Central Perk

vineri, 8 noiembrie 2013

4 Conversations That Don't Involve Rank Reports - Whiteboard Friday

Posted: 07 Nov 2013 03:18 PM PST

With personalization and (not provided) keywords, there's been plenty of debate in recent months over the value of keyword rankings in today's world of marketing. It's important to remember, though, that there are many ways of showing success without even mentioning keyword rankings.

In today's Whiteboard Friday, Dana DiTomaso tells us about a few important conversations we can have regardless of our (or our clients') opinions on rank reports.

For reference, here's a still of this week's whiteboard:

Video transcription

Howdy Moz fans. I'm not Rand today. I'm Dana DiTomaso from Kick Point, and I presented at MozCon about next-level local SEO tactics. One of the things that I talked about and one of the things people asked me about, I said, this was a little throwaway comment, "Don't have conversations with your clients that end in rank reports, because it ends up in a bad conversation, and it focuses on the wrong kind of metric." People at the party afterwards said to me, "That's nice, Dana, but seriously we have clients, and they want rank reports. So what are we supposed to do?"

So today I am doing a Whiteboard Friday on conversations with clients that don't end in a rank report, because I feel like this is a really important way for our industry to move. It's a really important conversation you need to learn how to have, and if you come armed with all this stuff, when you go meet with a client, eventually when you get to the end and you drag them through this process, they're going to love you forever. I promise. I promise. If it doesn't work, then I will send you Smarties, which are delicious chocolate treats from Canada. I promise, just e-mail me.

So we're going to start with things that we talk to clients about when we start working with them. The first thing is I say to them, "How much new business do you want?" Before they say to me, "Oh, I'm not showing up in the map, or I'm not ranking for these phrases," I say, "How much new business can your company take in, say, the next month?"

These are actually real numbers from one of our real clients. So this isn't me just making up some crap. So they said to me, "I can take 200 new customers." It's a service-based business. So they really do have an upper ceiling on how much new business they can take before they run out of people and they have to hire again. Okay, so 200.

Now I say, "So how many calls and people walking in," and it's a medical industry. It's not a lot of people who walk in, but they mostly get phone calls. How many new calls do they get now? They said, "Well, we track."
They're good at tracking. If your client isn't good at tracking, then get them good at tracking. Then they say, "Okay, we got a 148 calls now."

So I know that from the number of people who sign up with them, I say, "How many people who call actually make an appointment?" They say, "Well, it's about 80%." Okay, so that means that you have 118 new leads.

Okay, so you have 118 new leads that you get, and they look in their numbers and they say, "Yeah, that seems about right. That seems cool." So then I take a look at their website visits for the previous month, for the previous time period, unique, not all visitors, just unique visitors, and I say, "This is how many you unique visitors you got. It was 3,904. So that means that you have about a 3% conversion rate from the number of people who go to your website to the number of people who sign up for your stuff."

So now we have a number that we can work with. Then I say, "Okay, so if you want to hit 200 pieces of new business, that means that you have to get 250 calls or walk-ins"â€"perhaps another business, not this oneâ€""which means that you need to get 6,700 visits to your website."

So this is when we say, "Based on the amount of budget that you'd like to give with us, we don't recommend that you're going to hit this number in this first month." So then we can figure out a plan with them and say,
"Okay, so next month we're going to start with PPC. We're going to do some AdWords, because that's going to convert really well for you, and you really want to get new business in right away. So let's do some AdWords."

Then the next month, we're working on the map stuff in the meantime, and then we can create a plan for them on when we think we're going to hit these 6,700 visits, when we think that number's going to happen. Then they know how many months to expect of return.

Then we can also find out from them, "How much is each one of these 118 people worth to you? How much are you willing to spend per lead to get those people in the door?" Then you can also take the math and break that out and determine your ROI for your business. So if you charge them a certain amount each month, which is how we do it, it's a monthly retainer type project, then we know the exact ROI and the exact cost per lead. So we can say to the client, "Hey, we're actually making you money." Then they just keep paying the bills because we're actually making them money. We're not costing them any money.

