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Do work and get paid once. Build an asset and get paid for as long as it lasts.
A retailer or a restaurant owner might work 18 hours a day--but the landlord makes just as much money from that effort, often more. The cheeseburger gets paid for once, but the rent bill comes every month.
Real estate is an obvious and simple form of asset. In 1928, my great grandfather traded his real estate assets for the sure thing of the stock market. The biggest difference between the rental houses he owned and the worthless stocks he bought was that the houses paid rent every month, while the stocks offered merely the promise of a later payoff.
Some of the assets you can build, not just buy:
Your brand. A brand isn't a logo. It's a promise and an expectation. When you overdeliver, you earn trust, trust that can bring you repeat business, access to new opportunities and the privilege of being able to count on your customers coming back. (Yes, it does hurt to ask).
Permission. The privilege of delivering anticipated, personal and relevant messages to the people who want to get them. People who would miss you if you were gone.
Expertise. You might lose your job, but they can't take away what you've learned. If all you've just done is what you've done before, you might get paid, but you didn't earn an asset.
In just three words, then, there's the huge chasm between the trusted, experienced freelancer, the one you're happy to hear from when she has a new idea, and the newbie or the short-term maximizer. Those guys have to start from scratch, each and every time.
Think about the individual, the entrepreneur or the small organization that has built up trust with a given market, that has permission to talk to that market and that has the expertise to execute on what it promises... Once you have those three, you call the shots. If, on the other hand, you're merely a hard-working employee, doing what you're told, you're never going to get what your effort ought to produce.
Other assets companies can build include processes or machinery and a loyal and talented workforce. Individuals, though, can pay attention to, protect and amplify the first three as they do their work. They don't take care of themselves, because there's always pressure to trade them in for short-term rewards.
One of the biggest shifts the connection economy has brought is that assets are no longer reserved for companies and organizations. Now that everyone has the ability to own a slice of the attention paid to media, now that everyone can build and nurture a network, assets are no longer off limits to people who work for a living.
Your choice: intentionally build and nurture your assets, or ignore them in the pursuit of the next thing...
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Mish's Global Economic Trend Analysis |
Posted: 07 Apr 2013 06:12 PM PDT As expected, Brussels rejected the Inane Plan "B" Measure to Pay Workers in T-Bills following a Portuguese court ruling that certain austerity measures are unconstitutional. Reuters reports Portugal must stick to agreed budget targets to get loan extension. And so Portugal faces fresh cuts to spending. Portugal's prime minister says the government will have to cut spending on health, education and social security to keep the country's €78bn bailout programme on track.Read that last line carefully. It is an admission Portugal is in need of a second bailout. One is coming up. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 07 Apr 2013 12:33 PM PDT Last week, ahead of a ruling by the Portuguese Constitutional Court on whether or not the austerity measures it approved were legal, Portugal's PSI stock market took a dive. PSI Stock Index On March 25 the index was at 6023. It closed at 5637 on April 5 a decline of 6.4% Court Rejects Budget On April 5, Portugal constitutional court rejects budget articles Portugal's Constitutional Court has ruled several key articles of the 2013 state budget unconstitutional.Portugal Considers Paying Workers in T-Bills One might think the Portuguese government would have gotten the message or at least the spirit of the message but one would be wrong. The Wall Street Journal reports Portugal Mulls Paying Workers in T-Bills as a means to circumvent the court ruling. The Portuguese government is considering a plan to pay public workers and pensioners one month of their salary in treasury bills rather than cash after a high court ruled out wage cuts, a person familiar with the situation said Sunday. Plan "C" Coming Up The idea that paying workers in T-Bills (debt) can fulfill austerity agreements is of course preposterous. I highly doubt Brussels will go along with this scheme, and if so Portugal will soon be back at the drawing board. Plan "C" is coming up. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Netherlands, the Next Chip to Fall? Posted: 07 Apr 2013 07:36 AM PDT Most attention lately has been on Cyprus, Spain, and Italy. Long-time troubles have been brewing in Portugal and I have an update coming up shortly. First consider Underwater: The Netherlands Falls Prey to Economic Crisis. The Netherlands, Berlin's most important ally in pushing for greater budgetary discipline in Europe, has fallen into an economic crisis itself. The once exemplary economy is suffering from huge debts and a burst real estate bubble, which has stalled growth and endangered jobs.Today is a flight day. Will be back to more normal posting Sunday evening. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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Posted: 07 Apr 2013 11:46 AM PDT The advent of internet technology has opened various ways that people make money online. The most important thing required to ensure you get the money desired is to use the most effective strategy. One of the most popular money making method on the web is use of blogs. Blogging is... |
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The more choices, the more freedom, the more freedom, the harder it is to decide what to do next.
When parachute jumping, at the key point, there are only two degrees of freedom: jump or not.
When marketing, of course, there are more degrees of freedom than in any other endeavor an organization does. It's almost never A or B. You need several alphabets just to list the available options.
If you don't view that as a good thing, it's probably worth doing something else instead.
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