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Take the 2013 Moz Industry Survey: Share Your Voice! |
Take the 2013 Moz Industry Survey: Share Your Voice! Posted: 22 Oct 2013 04:03 PM PDT Posted by Cyrus-Shepard We're very excited to announce the 2013 Moz Industry Survey is ready to take. This is the fourth edition of the survey, which started in 2008 as the SEO Industry Survey and only ran every two years. So much has changed since the last survey that we thought it was important to run it anew in order to gain fresh insights. Some of what we hope to learn and share:
This year's survey was redesigned to be easier and only take 5-10 minutes. When the results are in we'll share the data freely with you, our partners, and the rest of the world. PrizesIt wouldn't be the Industry Survey without a few excellent prizes thrown in as an added incentive. This year we've upped the game with prizes we feel are both exciting and perfect for the busy inbound marketer. To see the full sweepstakes terms and rules, go to our sweepstakes rules page. The winners will be announced by June 4th. Follow us on Twitter to stay up to date. Grand Prize: Attend MozCon 2014 in Seattle+ Flight |
Say Hello to Fresh Alerts: New Mentions and Link Notifications in Your Inbox Posted: 22 Oct 2013 04:01 AM PDT Posted by Cyrus-Shepard Imagine a product similar to Google Alerts, only much better. It's built specifically for marketers and SEOs. This product not only finds mentions of your keywords and brand, but also reports new links to any website or URL you choose. It comes equipped with advanced search operators to discover new opportunities, and its exportable metrics are sortable by both date and Feed Authority. To top it all off, it now alerts you via email whenever it finds something new. Announcing Fresh Alerts from Fresh Web ExplorerFor the past few months we've enjoyed using Fresh Web Explorer, which has quickly become my favorite new marketing tool. Since then, our engineers and developers have been working to add email alerts to the mix to vastly improve its value.
Starting today, when you use Fresh Web Explorer, you can now set up alerts for up to 10 queries of your choice. The emails are sent daily whenever anything new is discovered. Because Fresh Web Explorer refreshes its index every 8 hours, this means you can be notified of new links and mentions literally within hours after they appear on the web. When you run a query in Fresh Web Explorer, you have the opportunity to create an alert based on that search.
One key feature is the ability to set your timezone. This helps tailor the reporting specific to your area of the world, so the alerts are more relevant to you. Fresh Alerts for SEO and inbound marketingI've had the opportunity to beta-test Fresh Alerts for two months, and I can say without hesitation that it's literally changed the way I do SEO and inbound marketing. We also tested the product with 1,000 Moz beta users, and the feedback has showcased the variety of ways folks are using Fresh Alerts. 1. Link buildingWhile we built Fresh Alerts as a mentions tool, it does a remarkably good job at helping to build links through the process of link reclamation. By using the built-in search operators, you can set your alerts to find non-linking mentions of your brand or keywords on the web. For example, if I want to search for folks who mention MozRank (a Moz branded term) but don't include a link to Moz, I'd set up my Fresh Alert like this: mozrank â"rd:moz.com (mentions of Mozrank that don't link to the root domain moz.com)
With this alert set, every day I would get a new Fresh Alert in my inbox with a list of mentions. Looking at the number of non-linking mentions above, I'd better get link building! 2. Reputation managementUsing Fresh Alerts, you can easily be notified whenever anyone mentions you name or brand on the web. Hopefully the information is positive which gives you the opportunity to open a relationship or simply stay on top of the information. If negative, you can reach out and try to mitigate the damage. Here's a Fresh Alert email set up for mentions of Rand Fishkin. (In this case, only included mentions that don't link to moz.com are included.)
You could also use reputation-based alerts to send daily emails to your clients and monitor the conversation about your brand across the web. 3. Competitive intelligenceYou can easily set up Fresh Alerts to notify you when your competition is in the news. Better yet, use the search operators to notify you when specific media outlets mention your competition. In the example below, FEW shows us whenever "Amazon" is mentioned specifically on TechCrunch.
You can also monitor when and where your competitors earn new links. For example, if you wanted to set up a link alert for yourcompetition.com, simply use the Root Domain search operator, like so: rd:yourcompetition.com (alerts for all new links to the root domain) By understanding how your competitors earn links and mentions, you may discover new opportunities that are easy to replicate. 4. Reporting and content performanceThis is a tip I don't hear people talk about, so I thought I'd share it. Whenever we publish a big piece of content here at Moz, I set up a Fresh Alert to notify me whenever someone mentions it. For example, we recently published the 2013 Search Engine Ranking Factors. Because this was an important piece of content for us, I set up 2 different Fresh Alerts:
In the first example, I can reach out to those people who mentioned us without linking to see if I can start a relationship and possibly earn a link. In the second example, as seen in the graph below, I can monitor our link-building efforts.