The second part of this is what you report on. So how do you get to these 6,700 visits? We break out all of our reports into five channels. We say how much organic traffic you got, how much paid, how much referral, how much social, how much direct. We show them just the unique visitor counts, and then we try to break down the conversions, although not every website has strong conversions.

Sometimes we can't say, "Okay, you got X number of calls via social." We don't necessarily know that. If we have call tracking set up, we can tell some of that. But it's not foolproof, obviously, like maybe somebody came via your Facebook page, and then they bookmarked the site, and then they called later. So of course it's only going to reflect as a social visit, but whatever. So that's why these raw numbers are so important. You can't track everything, but you can try to track most of the things.

The other part of social, specifically, actually is a lot of really small businesses say, "Yeah, this social thing, I don't understand. It's boring, it's stupid, and only kids are on Facebook. My clients aren't on Facebook, and I don't need social." So we start reporting on social, and there's a really nice piece of regex that you can use to break out your social visits. Do not include them in the referral traffic. Make sure to break them out as their own separate channel.

Make sure that when you report on social, if you're getting a lot of social visits, just tell them about it and say, "Hey, I know you're not doing anything on social right now, but you're getting a lot of social traffic."
Or maybe if they're a home builder, for example, maybe they're getting Pinterest traffic, or from House.com, which is new house new social network. You say to them, "I know you're not on any of these places, but people are already coming to your website from it, and they're converting. So maybe we can put some effort in. Just imagine the amount of business that you would get." You say, "It would be this much extra each month for us to help you with your social strategies." This is a good business development tip for you.

Then the last thing that pulls all of this together, and this is another throwaway in my presentation, a lot of people say, "Well, advertising agencies, how do I work with these people?" Part of it is just helping them be better at their job and helping them show that what they're doing is actually making money.

So you don't want to go into a client and say, "That advertising company you're paying all that money to, that stuff is crap. Forget them. You've got to go with this SEO stuff instead." Then you make enemies instead of making friends.

So what we do is we say, "Tell us about all the advertising you're doing right now, all your print ads, all your radio. Who is doing it? How are you tracking it?" They'll say, "Well, we have a print ad in the local newspaper, and we do a radio ad on this radio station, which is right in with our demographic." 'I'll say, "That's great. What I would like to do is I would like to put some call tracking around that, so when you have the ad, and this is, 'We're awesome, you should call us, visit our awesomecompany.com, or call number,'" instead it would say, "Visit our awesomecompany.com/radio station name, or this magical call tracking number."

So people do call from radio. I know they're usually in their car, totally breaking the law that you're not supposed to use your cell phones. But they do call. If they visit the website, set up a landing page. It doesn't have to be like a crazy PPC landing page, where you rip out the navigation and everything else. Just a landing page that says, "Hey, radio station listener."

In our hometown we have Sonic, so if it's like our awesomecompany.com/sonic, that's like a new alternative rock station. So if they visit Sonic, then we know the type of listener who's coming, and then we can write the content in a way that makes sense to that listener. We know how the DJs are on that radio station, so we can match the tone of the content to match the tone of the person who probably came because they heard the ad on Sonic. We know you're not listening to classical. You're listening to Pearl Jam. So we know the kind of music that you like, what type of person that you are, and we can write that content for you. It says basically, "Howdy, Sonic listener, here's the stuff that we think you should know in order to call. Here's the information you want to arm yourself with. Hey, give us a call, or fill out this form." There's your conversion tactic there. So we can see how many visits we got to that web page.

