Central Perk

joi, 28 martie 2013

How to Live Tweet Like a Pro

Posted: 27 Mar 2013 07:19 PM PDT

Those of you who follow me on Twitter have probably noticed that I live-tweet the conferences I go to. Extensively. Some people love it, some people hate it - but if you want to start live-tweeting for yourself, here are some things to keep in mind.

Why I Live Tweet

I started live tweeting events a couple of years ago, when I realized that I was spending as much time and effort tweeting out the most relevant points of the session I was in as I spent taking notes – plus, the notes I took were less relevant than my tweets, since I was only tweeting out the best parts!

Once I committed to live tweeting conferences, I got a lot of great, positive feedback about it from other attendees, so I kept on going. I’ve also gotten the bulk of my followers through live tweeting; it can be a great way to build your personal brand at conferences and get increased visibility with attendees and speakers alike. Live tweeting doesn’t just build your brand among attendees of the conference, either. People who are trying to follow along at home via the conference hash tag are often even bigger fans of quality live tweets.

There's a noticeable uptick in people who read my name badge and say “oh, you’re Ruth Burr!” at the end of a conference compared to the beginning (when they usually just say "nice to meet you").

@ruthburr Cheers for all the tweets, they are better than my notes, and much neater ;)
— Kingsland Linassi (@kingslandlinass) March 15, 2013

A big thanks for @ruthburr for live tweeting at #LinkLoveAppreciate it! :)
— Dennis Seymour (@denseymour) March 15, 2013

So that's nice.

Why You Might Not Want to Live Tweet

A few caveats before we get in to the nitty-gritty of quality live Twitter coverage:

You will lose followers. When I’m covering a conference, I’m tweeting multiple times per minute, all day. That can really blow up someone’s Twitter feed. I usually encourage my followers to mute me or the conference hash tag if they don’t want to be inundated, but some people just choose to unfollow – and some of those people don’t re-follow after the conference is over.

Here are my daily follow/unfollow numbers from the last 60 days, courtesy of Followerwonk:

Live tweeting impact on followers

As you can see, I get the most new followers on days I’m live tweeting, but I get the most unfollows on those days as well. With the 31 followers I lost during SearchFest, my 54 new followers starts to look a lot more like 23. I'm still at a net gain of followers, but if you’re not prepared to (permanently) lose some followers (especially those who aren't in the search industry), live tweeting may not be for you.

It takes a ton of energy. Conferences can already be really draining, between the late nights, the "always on" networking conversations and the stress of trying to still get some work done while you’re there. Live tweeting takes a surprising amount of energy: the bulk of your focus needs to be on the session, not on the session + your work email + your slides for later in the day + Facebook. Tweeting live also means that even if a session is really boring or not at all useful to you, you can’t take a nice relaxing mental break and zone out or work on something more important.

You're reporting the news, not making it. That's something that can get lost in translation through retweets and replies. You’re going to get clarifying questions and dissenting opinions about things you didn’t even say (or necessarily agree with). No matter how many times you say “I didn’t say it, Duane Forrester did. I’d suggest asking him if you need more information,” some people are still going to get hung up on the idea that you’re the one advocating a particular position. It can get sticky.

You'll probably get rate limited. I usually end up unable to tweet for at least an hour per conference, because the Twitter API has blocked me for tweeting too many times in too short a period.

So! Caveats firmly in place, let's talk about:

How to Provide Value via Live Tweets

Provide as much context as you can. Take this tweet from SearchFest:

Agility: Kinect was for games 1st, ppl hacked it, MSFT provided an SDK for ppl to build what they want @melcarson #searchfest
— Ruth Burr (@ruthburr) February 22, 2013

Just adding the word “Agility” to the beginning of the tweet puts the entire factoid into the context in which Mel was using it. This increases the ability for the tweet to be read and understood outside of the context of other conference tweets. Which brings me to:
Think about the retweet. Each piece of information you tweet needs to be able to survive on its own, independent of the tweets that preceded or followed it. When you get retweeted, the new audience viewing that tweet may not have seen your other tweets on the topic: make sure that tweet will make sense to them, too.
Numbers are gold. When someone cites a statistic in their talk, tweeting the specific numbers they mention really increases the relevance of your tweet.

