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Why on earth would a rational person give money to charity--particularly a charity that supports strangers? What do they get?
A story.
In fact, every time someone donates to a good cause, they're buying a story, a story that's worth more than the amount they donated.
It might be the story of doing the right thing, or fitting in, or pleasing a friend or honoring a memory, but the story has value. It might be the story that you, and you alone are able to make this difference, or perhaps it's the story of using leverage to change the world. For many, it's the story of what it means to be part of a community.
The fundraiser, then, isn't taking, she's giving. She's giving someone the chance to buy a story that's worth far more than it costs.
Stories are the way we navigate our world, our chance to make sense of who we are and what we do.
Introducing tote bags or charity auctions muddies the waters, gets us thinking about the value of that thing we bought, not the story itself.
If people aren't donating to your cause, it's because you're not telling a story, or telling the wrong story to the wrong people (in the wrong way). Non-profits make change, and the way they do this is by letting us tell ourselves stories that nurture our best selves.
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Mish's Global Economic Trend Analysis |
Cotton Balls Go Rotten; Bale of a Tale of State Planning Posted: 28 Nov 2013 10:25 AM PST Two years ago China amassed half the global supply of Cotton with huge price supports in an effort to encourage more cotton production. China "succeeded". Farmers produced, and the state paid more for cotton than farmers could get elsewhere. Worldwide supplies soared, but the cotton was withheld from the market. China's Cotton Policy "Success" Story Bale of a Tale of State Planning Please consider China Cotton: Bale of a Tale It is never easy to put a positive spin on buying high and then selling low. Then again, the cotton that China plans to start selling from its vast state reserves this week, at a price below what it paid for this year's harvest, might be rather hard actually to spin, period. Cotton can go brittle if stored for a long time. The China National Cotton Reserve will be auctioning bales that came off farms in 2011.State Central Planning In autumn of 2011, a clothing importer told me the price of clothes was about to soar because of a huge shortage of cotton. Clothing prices rose a few percent, but nothing like what many expected. But there never was a cotton shortage. Rather there was huge accumulation of cotton by China at ridiculous prices. So now, what to do with it? If China holds on to the cotton long enough, the matter will take care of itself as the "cotton balls go rotten". Money does not go rotten in the same way, but rotten results from Fed and central bank money manipulation policies are eventually headed this way. Centralized state planning of anything never works over the long haul. Huge boom-bust bubbles in housing and the stock market are proof enough. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 28 Nov 2013 09:14 AM PST Happy Thanksgiving to you and your loved ones! Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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