Then what you do is you talk to your radio rep or your media buyer, or whoever else the client is working with, and you say, "Can I get the media blocking chart?" This tells you when the ad is running. If it's from the radio station, for example, they can tell you after it's been done or what hours it was played in. So maybe they decided to only run the ad from 4:00 p.m. to 10:00 p.m., for example. Then in that case, you can take a look at your analytics on an hourly basis and compare: Did we get more direct and organic visitsâ€"this is typically the two that radio converts toâ€"during those times?

You can't tell with a direct visit if they didn't go to that fancy URL, if they just typed in the main URL, or if they organically typed in the name of your client and then went to the site. So maybe it's a brand new visit. More likely it's just not provided for this particular client, where these numbers in the example, they're actually up to 50% of not provided now, and I think it's just a lot of cell phone visits.

So we take a look at these metrics. We compare it to the hours in their media blocking chart, and then we know approximately how much benefit they're receiving as a result of radio. Then you look good, because you're able to take an offline piece of advertising and turn it into an online metric, that is a conversion metric for the client, and the radio station looks great, because, "Hey, look at this, now we actually know how much benefit you're getting from radio, which is a really difficult thing."

Then because the radio station likes you, radio station reps are actually super friendly. You should make friends with them. They usually have like free swags and stuff and tickets to things. But the other thing is that they work with a lot of small businesses who first turn to radio. They're not calling you, they're calling the radio station because they think radio works, and for some clients it does. It really depends.

But that radio rep will say, "Hey, do you have a website? We want to mention your website in the ad." The company will say, "No, I don't know about this web thing." The radio station will say, "I'm working with this amazing company, and they have done this great tracking for one of our other clients, and look at what they've done, and look at the stuff they can report on." They'll say, "That's amazing. I clearly need to spend all my money on these services, except for the money we're going to spend on radio." Then you get new business out of it.

Somebody asked on the last day, "How do you get a seat at the table with the advertisers?" It's by playing nice with them. It's by saying to them, "Look, I know that you can't do this level of tracking with the offline advertising to the actual leads, but I bet you can, and I'm going to teach you how. But I'm also going to show everything and how it relates to the client, all the pieces and how it all comes together." Then when you, as the business, as your consultant, when you report on this, that turns into this complete marketing reporting for the client, and they love this. They get really excited about it. Like when I give a client a report and I say, "Look at this, your cost per lead went down two bucks," that's really exciting for a client." They think, "Wow, this company is making even more money for me. What would happen if I gave them more money? Then what happens when I refer my friends to them to make more business?" It's a way to make a rapport that turns into a business building tactic for you.

I hope you find this helpful. Again, if you didn't, e-mail me and I'll give you some Smarties. Thanks.

Video transcription by Speechpad.com

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New and Improved Custom Reports Added to Moz Analytics

Posted: 07 Nov 2013 03:31 AM PST

Posted by Miranda.Rensch

Hello everyone! Miranda here. I'm a Product Manager at Moz and I'm excited to announce that we've added custom, automated reporting to Moz Analytics. This is something that already existed in PRO (the predecessor to Moz Analytics), but the new version has some cool upgrades I'd like to point out, so here goes a quick walk-through.

Walk-through of the new custom reports

With the new version of custom reports, you can select (almost) any visualization or data list from within Moz Analytics to be included in a custom PDF and emailed regularly.

To access the new reports, just go into any campaign and click "Custom Reports" in the top right and then click "Create / Schedule Report" to get started.

Next, you'll begin filling in the details of your report. You can give it a name and a description to appear at the top of the PDF:

In the "Add Modules" step you use a left navigation similar to the normal Moz Analytics experience so you can quickly navigate to your favorite data / visualizations and click the + sign to select them. In the next step you'll be able to organize them and add notes.

In the "Design Report" step, you can re-order your modules, add notes, and if you have access to branded reports, add your brand logo to be printed on the PDF.

In the next step you can preview your report. Click "Generate PDF Report" to view and save as an actual PDF.

Finally, you can schedule the report to be emailed regularly to you and any others that you specify. You can now also customize the text of the email that gets sent out!

