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joi, 9 ianuarie 2014
rubodjrmx: "Bobobo - Capitulo 70 - Castellano - Español" and more videos
Partnering With Local Communities: The First Five "Promise Zones"
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Google's December Authorship Shake-up
Google's December Authorship Shake-up |
Google's December Authorship Shake-up Posted: 08 Jan 2014 03:05 PM PST Posted by Dr-Pete Back in mid-December, the newly launched MozCast Feature Graph showed a significant short-term drop in the number of tracked searches displaying authorship mark-up. Here's a 30-day view of the data (from November 22, 2013 to December 21):
The graph shows the percentage of queries that displayed authorship mark-up (to any degree) on page 1 of Google (note: the Y-axis has been constrained to the range of the data). This data ranges from a peak of 23.71% on Nov. 24 to a low of 20.03% on Dec. 19, a relative drop of 15.5%. Was it foretold at Pubcon?If you follow the search industry closely, that 15% may sound familiar. Back in October, Matt Cutts took the stage at Pubcon and suggested that a 10-15% reduction in authorship seemed to improve search quality. Many took this as a sign that Google had reduced the amount of authorship mark-up appearing in SERPs or would reduce it soon. The graph above is a bit cherry-picked, in terms of the timeframe. So, let's expand it to 60 days, including Matt's announcement at Pubcon (which happened on Oct. 23):
Interestingly, authorship actually climbed a bit after Matt's announcement, before eventually dropping. There was a 9.6% relative drop from Oct. 23 to Dec. 19. These numbers all line up pretty well with Matt's predicted 10-15% range, and he confirmed around Dec. 19 that the authorship change had rolled out. Since Dec. 19, authorship presence in our data set has ranged from 19.8% to 20.3%. There has been no substantial recovery. Did authorship counts drop?When you think about a reduction in authorship, there are actually two very different possible interpretations. You could see what the graphs above show â" that, overall, less searches displayed authorship mark-up. These graphs only indicate whether queries had authorship mark-up or didn't, in all-or-none fashion. The other possible interpretation is that, within the searches that displayed authorship mark-up, fewer results would get that mark-up. So, let's compare the peak date of Nov. 24 to the 60-day low of Dec. 19. The following table breaks down the searches with authorship by the count of results that displayed authorship mark-up (as a percentage of the total searches with authorship):
The vast majority of SERPs, before and after the shake-up, displayed one result with authorship mark-up. There aren't really any major differences until you get down to 5/page, and at that point the number of data points is so small that it's difficult to say the difference is meaningful. The mean number of results displaying authorship mark-up on Nov. 24 was 1.326, which fell slightly to 1.305 on Dec. 19. There was a slight shift toward searches where only one result showed mark-up, but the general proportions remained roughly the same in our data set. If you're curious, the query that broke the 10/10 mark was "best android phones" (although I'm currently only seeing 8 results with mark-up for that search). Which searches lost mark-up?Between Nov. 23 and Dec. 19, 628 searches lost authorship mark-up in our data set. For reference, here's a set of 20 relatively high-volume queries from that list of 628:
It's also worth noting that many of these queries have a news component and probably a QDF (Query Deserves Freshness) aspect to them, so the day-to-day presence of authorship mark-up can vary with the actual results returned. This calculation is almost certainly done in real-time and can be highly dynamic. Google doesn't have a list of domains that either get authorship mark-up or don't â" they're making a decision on the fly based on the interaction of the query, page, and domain. What can you do about it?It's important to realize that, while losing authorship mark-up for some of your search terms may be upsetting, this is not a penalty in the traditional sense. Google has lowered the volume, so to speak â" they seem to feel that authorship was too prominent and that the quality bar may have been set a little too low. So, if you lost mark-up, does that mean your site is necessarily low quality? No, at least not in the sense you or I understand the word. It's more likely that Google was awarding authorship mark-up simply based on on-page tags or superficial factors and wasn't looking at how those factors were supported by other ranking signals. So, you may need a bit more corroborating evidence (a solid link profile, social mentions, etc.) to get your authorship to be recognized. Ultimately, authorship mark-up is a nice-to-have, but don't bet the farm on it. Google+ is only 2-1/2 years old, and Google is just beginning to understand how to measure authorship and individual authority (what some people call "AuthorRank", although that implies a specific metric that may or may not exist yet). Improving your individual authority and building your social profiles makes sense for many reasons, but getting hung up on the micro-details of authorship mark-up and watching it appear and disappear day-by-day is probably only going to drive you crazy. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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Seth's Blog : How much does it cost you to avoid the feeling of risk?
