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We're far more aware of our problems than our opportunities. Our problems nag at us, annoy us and paralyze us.
Every organization wrestles with its problems, and is eager to solve them.
When you generously invite people to bring you their problems, they might just do that.
Solving problems—actually solving them, not just claiming you do—solving perceived, urgent problems, is a surefire way to get the world to beat a path to your door. [HT to Adrian for the photo.]
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Mish's Global Economic Trend Analysis |
Delinquencies and Defaults in Spain Hit 13%, a 50-Year Record Posted: 17 Jan 2014 06:23 PM PST Looking for evidence of a recovery in Spain? So am I, but I sure don't see any. Via translation from La Vanguardia, please consider Bank Defaults Hit Record 13% in November. Delinquency ratio of banks, savings banks, cooperatives and credit institutions operating in Spain rose again in November to 13.08%, a level not seen since the data began to be collected, over 50 years.Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Obama's Message On NSA Translated Posted: 17 Jan 2014 12:12 PM PST Earlier today, President Obama gave a long-awaited and long-winded speech on the NSA. The Washington Post has the transcript. Here are my thoughts: Obama says we need more "balance" between security and liberty. The president would "not dwell on Mr. Snowden's actions or his motivations". I will. Edward Snowden is a national hero who should be given immunity from prosecution and welcomed back to the US. Instead of praising Snowden, the president says "the sensational way in which these disclosures have come out has often shed more heat than light, while revealing methods to our adversaries that could impact our operations in ways that we might not fully understand for years to come." I suggest the revelations by Snowden shed an immense amount of light into the downright scary surveillance tactics of the NSA. Obama says "I consulted with the Privacy and Civil Liberties Oversight Board, created by Congress. I've listened to foreign partners, privacy advocates and industry leaders. My administration has spent countless hours considering how to approach intelligence in this era of diffuse threats and technological revolution." That's completely believable. However, Obama failed to say "But heck, the discussion was meaningless, because I did what I wanted in the first place." Obama promised "reformed procedures" and "greater transparency to protect privacy". And here's a humorous statement: "I've made clear to the intelligence community that unless there is a compelling national security purpose, we will not monitor the communications of heads of state and government of our close friends and allies." In short, we will not monitor communications of foreign leaders unless we will. How comforting. I can sum up President Obama's entire speech up in a simple easy to understand graphic courtesy of reader "California Banker". "Trust Me!" (Just as you did with Obamacare). I promise "Change You Can Believe In!" (You can believe all you want, but there won't be any changes). Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Greece Will Default in May Without Another Bailout or Change in Terms Posted: 17 Jan 2014 10:49 AM PST Cash flow analysis shows Greece is in serious trouble again in spite of having a current account surplus. Specifically, Greece needs a change in payback terms or another bailout or it will default in August, if not May. I use the words "will default" imprecisely. The only way Greece is making loan payments now is with money from the Troika. The scam works like this: bailout money is allegedly given to Greece, but Greece cannot really touch it. Instead the money goes right back to the Troika for interest and capital payments, with perhaps a miniscule portion finally getting to Greece. Realistically, Greece defaults on every payment already. Greece Bailout Cash Flow Even this game is in trouble now as Greek Cash Flow Charts show. Just two days before New year 2014, Antonis Samaras told his People that Greece would leave its bailout programme next year without needing a third aid package. "In 2014 we will make the big step of exiting the loan agreement," said the Greek PM in a nationally televised address. "In 2014, Greece will venture out to the markets again [and] start becoming a normal country… There will be no need for new loans and new bailout agreements".The major point of the primary current account surplus is that Greece now obtains as much in tax revenues as it needs to finance current debt (not counting interest and debt repayments to the Troika). If Greece can remain in a state of surplus, it can tell the Troika to go to hell, declare the bailout debt null and void, and shed its onerous debt burden. I suggest Greece should do just that. