miercuri, 9 aprilie 2014

Damn Cool Pics

Damn Cool Pics


Hawaii Stairway to Heaven

Posted: 09 Apr 2014 11:29 AM PDT

The Haiku stairs on Oahu aka the Stairway to Heaven has 3,922 steps lead up to the stunning Puu Keahiakahoe summit. The stairway was originally wooden and was installed during World War II so the military could access a radio station antennae 2,000 feet up the mountain. In the 1950s, the stairs were replaced with steel steps that led to a newly established Coast Guard navigation station. The navigation station has been closed since the 1980s and the hike is also off-limits now; a security guard sits at its entrance for most of the day and the Honolulu Board of Water Supply -- which has jurisdiction over the hike -- requires that anyone who goes up it sign waivers and present a $1 million liability insurance policy.

















Bad Guys Flipping Over Smart Cars In San Francisco

Posted: 09 Apr 2014 09:59 AM PDT

Four Smart cars were found tipped over Monday morning in an apparent vandalism spree across San Francisco. The cars, which usually cost around $13,000, all sustained shattered windows and other damage. After being discovered, the Smart cars were placed upright and towed away.














Secret Store in Boston

Posted: 09 Apr 2014 09:47 AM PDT

Let's take a look inside.























Tools You'll Use

 
Here's what's going on at the White House today.
 
 
 


  Featured

Tools You'll Use

There are a lot of .gov websites out there. But with so many, you might miss some of the ones that are most useful for you.

That's why we're launching WhiteHouse.gov/Tools: It's a collection of tools from across the government that can make your life easier.

Check out the page -- and find a tool that works for you.

WhiteHouse.gov/Tools - A collection of tools from across the government that can make your life easier.

 
 

  Top Stories

Taking Action in Honor of National Equal Pay Day

President Obama signed a new Executive Order yesterday to prevent workplace discrimination and empower workers to take control over negotiations regarding their pay.

READ MORE

Maria Contreras-Sweet Ceremonially Sworn In as Administrator of the Small Business Administration

On Monday at the White House, President Obama and Vice President Biden participated in a ceremonial swearing-in ceremony for Maria Contreras-Sweet as the new Administrator of the Small Business Administration.

READ MORE

Rethinking High School: President Obama Announces New Youth CareerConnect Grants

The President visited Bladensburg High School in Prince George's County, Maryland to talk about the Youth CareerConnect competition, which is offering $107 million in grants to redesign America's high schools for the 21st century economy.

READ MORE


 
 
  Today's Schedule

All times are Eastern Time (ET)

9:05 AM: The President and First Lady depart the White House

9:20 AM: The President and First Lady depart Joint Base Andrews

12:30 PM: The President and First Lady arrive in Killeen, Texas

3:00 PM: The President and First Lady attend a memorial ceremony WATCH LIVE

4:30 PM: The President and First Lady depart Killeen, Texas

5:20 PM: The President and First Lady arrive in Houston, Texas

6:00 PM: The President attends a DNC event

8:20 PM: The President delivers remarks and answers questions at a joint DCCC/DSCC dinner

 
 

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The Art of Thinking Sideways: Content Marketing for "Boring" Businesses