When you've finished setting up your report, you can see all active reports on the main Custom Reports page. From there you can see the next scheduled send date and edit your reports.

Other new stuff in Moz Analytics

While we're at it, we'd like to mention a few other improvements in Moz Analytics:

Crawl diagnostics updates

We made some improvements to the design to make it easier to find the issues exposed by our custom crawler. You can now see a breakdown of your top High, Medium, and Low priority issues at the bottom of the Crawl Diagnostics overview page.

You will also see the issue counts included in the issue drop-down.

We've also made sure that all of the crawl data is included in the .csv export. We are still working on making views of duplicate pages and titles visible outside of the .csv.

Keyword opportunities improvement

With this smaller update, we added a button to the keyword opportunities report in the rankings section, allowing you to quickly add an attractive keyword to your list for rank tracking.

Fresh Web Explorer alerts

In case you missed it, we also recently released a big update to Fresh Web Explorer that lets you create and save custom alerts. Use it to get prompt alerts when someone publishes content mentioning your brand, your competitors, or even discover interesting link and outreach opportunities. Cyrus even wrote a whole blog post about it.

What's next for Moz Analytics?

Here are some of the projects that are currently in-progress and up next for Moz Analytics. This is just the top of our list, but we'd love to know what you think! Please let us know in the comments or on our feature request forum.

Monthly timeframes: We are still working on adding monthly timeframe options into custom reports and the rest of the Moz Analytics app. We hope to have that in by the end of the year. Also, we are aware that there are some issues currently with monthly custom reports in PRO causing them to be delayed. We hope to build these monthly reports into the new version of custom reports in a more scalable way and we apologize for the issue in PRO.
Lots of bug / UX fixes: We're working on continually responding to feedback and bugs in the new application. We've gotten to many, but not all of them. Thank you for your patience!
Contextual help: We're working on ways to bring help guides and videos directly into the app so that when you need help you can find it quick.
Add individual keyword history to Custom Reports: There are a couple of modules that can't be added to custom reports yetâ€"Analyze a Keyword (individual keyword history), Grade a Page, and Analyze Page Issues. We hope to make those available in the next few months as well.
Per-page PDF downloads: We are currently working on allowing PDF downloads of any page in the app. We hope to have that done in the next month or so.
Customized timeframe options: We're in the process of researching our ability to provide more customized timeframe options. It's a bit complicated due to the variety of data we include in our app, but we're looking at our options.
Multi-user accounts: We're working on supporting multiple users per account.
You tell us! If you have any other feedback or ideas for how this software could be better and save you more time, please let us know on our feature request forum!

That's all! If you have any questions or comments, chances are other people will too, so why not ask it on the Moz Q&A forum! Looking forward to hearing your feedback. If you'd like to volunteer a half-hour to give more in-depth feedback about this section or reporting in general, please email miranda@moz.com.

Happy reporting!
Miranda Rensch
Product Manager @ Moz

Seth's Blog : Every presentation worth doing has just one purpose

Every presentation worth doing has just one purpose

To make a change happen.  

No change, no point. A presentation that doesn't seek to make change is a waste of time and energy.

Before you start working on your presentation, the two-part question to answer is, "who will be changed by this work, and what is the change I seek?  "

The answer can be dramatic, "I want this six million dollar project approved."  

More likely, it can be subtle, "I want Bob to respect me more than he does."

Most often, it's, "I want to start a process that leads to action."

  If all you're hoping for is to survive the ordeal, or to amuse and delight the crowd, then you're not making a presentation, you're merely an entertainer, or worse, wasting people's time.  

Change, of course, opens doors, it creates possibilities and it's fraught with danger and apparent risk.   Much easier to deny this than it is to embrace it.

Every element of your presentation (the room, the attendees, the length, the tone) exists for just one reason: to make it more likely that you will achieve the change you seek. If it doesn't do that, replace it with something that does.

