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Announcing the Brand New Beginner's Guide to Social Media |
Announcing the Brand New Beginner's Guide to Social Media Posted: 15 Jan 2014 03:10 PM PST Posted by Trevor-Klein I'm both honored and excited to announce the release of a second beginner's guide from Moz: The Beginner's Guide to Social Media.
The prevalence and importance of social media to web marketing can't be overstated. To quote a few statistics from the guide itself, 72% of online adults use social networking sites, and YouTube now reaches more U.S. adults aged 18-34 than any cable network. With that kind of traffic, it's no wonder marketers now use these networks to interact with their customers, and there's plenty more data to prove it. Google searches for "social media" have seen a steady rise since early 2009: Data from this year's industry survey tell a similar story. In 2012, nearly 20% of respondents reported not using any social media tools; this year, that number was down to 11%. On top of that, 63% of respondents indicated that their demand for social media marketing has increased over the last year. Whether you've been in on the game from the very beginning or are just starting to wonder how social tools can apply to your own professional life, this guide was created to help take you to the next level. Click below to dive in, or keep reading for more details! What's insideThere's something for everyone in here, from the fundamentals of how social media is used to details about individual platforms and overarching best practices. Here's a list of the chapters you'll find in the guide: The first section of the guide talks about social media in general, offering a plethora of best practices, a clear sense of the value of social media, ways you can measure your success in this endeavor, and recommendations on how to get started. From there, we dive into individual sites, slicing and dicing each of the major social media platforms and offering a consistent set of topics about each. Here's a run-through of what you'll find: Key stats and demographicsHow many people are using these networks, and what kinds of people are they? When it comes to figuring out which social networks are right for you to use, it helps to know who you might be able to reach by developing a presence. This section is designed to give you the who, what, where, and when of each platform. You'll find infographics with statistics as well as some more general info. How are people using the platform?While the previous section covers who, what, where and when, this one covers the how and why of each platform. With uses ranging from establishing thought leadership to building customer advocates, this section (complete with innovative pro-tips) will give you a clearer picture of why you might want to choose one platform over another. Strategies and tactics for successOkay; you've decided to dive in. Success comes in different ways for different platforms, though, so how do you maximize your chances of seeing early results? This section is all about starting you in the right direction, making sure you can learn from the mistakes of everyone who came before you instead of from your own. What success looks likeMany people learn better when they can see a great example of what they're going for, and while there's certainly no "best" way of going about your presence on any particular network, there's a great deal you can learn by examining some of the biggest success stories for each network. The sites listed in this section are all continuously finding new and innovative practices, so checking back in on them once in a while will help keep you up-to-date. Etiquette tips and guidelinesAt their hearts, all of these networks are really just tools to facilitate different kinds of social interactions. For that reason, there exists an unwritten code of etiquette for each. Most of this code mirrors basic human etiquette, but in new environments it's easy to make accidental slips. This section aims to point out some of the ways in which folks end up harming the trust and authority of their brands by ruffling their audiences' feathers, reducing the chances of any accidental train wrecks. Recommended toolsWhile the platforms themselves are full of functionality, there are other tools on the web that can really take your social presence to the next level, offering you everything from scheduling functionality to insight and analytics not offered by the networks. For each of the major platforms, we list our favorite tools and talk about how they can help your efforts. Thank-yousThis guide would never have been possible if not for the absolutely tireless efforts of the following folks. Thanks to Kristy Bolsinger for actually writing the guide, for her expertise, and for her patience during the editorial process; Rob Eagle for his energy and vision in creating graphics for the guide; Ashley Tate for wrangling the process and polishing the early drafts; and the many Mozzers who worked to bring the guide to life. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
My Final Post as CEO: Sarah Bird Has the Conn Posted: 15 Jan 2014 07:49 AM PST Posted by randfish In case you missed the post on my blog last month, we have some big news to share: I'm officially handing over the reins as CEO, and am thrilled to welcome our President and COO Sarah Bird into the role. I sat down with Sarah for a conversation about our memories from working together these past seven years and our plans for the future at Moz.
Quick editor's note: We're working on a transcription, but wanted to get you all this video as soon as we possibly could. :-) Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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Simple concept with big implications: In small groups, money corrupts.
In environments that are built on personal interaction and trust among intimates, transactions based on money don't increase efficacy, they degrade it.