How much does it cost you to avoid the feeling of risk?
Not actual risk, but the feeling that you're at risk?
How many experiences are you missing out on because the (very unlikely) downsides are too frightening to contemplate?
Are you avoiding leading, connecting or creating because to do so feels risky?
Feeling risk is very different than actually putting yourself at risk. Over time, we've created a cultural taboo about feeling certain kinds of risk, and all that insulation from what the real world requires is getting quite expensive.
It's easy to pretend that indulging in the avoidance of the feeling of risk is free and unavoidable. It's neither.
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miercuri, 8 ianuarie 2014
Mish's Global Economic Trend Analysis
Mish's Global Economic Trend Analysis |
Posted: 08 Jan 2014 01:14 PM PST Inquiring minds are reading Minutes of the December 17-18 FOMC Meeting to see what the Fed is thinking. Here are a few key paragraphs: Most participants judged the marginal costs of asset purchases as unlikely to be sufficient, relative to their marginal benefits, to justify ending the purchases now or relatively soon; a few participants identified some possible costs as being more substantial, indicating that the costs could justify ending purchases now or relatively soon even if the Committee's macroeconomic goals for the purchase program had not yet been achieved. Participants were most concerned about the marginal cost of additional asset purchases arising from risks to financial stability, pointing out that a highly accommodative stance of monetary policy could provide an incentive for excessive risk-taking in the financial sector. It was noted that the risks to financial stability could be somewhat larger in the case of asset purchases than in the case of interest rate policy because purchases work in part by affecting term premiums and policymakers have less experience with term premium effects than with more conventional interest rate policy. Participants also expressed some concern that additional asset purchases increase the likelihood that the Federal Reserve might at some point suffer capital losses.Fed's Optimism In aggregate, the Fed seems to believe the economy has turned the corner. I take the other side of the coin citing rising mortgage rates, no pent-up demand for autos, declining lending standards, and lack of genuine pricing mechanisms as the Fed has grossly distorted all price signals with its QE programs. Falling inflation is actually a good thing, but no one on the Fed sees things that way. Nor do any of the Fed governors see the enormous bubbles in stocks and corporate bonds they have created. Excessive Risk Taking A few participants worried about the "incentive for excessive risk-taking in the financial sector" I suggest it's far too late for that worry. The incentive for excessive risk-taking has been operative for years. It is reflected in economic bubbles of all sorts. One only has to open one's eyes to see them. Fed forecasts are exceptionally wrong at economic turns, as past minutes from 2000 and 2007 show. And here we are again, at yet another 7-year interval, with the Fed unable or unwilling to see the bubbles they created, just as they failed to see the dotcom bubble in 2000 and the housing bubble in 2007. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Household and Non-Financial Credit in Spain Sink, Government Debt Expands; No Recovery in Sight Posted: 08 Jan 2014 11:04 AM PST Here's an interesting chart regarding credit expansion and contraction in Spain from Guru's Blog. I added translation on the chart in red. Between 2009 and 2013 bank credit to government grew at rates between 14% and 36%. Meanwhile, credit to households and businesses has been in clear contraction since 2010. Among other things, Guru asks ... Can you talk about economic recovery when the rate of credit to households and businesses is still accelerating its decline? Can you recover an entire economy where credit granted is absorbed by a black hole called public sector? In a separate post, Guru notes the bank bailout bill was 219 billion euros. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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