And of course, you can't change everyone the same way at the same time. One more reason to carefully curate your audience with your intent in mind.

If you fail to make change, you've failed. If you do make change, you've opened the possibility you'll be responsible for a bad decision or part of a project that doesn't work. No wonder it's frightening and far easier to just do a lousy presentation.

But you won't. Because the change matters.

• Email to a friend •

joi, 7 noiembrie 2013

Mish's Global Economic Trend Analysis

Czech Republic Enters Currency Debasement Club; Koruna Intervention Triggers Record Drop; "Hardball" in Pictures
Euro Swings Significantly, Gold Dips Following ECB Rate Cut Announcement; US Tapering Coming Up?
ECB Unexpectedly Cuts Rate to .25%; Draghi Promises Loose Policy for "Extended Period", "Ready to Consider All Instruments"; What Debasement is Next?

Czech Republic Enters Currency Debasement Club; Koruna Intervention Triggers Record Drop; "Hardball" in Pictures

Posted: 07 Nov 2013 05:23 PM PST

Currency madness has spread to the Czech Republic. Central bank intervention triggered a record plunge in the Koruna vs. the Euro.

Bloomberg reports Czechs Play Koruna Hardball as Intervention Triggers Record Drop

The Czech central bank's return to currency interventions after 11 years heralds a push for a weaker koruna to ward off deflation and kick-start the economy.

The koruna plunged 4.4 percent to 26.982 against the euro yesterday, its biggest-ever drop and the most in the world on the day, after the central bank sold the currency in the foreign-exchange market. Governor Miroslav Singer pledged to keep intervening "for as long as needed" to spur inflation, setting a target of "near" 27 per euro, a level the koruna last traded at in 2009.

"The central bank signaled willingness to play hardball in its foreign-exchange policy," Luis Costa, an emerging-market strategist at Citigroup Inc., said by e-mail from London. "For the moment, I believe the 'ideal level of 27' will be met."

Unlike interventions aimed at strengthening the exchange rate, which require sales of foreign currencies that can deplete foreign reserves, the Czech central bank is printing more koruna to drive down its value. The money supply increase may lead to the higher inflation rates that Singer is pursuing.

"The power is unlimited," Guillaume Tresca, a Paris-based strategist at Credit Agricole SA, wrote by e-mail yesterday. "They can theoretically print as much koruna as they want."

Hardball in Pictures - Koruna vs. Euro

It seems the "ideal" level of 27 was reached in a day. Of course it is preposterous to propose that anyone, especially central banks have any notion of what the "ideal" level is.

From a consumer standpoint, the more European goods Czech citizens can buy with the Koruna the better. But central banks will have none of that.

About That Eurozone Entry

Wikipedia comments on the Czech Republic Plans to Join the Eurozone.

The Czech Republic planned to adopt the euro in 2012, but its government suspended that plan in 2007. Although the country is economically well positioned to adopt the euro, there is considerable opposition to the move within the Czech Republic. According to a survey conducted in January 2011, only 22% of the Czech population was in favour of replacing the koruna with euro.

One alleged disadvantage of joining the eurozone is giving up the ability to do what the Czech Republic just did.

Of course the ECB is on its own currency debasement mission vs. the US dollar and Japanese Yen as noted in ECB Unexpectedly Cuts Rate to .25%; Draghi Promises Loose Policy for "Extended Period", "Ready to Consider All Instruments"; What Debasement is Next?

Where Does It End?

For years, I have been asking supporters of these competitive currency debasement schemes "where does it end"?

The euro monetarists want a weaker euro vs. the dollar, the yen, and the koruna.
The koruna monetarists want a weaker koruna vs. the euro, the dollar and the yen.
The dollar monetarists don't much care about the euro, but they do want a lower dollar vs. the euro and the yen.

Recently, Ambrose Evans-Pritchard at the Telegraph proposed the ECB devalue the Euro to support growth and end deflation.