At the other end of the scale, in transactions between strangers, cash scales. Cash enables us to interact with people we don't know and probably won't see again.
But if you want to build the intimate circle that lives on favors and gift exchange, don't bring cash. Bring generosity and vulnerability.
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Mish's Global Economic Trend Analysis |
Scranton Residents Plead for Bankruptcy vs. Higher Taxes; Different Than Detroit Posted: 15 Jan 2014 07:12 PM PST City officials in Scranton Pennsylvania have ignored pleas from residents pleading for bankruptcy. Instead, the city raised property taxes and trash fees nearly 60% and tripled rental registration fees. The city's school district, which faced a $4-million deficit, raised taxes 2.4%. The City Council, which in 2012 passed a 5% amusement tax on live entertainment, is now discussing a 10% drink tax. As a result, taxpayer who can are fleeing the city. The LA Times reports For Scranton residents, bankruptcy is an inviting option When Detroit filed for bankruptcy, hundreds of residents took to the streets to protest what they saw as a drastic approach to fixing the city's budget problems.My Thoughts Officials in city hall are either complete financial-morons, beholden to the unions, or beholden to their own pension plans that would take a hit if the city declared bankruptcy. I suspect a combination. Different Than Detroit "We are in a different situation than Detroit," says former City Council President Janet Evans. Indeed. Detroit is better off. In bankruptcy, Detroit has a chance to dump union contracts and onerous pension promises. Detroit may have hit bottom. The economic-jackasses in Scranton are going to extract every ounce of blood they can from taxpayers, then eventually declare bankruptcy anyway. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Bubble Valuation Blues; GMO 7-Year Outlook for U.S. Stocks is Negative Posted: 15 Jan 2014 12:29 PM PST Value investor Grantham, Mayo, Van Otterloo (GMO) now estimates US stocks are poised for annualized losses for the next seven years. *The chart represents real return forecasts for several asset classes and not for any GMO fund or strategy. These forecasts are forward-looking statements based upon the reasonable beliefs of GMO and are not a guarantee of future performance. Forward-looking statements speak only as of the date they are made, and GMO assumes no duty to and does not undertake to update forward-looking statements. Forward-looking statements are subject to numerous assumptions, risks, and uncertainties, which change over time. Actual results may differ materially from those anticipated in forward-looking statements. US inflation is assumed to mean revert to long-term inflation of 2.2% over 15 year. A year ago the chart looked like this. Charts from GMO Asset Class Forecasts. Reflections on Extreme Valuations Was GMO wrong last year? Of course not. Expected returns are just that. Extreme valuations can always become even more extreme (and they did). My Thoughts: During periods of market excess, avoiding bubbles and instead investing in out of favor but attractive assets can be quite painful to live through in the short-term. But those who remain disciplined and on the right side of the somber judgment eventually get rewarded with significant gains amid widespread losses for those favoring that which has been working well during the period of excess. GMO 10-Year History Let's step back a bit and look at GMO's 10-Year history from 1999-2009. Please consider a chart from What a Decade! Highlighting in yellow is mine. In December 1999, GMO thought the S&P 500 would deliver negative returns for a decade. In 2007 that prediction probably looked ridiculous. Yet, it happened. When GMO predicts negative returns, it's smart to pay attention. Here are GMO's "Lessons Learned in the Decade". Lessons Learned
Fed Uncertainty Principle Revisited The only point I disagree with is number 12 "carbon emissions are the single greatest threat" to finite resources and biodiversity. Arguably the most important points are 1-3 and 14 "The Fed learns no lessons". Readers will recognize those points as part of my Fed Uncertainty Principle, written April 3, 2008, before the big collapse. Fed Uncertainty Principle: The fed, by its very existence, has completely distorted the market via self reinforcing observer/participant feedback loops. Thus, it is fatally flawed logic to suggest the Fed is simply following the market, therefore the market is to blame for the Fed's actions. There would not be a Fed in a free market, and by implication there would not be observer/participant feedback loops either. Corollary Number One: The Fed has no idea where interest rates should be. Only a free market does. The Fed will be disingenuous about what it knows (nothing of use) and doesn't know (much more than it wants to admit), particularly in times of economic stress. Corollary Number Two: The government/quasi-government body most responsible for creating this mess (the Fed), will attempt a big power grab, purportedly to fix whatever problems it creates. The bigger the mess it creates, the more power it will attempt to grab. Over time this leads to dangerously concentrated power into the hands of those who have already proven they do not know what they are doing. Corollary Number Three: Don't