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joi, 15 mai 2014

Damn Cool Pics

The 10 Fastest Cars Out On The Street
Angelina Jolie's Biggest Makeup Mistake
What It Looks Like When Celebrities Wear Celebrities
How Much Is a Football Player Worth? [Infographic]

Posted: 15 May 2014 11:33 AM PDT

When you think about your dream car we bet that you imagine it would go fast right? But how fast is too fast? Some of the cars on this list can get up to 270 miles per hour. Think you can handle it?

Pagani Huayra: 230 miles per hour (370.1 kilometers per hour)

Zenvo ST1: 233 miles per hour (375 kilometers per hour)

McLaren F1: 240 miles per hour (386.2 kilometers per hour)

Saleen S7 Twin-Turbo: 248 miles per hour (399.1 kilometers per hour)

Koenigsegg CCR: 250 miles per hour (402.3 kilometers per hour)

9ff GT9-R: 257 miles per hour (413.6 kilometers per hour)

SSC Ultimate Aero: 257 miles per hour (413.6 kilometers per hour)

Koenigsegg Agera R: 260 miles per hour (418.4 kilometers per hour)

Bugatti Veyron Super Sport: 268 miles per hour (431.3 kilometers per hour)

Hennessey Venom GT: 270 miles per hour (434.5 kilometers per hour)

Via auto.howstuffworks

Angelina Jolie's Biggest Makeup Mistake

Posted: 15 May 2014 11:22 AM PDT

Looks like Angelina Jolie had a pretty big mishap with her makeup recently. It's too bad because Angelina usually looks good in anything but this is just a look that she can't seem to pull off.

What It Looks Like When Celebrities Wear Celebrities

Posted: 15 May 2014 10:38 AM PDT

Everyone wants to be a celebrity but when celebrities become celebrities who do they look up to?

Ryan Gosling wearing Macaulay Culkin.

Macaulay Culkin wearing a t-shirt with a pictire of Ryan Gosling wearing a t-shirt that has a picture of Macaulay Culkin.

Drake wearing Jaden Smith.

Audrina Patridge wearing Prince.

Rihanna wearing Elizabeth Taylor.

Usher wearing Michael Jackson.

Holly Madison wearing Marilyn Monroe.

Justin Bieber wearing Tiffani Thiessen.

Tiffani Thiessen wearing Justin Bieber.

Willow Smith wearing Will Smith, while doing duckface.

Kelly Clarkson wearing Marilyn Monroe.

Evan Rachel Wood wearing Dennis Hopper.

Britney Spears wearing Madonna.

Kelly Clarkson wearing Debbie Harry.

Katy Perry wearing Madonna.

Pauly D wearing Justin Bieber.

Rihanna wearing Kate Moss.

How Much Is a Football Player Worth? [Infographic]

Posted: 15 May 2014 10:10 AM PDT

The World Cup is around the corner. Millions will be made on the game, but how much of that do the players get? Find out a football player's worth.

Click on Image to Enlarge.

Via gumtree

Announcing the MozCon 2014 Community Speakers

Posted: 14 May 2014 05:12 PM PDT

Posted by EricaMcGillivray

Get ready to give some high fives, because I have some great news to share today: The four community speakers for MozCon 2014, July 14-16th in Seattle!

First, I want to thank everyone who tossed in their hat. It's an incredibly brave thing to do, so pat yourselves on the back. We had 146 submissions this year—about 10 more than last year—during the week and a half that they were open. There were tons of amazing ideas, incredibly thoughtful sharing, and all around excitement. The selection committee all agreed that 2014's pitches were the best yet. Though, of course, that makes the decision the hardest one.

Our four Community Speakers for 2014

In the order that they'll be presenting at MozCon:

Mark Traphagen

Google+ Game of Thrones: Claiming Your Kingdom for Brand Dominance
Be the ruler of your vertical by claiming uncharted ground in Google+ to dragon-power your brand's Google influence.

Mark Traphagen is Senior Director of Online Marketing for Stone Temple Consulting and a sought-after speaker and writer on Google+ marketing and Google Authorship. He runs the largest Google Authorship community on the web, and offline, he competes in story slams, but never, ever slams a good story.

