‘easy’ way to do it. Even when you’re working with an agency, you can’t just put in an order for a large community at the drive thru window and expect it to happen over night. You’ve got to do the work.

Building community is about building awareness, and that involves a cohesive blend of many crucial components, including SEO, content, and social media marketing.

If you want to effectively use social media to grow your company, then you have to build a community around it. At the heart of building community is sharing and providing something of value.

What is value?

Simply put, value is something that holds worth. Something that is important to someone. Something that serves a purpose. Something that has significance to someone for one reason or another.

In the world of content and social media marketing, value can translate to a video, a photo, a blog post, a checklist, a whitepaper. With value, beauty is in the eye of the beholder, so you’ve got to know what constitutes value for your audience. If you’ve got music lovers on your hands, maybe that’s the latest soundbite or leaked video. If it’s engineers, maybe it’s an infographic that beautifully lays out all the data they need to quickly digest (rather than, perhaps, a narrative or a spreadsheet).

Value is something good. But if you only remember one thing about this post, make it this:

Value is not all about you.

Focusing on the customer vs. focusing on you

People like to talk about themselves, and when you’re a company who has something to sell, it’s easy to think that the more you talk about yourself (specifically on social media), the more people will see you, hear you, and want to buy from you.

I’m thinking...not so much.

There is a HUGE difference between sharing value and self-promotion.

When you’re promoting yourself 100% of the time, the focus is, of course, on you, which means you’re basically saying that you’re the most important part of the company/customer equation. That gets old. It doesn’t leave you with a whole lot to talk about or share in the social space, leaves no room for growth, and certainly doesn’t provide much value for your customer.

When you focus on the customer and you think about what their interests are, what they need, and what they’re challenged by, suddenly the opportunities and choices for sharing value and making a connection with them are much greater.

Growing your online community with value

You can grow your online community (and transform your business) simply by focusing on your customer and sharing some value with them.

Take MailChimp for example. They have developed a plethora of resources on their website that help their customers do email marketing. Their guides cover everything from getting started with their product, to managing your list and using Google Analytics with your email marketing.

These guides don’t directly make them any money, but they are focused on the customer and provide them with value. These are the perfect things for MailChimp to share on social media. Even though they are indirectly promoting their own product, they are still focused on offering tremendous value to their customer.

Simply Business is another great example. Maybe this is an easy one for them because their sole purpose is to be a source of knowledge for UK businesses, but all Simply Business does all day long is provide a whole boat load of value: from resources on business insurance and fitness tips for business owners to the Small Business Guide to Google Analytics. All focused on the customer and all focused on providing value.

But wait, there’s more

All of this high quality content that both MailChimp and Simply Business creates is awesome, but I know first hand that this stuff takes a ton of time, energy, and a good amount of budget to generate. There is one simple, additional thing that both MailChimp and Simply Business could do that would serve their own customers and grow their community, but wouldn’t cost them a thing (except for a little bit of time).

They could leverage the communities of other companies.

What the heck does that mean? Well, Simply Business was almost on to it here:

They’re asking their community if they have anything of value to share. This is a great start, but what if Simply Business took the initiative to find for themselves the valuable content that’s out there, connected with the businesses generating it, and made this a part of their normal community management routine?

In addition to asking their customers for valuable things that they’d like to share, what if every few days Simply Business shared value from other companies that they respect, trust, and believe in?

Wouldn’t this help their customers and build community?

I’m thinking...yes.

Tap into neighboring communities with value and the 80/20 rule

Now this is where we get to the good part. You can try a new routine that will do several things:

  1. Save you from always having to originate quality content.
  2. Provide your customers with additional (and diverse) value.
  3. Cultivate and grow your online community and your relationships with other awesome people and businesses.

Win. Win. Aaaaand more win.

Here’s how you do it:

80% of the time, share value that you did not actually generate

That’s right. The deal with this is that if you’re spending 80% of your time on social media working to share other people’s value, you’ll end up building relationships, a more satisfied community, more fans, and bigger brand advocates. That means more supporters and more people who want to spread the word (i.e. do the work) about you (for free!).

Your quest is to find other people or companies online that you like, that may hold similar values or have a similar approach, and that produce good content. Get to know them. Read what they write. Share their stuff. Become their friend. It's not what's in it for you, it's what's in it for your customer and your community.