The Art of Thinking Sideways: Content Marketing for "Boring" Businesses


The Art of Thinking Sideways: Content Marketing for "Boring" Businesses

Posted: 08 Apr 2014 03:07 PM PDT

<p>Posted by <a href=\"http://moz.com/community/users/415027\">robinparallax</a></p><p id="promoted">This post was originally in <a href="/ugc">YouMoz</a>, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.</p><p> <em> In this article, I'll examine the art of thinking sideways for one of the slightly more tricky marketing clients I've worked with. I hope that this will provide an insight for fellow content marketers and SEOs in similar scenarios.</em></p><hr> <p> It's amazing what you end up finding online working in the SEO game. Some of the most obscure business sectors have thriving communities and many online magazines and publications. It's really quite staggering.</p><p> What any SEO or content marketer should know is that there really is a conversation happening online in every industry. However niche it might at first appear to be, positioning your client to become a part of that conversation is the challenge!</p><p> <strong></strong></p><h2><strong>"Boring" businesses</strong></h2><p> <strong></strong></p><p> I've worked on a pretty mixed bag of clients over the past two years or so. From pharmaceutical services to interior design products, and from renewable energies to our digital agency's <a href="http://moz.com/ugc/overcoming-a-rebrand-seo-search-engine-opportunities" target="_blank">own efforts</a>.</p><p> But one client has really stood out in terms of being a 'boring' business. However, this has actually become the most fun and exciting campaign I've worked on.</p><p> The business? Car parks.</p><h2> <strong>The starting point</strong></h2><p> As a more content production focused SEO I must admit that I panicked a little. How on earth could we create content around what is essentially a concrete space with a few white lines painted on it. Car parking is a generic, mundane service that no one really cares about. Or do they?</p><p> Of course, the obvious link building technique would be reaching out to local businesses and organisations in the surrounding areas, asking them to link to their nearest car park for their own customers' information. However, that had its limitations in its own right - it was finite.</p><p> We needed to consider how we could create awesome content around their brand and sector.</p><h2> <strong>Brainstorming for "boring"</strong></h2><p> I always find myself coming up with loads of ideas for clients, some good, some bad. A good content marketer will admit that some of their ideas are rubbish, while some will have more clout. One thing I must recommend to SEOs and content marketers is that no idea is useless.</p><p> Some of our agency's best ideas were sparked from the 'not so exciting ideas' that have then been developed and refined into more engaging pieces of content. They've had an awesome effect - but I'll come onto that in a moment.</p><p> No matter how extreme or bizarre your client's business sector is, there will be ways of creating content around it. The best place to start is by throwing down all of your ideas and initial concepts and sharing this with your team. One person's 'average idea' might spark an idea in a colleague's head and develop into an awesome campaign.</p><p> Here's my equivalent of <a href="http://moz.com/blog/category/whiteboard-friday" target="_blank">Rand's Whiteboard Friday</a> image:</p><p> <img src="http://d2v4zi8pl64nxt.cloudfront.net/the-art-of-thinking-sideways-content-marketing-for-boring-businesses/5309076963c951.11364704.jpg" style="width: 600px; display: block; margin: 20px auto;"></p><p> From refining some of these ideas, we began to think about content curation and the opportunities that might manifest from them.</p><h2> <strong>The art of thinking sideways</strong></h2><p> To create outstanding content you need to go beyond your own expectations. If it doesn't 'wow' your clients, it's never going to 'wow' your target market and get those highly authoritative, juicy links.</p><p> In our first few meetings with clients, I always explain that their content is something that already exists. It is the refining, SEO repurposing and creating of it in a suitable way for web audiences that should be the role of the digital agency.</p><p> It is really interesting to read recently on Moz that more SEOs are spending a proportion of their time working on site with their client rather than from their agency office. This is something we're trialing with our clients at the moment.</p><p> This gives SEOs:</p><ul> <li>A greater understanding of the client's business</li> <li> An insight into the brand and content possibilities</li> <li>Ongoing exposure to content opportunities </li></ul><p> As an SEO, by repositioning your understanding of the client's business you can think from a new perspective. You'll begin to see opportunity where you wouldn't previously have imagined.</p><p> Content is something within the business, something within the brand. It can come from customers, staff, right through to the business' CEO. Without sounding too evangelical, it's something within the personality and aura of the business. The role of the SEO agency should be to help tease this out. Hallelujah!