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Canada Housing Bubble: Far Too Late for Warnings; Rule of Predictions Posted: 17 Jan 2014 12:35 AM PST A recent parade of articles discusses the prospects of a pending Canadian housing bust. For example, The Globe and Mail reports Bank CEOs 'should be worried' about real estate. Ed Clark, Toronto-Dominion Bank's outspoken chief executive officer, is playing the contrarian card one more time, publicly arguing that he and his fellow bank CEOs should be cautious about the country's heated real estate market.The only thing I am confused about is why Ed Clark isn't concerned about a "full-blown bust". Pater Tenebrarum at the Acting Man blog notes Carney's Legacy: Canada's Credit and Housing Bubble. Tenebrarum quickly asks "How Long Before it Bursts?" Energizer Bunny Over the course of the past five years, every time I thought a major Canadian housing correction was coming, none did. Canadian housing has been like the "Energizer Bunny", going and going and going. Nonetheless the housing bust calls keep on coming. Short Notice The Financial Times reports Canada housing: On short notice. In the past five years, while other big developed economies have been suffering through the financial crisis, the average Canadian home price has risen 38 per cent to C$389,119 (US$355,000), according to data from the Canadian Real Estate Association. This has been driven in part by Toronto, where a condominium boom has driven prices to record highs.Rule of Predictions No one knows for sure precisely when any bubble will burst. I got the US housing bubble correct but missed Canada by a mile. I got the 2007 stock market bubble on the nose, but on this go around called a top on February 3, 2013: Extreme Sentiment: Barron's Cover "Get Ready for Record Dow - We Told You So"; Top Call. Here is the cardinal rule of predictions: Make enough calls and sooner or later you are going to look ridiculous. Even those who get things correct often look ridiculous at intermediate stages. I discussed a prime example of getting the call perfect but looking ridiculous along the way in Bubble Valuation Blues; GMO 7-Year Outlook for U.S. Stocks is Negative. Leverage Works Both Ways Make a play on major macro calls too early with leverage and you are wiped out. Had Paulson been a year early, he would have been fried to a crisp and we probably would never have heard about him. In general, you only hear about the successes, never the failures. The safest thing to do with bubbles is avoid investing in them at all, either way. There is no rule that says "one has to play the game". Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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Why Guest Posting and Blogging is a Slippery Slope - Whiteboard Friday |
Why Guest Posting and Blogging is a Slippery Slope - Whiteboard Friday Posted: 16 Jan 2014 03:18 PM PST Posted by randfish While guest posting can be a wonderful way to build your authority and earn links, it takes a huge amount of effort, and it's easy for marketers to start slipping down the "Guest Posting Slope of Madness." One of Rand's predictions for marketing in 2014 is that Google will begin to crack down on low-quality guest posts, and in today's Whiteboard Friday, he clears up some of the misconceptions that can lead to a downhill slide.
For reference, here's a still of this week's whiteboard!
Video TranscriptionSarah: Howdy Moz fans. This is Sarah Bird, and I am the new CEO and that's why I am doing Whiteboard Friday. Today, we're going to talk about guest blog posting because that's SEO. Okay, so the first thing you have to do is think of something [Rand guides Sarah aside] ... Sarah to Rand: But I'm the new CEO, and that means I do the ... Rand: Howdy Moz fans, and welcome to another edition of Whiteboard Friday, which I will still be doing for, well for a very, very, very long time to come I hope. Today I wanted to tackle a tricky topic. I know it's going to be a controversial one because a lot of folks in the SEO space do a lot of guest posting and guest blogging, but there's a challenge here. So I made some predictions last week, a couple weeks ago now, in the new year about what 2014 will bring. One of those is that I predicted that Google will be taking some webspam action, essentially the Webspam Team will be building an algorithm to target guest posters, people who do a lot of guest posting and a lot of guest blogging at scale to get links back to their site in order to rank. This is a very common strategy that many, many folks use, and here's why it's a slippery slope. So oftentimes we start up, up here. You're sort of super white hat, and "Oh, yeah you know I've got some great stuff to share, but my site doesn't get all that much traffic so maybe I should go and see if Huffington Post or Mashable or maybe the Moz Blog or any of these sources will take it because I have a great post." Hey, what do you know? A lot of the time if you have something relevant and useful and great to say and you have some great ideas to share, some great visuals, some data, fantastic. You can get those guest posts on those big sites. Then you start to slide down the slope a little. You think, "Oh, yeah, that Huff Post piece went really well, and hey, I got a link. I got a live link out of it. Maybe that link will help me rank a little better, boost my authority, and I don't know, that's kind of nice. I should do some more guest posts and get more links. Maybe I'll find some sites that can send me some traffic and boost my profile and authority out in the sphere and get a few more links." This is still totally, pretty much fine, pretty much okay. But then you slide down this little slope. There's this devious little part right here, between the I'm doing this for kind of authority boosting and traffic sending reasons and I'm just doing this for the link. So you slide down the slope, and then you get, "Oh, man, finding decent sites that will take my guests posts is really hard, and I keep having to write really good stuff and come up with new ideas because they all want unique content. You know what? Maybe I'll just start going to any places that I can go where I'll get a link. Then eventually you slide down into this sort of total black hat territory where you are, "You know, I bet I could scale this and even automate