Even if the companies and people you are seeking out are a so-called competitor, if they align with your personal and company values (and have valuable content to share), they will appreciate you featuring their stuff, your customers will benefit from it, and they will want to become friends too (which means eventually they will return the favor). You can help each other learn and grow each other’s communities.

It’s real easy to do on Twitter:

And even more beneficial (for SEO reasons) on Google+:

But in order to do this and make it work, you’ve got to read. A lot.

Sharing value means you’ve got to be reading and learning. All the time. In addition to making friends with other companies, putting them on your radar and reading their blogs, make sure you’re following people on Twitter who are continually sharing value, or circle in people on Google+ who share good stuff. Find all of the useful information that you can get your hands on (the stuff that you know your community would love).

The benefit of this, of course, is that you will always have something useful (and valuable) to share with your community, and you will discover new niches and opportunities (i.e. other neighboring communities to tap into).

If you don’t have time to read the stuff you’re collecting during your day, use Pocket and save it for later. Then, make sure you’re setting time aside at least a couple times a week to read all the good stuff that you’re collecting so that you can then share that valuable content with your community on social media.

Bottom line, just make it part of your routine to share other people's valuable content approximately 80% of the time.

20% of the time, share stuff that you yourself created

When you’re focusing on sharing your own content, make sure it’s good. Real good. And remember, the stuff that you originate and share on your own blog and social media outlets should serve your community, not you.

And here’s a great tip that I stole from Rob Ousbey that will make an even bigger impact in your community and reach more people with your value: before you even create it, try asking for feedback. Interview your customers, survey them, ask them questions about their challenges, anxieties, and pain points. This helps you to get buy-in even before the effort is spent, and you’re ensuring that you’re developing something that really matters to them.

Then, once the content you’ve been working on is ready, show those people who provided you with feedback what you created. Now you have fostered trust because they were a part of the process. So when you go to do outreach and get the word out on social media, you’ve already got someone who is personally invested and wants to help you with outreach.

It's not that you want to avoid promoting your company or helping people understand what you do. It's that blatant self-promotion won't get you anywhere, and it certainly won't help build a community. When you are promoting yourself, make sure it's backed by value.

Always bring it back to value

No matter what, make the commitment to share value (and again, not just your own). Maybe your ratio isn’t 80% other people’s stuff and 20% your own (though that’s been the ratio that has worked best for us). Maybe it’s 60/40 or 70/30. Whatever the balance is, always share value and try (seriously, try hard, kids) not to make it all about you (at least a little bit of the time). Play around with it. Test it out and find the right mix for your customers and your community.

When in doubt, think about your customer first. How can you really be of service to them? If you can’t, refer them to someone else who can. They may not become your customer, but they will always be your fan, support your community, and refer you to their friends. That’s what cultivating community with value is all about.

Take the 80/20 challenge

People like to share. When you focus on other companies (and people) and not always on yourself, it will naturally catch on and those people and companies will start sharing your stuff. But the ‘trick’ to this whole thing is that you have to start with value.

So try it out for yourself and see what happens. Chances are, you’re going to become a lot smarter (with all of that hard core reading you're gonna do), you’re going to help others, and you’re going to grow your business (with a seriously awesome community).


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Photo of the Day: A Meeting in the Cabinet Room

The White House Your Daily Snapshot for
Tuesday, January 15, 2013
 

Photo of the Day: A Meeting in the Cabinet Room

Photo of the Day: President Barack Obama and Vice President Biden

President Barack Obama and Vice President Joe Biden hold a policy meeting in the Cabinet Room of the White House, Jan. 14, 2013. (Official White House Photo by Pete Souza)

In Case You Missed It

Here are some of the top stories from the White House blog:

President Obama Holds the Final Press Conference of His First Term
President Obama yesterday invited the White House Press Corps to the East Room for one last news conference as his first term comes to an end.

Weekly Address: Ending the War in Afghanistan and Rebuilding America
President Obama discusses how we will end the war in Afghanistan and how our goal of ensuring that al Qaeda never again uses Afghanistan to launch attacks against America is within reach.

President Obama Hosts President Karzai
We'll soon reach a milestone in Afghanistan -- when Afghan forces take full responsibility for their nation's security and the war draws to a close.

Today's Schedule

All times are Eastern Standard Time (EST).