Stephanie Beadell

Bad Data, Bad Decisions: The Art of Asking Better Questions
Stephanie Beadell will discuss the power of surveys and how if you're not asking the right questions, you risk making decisions on the wrong answers.

Stephanie Beadell is Director of Content Marketing at BuzzStream and was formerly head of Digital PR at SEER Interactive. She holds a Master of Science degree in Market Research from Boston University.

Zeph Snapp

More than Words: Localizing Your International Content
Zeph takes you beyond the technical implications of international SEO, showing you real life examples of how to leverage your existing content in other languages.

Zeph Snapp is the CEO of Altura Interactive.

Justin Briggs

Talking Back to Conversational Search
Looking at how conversational search and the knowledge graph are changing how users search and engage with content, Justin will talk about implementing entities at an enterprise scale.

Justin Briggs is the Sr. Manager of Organic Marketing at Getty Images, a leading stock photography company based in Seattle. Justin has over 10 years of web experience, including seven years working in SEO and social media.

Honorable mentions go out to both Gianluca Fiorelli and Greg Gifford.

Get ready to cheer these four on, and make sure that you've bought your ticket to MozCon 2014, as they're going quickly and will sell out.

I get asked quite a bit about how the community speaker selection committee process works, so I thought I'd shed some light on it for those who are curious. This year, there were a total of nine committee members. That's a lot of people vetting your submissions. And you may notice that it's the same number as a more famous fellowship:

The fellowship of the ring
You can make your guesses as to who correlates to whom on Moz's staff.

The committee for MozCon 2014 consisted of:

Cyrus Shepard, Senior Manager, Content Team
Danielle Launders, Marketing Assistant
Erica McGillivray, Senior Community Manager (that's me!)
Jen Lopez, Director of Community
Keri Morgret, Community Manager
Matthew Brown, Senior VP - Special Projects
Megan Singley, Social Community Manager
Rand Fishkin, Founder
Trevor Klein, Content Strategist

I'm typically the one that does a first sweep through all the entires. I try to do a "blind" sweep through them to stay as unbiased as possible by not looking at names and emails, only reading the content pitch itself. We use a grade scale, A through F, and make notes on entries. (Sorry, person who submitted pretending to be Matt Cutts, you received the F. We did get a laugh, though.) From there, Cyrus, Danie, Jen, Keri, Megan, and Trevor jump in and they add their own grades and notes. Yes, sometimes we disagree! But most of the time, we're all pretty close in what we think.

One hopeful sent his pitch in letter format with a koala bear. Someone's following my Pinterest account.

After that, it gets easier to narrow it down to 20 or so pitches. Both Trevor and I also make special notes on ones that we might want to grab for blog posts or Mozinars if they aren't selected as speakers. When down to 20 or so, Rand and Matthew join in and give their thoughts on the top ones. We also start more extensively reviewing to see what kinds of presentations people have given in the past, if there are slide decks or video of them on stage, and what sort of other content they're putting out there, like blog posts.

Once it gets down to less than 10, the choice gets harder. Typically there are one or two people that everyone is completely on board with. Then we discuss more about what we've seen from the rest and how the topic would fit into what's already being offered at MozCon. Usually, there aren't any "cons" to these fabulous folks, just lots of "pros."

I reach out to the selected four first, to let them know and confirm that they're still interested and able to attend MozCon. Then I have the somewhat sad job of telling the rest of the potentials that they weren't selected. But it's very important to inform everyone so no one is left wondering whatever happened to that time they pitched. (I know how frustrating never hearing back can be from the other side of a pitch.) Then I write this post.

Hope that added some transparency to our process!

A big thank you to all of you who submitted this year and congratulations to our four speakers for MozCon 2014! We can't wait to see you all there.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

"I Want Us to Be First"

Featured

"I Want Us to Be First"

We can't waste any more time when it comes to rebuilding our roads and bridges. Yesterday, at the Tappan Zee Bridge in Tarrytown, New York, the President explained why:

One study recently found that over time, we've fallen to 19th place when it comes to the quality of our infrastructure -- 19th place. I don't know about you, but I don't like America being 19th. I don't like America being second. I want us to be first when it comes to infrastructure around the world, because businesses are going to come where there's good infrastructure to move businesses, move people, move services.

Learn more about the state of our infrastructure -- and what's at stake if we don't fix it.

