|
|
|
|
Link Reclamation - Whiteboard Friday |
Link Reclamation - Whiteboard Friday Posted: 24 Oct 2013 04:24 PM PDT Posted by RossHudgens The one thing any good marketer appreciates more than a mention of their brand is a link back to their own domains. For a variety of reasons, some authorsâ"no matter how well meaning they areâ"don't include that link with the mention. With the right tools and a little diplomacy, these are some of the easiest opportunities to earn valuable links back to our own properties, and in today's Whiteboard Friday, Ross Hudgens gives us several great places to start.
For reference, here's a still of this week's whiteboard:
Video Transcription
Video transcription by Speechpad.com Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
You are subscribed to email updates from Moz Blog To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
Google Inc., 20 West Kinzie, Chicago IL USA 60610 |
|
The first kind of loyalty is the loyalty of convenience.
I'm going to look around, sure, but probably won't switch. Switching is risky, it's time consuming. Switching means a new account manager or moving my software or reprinting something. Switching means I might make a mistake or lose my miles or have to defend a new decision.
Corporations are getting ever better at building this sort of loyalty.
Then there's the other kind of loyalty. This is the loyalty of, "I'm not even looking."
This is the loyalty of, "I'm the kind of person that sticks with people who stick with me." This is the loyalty of someone who doesn't even want to know that there's a better deal somewhere else, because, after all, he's in it for the long haul.
The problem with the loyalty of convenience is that the customer is always tempted to look and look some more, and the vendor is always working to build barriers, barriers that don't necessarily increase satisfaction, but merely build a wall of hassle around the (now) trapped customer.
We don't have an common marketing term for this sort of feeling, but 'stuck' comes to mind.
The beauty of the second kind of loyalty, the loyalty of identity and satisfaction, is that the person who isn't even looking is committed, as committed to the relationship as the vendor is. You earn this sort of loyalty, you don't architect it.
You can only focus at creating on one sort of loyalty at a time, true?
[You're getting this note because you subscribed to Seth Godin's blog.]
Don't want to get this email anymore? Click the link below to unsubscribe.
Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498 |
Mish's Global Economic Trend Analysis |
Australia Raises Debt-Ceiling to Avoid US-Like Crisis; Is the Debt Ceiling the Problem? Posted: 24 Oct 2013 04:51 PM PDT Here's an amusing story courtesy of the International Business Times: Australia Raises Debt-Ceiling to A$500bn to Avoid US-Like Crisis Australia's government is increasing the country's debt limit by two thirds to avoid a potential fiscal crisis in the future, as it is projected to reach the current debt ceiling by the end of 2013.Debt Ceiling Not the Problem Good Grief. The debt ceiling is not the problem. Spending is the problem. The US is in trouble not because of failure to hike the ceiling. The US is in trouble because it spent so much it needed to hike the ceiling every year or so, for years on end. Australia is falling into the same trap as the US, albeit more slowly. Australia's second problem is modeling actions based on clueless US politicians. Treasurer Joe Hockey statements suggest he is as much an economic fool as his US counterparts. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Gold in India Sells for $100 or More Over Spot on Black Market (If You Can Find It) Posted: 24 Oct 2013 11:51 AM PDT Capital controls limiting imports of gold into India led to four easily predictable results:
For the story behind the story, please see Official Denials Run Rampant in India; "No Question" of Economic Crisis; Rupee Plunges to Record Low; Gold Coin Imports Banned. Gold Coins Vanish, Melted to Make Jewelry As a result of import restrictions and capitals controls Jewelers are melting whatever gold coins they have to sell more expensive jewelry, thus gold coins have vanished in India. Gold coins will not be available this Dhanteras and Diwali season beginning October last week. This is because jewellers have decided not to sell coins, and instead divert them to jewellery-making to meet the shortage arising from the government's curbs on imports of the yellow metal.Not Much of a Festival Season Also consider Not Much of a Festival Season as Gold Runs Dry In India's biggest bullion market, Mumbai's Zaveri Bazaar, gold dealers are busy -- not filling orders for customers, but busy avoiding phone calls because they don't have any gold to sell.Instead of tackling the real problem (runaway inflation), India placed severe restrictions on gold imports. A black market was the expected result, and that's exactly what happened. Worse yet, importers and exporters dependent on the gold trade, as well as all their employees, are now hurting economically. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Security Founder John McAfee: "Obamacare is a Hacker’s Wet Dream" Posted: 24 Oct 2013 09:38 AM PDT Security founder John McAfee of McAfee Associates, a computer anti-virus company, reflects on Obamacare: "This Is A Hacker's Wet Dream". NEIL CAVUTO: What do you make [of Obamacare]? Obviously, a lot of people have been focusing on the law but not really cognizant of the privacy part of the law, and how hackers could have a field day with it. Is it that bad?McAfee is now a subsidiary of Intel. Click on the first link above for the history. This story on Real Clear Politics came out a couple weeks ago, but I just saw it. I believe the risks described by McAfee are very real. His estimate "this is going to happen millions of times" does seem a bit far-fetched. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Clueless Magoo's Crash Guarantee Posted: 24 Oct 2013 07:43 AM PDT Alan Greenspan, one of the biggest contrary indicators in the history of finance says Stocks Are 'Relatively Low' and Headed Upward "In a sense, we are actually at relatively low stock prices," Greenspan, who guided the central bank for more than 18 years, said in an interview with Sara Eisen on Bloomberg Television today. "So-called equity premiums are still at a very high level, and that means that the momentum of the market is still ultimately up."Clueless Magoo Bloomberg writer Daniel Akst discusses Greenspan's credibility in Greenspan's 'Map' Is Clueless Trip Through Bubble Land If Alan Greenspan were Santa Claus, what's the last thing you'd want for Christmas?Is Greenspan Sealing the Market's Fate? Pater Tenebrarum was a tad bit early by not waiting for Greenspan's sequel, adequately described above as "clueless". Had he known "The Map and the Territory" was in the works, I suspect he would have waited until now to ask the question he asked on March 16: Is Greenspan Sealing the Market's Fate? The Third-Biggest Living Contrary Indicator of All Time Speaks UpStroll Down Memory Lane Flashback September 11, 2007: I wrote No Greenspan, Conditions are NOT Like 1998 The Fed's Role in the DOTCOM BubbleFools Never Learn Read that last paragraph again and again until it sinks in. History rhymes. Instead of a runaway expansion of consumer credit, we now have a runaway expansion of fiscal stimulus from Congress, and a runaway expansion of money supply by central banks globally. Succinct Historical Synopsis
Today Greenspan Says
No Guarantees There are no guarantees in life, but that pronouncement is about as close as it gets from a contrarian point of view. Facts show that Greenspan has been consistently wrong at every major economic turn in his entire career at the Fed and after. The only thing he has been correct on is his unwavering support for free trade. And on that issue ironically enough, hardly anyone listens to him. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
You are subscribed to email updates from Mish's Global Economic Trend Analysis To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
Google Inc., 20 West Kinzie, Chicago IL USA 60610 |
Facebook Twitter | More Ways to Engage