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duminică, 15 iunie 2014
On Father's Day:
Seth's Blog : Micro marketing and the called bluff
Micro marketing and the called bluff
Just ten years ago, what difference could you possibly be expected to make?
How could you make music without getting picked by a record label, or help the local community garden more than showing up on Saturday to pull weeds? How could anyone expect you to change a conversation, or raise enough cash or move the needle more than a little?
Today, armed with Mailchimp and Indiegogo and Vimeo and Meetup and a dozen other nearly free tools, you can make quite a ruckus.
You can organize a hundred or a thousand people and get them in sync with a weekly newsletter. You can tailor goods or services or a cause to a small group of people that really want to hear about it and really want to spread the word. You can self publish to your thousand true fans, you can host an event or a dozen events, you can enable your work to become famous to the crowd that matters.
Pick yourself.
If you care enough.
More Recent Articles
- Worldview and stories
- Even better than an app?
- Are you solving a problem or creating a problem?
- What if you could love what you get paid for?
- It's not about you
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sâmbătă, 14 iunie 2014
Mish's Global Economic Trend Analysis
Mish's Global Economic Trend Analysis |
Rebels Down Ukrainian Jet Killing 49; Last Ditch Negotiations to Prevent Ukraine Gas Shutoff Posted: 14 Jun 2014 08:03 PM PDT There are a couple of significant news items in Ukraine today, and both of them will hike tensions in the region. Earlier today Pro-Russia Rebels Down Ukraine Jet as Fighting Escalates. Pro-Russian rebels shot down a transport plane in eastern Ukraine, killing 49 servicemen and threatening to ratchet up east-west tensions over suspicions President Vladimir Putin is backing the uprising.Last Ditch Negotiations to Prevent Ukraine Gas Shutoff Also note that Last-Ditch Russian Gas Talks to Resume. Ukraine, Russia and the European Union will start today a new round of talks to prevent cutoff of natural gas flows, as the downing of a military plane by pro-Russian rebels raised tensions in the east of the country.Apologies for the late reporting. Today was a the first anniversary of my marriage to Liz. We had a big party and I have been tied up all day. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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Seth's Blog : Worldview and stories
Worldview and stories
Why did McDonald's post signs saying, "More than a billion sold"?
Why do some people pay big money to go to galas that support charities, but not donate otherwise?
Why was the guy on the plane yesterday reading The Fault is in Our Stars, years after it came out?
Why are some hipsters getting their tattoos removed?
What makes so many people vote against their long and short-term interests?
How come it's so easy to like or dislike a person, a brand or a politician before we even get to know much about them?
What's a fair price to pay for a decent bottle of wine?
Do doctors cure people more often than alternative medicine?
Is it worth owning a Leica?
When was the last time you took something out of the library?
Do you fly a flag outside of your house?
Enough with the facts and figures and features and benefits. They rarely move people into action. It's our worldview (the way we acted and believed and judged before we encountered you) and your story (the narrative we tell ourselves about who you and and what you do) that drive human behavior.
We make two giant mistakes as marketers:
We believe that everyone has the same worldview, that everyone in a group shares the same biases and expectations and dreams as everyone else... and,
We believe that the narrative is up for grabs, and we ought to just make the thing we make.
An accurate description of a worldview has nothing to do with you or your mission... it's the way a person acts without you in the room. In the case of McDonald's, it's the worldview of: I don't want to take a risk in this transaction, and one way to do that is to follow the crowd.
And the story is the (true) narrative that unlocks that worldview and turns it into action.
Tell me what your ideal customer believes, at the most emotional and primordial level, and then you can tell me the story you'll craft and live and deliver that engages with that belief.
More Recent Articles
- Even better than an app?
- Are you solving a problem or creating a problem?
- What if you could love what you get paid for?
- It's not about you
- Two kinds of busy
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vineri, 13 iunie 2014
Mish's Global Economic Trend Analysis
Mish's Global Economic Trend Analysis |
- New Rules for Iraqis: Repent or Die, Say 5 Daily Prayers, Women Not Allowed Outside; Grim Massacres
- No Money Down Mortgages Another Sign of Gigantic Credit Bubble in China
- Remaking Iraq
New Rules for Iraqis: Repent or Die, Say 5 Daily Prayers, Women Not Allowed Outside; Grim Massacres Posted: 13 Jun 2014 01:08 PM PDT Al Qaeda forces are within 50 miles of Baghdad. Some reports say 30 miles. Meanwhile, al-Qaeda forces announce rules for Iraqi territory they now control: Repent or Die. The Islamic State of Iraq and al-Sham has set out a list of rules for residents of Mosul as it seeks to impose its Islamist rules on Iraq's second city.ISIS Militants Push Towards Baghdad The Guardian has a Live Blog on the Iraq: reports ISIS Militants Push Towards Baghdad - Live. Interested parties can see gruesome images of heads being cut off and other atrocities on ZeroHedge. Mission Accomplished Thank George Bush for his nation building "mission accomplished". You can also thank former defense secretary Donald Rumsfeld, warmongers like John McCain, and Hillary Clinton and Democrats who authorized the war. Finally, please thank president Obama for making matters worse. This is what happens when the US goes about nation building, and messing around in the internal affairs of other countries. For further reading ...
Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
No Money Down Mortgages Another Sign of Gigantic Credit Bubble in China Posted: 13 Jun 2014 08:51 AM PDT China bulls point out that that home prices in China are based on fundamentals and 30% down payments are proof there is no real estate bubble. In reality, much of those "cash" down payments are borrowed in various ways in China's shadow banking system, now estimated at $7 trillion. Bloomberg reports China No-Money-Down Housing Echoes U.S. Subprime Loan Risks China's home buyers are being offered no-money-down purchases in an echo of the subprime lending that triggered a U.S. economic meltdown and the global financial crisis.Widespread "We need to see whether this will become widespread," Ding said. I propose it already has, that cash down payments are borrowed from friends and families, and besides, China's property bubble is headed for a bigger collapse than 30%. The price of these homes is insane compared to income levels. In that regard, the China bubble is far bigger than the US property bubble. Marc Faber Sees `Gigantic' Credit Bubble in China Marc Faber, publisher of the Gloom, Boom & Doom report, and Ian Bremmer, president of Eurasia Group, talk about U.S. initial public offerings by Chinese companies, the economy of China, the outlook for U.S. stocks and bonds, and investment strategy. They speak with Trish Regan on Bloomberg Television's "Street Smart." Faber sees sharp slowdown in China growth, and a "gigantic credit bubble" in China, and a bubble in US equities. I agree on all counts. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 13 Jun 2014 12:59 AM PDT A critical reason nation building in Iraq was doomed to fail is easily seen in a History of Kurdistan. In the aftermath of World War I, allies drew borders paying no attention to cultural boundaries, assigning Kurdish areas to the new British and French mandated states of Iraq and Syria. Lovely. So if you do not want to blame Bush, then blame the British. Regardless of who you blame, here is the reality at the moment: Kurdish forces step into security void in disputed Kirkuk Beaming Kurdish fighters were dropped by the busload on the outskirts of Kirkuk on Thursday, eager to defend a city they say is on its way to becoming part of their autonomous region after the Iraqi army left.Hussein Had Control Recall that Saddam Hussein had control. Now shopkeepers beg for "anyone" to take control. Unfortunately, no one is in control as Iraq Splinters Into Pieces. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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