5. Discover publishing and guest-post opportunitiesFresh Alerts has to be one of the easiest ways to find distribution, publishing and guest-post opportunities for your content. Yes, high-quality guest posting, when combined with quality content and smart placement, remains a powerful tactic when integrated with other marketing opportunities. For example, let's say your subject is "dragons" and you want to find blogs that have posted guest posts in the past few days. You can simply create an alert for "dragons" AND "guest post".
This alert will notify you whenever a new post is published mentioning both "guest post" and "dragons". This technique isn't limited to guest posting, either. Getting creative, you could find other publishing opportunities for your specific niche. The detailsStarting now, we've made Fresh Alerts available to subscribers of Moz Analytics. If you're not a PRO member, you can sign up for a 30-day trial to give them a spin if you'd like, which also includes access to our new Moz Analytics and full suite of inbound marketing tools. Here's what you need to know about Fresh Alerts:
Have you tried Fresh Web Explorer already? If so, let us know your best ideas for Fresh Alerts in the comments below. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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Thanks to technology, (relative) peace and historic levels of prosperity, we've turned our culture into a crystal palace, a gleaming edifice that needs to be perfected and polished more than it is appreciated.
We waste our days whining over slight imperfections (the nuts in first class aren't warm, the subway isn't cool enough, the vaccine leaves a bump on our arm for two hours) instead of seeing the modern miracles all around us. That last thing that went horribly wrong, that ruined everything, that led to a spat or tears or reciminations--if you put it on a t-shirt and wore it in public, how would it feel? "My iPhone died in the middle of the 8th inning because my wife didn't charge it and I couldn't take a picture of the home run from our box seats!"
Worse, we're losing our ability to engage with situations that might not have outcomes shiny enough or risk-free enough to belong in the palace. By insulating ourselves from perceived risk, from people and places that might not like us, appreciate us or guarantee us a smooth ride, we spend our day in a prison we've built for ourself.
Shiny, but hardly nurturing.
So, we ban things from airplanes not because they are dangerous, but because they frighten us. We avoid writing, or sales calls, or inventing or performing or engaging not because we can't do it, but because it might not work. We don't interact with strange ideas, new cuisines or people who share different values because those interactions might make us uncomfortable...
Funny looking tomatoes, people who don't look like us, interactions where we might not get a yes...
Growth is messy and dangerous. Life is messy and dangerous. When we insist on a guarantee, an ever-increasing standard in everything we measure and a Hollywood ending, we get none of those.
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Mish's Global Economic Trend Analysis |
New Rules for Italy Banks "I'll Guarantee Your Derivatives If You Guarantee Mine" Posted: 22 Oct 2013 10:46 PM PDT New Basel III rules require extra capital for derivative positions. Banks in Italy have already figured out a way around that rule. Eurointelligence reports ... We have been on the watch-out for stories that government and central banks encourage banks to continue to act as buyers of last resort of government debt. Here is one from Reuters, according to which Italy is planning to circumvent the Basel III requirement that banks must hold more capital against derivative contracts through which they hedge their exposures on government bonds.Mutual Guarantees Reuters reports Italy plans to offer guarantees on government bond derivatives A new system of guarantees Italy is planning to introduce will make it cheaper for banks to negotiate derivative contracts with the Treasury over government bonds, potentially increasing their ability to buy Italian debt.Eurointelligence comments ... There is nothing technically or legally appalling about the two-way guarantee of derivative positions, but it nevertheless cements the absurd inter-dependence of the Italian state and the Italian banking system. The eurozone crisis resolution policies critically depend on banks behaving as national players. Everything we see is geared towards the maintenance of this extremely unhealthy situation.The leverage of European banks to their own sovereign debt is enormous. This mutual guarantee agreement encourages banks to continue the leverage party. Another opportunity to rein in moral hazards just flew out the window. Every bank in Europe will do the same. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 22 Oct 2013 05:17 PM PDT The politics in France get curiouser and curiouser (to put things mildly). On Monday, the Minister of Productive Recovery, Arnaud Montebourg, announced a deal between Titan and Goodyear that would save union jobs in tire manufacturing plants. The problem, and a significant one, is that Goodyear did not agree to the deal. Heck, the CEO of Titan denies even making an offer. Via translation from Les Echo, please consider Goodyear Amiens: new imbroglio between Montebourg and Titan It's a pretty mess that would be almost amusing if it was not hundreds of jobs at stake Monday, the Minister of Productive Recovery Arnaud Montebourg, told AFP that the U.S. tire manufacturer Titan had made a new offer of a partial recovery for the site of Goodyear Amiens Nord, which employs 1,200 workers, the closure was announced in January by the company management.Amusing Background This tire story has an amusing background. I wrote about it on February 19, in Incredible Letter from CEO of Titan to France Minister of Industrial Renewal, Blasting French Unions and USA: "How Stupid Do You Think We Are?" "Les Echos" received a copy of the letter which the President of the American Titan told the Minister of Industrial Renewal why he threw in the towel on purchasing the Goodyear plant Amiens Nord, in a very direct style.Perhaps there was some exploratory talk, perhaps not. Regardless, facts show the deal Montebourg announced is totally fictional. Whether or not some deal eventually transpires, Montebourg looks like (and is) a complete fool. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 22 Oct 2013 10:58 AM PDT In a New York Times Op-Ed, Treasury Secretary Jacob Lew made a plea for more government and higher taxes. Of course, his title was not "more government and more taxes". Rather, Lew disguised his message by labeling it Lessons From a Crisis. Let's take a look at some details. Lew: Without question, the government shutdown and the debt ceiling impasse have led to economic hardship in every corner of the country. While we do not yet know the exact magnitude of the damage, these events have generated unnecessary headwinds for the economy. We should never again take this country to the point of near-default in order to exact political gain. We can start by hammering out a budget agreement that builds on the progress we have already made to lower our budget deficits. Mish translation: Without question, we can start by raising taxes. Lew: This is an opportunity to improve our nation's long-term fiscal health, and it should be achieved through a comprehensive package that shrinks our deficits, protects Medicare and Social Security for those who rely on it, and expands our economy well into the future. Mish translation: This is a welcome opportunity to raise taxes and throw more money at Medicare and Social Security. Lew: That means closing wasteful tax loopholes and making targeted investments to improve our education system, increase domestic energy production, and expand our manufacturing base. Mish translation: Let's raise taxes and target more money for education. Lew: We must come together to fix the blunt spending cuts known as sequestration, once and for all. These indiscriminate, across-the-board cuts, which went into effect earlier this year, were intended to be so mutually disagreeable that they would force Congress to find agreement on a balanced package of deficit reduction measures. Mish Translation: Let's roll back the miniscule cuts in the projected increase in government spending. To do that, we need a balanced package of tax hikes. Lew: Congress should pass comprehensive immigration reform. Mish Translation: Illegal immigrants are here to stay, and welcome. They vote Democratic, don't they? Lew: Another piece of bipartisan legislation that has passed the Senate, but not the House of Representatives, is the farm bill. Getting this bill signed into law is not only important for America's farmers and protecting America's most vulnerable children, it is important for our economy. Mish translation: Whoa! Don't cut food stamps. Ready to Rumble Over the Farm Bill Few realize this, but the biggest component of the farm bill is food stamps. Please consider Ready to Rumble Over the Farm Bill The first meeting of the House and Senate conference committee on the farm bill promises to be the biggest spectacle in American agricultural and nutrition policy in decades.Farm Bill Predictions
Mish Alternative Food Stamp Proposal
My proposal will not only lower the cost of the food stamp program, the resultant healthier diets would lower Medicaid and Medicare costs as well. Moreover, my proposal would give people a strong incentive to get off the food stamp program without intrusive, costly big-brother ideas like drug testing which cannot possibly work for the simple reason that anyone who fails will steal to get food rather than starve. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Establishment Survey: +148K Jobs, Household Survey: +133K Jobs, Unemployment Rate 7.2% Posted: 22 Oct 2013 09:00 AM PDT Initial Reaction The establishment survey showed a gain of 148,000 jobs. July was revised lower, from +104,000 to +89,000. August was revised higher, from +169,000 to +193,000. The net effect was +9,000 more than previously reported. This was the third straight month of revisions. The previous two revisions were significantly lower. Perhaps the BLS has numbers they are happy with now. The unemployment rate dropped 0.1 to 7.2%. It's the household survey that determines the unemployment rate, not the establishment survey. So let's take a look at the factors. Explaining the Unemployment Rate Drop
Employment rose more than the labor force, so the unemployment rate declined. September BLS Jobs Statistics at a Glance
Quick Notes About the Unemployment Rate
September 2013 Jobs Report Please consider the Bureau of Labor Statistics (BLS) September 2013 Employment Report. Total nonfarm payroll employment rose by 148,000 in September, and the unemployment rate was little changed at 7.2 percent, the U.S. Bureau of Labor Statistics reported today. Employment increased in construction, wholesale trade, and transportation and warehousing. Click on Any Chart in this Report to See a Sharper Image Unemployment Rate - Seasonally Adjusted Employment History Since January 2009 click on chart for sharper image Change from Previous Month by Job Type Hours and Wages Average weekly hours of all private employees remained at 34.5 hours. Average weekly hours of all private service-providing employees was flat at 33.3 hours. Average hourly earnings of all private workers rose $0.04 to $20.24. Average hourly earnings of private service-providing employees rose $0.05 to $20.02. Real wages have been declining. Add in increases in state taxes and the average Joe has been hammered pretty badly. For 2013, one needs to factor in the increase in payroll taxes for Social Security. For further discussion of income distribution, please see What's "Really" Behind Gross Inequalities In Income Distribution? BLS Birth-Death Model Black Box The BLS Birth/Death Model is an estimation by the BLS as to how many jobs the economy created that were not picked up in the payroll survey. The Birth-Death numbers are not seasonally adjusted, while the reported headline number is. In the black box the BLS combines the two, coming up with a total. The Birth Death number influences the overall totals, but the math is not as simple as it appears. Moreover, the effect is nowhere near as big as it might logically appear at first glance. Do not add or subtract the Birth-Death numbers from the reported headline totals. It does not work that way. Birth/Death assumptions are supposedly made according to estimates of where the BLS thinks we are in the economic cycle. Theory is one thing. Practice is clearly another as noted by numerous recent revisions. Birth Death Model Adjustments For 2012 Birth Death Model Adjustments For 2013 Birth-Death Notes Once again: Do NOT subtract the Birth-Death number from the reported headline number. That approach is statistically invalid. In general, analysts attribute much more to birth-death numbers than they should. Except at economic turns, BLS Birth/Death errors are reasonably small. For a discussion of how little birth-death numbers affect actual monthly reporting, please see BLS Birth/Death Model Yet Again. Table 15 BLS Alternate Measures of Unemployment click on chart for sharper image Table A-15 is where one can find a better approximation of what the unemployment rate really is. Notice I said "better" approximation not to be confused with "good" approximation. The official unemployment rate is 7.2%. However, if you start counting all the people who want a job but gave up, all the people with part-time jobs that want a full-time job, all the people who dropped off the unemployment rolls because their unemployment benefits ran out, etc., you get a closer picture of what the unemployment rate is. That number is in the last row labeled U-6. U-6 is much higher at 13.6%. Both numbers would be way higher still, were it not for millions dropping out of the labor force over the past few years. Labor Force Factors
Were it not for people dropping out of the labor force, the unemployment rate would be over 9%. In addition, there are 7,926,000 people who are working part-time but want full-time work. Grossly Distorted Statistics Digging under the surface, much of the drop in the unemployment rate over the past two years is nothing but a statistical mirage coupled with a massive increase in part-time jobs starting in October 2012 as a result of Obamacare legislation. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 22 Oct 2013 01:08 AM PDT Sexless Japan Here are some interesting points regarding social attitudes and demographics from a Guardian article by Abigail Haworth: Why have young people in Japan stopped having sex?
Lets dive into the article for some interesting comments and interviews. Ai Aoyama is a sex and relationship counsellor who works out of her narrow three-story home on a Tokyo back street. Aoyama, 52, is trying to cure what Japan's media calls sekkusu shinai shokogun, or "celibacy syndrome". Japan's under-40s appear to be losing interest in conventional relationships. Millions aren't even dating, and increasing numbers can't be bothered with sex.That's a reasonably lengthy set of clips but there is much more in the article that merits a closer look. Fighting Demographics Those wondering why prime minister Abe is having such a hard time stimulating inflation can now stop wondering. Until Japanese attitudes towards child-bearing, jobs, and relationships change, Abe will continue to struggle. Abe seeks to stimulate inflation, but that is likely to encourage more saving, not more spending. With the bulk of Japanese pensions tied up in bonds yielding next to nothing, higher taxes and higher cost of goods and services will decrease demand from aging retirees. The US In the US, student debt hinders family formation. Millions of young adults have moved back home because they do not have a job. Germany In Germany, free child-care is not enough to fix Germany's falling birth rate dilemma Germany has one of the lowest birth rates in Europe and it continued to decline between 2001 and 2011 despite Angela Merkel's government spending a lot of money on subsidies promoting and helping families. Attitudes in General Here are some reasons behind the low birthrates: Lack of Jobs, Student Debt, Aging Parents, High-Priced Housing, Earthquakes, Nuclear Waste. Some of the reasons for lower family formation are universal, others like nuclear waste are country specific. Inflating money increases asset prices (until the bubbles pop) but that does not help those fresh out of college with no assets. Pumping up home prices helps banks stuck with housing inventory, but it hurts those seeking to buy a first-time home. Easy money policy is to the benefit of those with first access to money: the banks and the already wealthy. Easy money is to the detriment of everyone else. Attitude Spiral As income inequality soars, attitudes sour. As robots displace workers, attitudes sour. As taxes go up to support inane union pensions, attitudes sour. As politicians fight, attitudes sour. Everything boils down to attitudes. Unfortunately, central bankers and politicians are making matters worse. Few see that now, but wait until the bubbles pop. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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