</p><h2> <strong>The results</strong></h2><p> Finding an insight of interest can come from those in the business - after all those who work in it will always know more about the business, its operations and how the sector works. We worked with our car parking client to figure out what drives (pardon the pun) engagement and interest that we could piggyback off and play up to.</p><p> We had a few interesting ideas emerge from our discussions after our first few meetings and jumped on the bandwagon of drink driving - which is regularly in the news.</p><p> We launched with a drink drive awareness piece of content during the Christmas holidays and also created partnerships with local authorities and national charities to push a road safety campaign</p><p> Clicking through the images will show you the creative outcomes we arrived at for a 'boring' client.</p><p style="text-align: center;"> <a href="https://towncentrecarparks.com/tccp/infographic/index.php"><strong>Drink Driving Awareness</strong></a></p><p style="text-align: center;"> <img src="http://d2v4zi8pl64nxt.cloudfront.net/the-art-of-thinking-sideways-content-marketing-for-boring-businesses/5331e60b31d504.96834828.png"></p><p> <a href="https://towncentrecarparks.com/tccp/infographic/index.php"></a></p><p style="text-align: center;"> <a href="http://towncentrecarparks.com/tccp/infographic" style="width: 650px; margin: 0px auto; display: inline !important;"><br> <strong>Road Safety</strong><br> </a></p><p style="text-align: center;"> <img src="http://d2v4zi8pl64nxt.cloudfront.net/the-art-of-thinking-sideways-content-marketing-for-boring-businesses/5331de154c0f78.67047566.jpg"></p><p> We worked over the past eighteen months on a few different pieces and have a few more in the pipeline. By thinking around the client's content opportunities, we also created the following pieces:</p><p style="text-align: center;"> <br> <a href="https://towncentrecarparks.com/battle-of-the-sexes"><strong>Battle of the sexes</strong></a></p><p style="text-align: center;"> <img src="http://d2v4zi8pl64nxt.cloudfront.net/the-art-of-thinking-sideways-content-marketing-for-boring-businesses/5331de1674ece0.12778524.png" alt="https://towncentrecarparks.com/battle-of-the-sexes" style="float: none; margin: 0px;"><br> <br> <a href="https://towncentrecarparks.com/tccp/infographic-road-signs/index.php"><strong>Interactive road signs quiz</strong></a></p><p> <a href="https://towncentrecarparks.com/tccp/infographic-road-signs/index.php"><img src="http://d2v4zi8pl64nxt.cloudfront.net/the-art-of-thinking-sideways-content-marketing-for-boring-businesses/5331de176264e4.46916886.png" alt="" style="float: none; margin: 0px;"></a></p><p style="text-align: center;"> <br> <a href="https://towncentrecarparks.com/news/manchester-parking"><strong>Parking danger spots revealed!</strong></a><em><br> </em></p><p style="text-align: center;"> <a href="https://towncentrecarparks.com/news/manchester-parking"><img src="http://d2v4zi8pl64nxt.cloudfront.net/the-art-of-thinking-sideways-content-marketing-for-boring-businesses/5331de18ef5ea0.64571812.png" alt="" style="float: none; margin: 0px;"></a></p><p> We've seen some awesome movement for the client's keywords over the past eighteen months and are continuing to create content that will provide value and engagement to users. We've also been able to organically get a few thousand people liking a car park company Facebook page too!</p><p> All of the business' success has come from thinking sideways around how content can be created, and gaining insights around the industry. We have involved the client's team from car parking attendants right through to MD as part of the process.</p><h2> <strong>Takeaways </strong></h2><p> <strong></strong></p><p> The art of thinking sideways can really provide SEOs and content marketers an opportunity to create outstanding content that will heavily influence a client's business objectives.</p><p> These key points can help break through any content blocks or idea barriers you might come across, but most importantly will help you to create outstanding content.</p><p> <em><strong>Marketable assets:</strong> </em>Everything to do with the client's business is a marketable asset that can be repurposed or manipulated for search marketing.</p><p> <strong><em>Get out of the office:</em></strong> Working a day every month at the client's office will give you a new perspective on their service or product. This can lead to new ideas around the type of content you will need to be creating.</p><p> <strong><em>Conversations:</em> </strong>Talk to people within the organisation across different levels, they will all offer up different types of insights and perspectives. These might be insights that you can turn into amazing ideas for content.</p><p> <strong><em>Value:</em> </strong>Is the content you're creating providing value of some sort to those using it? This could be emotive, or practical.</p><br /><p><a href="http://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p>