For further details, please consider Lunatic Howls for Competitive QE Debasement; Another Swan Dive Into Cesspool of Economic Silliness; Following Lemmings Over The Cliff; It's Madness!

How the hell can competitive devaluation work, when every country can "theoretically print as much currency as it wants" and every country wants a declining currency vs. every other currency to support growth?

Ambrose, I am still waiting for the answer to that question.

Given that Ambrose (and every other misguided monetarist on the planet) proposes a mathematical impossibility, I may be waiting for a long time.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Euro Swings Significantly, Gold Dips Following ECB Rate Cut Announcement; US Tapering Coming Up?

Posted: 07 Nov 2013 10:41 AM PST

Here is a 10-minute Euro chart that shows wild swings following the Unexpected ECB Decision to lower rates today.

10-minute Euro Chart

The Euro swung 2 cents vs. the US dollar but has now regained about half of the move.On a percentage basis, these are substantial swings.

10-minute Gold Chart

Charts from Barchart.

Gold fell about $30 following the ECB announcement and has taken back about a third of the decline.

US Tapering Coming Up?

Is competitive currency debasement bad for gold? It shouldn't be.

Likely, this is more of an over-reaction to the still-lingering belief that the Fed is going to taper.

How likely is that? Not very according to Bloomberg columnist Caroline Baum in her article today A GDP Report in Search of Liftoff

While real GDP increased 2.8 percent in the third quarter, inventories accounted for almost a third of the growth. Consumer spending added 1 percentage point and net exports 0.3 percentage point. Real final sales, which is GDP less inventories, rose 2 percent, close to the trend since the recession ended in June 2009. Final sales to domestic purchasers, which excludes exports and includes imports, rose a meager 1.7 percent.

So there you have it. Almost five years of zero-percent interest rates, about $3 trillion of asset purchases by the Federal Reserve and lots of forward guidance on both, and the U.S. economy still can't get out of its own way. Whatever else the Fed decides, tapering asset purchases isn't in the cards any time soon.

Should vs. Will are Horses of a Different Color

Given the huge asset bubbles in equities and corporate bonds, the Fed ought to be tapering now. Then again, given that repetitive bubble blowing never makes any sense, the Fed should never have launched three rounds of QE in the first place.

But what the Fed "should" do and what the Fed "will" do are horses of a different color. Baum is highly likely correct in her assertion "tapering asset purchases isn't in the cards any time soon."

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

ECB Unexpectedly Cuts Rate to .25%; Draghi Promises Loose Policy for "Extended Period", "Ready to Consider All Instruments"; What Debasement is Next?

Posted: 07 Nov 2013 09:22 AM PST

The ECB did the unexpected today, cutting the interest rate to .25% from .50%.
Here is the ECB press release.

7 November 2013 - Monetary policy decisions

At today's meeting the Governing Council of the ECB took the following monetary policy decisions:

The interest rate on the main refinancing operations of the Eurosystem will be decreased by 25 basis points to 0.25%, starting from the operation to be settled on 13 November 2013.

The interest rate on the marginal lending facility will be decreased by 25 basis points to 0.75%, with effect from 13 November 2013.

The interest rate on the deposit facility will remain unchanged at 0.00%.

News Conference Text

Bloomberg has the ECB President Draghi News Conference Text.
Here are a few key snips.

