Central Perk

luni, 24 martie 2014

Damn Cool Pics

Never Buy These Fast Food Items
Courtney Stodden Fell Off Her Bike
How to Fake Weight Loss Photos

Never Buy These Fast Food Items

Posted: 24 Mar 2014 11:58 AM PDT

You should never buy these food according to the employees there.

Courtney Stodden Fell Off Her Bike

Posted: 24 Mar 2014 10:52 AM PDT

When Courtney Stodden falls off her bike it looks kind of sexy.

How to Fake Weight Loss Photos

Posted: 24 Mar 2014 10:28 AM PDT

The second photo was made only 30 minutes later.

I need your help

Hey --

We're really getting close.

We've been talking a lot about health care recently. For good reason: The deadline is in just seven days.

After open enrollment ends on March 31, you won't be able to get insurance through the marketplace until 2015.

If you know someone who still hasn't signed up for health care, tell them to go to HealthCare.gov right now and sign up. This is their last chance.

Now is the time for people to get covered.

I know life is busy -- and after all the troubles with the website early on, some folks have been hesitant to give it a second chance. But the website is working great now: We've signed up more than 5 million Americans already, and more are signing up every day.

I've tasked my team with doing everything they can to get us over the finish line.

But here's what we know: People like you having conversations with your friends and family will make all the difference.

That's why I need your help -- pass this message on to one person who still needs to sign up for coverage. Tell them to go to HealthCare.gov right now and check out the options for themselves.

The deadline is in seven days. Our health is way too important to ignore -- nobody can afford to just cross their fingers and hope for the best.

Thank you for all your hard work,

President Barack Obama

P.S. -- I took some time out to answer a couple questions about health care and getting covered. Take a minute to see them here.

This email was sent to e0nstar1.blog@gmail.com.
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Getting Reviews the Right Way for Local Businesses

Posted: 23 Mar 2014 04:14 PM PDT

Posted by katemorris

It's the bane of every business that relies on local traffic: reviews. Reviews are not new to business. We have been dealing with them in business since we had businesses and people could talk. In the last few years, we have been able to participate in the conversations that happen between consumers. Local reviews are just an extension of word of mouth marketing. It's a permanent record of consumer's thoughts of your business much like social media.

The worst part is having no reviews, or having reviews (GLOWING reviews) from real customers, and Yelp doesn't show or count them. Reviews are the links of the local world. They drive new business and are imperative to growth. However, if you ask for one or incentivize their posting, they might not count.

Yelp Review Guidelines:

"You shouldn't ask your customers to post reviews on Yelp."

Google+ Review Guidelines:

"Reviews are only valuable when they are honest and unbiased â€¦ Don't offer money or product to others to write reviews for your business or write negative reviews about a competitor. We also discourage specialized review stations or kiosks set up at your place of business for the sole purpose of soliciting reviews."

What's a business owner to do?!

Learn from link building

This is going to come at an odd time as link building (guest posting) is hot in the search media right now, but the link building world has been through this exact situation and local businesses can learn from it.

Don't chase tactics. Look for inspiration from other businesses but modify ideas to your business and your users. Just like link building, if your reviews show up in a pattern, that pattern is detectable by a computer algorithm and will likely be discounted.

Anything that is pattern-based is detectable, including:

IP address of the reviewer: Never ask for reviews from your location(s).
Timeline: This means if a number of reviews come in together over a period of time, think all in one day or one week. It reflects that they were asked to leave a review in one big push.
Same phrases: If many reviews use the same phrasing, it can look orchestrated.

Scale is the enemy. Along the same lines as the patterns discussion above, trying to scale reviews is going to produce detectable trends. Don't try to go out and get reviews en masse. You need them, yes, but a slow trend is the better way to get them. This brings us to the next point: influence.

Influence and integrate

We just covered what not to do; now let's review how to go about getting reviews that are approved, shown, and can help grow your business. Just like links, reviews are best when they are placed there without your interaction, but that doesn't mean you should ignore the matter completely. Businesses can influence people to leave reviews. Influence, not entice or coerce. Influence with communication.

Guaranteed reviews: knock down, drag-out fantastic customer service

This is the one solid way to get reviews without ever having to mention the word review. I'm talking Zappos, Nordstrom, and Amazon level of customer service. You treat your customersâ€"all of themâ€"like they are kings and queens. Give them no choice but to tell people about you. The following is a review for one of my favorite food trucks in Seattle:

This is a long time investment though and I know not everyone has the time or thinks about leaving reviews. You can't make great customer service happen IRL sometimes, it's not always you in control. Regardless, this is still the best long-term solution.

But businesses have immediate needs, so here is how to address getting more reviews now.

Define your customer lifecycle

The key is laying out the standard lifecycle of a customer. I am going to pick on a favorite local business that inspired this post: Dreamclinic Seattle. The blue is online interaction, purple is in-person interaction. You can get more color coded with medium (email, organic, yellow pages, etc.) but I went with simple.