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Seth's Blog : The string with an idea at the end

 

The string with an idea at the end

Ideas used to be nicely wrapped up, wrapped in movies or books or some other sort of container. The Harvard Business Review and Fast Company would collect a bunch of them in one handy, easy to carry package. And the way we found those ideas was by going to the place where the containers lived and grabbing one. The bookstore was a valuable showroom for worthy ideas.

Today, ideas spread. We find them from someone we trust, or as they flash across the sky of social media. Today, people with authority and leverage continue to need new and important ideas, but there isn't an obvious idea store to go and pick up the next one. Instead, we listen to the pulse of what's going on around us, and see who is talking about what.

Those conversations are the string. Curious people will follow the string all the way back to the place it came from.

Attaching a piece of string to your idea is the updated equivalent of getting it placed in the right part of the bookstore. Attaching a string and putting it in a place where it can move from person to person.

A string by itself is worthless, a waste of time, an internet amusement.

An idea without a string might be valuable, but it won't change much, because no one will find it.

Now we need both.

       

 

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marți, 8 aprilie 2014

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Google Enters the Hotel Business, Takes on Advertisers Priceline, Expedia, and Trip Advisor

Posted: 08 Apr 2014 07:47 PM PDT

As far as I am concerned the more competition the better. The result is always lower prices and better service. Thus, I welcome the Wall Street Journal report Google Checks In to the Hotel Business.
Google Inc (GOOG) is moving boldly to play a larger role in booking hotel rooms—at the risk of offending some of its most important advertisers.

Google is adding more photos and reviews to its hotel listings, so they increasingly resemble those of travel search sites such as Priceline Group Inc. (PCLN) Expedia Inc(EXPE) and TripAdvisor Inc. (TRIP). And it is more aggressively promoting its "hotel-price ads" that post room rates directly as travel-search sites do.

The idea is to encourage travelers to plan more of their trips directly on Google. In the process Google gets them closer to making a booking, which experts expect will make referrals more valuable, prompting travel agencies and hotel operators to pay more for clicks on Google ads over time. It also encourages more hotel operators to place ads on Google directly, bypassing online travel agencies that charge commissions of up to 25%.

In its latest move related to hotels, Google on Monday struck a licensing deal that will give it access to technology from hotel-booking software startup Room 77 while adding engineers to Google's hotel-search team.

But the move is risky: Online travel agencies are among Google's biggest advertisers. Priceline Group will spend more than $1.5 billion in 2014 on Google advertising and Expedia could spend another $1 billion, mainly to attract hotel bookings, estimates RBC Capital Markets analyst Mark Mahaney. Those two alone could account for nearly 5% of Google's ad revenue this year, Mr. Mahaney estimates, even though the company has over a million advertising customers.

The hotel-price ads on Google are "a game changer," said Erik Muñoz, an executive director at hotel-booking software company SiteMinder. He said Google's new ads allow hotels to compete with online travel agencies for a direct booking, potentially driving down their costs.

"Any time you're dealing with Google it pays to be careful and know what its long-term strategy is," says Tom Botts, chief customer officer at Denihan Hospitality Group, which is testing the virtual tour at its Miami property.

The relationship between Google and online travel agencies can be even more tense. They fear Google's moves to establish direct relationships with hotels, said one executive of Orbitz Worldwide Inc. (OWW) Expedia and TripAdvisor are members of FairSearch.org, an advocacy group that highlights what it sees as Google's anticompetitive practice of promoting its own services in search results. Even so, they remain big spenders on Google advertising because of the valuable leads.
Competition is a Good Thing

As I said, the more competition the better. What we really need is Google, Wal-Mart and other companies competing to lower the cost of education and healthcare.

Eventually, I assure you that will happen. In regards to healthcare, lower prices are on the way and Obamacare will not have a thing to do with it.