it. I'm going to use a team of outsourced writers, and I'm going to use a team of outsourced placement specialists. I'm going to write some little thing to scrape through the links I download from OSC from my competitors and scrape through the Google results and find any place that'll take a guest post, who've taken five or more with spammy anchor text before, because that's what I want." Oh, brother. That's why I call this the guest posting slope of madness. Madness! It is madness, because think about what happens here. Essentially you're going down this slope, and maybe you're seeing results, more and more results, but you don't know whether these links and these links that you've slid down into are actually really helping you or whether the authority and the profile that you've built from these good ones and all the other good marketing activities and the things your product is doing and your brand is doing are helping you, and you might think these are. So you keep doing them and then bam! You get smacked by a Penguin or the guest posting algo or whatever it is that comes next, and you have to go and try and get these folks to remove all these links, you have to disavow them, you've got to send your reconsideration requests, you're out of the search results for weeks or months at a time, usually months, sometimes years. What have you done to your site? What have you done to your SEO? What if you had taken all this effort and energy and put it into just doing this stuff and then once you built up this authority doing most of the posting on your own site where people would be linking to you? One of the frustrating things about guest posting that people forget all the time is that when you are putting content somewhere else, especially if that's good content, especially if it's stuff that's really earning traffic and visibility, that means all the links are going to somebody else's site. Somebody else is earning most of the attention awareness, and granted some of that is transferring on to you and that's why we do guest posting. But you have to be aware of that, and that leads me into some flawed assumptions. Flawed assumption number one: More links are always better. This is not the case. This is not the case. I have seen many, many sites with just a few, a handful, a few dozen to a few hundred great links far outranking their brethren with thousands, tens of thousands, hundreds of thousands of links. All links are not created equal. Less editorial restriction is better. When you're guest posting you're like, "Oh, they're so picky, these editors. Man, they want me to jump through all these hoops. Let me find some place that'll just take whatever I'll throw them." Guess what? If they take whatever you're throwing them, they're taking whatever the rest of the Internet is throwing them, and we all know what the rest of the Internet looks like. Number three: The link matters more than other factors, other factors like traffic and influence and credibility. Also not the case. I'll be totally honest. I will take a great guest post that refuses to link to me or that only no follow links to me if I know that 5,000 or 10,000 people are going to read that piece and a few hundred people are going to re-tweet it and a few hundred people are going to like it on Facebook, because that is boosting my influence and my authority, and that is creating all kinds of things that will have second order effects that impact my SEO and my broad web marketing far better than just a link. When should you guest post and blog? Well, like I said, if you're trying to reach that new audience, that new audience that another site or page or blog has captured, great. Guest posting is a wonderful choice. For example, let's say here at Moz we're trying to reach into the design community. We might go to some wonderful web design sites, Smashing Magazine, for example, and say, "Hey. Would you guys want maybe a good resource on SEO for designers?" They might say, "Yeah, great we'd love you." Perfect. That's a perfect marriage there. In addition to creating a relationship with another organization through content, I also love this. This is a great way to build some early stages of relationship with another company before you do a formal partnership, and it helps to see whether there's kind of an overlap between your two organizations' audiences, such that you might want to do a deeper kind of relationship, maybe a sponsorship or an investment together, project or product together. Quick note here. For your marquis content, your best stuff, I strongly -- see how I've underlined strongly -- strongly suggest using your own site. Reason being, if you're going to put wonderful stuff out there, even if you think it could do better on somebody else's site, in the long term you want that to live on your own site. The last note I'll make is that Google's Webspam Team has been telegraphing for nearly a year that they are coming after sites that are using guest posting tactics at scale. You've heard comments from Google's Head of Webspam, that's Matt Cutts. You've seen comments on the Google Webmaster blog. You've heard them talk about it at conferences. If you're not getting the message, they are sending it directly to all of the folks in the SEO world that guest posting and guest blogging are targets for webspam in the future. So just be very, very careful please and stay up and don't fall down this slippery slope. All right everyone, thanks so much. Take care. Video transcription by Speechpad.com Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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