10:45 AM: The President and the Vice President receive the Presidential Daily Briefing

12:30 PM: The President and the Vice President meet for lunch

12:30 PM: Press Briefing by Press Secretary Jay Carney WhiteHouse.gov/live

WhiteHouse.gov/live Indicates that the event will be live-streamed on WhiteHouse.gov/Live

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Seth's Blog : What's it for?

 

What's it for?

If, seventy years ago, you asked Henry Luce, "What is Time magazine for?" he'd probably talk about setting society's agenda, capturing the attention of the educated and powerful and most of all, delivering the best weekly news package he could.

Today, the answer is clear. The purpose of the magazine is to make as much money as possible. Everything else is in service of that goal.

It used to be that the profit enabled the magazine to reach its goals. Today, the goal is to reach the profit.

If you ask a typical food service manager at a typical high school what school lunch is for, the answer is probably not, "to educate kids about healthy food and help them to make nutritious choices for a lifetime." No, the answer is probably, "to feed as many kids as fast and as cheaply as we can, given the limited resources we have."

And if you ask someone working at a kitchen gadget company what the latest item is for, the truthful answer probably has nothing at all to do with pitting an avocado efficiently, or making a good cup of coffee. The honest answer would revolve around ease of manufacturing, pleasing the rep and the store buyer and most of all, producing an item that sells in volume and turns a profit without too many people sending it back.

In most b2b situations, the answer is always the same, "to please my boss."

Sure, we're good at making up backstories to explain our actions, to craft the 'why' that's ostensibly behind the reason we do things. But c'mon. The answer to, "what's it for" is all about what drives the person who makes the non-obvious decisions. If you're always having to recalibrate your actions to match someone else's decisions, that's the real 'for'.

Fedex used to believe that they were in the customer service business, and that speed and reliability were the driving factor behind everything they did. Now, it seems, they are in the profit business. That the purpose of all of those people and all of those trucks and planes is to maximize profit. The rest is merely a means to that end.

I think maximizing near-term profit can be a productive goal, especially if that's what those you work with and partner with expect. I'm pointing out that the spin of substituting something loftier can truly confuse people inside and outside of your organization. And of course, when the only rudder you have is 'profit now,' expect that your long term prospects are in doubt, threatened by those with a different goal, one more congruent with their customer's needs.

Economics often trumps good intent, particularly at scale and over time. Decision-making power accrues to those that spend and make money, one reason that industrialization and time suck the art out of so many things.

Being clear about what we're doing and why is the first step in doing it better. If you're not happy about the honest answer to this question, make substantial changes until you are.



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luni, 14 ianuarie 2013

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Obama "No Ransom For Crashing Economy"; Republicans Threaten Default; Things Progressing Right on Cue

Posted: 14 Jan 2013 03:31 PM PST

I am pleased to report the debt-limit charade is progressing in order, right on cue, perhaps slightly ahead of schedule.

In Trillion Dollar Coin Idea Dies Sudden Death; Treasury, Fed Oppose Using Platinum Coin; Republican Strategy I proposed this seven-stage sequence of events.

Politics of the Debate

  1. Obama will chastise Congress with talk of financial Armageddon if Congress does not raise the debt ceiling.
  2. Congress will pretend to hold the president hostage
  3. The secretary of the Treasury will get into the act with its own version of the default debate
  4. Perhaps a few payments on non-critical budget items will be temporarily skipped
  5. Wall Street will feign panic
  6. Constituents will pressure Congress to approve a new debt ceiling
  7. Congress will raise the ceiling with another useless warning about next time


Obama Chastises Congress With Talk of Financial Armageddon

Exhibit 1A: Bloomberg reports Obama: No `Ransom' for Debt Ceiling
"The issue here is whether or not America pays its bills," Obama said. "We are not a deadbeat nation."

He also issued a warning about the potential tactics that House Republicans in particular are discussing, including demanding a new round of spending cuts attached to each incremental increase in the debt ceiling.

"They will not collect a ransom for not crashing the American economy," Obama said.
Increase the Debt Ceiling or Else

Exhibit 1B: CNBC reports Obama: Congress Must Increase Debt Ceiling or Else
President Barack Obama warned Congress on Monday that it must raise the debt ceiling or risk a "self-inflicted wound on the economy." Fed Chairman Ben Bernanke and Treasury Secretary Timothy Geithner also delivered ominous calls for action.

"We've got to stop lurching from crisis to crisis to crisis," Obama told reporters at the White House in the last news conference of his first term.