President Barack Obama delivers remarks on infrastructure near the Tappan Zee Bridge, at the Washington Irving Boat Club in Tarrytown, New York, May 14, 2014. Construction on the new Tappan Zee bridge can be seen adjacent to the current bridge. (Official White House Photo by Pete Souza)

4 ways to change your content calendar from drab to fab

4 ways to change your content calendar from drab to fab

Posted: 15 May 2014 12:00 AM PDT

Do a quick search on Google for the phrase content calendar and you'll see plenty of results offering you a template to use free of charge. In fact, one of the top results displayed is the Econsultancy website, which advertises "Eight free content calendar templates to help plan your output". You will also be spoiled for choice by the number of image results, giving you an insight into what a content calendar actually looks like.

You might be thinking, "yay – web freebies!", but simply accepting these templates and tools at face value could actually hamper your progress in the long term. Make no mistake, these resources can be incredibly helpful if you are just starting to get into content creation and marketing, but try to look further than this if you are ready to take your activities to the next level.

To help you achieve this, I’ve got a handful of suggestions that you may find helpful in the quest to change your content calendar from drab to fab…

1. Ignore the normal

Pick up any annual wall calendar in a shop and you will see bank holidays, customs and celebrations listed – sometimes even ones that don't apply to us living here in the UK. In my opinion, these should all be added to your content calendar as standard, although they should certainly not be the only items included.

Ultimately, you need to consider what your competitors will be shaping news pieces and features around, and there is a fairly good chance that they will use all of the typical celebrations for easy PR angles: Valentine's Day, Mother's Day, Christmas, and so on. If your brand personality allows, consider using quirkier diary events such as the lunar calendar, or even TV programme scheduling.

2. Use data and conduct research

As a marketer, you will be used to analysing data for various projects, but how often do you use it to shape your content? OK, so you may have conducted a few questionnaires on Survey Monkey before, but have you tried to utilise other available data sources? The first port of call is going to be your analytics package; look at what people are searching for, as you might identify some great long tail phrases and questions that will help you to create guides, tools and blog posts.

There is also a search function on statistics.gov.uk that will let you see releases that are due to be published in the coming days and weeks. A quick search shows me some interesting topics such as weekly fuel prices, population projections, and a national diet and nutrition survey. Get these dates added to your content calendar so you can be quick off the mark to utilise the data as soon as it’s released.

3. Get contributors

Even if you are an incredibly bright individual (which I'm sure you are), a team effort can often be your best bet when it comes to thinking up ideas. Don't be afraid to get a group of people together with pens and paper and challenge each other to come up with some fresh thoughts. Chances are you will come away with much more diverse and developed content ideas than if you’d worked alone.

For offices where free time is a rare commodity, you could use a company intranet to the same effect; this way people can contribute whenever they get a spare moment. Alternatives to this include having a single document that is open to multiple authors, or even a physical noticeboard where people can pin up ideas or jot something down on a post it note. You might also want to share your calendar with other marketing teams or agencies so all parties can work towards a common goal.

4. Update it regularly

Lastly, let's talk about your calendar and how often you update it. If you've created a content schedule in the past and then quickly neglected it, you aren't alone. You need to get into the habit of using it, as well as improving it, to really benefit from it. Your calendar shouldn’t stagnate, as there are always new points to add, whether you want to cover them days or even months down the line.

Not only that but you will need to jump in and out of your calendar to actually develop tangible content based on the ideas and special events you have listed. After the fact, it's a good idea to denote what type of content you created with each topic or listing; this will allow you to find opportunities in the future, for example, if you think a video could support a blog post you wrote.

Now it’s your turn to contribute! I’d love to hear about the content calendars you have used past and present, and what you believe are the most important areas to focus on. Have you added any quirky entries to your calendar that you’d like to share? Please leave me a comment so we can get the conversation started.

Image credit: Bellezza87 on Pixabay

The post 4 ways to change your content calendar from drab to fab appeared first on White.net.

Seth's Blog : Good advice...

Good advice...

is priceless. Not what you want to hear, but what you need to hear. Not imaginary, but practical. Not based on fear, but on possibility. Not designed to make you feel better, designed to make you better.

Seek it out and embrace the true friends that care enough to risk sharing it.

I'm not sure what takes more guts—giving it or getting it.