Dreamclinic

The main point of outlining the customer lifecycle is to see the cycle part of it and realize you have more than one opportunity to influence a review. Most businesses that rely on reviews have a customer lifecycle. If you haven't defined yours, do that now.

Integrate with all email marketing

1. Define email contact points

Once you have the customer lifecycle, add in when you normally contact your customers via email. You want to know when they are already online and thinking about you (this is key to online engagement!). There should be a few opportunities like newsletters, offers, post-purchase, post-visit, and confirmations. It doesn't matter if you are selling a good or a service, there should be communication throughout the customer lifecycle.

2. When will the customer be in the right frame of mind to leave a review?

Now consider when the customer is going to be able to write the best review. Sometimes it'll be almost immediately after the purchase, sometimes a few weeks after. For example: Dreamclinic needs to have a "Drink water!" reminder email an hour after a massage with a mention of social media and scheduling the next appointment (the mentions being side thoughts and the water being the main purpose).

3. Communicate for something other than a review.

Once you know when the best time is, line that up with a communication with the customer that is not about a review. Find another reason to get a hold of them. It can be a customer service survey or just a check in about their purchase. In this email, don't attempt to sell them anything, be genuinely interested in how they are feeling. If you get a reply (an engaged customer), then be sure to mention (one-on-one) that you would appreciate a review.

Notice that this whole process is basically identifying people that want to leave a review, are engaged with your brand, and are conversing with you individually. There is nothing about scale here; it's all about identifying people individually and helping them help your business.

Mention social media in all communication

Beyond email, you should be mentioning your best converting and favorite social media outlets for your business to your customers. Not for reviews, but for engagement. Reviews will come with engagement.

Start with the questions:

Where do you get the most community involvement?
Are you a new business? If so, where do your competitors see more engagement?

List those places, don't just use Facebook and Twitter because you "should." Once you know your top converting communities, mention them to your customers in all parts of the life cycle. Think about your business cards, mailers, receipts, the chalkboard outside, your menu, and more. Check out some inspiration I found from Heidi Cohen.

Remember, mention your online communities and integrate the mentions into the whole lifecycle, and the reviews will roll in naturally.

Speaking of local search issues, have you heard about the new Moz Local?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

First Lady Michelle Obama, Her Daughters, and the Great Wall

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First Lady Michelle Obama, Her Daughters, and the Great Wall

Yesterday, First Lady Michelle Obama visited the Great Wall of China with her daughters. As she wrote in her Travel Journal:

We drove about an hour north of Beijing to a village called Mutianyu to visit a section of the Great Wall of China, which was simply breathtaking. The scenery on the way there was beautiful -- a wide vista of mountains and trees -- so the car ride alone was a treat. But then, running along the highest ridges of the mountains, you see it: The Great Wall -- one of the great marvels of human history.

First Lady Michelle Obama and Malia and Sasha visit the Great Wall of China, March 22, 2014. (Official White House Photo by Amanda Lucidon)

Seth's Blog : Not even one note

Not even one note

Starting at the age of nine, I played the clarinet for eight years.

Actually, that's not true. I took clarinet lessons for eight years when I was a kid, but I'm not sure I ever actually played it.

Eventually, I heard a symphony orchestra member play a clarinet solo. It began with a sustained middle C, and I am 100% certain that never once did I play a note that sounded even close to the way his sounded.

And yet...

And yet the lessons I was given were all about fingerings and songs and techniques. They were about playing higher or lower or longer notes, or playing more complex rhythms. At no point did someone sit me down and say, "wait, none of this matters if you can't play a single note that actually sounds good."

Instead, the restaurant makes the menu longer instead of figuring out how to make even one dish worth traveling across town for. We add many slides to our presentation before figuring out how to utter a single sentence that will give the people in the room chills or make them think. We confuse variety and range with quality.

Practice is not the answer here. Practice, the 10,000 hours thing, practice alone doesn't produce work that matters. No, that only comes from caring. From caring enough to leap, to bleed for the art, to go out on the ledge, where it's dangerous. When we care enough, we raise the bar, not just for ourselves, but for our customer, our audience and our partners.

It's obvious, then, why I don't play the clarinet any more. I don't care enough, can't work hard enough, don't have the guts to put that work into the world. This is the best reason to stop playing, and it opens the door to go find an art you care enough to make matter instead. Find and make your own music.

The cop-out would be to play the clarinet just a little, to add one more thing to my list of mediocre.

As Jony Ive said, "We did it because we cared, because when you realize how well you can make something, falling short, whether seen or not, feels like failure."

It's much easier to add some features, increase your network, get some itemized tasks done. Who wants to feel failure?

We opt for more instead of better.

Better is better than more.