Hours later, Geithner said in a letter to Congress that even a brief default would be "terribly damaging." And Bernanke said "we're not out of the woods yet," despite the deal to avoid the "fiscal cliff."
Congress Pretends to Hold the President Hostage

Exhibit 2: Politico reports House GOP 'Seriously Entertaining' Debt Default Idea
House Republicans are seriously entertaining dramatic steps, including default or shutting down the government, to force President Barack Obama to finally cut spending by the end of March.

The idea of allowing the country to default by refusing to increase the debt limit is getting more widespread and serious traction among House Republicans than people realize, though GOP leaders think shutting down the government is the much more likely outcome of the spending fights this winter.

"I think it is possible that we would shut down the government to make sure President Obama understands that we're serious," House Republican Conference Chairwoman Cathy McMorris Rodgers of Washington state told us. "We always talk about whether or not we're going to kick the can down the road. I think the mood is that we've come to the end of the road."

GOP officials said more than half of their members are prepared to allow default unless Obama agrees to dramatic cuts he has repeatedly said he opposes. Many more members, including some party leaders, are prepared to shut down the government to make their point. House Speaker John Boehner "may need a shutdown just to get it out of their system," said a top GOP leadership adviser. "We might need to do that for member-management purposes — so they have an endgame and can show their constituents they're fighting."
Secretary of Treasury Gets Into the Act

Exhibit 3A: Bloomberg reports Geithner Says Debt Limit Measures May Run Out by Mid-February
U.S. Treasury Secretary Timothy F. Geithner said so-called extraordinary measures the Obama administration is taking to avoid breaching the federal debt ceiling would work only until mid-February to early March and warned that a failure by Congress to raise the limit could "impose severe economic hardship" on the country.

"Congress should act as early as possible to extend normal borrowing authority in order to avoid the risk of default and any interruption in payments," Geithner said in a letter today to House Speaker John Boehner and other congressional leaders. The letter was released by the Treasury Department.
Fed Gets Into the Act

Apologies offered for not explicitly naming the Fed as point 4 of an 8-point scenario. Instead I offer the Fed as exhibit 3B, lumping the Fed and Treasury together.

Exhibit 3B: Bernanke Says 'We're Not Out of the Woods' Despite 'Fiscal Cliff' Deal
Although the "fiscal cliff" deal made "some progress" in resolving the nation's debt problem, "we're not out of the woods yet," Federal Reserve Chairman Ben Bernanke said Monday.

"We are approaching a number of other fiscal critical watersheds," Bernanke told the University of Michigan's Gerald R. Ford School of Public Policy. "We have the funding of the government, we have the so called sequester…and we have the infamous debt ceiling which will come into play."

Echoing comments made earlier in the day by President Barack Obama, Bernanke said raising the debt ceiling merely gives the government the ability to pay its existing bills.

"It doesn't create new deficits, it doesn't create new spending," he said. He said it was like a family deciding that to save money, it won't pay its credit card bill.
Progress or Lies?

Bernanke states that "some progress" has been made. While technically true, it's rather like removing one grain of sand from the Sahara Desert on a mission to remove all the sand, calling the effort "progress".

Clearly we are proceeding along the lines of my 7-point scenario. However, things are a bit ahead of schedule.

What to Expect Next

Allegedly, money will not run out until mid-February. So there is plenty of time for Obama to get back into the act, Republicans to reiterate "we really mean it" when they don't, and for the Treasury, the Fed, and Obama to preach more financial Armageddon talk.

Somewhere along the line, Wall Street will feign panic over the mess. You can also put into the bank another Obama Twitter campaign, with Obama telling everyone to "Tweet" about irresponsible Republicans. Also expect an Obama initiated Email campaign telling constituents to call or Email Congress demanding action.

I do expect Republicans to hold out until pressure from constituents comes in and Wall Street has a hissy fit (which could be as little as 50 points on the S&P).

Eventually, Republicans will cave in with some announced "compromise" to cut some trivial amount from the budget, with promises to negotiate harder next time.

Both sides will declare victory.

Why bother?

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Consumers Cut Back on Toilet Paper, Pampers, Huggies; Payroll Tax Bite to Subtract .8% from GDP

Posted: 14 Jan 2013 10:18 AM PST

For some reason, many people are surprised to see a drop in their first paycheck of the year.  Yet, everyone should have known the payroll tax deduction was supposed end January 1, 2013.

