|
duminică, 15 iunie 2014
Idell Weinreb started following you on Pinterest
On Father's Day:
| |||
Seth's Blog : Micro marketing and the called bluff
Micro marketing and the called bluff
Just ten years ago, what difference could you possibly be expected to make?
How could you make music without getting picked by a record label, or help the local community garden more than showing up on Saturday to pull weeds? How could anyone expect you to change a conversation, or raise enough cash or move the needle more than a little?
Today, armed with Mailchimp and Indiegogo and Vimeo and Meetup and a dozen other nearly free tools, you can make quite a ruckus.
You can organize a hundred or a thousand people and get them in sync with a weekly newsletter. You can tailor goods or services or a cause to a small group of people that really want to hear about it and really want to spread the word. You can self publish to your thousand true fans, you can host an event or a dozen events, you can enable your work to become famous to the crowd that matters.
Pick yourself.
If you care enough.
More Recent Articles
- Worldview and stories
- Even better than an app?
- Are you solving a problem or creating a problem?
- What if you could love what you get paid for?
- It's not about you
[You're getting this note because you subscribed to Seth Godin's blog.]
Don't want to get this email anymore? Click the link below to unsubscribe.
Email subscriptions powered by FeedBlitz, LLC, 365 Boston Post Rd, Suite 123, Sudbury, MA 01776, USA. |
sâmbătă, 14 iunie 2014
Mish's Global Economic Trend Analysis
Mish's Global Economic Trend Analysis |
Rebels Down Ukrainian Jet Killing 49; Last Ditch Negotiations to Prevent Ukraine Gas Shutoff Posted: 14 Jun 2014 08:03 PM PDT There are a couple of significant news items in Ukraine today, and both of them will hike tensions in the region. Earlier today Pro-Russia Rebels Down Ukraine Jet as Fighting Escalates. Pro-Russian rebels shot down a transport plane in eastern Ukraine, killing 49 servicemen and threatening to ratchet up east-west tensions over suspicions President Vladimir Putin is backing the uprising.Last Ditch Negotiations to Prevent Ukraine Gas Shutoff Also note that Last-Ditch Russian Gas Talks to Resume. Ukraine, Russia and the European Union will start today a new round of talks to prevent cutoff of natural gas flows, as the downing of a military plane by pro-Russian rebels raised tensions in the east of the country.Apologies for the late reporting. Today was a the first anniversary of my marriage to Liz. We had a big party and I have been tied up all day. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
You are subscribed to email updates from Mish's Global Economic Trend Analysis To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
Google Inc., 20 West Kinzie, Chicago IL USA 60610 |
It's not 1960: Being a dad looks different now
|
The President Wishes America's Dads a Happy Father's Day
|
Seth's Blog : Worldview and stories
Worldview and stories
Why did McDonald's post signs saying, "More than a billion sold"?
Why do some people pay big money to go to galas that support charities, but not donate otherwise?
Why was the guy on the plane yesterday reading The Fault is in Our Stars, years after it came out?
Why are some hipsters getting their tattoos removed?
What makes so many people vote against their long and short-term interests?
How come it's so easy to like or dislike a person, a brand or a politician before we even get to know much about them?
What's a fair price to pay for a decent bottle of wine?
Do doctors cure people more often than alternative medicine?
Is it worth owning a Leica?
When was the last time you took something out of the library?
Do you fly a flag outside of your house?
Enough with the facts and figures and features and benefits. They rarely move people into action. It's our worldview (the way we acted and believed and judged before we encountered you) and your story (the narrative we tell ourselves about who you and and what you do) that drive human behavior.
We make two giant mistakes as marketers:
We believe that everyone has the same worldview, that everyone in a group shares the same biases and expectations and dreams as everyone else... and,
We believe that the narrative is up for grabs, and we ought to just make the thing we make.
An accurate description of a worldview has nothing to do with you or your mission... it's the way a person acts without you in the room. In the case of McDonald's, it's the worldview of: I don't want to take a risk in this transaction, and one way to do that is to follow the crowd.
And the story is the (true) narrative that unlocks that worldview and turns it into action.
Tell me what your ideal customer believes, at the most emotional and primordial level, and then you can tell me the story you'll craft and live and deliver that engages with that belief.
More Recent Articles
- Even better than an app?
- Are you solving a problem or creating a problem?
- What if you could love what you get paid for?
- It's not about you
- Two kinds of busy
[You're getting this note because you subscribed to Seth Godin's blog.]
Don't want to get this email anymore? Click the link below to unsubscribe.
Email subscriptions powered by FeedBlitz, LLC, 365 Boston Post Rd, Suite 123, Sudbury, MA 01776, USA. |
Facebook Twitter | More Ways to Engage