expect the Fed to learn from past mistakes. Instead, expect the Fed to repeat them with bigger and bigger doses of exactly what created the initial problem. Corollary Number Four: The Fed simply does not care whether its actions are illegal or not. The Fed is operating under the principle that it's easier to get forgiveness than permission. And forgiveness is just another means to the desired power grab it is seeking. Bubble Valuation Blues It's not just GMO singing the bubble valuation blues. John Hussman has independently concluded the same thing. On November 11, 2013 in Textbook Pre-Crash Bubble Hussman commented "The problem with bubbles is that they force one to decide whether to look like an idiot before the peak, or an idiot after the peak. There's no calling the top, and most of the signals that have been most historically useful for that purpose have been blazing red since late-2011." Such is the nature of the game. Everyone thinks they can get out at the top. Few ever do. Hovering With an Anvil Please consider this snip from Hussman's Hovering With an Anvil from January 13 (emphasis mine). The ratio of nonfinancial equity market capitalization to GDP is about twice its pre-bubble norm, and is presently associated with an expectation of negative total returns for the S&P 500 over the coming decade. Measures based on properly normalized earnings are a little bit more favorable, with the overall outcome that we broadly expect nominal total returns for the S&P 500 of about 2.3% annually over the coming decade, with negative total returns on horizons of less than about 7 years.I side with GMO and Hussman. Wine Country Conference II I am pleased to again mention that John Hussman is a speaker and host of the second annual Wine Country Conference will be held May 1st & 2nd, 2014. We have an exciting lineup of speakers for this year's conference.
In addition, we expect confirmation from a number of other highly respected fund managers and speakers. This year's event is two days and will include additional "break-out" groups. For speaker bios, please check out Wine Country Conference Speakers. This Year's Cause: Autism $100,000 of the money raised last year came from a generous matching grant from the John P. Hussman Foundation. Some of us in the industry who have done well are making an effort to give something back. John Hussman is at the very top of that list. One of John's kids has severe autism. This year, all net proceeds will go to support autism programs. Conference Details For further details about the 2014 conference, please see Wine Country Conference May 1st & 2nd, 2014 Nothing Like It! This event is not just another "come and hear someone talk" kind of thing. Attendees and their significant others can expect an educational, fun, and relaxed time. Last conference, we arranged wine tours. They were a big hit. We will do so again. One of the wine estates we visited had a Bocce Ball court. On a couple of miracle shots, I won both games I played. Stay an extra day and golf or travel. I did. The conference hotel is a fun place in and of itself. Unlike many other conferences, you will have easy access to speakers. Want to chat with me, Steen, John, or anyone else at the conference? You will have an easy chance. Not only do we have an excellent lineup of speakers, you will have an opportunity to meet with them, have intimate discussions on important investment topics, with a lot of fun on the side, including wine tours and great wine. There's nothing like it in the investment business. And your money goes to a great cause! What can be better? Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Gallup Poll: #1 U.S. Problem is Government, the Economy is #2 Posted: 15 Jan 2014 10:33 AM PST An interesting Gallup poll shows Government Itself Still Cited as Top U.S. Problem Mentions of the government as the top problem remain higher than they were prior to the partial government shutdown in October. During the shutdown, the percentage naming the government as the top problem doubled to 33% from 16% in September.Overall Results By Political Party Additional breakdowns in the report. If one lumped the economy and unemployment together, the percentage would be 34% overall, 31% by Republicans, 37% by Independents, and 34% by Democrats. Curiously, lack of money and rich-poor gap were low across the board despite all the protests for higher minimum wages and despite all the media and presidential touting of wage gaps. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Retirement Sunset Math: Number of Employed vs. Population Over Time Posted: 14 Jan 2014 11:43 PM PST As we face retirement sunset demographics, inquiring minds might be wondering how many people are left to foot the bill for retiree Medicare, health care, public union pensions, and Social Security promises vs. the number of people collecting benefits. The following charts from reader Tim Wallace will help put things into perspective. Employment vs. Population click on any chart for sharper image Federal Spending Per Worker The above chart is just federal spending. It does not include state and local pension promises or healthcare costs If you think promises made cannot possibly be kept, even with huge tax hikes, you are thinking correctly. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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