We decided to lower the interest rate on the main refinancing operations of the Eurosystem by 25 basis points to 0.25 percent and the rate on the marginal lending facility by 25 basis points to 0.75 percent. The rate on the deposit facility will remain unchanged at 0.00 percent.
Our monetary policy stance will remain accommodative for as long as necessary.
The Governing Council expects key ECB interest rates to remain at present or lower levels for an extended period of time. This expectation continues to be based on an overall subdued outlook for inflation extending into the medium term, given the broad-based weakness of the economy and subdued monetary dynamics.
We are ready to consider all available instruments, and, in this context, we decided today to continue conducting the main refinancing operations as fixed rate tender procedures with full allotment for as long as necessary, and at least until the end of the 6th maintenance period of 2015, more precisely on July 7, 2015.
The Eurosystem's special-term refinancing operations with a maturity of one maintenance period will continue to be conducted for as long as needed, and at least until the end of the second quarter of 2015. The fixed rate in these special-term refinancing operations will be the same as the MRO [main refinancing operation] rate prevailing at the time.
We decided to conduct the three-month longer-term refinancing operations, the LTROs, to be allotted until the end of the second quarter of 2015 as fixed-rate tender procedures with full allotment. The rates in these three-month operations will be fixed at the average rate of the MROs over the life of the respective LTRO.
The risks surrounding the economic outlook for the euro area continue to be on the downside. Developments in global money and financial market conditions and related uncertainties may have the potential to negatively affect economic conditions. Other downside risks include higher commodity prices, weaker than expected domestic demand and export growth, and -- and slow or insufficient implementation of structural reforms in euro area countries.

What Debasement is Next?

It could be anything. Here is the key sentence: "We are ready to consider all available instruments, and, in this context, we decided today to continue conducting the main refinancing operations as fixed rate tender procedures with full allotment for as long as necessary, and at least until the end of the 6th maintenance period of 2015, more precisely on July 7, 2015."

The currency cranks calling for more debasement got their wish today. But given the ECB did not do everything at once, and is only "ready to consider all available instruments", I doubt the cranks will be satisfied.

For further discussion, please see Lunatic Howls for Competitive QE Debasement; Another Swan Dive Into Cesspool of Economic Silliness; Following Lemmings Over The Cliff; It's Madness!

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Damn Cool Pics

Ultimate Martial Arts Fails Compilation 2013 [Video]
Mexican Drug Cartel Members on Facebook
The Most Gruesome Wedding Cake Ever
Dazzling Blue | The Pantone Color for Spring 2014 on the Runways [Infographic]

Ultimate Martial Arts Fails Compilation 2013 [Video]

Posted: 07 Nov 2013 05:16 PM PST

This video is three and a half minutes of reasons why I don't do martial arts. Although, I don't think martial arts itself is to blame…

Mexican Drug Cartel Members on Facebook

Posted: 07 Nov 2013 01:05 PM PST

Mexican drug cartel members are posting on Facebook selfies and photos of the drugs, guns and cash.

The Most Gruesome Wedding Cake Ever

Posted: 07 Nov 2013 11:16 AM PST

David and Natalie Sideserf wanted a non-traditional wedding cake.

Natalie operates a specialty cake shop called Sidesurf Cake Studio in Texas so the sky was the limit.

They went with a "Till death do us part" theme and as you can see, somebody is taking those words pretty seriously.

Dazzling Blue | The Pantone Color for Spring 2014 on the Runways [Infographic]

Posted: 07 Nov 2013 10:31 AM PST

As soon as Pantone announced the new color for the 2014 spring will be the vibrant Dazzling Blue, several designers fell in love with it and now you can see it in every runway across the world.

Click on Image to Enlarge.

Via: fashiongonerogue.com

President Obama: "Nothing Is Going to Stop Us From Getting This Done"

Featured

President Obama: "Nothing Is Going to Stop Us From Getting This Done"

On Wednesday, the President traveled to Dallas, Texas, where he joined canvassers and navigators who are part of the community's most active group of volunteers working to enroll their neighbors in quality, affordable coverage through the Marketplace.

President Barack Obama delivers remarks at an Affordable Care Act event at Temple Emanu-El in Dallas, Texas, Nov. 6, 2013. (Official White House Photo by Pete Souza)

vineri, 8 noiembrie 2013

4 Conversations That Don't Involve Rank Reports - Whiteboard Friday

4 Conversations That Don't Involve Rank Reports - Whiteboard Friday

Video transcription

Walk-through of the new custom reports