In regards to education, please see ...


Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Ukraine Parliament Erupts in Violent Brawl; Separatists Seize Buildings in 3 Cities; Kerry Accuses Russia of Creating Pretext for Invasion; Civil War?

Posted: 08 Apr 2014 11:11 AM PDT

Today, another fistfight between pro-Russia separatists and loyalists broke out in parliament.

On Sunday Pro-Russian protesters seized state buildings in three east Ukrainian cities. The Ukrainian government says separatists rigged a building in Luhansk with explosives, a claim the separatists deny. The Ukraine government also claims the protesters hold 60 hostages.

In response to the renewed violence, US Secretary of State John Kerry accused Russia of "Creating Pretext for Invasion", while Russia said Ukraine's response could trigger a civil war.

Buildings Seized in Kharkiv, Donetsk, Luhansk

Reuters reports Pro-Russia Protesters Seize Ukraine buildings, Kiev Blames Putin

Pro-Russian protesters seized state buildings in three east Ukrainian cities on Sunday, triggering accusations from the pro-European government in Kiev that President Vladimir Putin was orchestrating "separatist disorder".

The protesters stormed regional government buildings in the industrial hub of Donetsk and security service offices in nearby Luhansk, waving Russian flags and demanding a Crimea-style referendum on joining Russia.

Protesters also later seized the regional administrative building in Kharkiv, Ukraine's second largest city, Interfax news agency reported.

Acting President Oleksander Turchinov called an emergency meeting of security chiefs in Kiev and took personal control of the situation, the parliamentary press service said.
Ukrainian Parliament Meeting Devolves Into Brawl, Again

Yahoo! News reports Ukrainian Parliament Meeting Devolves Into Brawl, Again


A brawl broke out during a meeting of parliament in Kiev today, after communist leader Petro Symonenko accused his political opponents of contributing to the Crimea crisis by using extreme tactics to oust former president Viktor Yanukovych. The comments riled two nationalist leaders, who ran at the podium to physically stop him from speaking.
Brawl Video



Link if video does not play: Violent Brawl at Kiev Parliament

Separatists Hold 60 hostages in Luhansk Building

Reuters reports Ukraine Authorities Say Separatists Hold 60 Hostages in Luhansk Building
Ukraine's state security service on Tuesday said that pro-Russian separatists had placed explosives in a building they seized in the eastern city of Luhansk and were holding 60 people hostage.

"The criminals have rigged the building with explosives ... and are holding around 60 people, threatening them with weapons and explosives," the SBU security service said in a statement. "They are using terrorist measures."

But one of the protest leaders told Reuters that there were no explosives and that no one was being prevented from leaving the building. "We do not need hostages to get what we want," said Anton, who declined to give his second name.

A Reuters reporter said people appeared to be moving freely in and out of the building.

The Luhansk building was one of several seized by protesters in the east of the country demanding regional referendums on independence from Kiev.

Protesters in Donetsk remain in control of the main regional authority building, but authorities ended the occupation in the city of Kharkiv.
Kerry Accuses Russia of Creating Pretext for Invasion

The Financial Times reports Kerry Accuses Moscow of Creating 'Pretext' for Ukraine Invasion
The US has accused Russia of fomenting unrest in eastern Ukraine, calling its efforts "illegal and illegitimate" and warning that Moscow was seeking to create a pretext for possible military action.

"What we see from Russia is an illegal and illegitimate effort to destabilise a sovereign state," John Kerry, the US secretary of state, told lawmakers in Washington.

Mr Kerry called Russian special forces "the catalyst" for uprisings over the last 24 hours that saw armed pro-Russian separatists seize government buildings in three cities in eastern Ukraine.

"This could potentially be a contrived pretext for military intervention just as we saw in Crimea," Mr Kerry said, adding: "No one should be fooled."
Civil War?