Sites that regularly post content w/video have 200-300% more new visitors and 2x time on page - key signs of relevance @thetoddhartley #SMX
— Ruth Burr (@ruthburr) March 12, 2013
Don’t try to live tweet anecdotes. Speakers will often use illustrative examples in their talks, whether they’re passing anecdotes or full-on case studies. These can be extremely hard to live tweet. Remember to stick to the rules above. It’s OK to sum up a two-minute anecdote or case study into one or two tweets that are focused on the point.
Capture as many URLs as you can. If someone includes a link on a slide, I’ll usually type that out first and then write the tweet context around it, in case they change the slide before I can write it down (this is especially important with bit.ly links). Want to go above and beyond? If someone mentions a great article but doesn’t include the link, Google the piece and provide the link yourself. That way you’re adding extra value with your tweets.
Give shout-outs. Any time someone mentions a tool, tweet that out. If you know that company’s Twitter handle, include them with an @ mention. Do the same for people. People love hearing about new tools to use, and businesses and individuals alike love hearing they got a shout-out in a presentation. Doing this also gets you on the radar of people who might not even be following the conference.
Watch the conference hash tag. In addition to tweeting out the session you’re attending, keep an eye on the tweets coming out of other sessions. When you see a juicy, highly-retweetable tweet come out, retweet it! Now you’re providing information on other sessions, too. Speaking of which:
Use the conference hash tag and speaker handles. I usually end each conference tweet with the speaker’s twitter handle and the conference hash tag. It helps mitigate the “I don’t make the news, I just report it” factor I mentioned earlier, plus it’s important to give credit to where credit’s due. Most of the time I’ll just copy the speaker handle and hash tag from my first tweet and then paste them at the end of each tweet (be careful there aren’t any typos when you copy, though – I spent half of Marty Weintraub’s MozCon session accidentally tweeting him as @aimcear instead of @aimclear).

One tool I’ll often use for live-tweeting conferences is TweetChat. It allows you to track just the tweets coming from one hash tag, and will automatically add the tag to the end of every tweet you post from the tool.

Other than that, I don’t use many tools for live tweeting – I’m usually just using the Twitter app for Mac. I use keyboard shortcuts for “new tweet” and “post tweet” to save a bit of time.

The last thing you’ll really need to be able to live tweet a full conference is the ability to type very fast, with few mistakes, and without looking at your hands or, necessarily, the screen. I don’t have any good recommendations for tools/programs to use to learn to type faster; I learned to type really fast by getting in a lot of arguments with people over instant messenger in high school and college, so you could try that. If anybody has any suggestions for programs to hone your typing skills, I’d love to see them in the comments!

Happy live tweeting everybody!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Nominate a Hero in Your Community

Your Daily Snapshot for
Thursday, March 28, 2013

Nominate a Hero in Your Community

Each year President Obama honors a handful of extraordinary Americans with the Citizens Medal, one of our nation's highest civilian honors. The Citizens Medal recognizes Americans for exemplary deeds of service outside of their regular jobs -- people who feed the needy, who take care of our veterans, or who support our children.

Do you know someone who deserves to be recognized by President Obama?

Nominate a hero in your community on WhiteHouse.gov/CitizensMedal.

PR4-PR10 Backlinks from Actual PageRank Pages

This is a SubmitStart Sponsor Update. Unsubscribe from this list.

See a web copy of this email if you don't see images

PR4-PR10 Backlinks
From Actual PageRank Pages

After the latest Google updates the quality of your backlinks becomes more and more important than the quantity. That's why getting links from relevant, high quality, high PR pages is vital for to boost your rankings on Google and other search engines. With LinksManagement you have a unique opportunity to get high quality contextual backlinks from actual PageRank pages of PR4-PR10 (yes, up to PageRank10 )! Learn more.

Fill out the webform. (Click on this text to see the webform)

3 Real Stories of Getting
Top 10 on Google

We are now on the first page of Google.co.uk for every search term that we have leased links from LinksManagement for including Locksmith Hammersmith, Locksmith London, Locksmiths London and the dozen of others. We have no hesitation in recommending LinksManagement.

Brian Marconi, www.yysecurity.co.uk

We have been working with Linksmanagement.com for over 1 year and have achieved numerous 1st page rankings for multiple keywords and multiple websites relating to our medicare supplement insurance agency. 90% of our traffic is due to the organic rankings LinksManagement has helped us achieve through their link building strategies. I'd highly recommend them to everyone who wants to improve rankings on Google.

Lucas Burton, President - Golden Age Providers
www.medicarequotefinder.com

LinksManagement is the only SEO company that has been consistent with their offer of getting my web sites on the first page of most search engines, including Google.com. I have just started a new campaign for two web sites within the past month and I have already seen an impressive movement on Google`s search engine for at least three keywords.

Myles Weisman, Realtor
www.homesforsaleinsandiego.com

Seth's Blog : Create a vacuum, don't fill it

Create a vacuum, don't fill it

On the path from awareness to a sale, the marketer has to create a vacuum.

The goal of that short film or that sales letter or that invitation to a seminar shouldn't be to answer every question and completely describe what's on offer. No, effective marketing amplifies awareness of a problem or an opportunity, a problem the product or service solves or an opportunity it creates.

I know it's tempting to sell with bullet points and an overwhelming amount of data. It gets you off the hook and requires little in the way of creativity or guts. Storytelling requires both.