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duminică, 10 martie 2013
Just for You from YouTube: Weekly Update - Mar 10, 2013
Seth's Blog : Connected, portable or aware
Connected, portable or aware
There's a little bit of a rush to bring content into app form. It's so easy to make an ebook and cram it with videos, or to turn your how-to guide into something that looks slick on an iPad. I think of these electronic projects as the new coffee table books. Beautiful, but unfortunately, not widely read.
The problem is this: when you turn this work into an app or augmented ebook, you're not moving to a less crowded market, not moving to a place where you will earn more attention from strangers. In fact, unless your app is connected, portable and/or aware, the only people who are likely to use it are people who were already your fans. (Not that there's anything wrong with that, if that's your goal.)
Connected: the app works better when other people are also using it. Like the fax machine (what did the first owner of a fax do with it?), these apps have a hurdle at first, but get more and more appealing as the word spreads. Instagram and Twitter are connected.
Portable: sure, PDFs and paper books are portable, but there are certain forms of content where having the content in your pocket is really useful. I'd put frequently updated, timely content (like the weather) or content I'll need to refer to again and again on this list.
Aware: Our mobile devices know where we are, and in some cases, know what we've just done. Telematics opens the door to a huge number of breakthroughs, only a few of which we've seen exploited to date.
Slick is not the goal. I know that apps are shiny and new and sexy, but if your goal is impact, you'll need at least one of these three elements--or you're better off in a different format. More than a decade later, email and free-to-share digital text and video remain killer apps if you're trying to spread the word.
More Recent Articles
- What's now?
- Macro trends don't matter so much
- De-escalation
- The worst feedback is indifference
- Understanding local media
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sâmbătă, 9 martie 2013
Mish's Global Economic Trend Analysis
Mish's Global Economic Trend Analysis |
Not Enough Fingers to Contain the Leak in the Dyke Posted: 09 Mar 2013 04:31 PM PST As I have repeatedly stated "Eventually, Will Come a Time When .... "a populist office-seeker will stand before the voters, hold up a copy of the EU treaty and (correctly) declare all the "bail out" debt foisted on their country to be null and void. That person will be elected." Predicting when and where that happens is not easy. We have been following Greece, Spain, and Italy. Could it be another country that gets the ball rolling? Actually, the most likely occurrence will be in a country that few are watching. Please consider Dutch support EU referendum Dutch lawmakers have been forced to debate a referendum on any further transfers of power to the EU after a citizens' petition demanding a plebiscite garnered 40,000 signatures in two weeks. Obligations? What Obligations? Politicians are never under "obligation" to do anything. However, they are subject to voter backlash. In gerrymandered legislative districts in the US, voters do not have much of a chance. Elsewhere, that is not necessarily the case as shown by the massive rise of support for comedian Beppe Grillo whose Five Star Movement is now the largest political party in Italy. Justified Backlash I am not the only one to note the justified backlash against the nannycrats. Pater Tenebrarum at the Acting Man Blog says a "storm is Brewing" in his article called Tone-Deaf Eurocrats What makes Grillo suspect to the eurocratic elites is that he is an anti-establishment figure; that he doesn't regard euro membership as sacrosanct, and intends to increase the level of direct democracy in Italy. This is not to say that the man's economic policy ideas are necessarily better than what has been on tap so far, as he has a number of ideas that strike one as steeped in a kind of naïve romantic socialism.No Light at the End of the Tunnel Pater wonders what might happen in a "few more years with no light at the end of the tunnel". I rather doubt we get that far, and I am rather certain Pater would agree. Regardless, with all eyes now focused on Spain and Italy (way too late), it's time to move the spotlight to France and the Netherlands. Eventually this mess is likely to blow sky high in multiple places at once. There are not enough fingers to contain the leak in this dyke. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 09 Mar 2013 09:14 AM PST Here's an inspiring story for the weekend. Jack Andraka, a fifteen year old freshman in high school, developed a paper sensor that could detect pancreatic, ovarian and lung cancer in five minutes for as little as 3 cents. He conducted his research at John Hopkins University. Jack got the idea after a friend died of pancreatic cancer. His initial research started on Wikepedia, then after he had an idea, Jack approached 200 research labs. 199 labs turned him down. The 200th said "maybe". Link if video does not play: Jack Andraka, My 3 Cents on Cancer Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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SEO Blog
SEO Blog |
Posted: 09 Mar 2013 01:45 AM PST SEO is one of the most heard words these days. This is a technique which is used for improving the websites and increasing the traffic to them and thereby increasing the traffic to them. There are a large number of SEO apps for android phones let us see some important... |
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Weekly Address: End the Sequester to Keep Growing the Economy
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Seth's Blog : What's now?
What's now?
When I was starting out in the software business in 1983 (gasp), our home computer of choice was the Commodore 64. I vividly remember one day in the playtesting lab when the overworked floppy disk drive burst into flames. The surprising thing was that none of us were surprised. The entire infrastructure of the time just barely worked.
Twelve years later, on a sales call at Levi's ad agency in San Francisco, in the middle of a presentation, my PC laptop started spewing smoke. I didn't miss a beat. I shrugged, closed the cover and dropped it into a trash can.
Today, nothing is starting on fire. Today, a well-designed app looks fabulous, polished and stable, even though it was built by one person, in a garage. Today, email gets through. Today, we have a platform that (almost always) does what it says it will. We're all on the same OS (the internet). We can expect that any person we'd like to do business with, anywhere in the world, has a device we can use to reliably communicate with them...
If you've been waiting for the next big thing before you dive in, it's here.
No longer do we need to wonder, "what's next?" No, I think it's better to take a long look at, "what's now?"
More Recent Articles
- Macro trends don't matter so much
- De-escalation
- The worst feedback is indifference
- Understanding local media
- "I'm making money, why do more?"
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