The Wall Street Journal reports Ukraine Could Be Plunged into Civil War, Warns Russia
Ukrainian police on Tuesday regained control of a government building occupied by pro-Kremlin separatists in one volatile eastern city as pro-Russian protesters in another appeared to be slipping into disarray.

As Ukraine's new government pushed to show its authority in the region, Russia warned that the use of force to dislodge demonstrators who had taken over government offices could plunge the country into civil war.

Pro-Russian protests had flared up in Ukraine's eastern cities after the ouster of President Viktor Yanukovych in late February, but had appeared recently to be fading. They reignited Sunday as crowds of several hundred seized government buildings in the three cities.

In Donetsk, protesters declared the founding of the "Donetsk People's Republic" and demanded a referendum on independence from Ukraine. Ukraine's wealthiest man, Rinat Akhmetov, a Donetsk native who had been a member of Mr. Yanukovych's political party, reportedly met with the separatists in Donetsk and urged them to negotiate with the government.

Meanwhile in Moscow, Russian Foreign Minister Sergei Lavrov said that representatives of pro-Russian elements in eastern and southern Ukraine should be allowed to participate in multilateral talks with Russia, the U.S. and the European Union and the new government in Kiev aimed at calming tensions.

He accused Kiev of ignoring the interests of the eastern and southern part of the country and said the crisis couldn't be resolved without taking the demands of the region into account.
I do not believe this leads to civil war, but if it does, the US will be more to blame than Russia. It was the US that helped orchestrate the overthrow of pro-Russia president Viktor Yanukovych.
Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

IMF Upbeat on US and Global Growth, Steen Jakobsen Says "Surprise Index" Differs

Posted: 08 Apr 2014 09:36 AM PDT

In a 204 page IMF Report on World Economic Economic Outlook the IMF predicts 3.0 percent US growth in 2014, 1.1 percent for the eurozone, and  5.7 percent growth in emerging markets.

I did not slog through the report, rather I stopped reading on page 13 with the predictions. The IMF is perennially wrong and perennially overoptimistic.

Surprise Index



Steen Jakobsen, chief economist for Saxo Bank: "The IMF new economic forecast says the US is going to be the growth engine for 2014. It makes perfect sense, not!!! Citigroup's Surprise index (economic data relative to expected data is at new lows while policy makers see improvement. I guess ultimately it will turn due to mean reversion, but if this is superior growth, I need to go back to school."

Steen's Personal Notes
Everyone, and I mean, everyone I have met in the last three month is overweight US stocks based on more growth, best of worst, but asset return from the US market reflects the above chart and my personal view that rates going lower due to much lower growth in the US than perceived.

Year to date performance is not really what the doctor ordered in December is it?

Gold (GLD) vs. S&P 500 (SPX)  vs. 7-10 Year Treasuries (IEF)

Wine Country Conference II

Want to hear a live discussion of what Steen Jakobsen thinks about Europe, China, or US interest rates?

Then come to the second annual Wine Country Conference which will be held May 1st & 2nd, 2014.

We have an exciting lineup of speakers for this year's conference.

  • John Hussman: Founder of Hussman Funds, Director of the John P. Hussman Foundation which is dedicated to providing life-changing assistance through medical research
  • Steen Jakobsen: Chief Economist of Saxo Bank
  • Stephanie Pomboy: Founder of MacroMavens macroeconomic research
  • David Stockman: Ronald Reagan's budget director, best-selling author, former Managing Director of The Blackstone Group 
  • Mebane Faber: Co-founder and the Chief Investment Officer of Cambria Investment Management
  • Jim Bruce: Producer, Director, and Writer of Money For Nothing: Inside the Federal Reserve 
  • Chris Martenson: Reknown speaker and founder of Peak Prosperity
  • Mike "Mish" Shedlock: Investment advisor for Sitka Pacific and Founder of Mish's Global Economic Trend Analysis

Conference Details

For further details about the 2014 conference, please see Wine Country Conference May 1st & 2nd, 2014

Unlike other "for profit" conferences, every cent of money raised in this event goes to charity. This year's cause is autism.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com