Perhaps people put faith in the notion that when it comes to politics, "temporary" typically means permanent. Of course, some people were likely oblivious to the whole thing, simply not paying attention to the original proposal and when it was set to expire.

To be fair, a temporary two-year Congressional measure that lasts precisely two years, might easily be considered "unexpected".

Consumers Cut Back on TP, Pampers, Huggies, Purina

Regardless of what people thought or expected, the Payroll Tax Takes a New Bite.
A temporary cut in Social Security withholdings gave Americans hundreds of extra dollars to spend over the past two years. But Congress allowed that break to expire during the wrangling over the fiscal cliff, meaning that Social Security taxes have reverted to 6.2% of salary from the temporary 4.2%.

Kari Barker, an accountant in Salt Lake City, recently received her first 2013 paycheck and realized that she and her husband will take home $250 less every month. "I used to be a diapers snob and would only buy Pampers or Huggies," Ms. Barker said. "Now I buy Target's house brand, because it's two-thirds the cost."

Procter & Gamble Co. (PG), which owns Charmin, Pampers and other brands, declined to comment, citing the company's scheduled earnings report this month. Huggies maker Kimberly-Clark Corp. (KMB) also declined to comment.

Roberton Williams, a tax economist and the Sol Price Fellow at the Tax Policy Center in Washington, said the expiration of the payroll-tax cut will leave the average American household with $18 to $20 less to spend each week, or $900 to $1,000 a year.

For the country's consumers as a whole, Mr. Williams said, that is a decline of $120 billion from last year. The total comes to about 0.8% of U.S. gross domestic product and is nearly equivalent to the most recent full-year sales at P&G, J.C. Penney Co. (JCP) and McDonald's Corp. (MCD) combined.

Edward Riggle, a 61-year-old in Virginia Beach, Va., said he noticed a nearly $40 increase in the amount of Social Security tax withheld on his recent pay stub. Mr. Riggle, a Vietnam War veteran who retired from the Navy in 1991 and now works at a military call center, calculated that he will pay $1,036 more in Social Security tax this year, a large unexpected decrease in his take-home pay.

In response, Mr. Riggle said he changed the withholding amounts for his federal and state taxes to make sure no excess cash is kept from his paychecks and is looking to save money on regular purchases.

On a recent shopping trip, Mr. Riggle and his wife decided not to buy their usual Charmin toilet paper and Purina One dog food, choosing less-expensive versions instead.
Payroll Tax Bite to Subtract .8% from GDP

Bear in mind that analysts at J.P. Morgan reduced 4th quarter GDP estimates to .8% from 1.5%. Analysts at Morgan Stanley cut their forecast to 0.7% from 1.5%.

(For details, please see Global PC Shipments Decline 6.4%; Best Buy Sales Flat; Toys R Us Sales Decline 4.5%; 4th Quarter GDP Estimate Reduced to .8% from 1.5%).

Note that GDP is already well below the stall rate, which economists generally consider to be 2%.  Thus, a .8% hit to GDP may contract growth, especially if consumers pull back hard in the first quarter.

If GDP does go negative, expect to hear ridiculous terms bantered about such as "technical recession".

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Interactive Map: Job Gains and Losses in the Recovery by Job Type (Healthcare, Education, Mining, Construction, Finance, Real Estate, etc)

Posted: 14 Jan 2013 12:07 AM PST

Inquiring minds are investigating job creation and losses during the economic recovery. Data for following Tableau Software interactive map is courtesy of Economic Modeling Specialists.

The interactive map below may take a while to load. Please give it time on a slow connection.

Map Usage Notes

Hover your cursor over any line to see additional information. You can also select a single category from the drop-down boxes to isolate a particular type of job.




Number and Types of Jobs Since 2007

Description2007 Jobs2008 Jobs2009 Jobs2010 Jobs2011 Jobs2012 Jobs
Agriculture, Forestry, Fishing and Hunting1,922,7901,869,0781,839,4321,834,6431,859,1071,857,019
Mining, Quarrying, and Oil and Gas Extraction677,207729,813658,373667,226745,595784,070
Utilities549,539557,983560,714551,287549,921556,529
Construction9,954,9619,423,1768,214,4357,633,8637,607,3157,594,530
Manufacturing14,093,90113,629,74212,051,82911,712,06311,920,26212,116,646
Wholesale Trade6,180,0356,133,9495,738,3155,634,2365,711,6835,817,036
Retail Trade16,279,66116,040,30715,262,80915,158,57515,338,72715,427,475
Transportation and Warehousing4,942,0744,904,5684,601,1104,544,1284,664,3514,763,272
Information3,181,0353,129,2452,949,8202,838,9542,808,7342,801,533
Finance and Insurance6,462,1416,308,7896,058,5195,976,2456,042,8626,081,019
Real Estate and Rental and Leasing2,767,8682,699,4302,553,1302,477,3302,439,2202,467,061
Professional, Scientific, and Technical Services8,970,7489,110,9648,789,4368,744,0228,951,2229,202,138
Management of Companies and Enterprises1,839,6161,895,4171,855,1391,854,7781,914,5431,949,283
Admin and Support and Waste Management9,301,8608,892,1178,081,9988,311,8728,626,8008,934,731
Educational Services (Private)3,317,3133,413,5863,504,7643,575,9723,666,8513,760,523
Health Care and Social Assistance16,304,38616,716,85717,036,69317,301,03617,506,39617,848,232
Arts, Entertainment, and Recreation2,375,4892,389,6922,337,9922,313,7732,336,4482,342,772
Accommodation and Food Services11,615,70911,643,56011,306,01311,322,30711,588,41211,875,069
Other Services (except Public Administration)7,502,0597,522,6207,451,8327,398,3267,478,0307,525,044
Government24,187,20724,510,27124,568,23124,561,91124,253,39024,152,210
Unclassified Industry216,926208,532173,872152,667173,741186,339
Total152,642,524151,729,695145,594,456144,565,212146,183,610148,042,530


Gains and Losses Since End of 2007

Description2012 - 2007
Agriculture, Forestry, Fishing and Hunting-65,771
Mining, Quarrying, and Oil and Gas Extraction106,863
Utilities6,990
Construction-2,360,431
Manufacturing-1,977,255
Wholesale Trade-362,999
Retail Trade-852,186
Transportation and Warehousing-178,802
Information-379,502
Finance and Insurance-381,122
Real Estate and Rental and Leasing-300,807
Professional, Scientific, and Technical Services231,390
Management of Companies and Enterprises109,667
Administrative and Support and Waste Management and Remediation Services-367,129
Educational Services (Private)443,210
Health Care and Social Assistance1,543,846
Arts, Entertainment, and Recreation-32,717
Accommodation and Food Services259,360
Other Services (except Public Administration)22,985
Government-34,997
Unclassified Industry-30,587
Total-4,599,994

Job Winners

  • Healthcare gained jobs every year since 2007, a total of  1,543,846
  • Private Education Services gained every year since 2007, a total of 443,210
  • Mining and Quarrying gained every year since 2007, a total of 106,863 

Job Losers

  • Construction lost jobs every year since 2007, a total of -2,360,431
  • Information lost jobs every year since 2007, a total of  -379,502
  • Government lost jobs every year since 200, a total of -34,997
  • Real Estate lost jobs every year from 2007-2011, a total of -300,807 since 2007
  • Manufacturing has gained jobs two consecutive years but the 2007-2012 total is -1,977,255
  • Retail Trade has gained jobs two consecutive years but the 2007-2012 total is -852,186


Lost and Gone Forever

The three largest net losers (construction, manufacturing, retail trade) have a net combined total of -5,189,872 since 2007. Most of those jobs are lost and gone forever.

Another 300,807 real estate jobs are lost and gone forever, as are 381,122 Finance and Insurance jobs, and  379,502 Information jobs.

Economic Modeling Data Notes

Data is yearly, so the period 2007-2012 is from the beginning of 2007 to the end of 2012. Snapshots below are from end-of year numbers.

Data is from multiple sources as explained below so it will not exactly match BLS reported numbers.

Comments from Economic Modeling Specialists
"Our data is used by many to research and understand regional employment trends and dynamics. It's composed of comprehensive information on industries, occupations, demographics — as well as things like occupational skills, education, training, and even the names and size of companies in your region broken down by industry.

To do this we link nearly 90 data sources — from federal sources like the Bureau of Labor Statistics to state and private sources.

If you've ever worked with this sort of information, you know it can be hard to collect and present. It's also often incomplete and outdated. So we organize the data, bring it up to date, and build software and reports around it so you can put it to use more quickly and effectively"
Thanks to Economic Modeling Specialists and Mike Klaczynski at Tableau Software for this post.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

"Wine Country" Economic Conference Hosted By Mish
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