Damn Cool Pics |
| Things That Were Cool As A Kid But Totally Suck As An Adult Posted: 09 Dec 2014 11:50 AM PST It's true what they say, being grown up isn't half as fun as growing up.                           |
| Posted: 09 Dec 2014 10:48 AM PST                         |
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Moz Blog : The #LocalUp Advanced 2015 Agenda Is Here (and one article) |
| The #LocalUp Advanced 2015 Agenda Is Here Posted on: Tuesday 09 December 2014 — 12:31 Posted by EricaMcGillivray You may heard that in partnership with Local U, we're putting on a local SEO conference called LocalUp Advanced on Saturday, February 7. We're super-thrilled to be able to dive more into the local SEO space and bring you top speakers in the field for a one-day knowledge explosion. We're expecting around 125-150 people at our Seattle headquarters, so this is your chance to really chat with speakers and attendees one-to-one with a huge return on investment. Moz Pro or Local U Subscribers $699 LocalUp Advanced 2015 Agenda
And if that doesn't quite tickle your fancy... Workshops!We'll also be hosting workshops with our speakers, which are amazing opportunities for you to dig into your specific questions and issues. I know, sometimes I get a little shy to ask questions in front of a crowd or just want to socialize at the after party, so this a great opportunity to get direct feedback.
See you in February, friends. And please, don't hesitate to reach out if you have any questions! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| The Un-Checkbox Approach to Content Marketing Posted on: Tuesday 09 December 2014 — 01:18 Posted by Isla_McKetta You may have noticed a trend in the blog posts I've written for Moz lately:
Basically, I ask a lot of questions because I don't like or trust hard and fast rules. And while every last one of these posts offers you a little bit of knowledge to then take back to your marketing campaigns and apply in the way that works best for your team and your company, there's not a guaranteed formula for success or correct answer in the bunch. If you're resorting to tried and true advice, you're missing opportunities to do something better than anyone's ever done it before. Instead, I want you to question everything anyone's ever told you about how to make marketing (especially content marketing) work. You might fail a little along the way, but even the failures will teach you something about what success looks like. Winning by breaking the rulesImage by laffy4k. So in honor of the holiday season, let's unwrap our presents early and look at some marketing campaigns that won by flouting some fundamental rules of marketing. Appeal to a wide audienceNot everyone knows who Skeletor is. And few of those love him, but Honda threw caution to the wind and let him star in their latest commercial. While they are hedging their bets with other commercials starring Jem, Strawberry Shortcake, Gumby, and Stretch Armstrong, none are designed for mass appeal. Instead, they're taking advantage of random affinities that can help consumers feel deeply connected to your brand. I know I can't stop talking about them. Stay on messageIn 2013, Oreo newsjacked the hell out of the lights going out at the Super Bowl with this now iconic tweet: You know what happened. 15,000 retweets later, Oreo had won the Internet and real-time marketing was born. Imagine what would have happened if they'd stuck to their super-sweet pregame message of game day recipes. For one, we wouldn't be talking about them here. Focus on your competitive advantageI have no idea if TD Bank has a local branch, what their rates are like, if their tellers are awesome, or if they have an app that will revolutionize the way I do online banking. But after this commercial, I want desperately to do business with them because of the core values this video speaks to. They're asking us to connect with who they are, not what they do. And it works. Meanwhile, this commercial for the MacBook Air also skips product info and instead focuses on how people use the product rather than what's amazing about it. At the end, I have zero idea what the competitive advantages of a MacBook are. But I want one. And I want to put stickers on it. Don't offend anyoneRemember the Joe Boxer/Kmart commercial from a few years ago? How could any of us forget? Sure, some people were annoyed when this commercial came out, but the rest of us played it over and over for our co-workers, friends, and family. Daring to be different is daring to be remembered. Don't be annoyingSpeaking of memorable. While this Old Spice commercial is physically painful to listen to: I can't stop myself. This one will stick with you and everyone else who watches it. They're stretching a little beyond those charming Isaiah Mustafa commercials and into Old Navy territory (please make it stop), but it just might work. Name recognition is everythingIn 2008, hipster author Tao Lin plastered New York City with stickers that read "Britney Spears" in bold black and white. Weird fan geek moment? Actually it was a guerilla marketing ploy for his book, Cognitive-Behavioral Therapy (which has nothing to do with Britney). The ploy may have made no sense, but publisher Dennis Johnson said soon his phone was ringing off the hook with people who somehow made the connection. The lesson here is that shouting your name from the rooftops is not the only way to get people to remember your brand for years. You may not have heard of Tao Lin before reading this post, but the stunt was weird enough that it lives on in publishing (and now Internet marketing) legend even eight years later. Your turnBut really, other people's presents are boring. Are you ready to bet on out-of-the-box thinking this holiday season (and beyond)? Here are some rules I want you to go break to see what the rewards might be. Write rightIf your brand voice skews toward concision and you're using the Hemingway App (like everyone else is), are you really standing out? If your paragraphs are short and scannable, is anyone really remembering what you had to say? And if you're writing to an eighth-grade reading level are all those simplified words just washing over your audience? There are a lot of rules for writing. They're all made to be broken. Bigger (content) is betterSimon Penson already covered this fallacy quite well last week in his article about content flow. Just remember that if you're aiming for big bang followed by bigger bang and then even bigger, you could be wearing your readers (and your writers) out. Try out a smaller project. See how people react. Use storytellingStories are awesome. But nothing can make you crave a bulleted list of value props like sitting at a huge gathering with people shouting stories at you (ahem, the Internet). Why not A/B test storytelling versus a more straightforward style and see what converts. The best headlines follow this formulaI'm all for a good headline. I'll even resort to clickbait (if I think the reward for the reader is high enough). But what's interesting to watch at Moz is that we'll often choose the more academic headline over the flashier one. I'm not saying you should do the same (remember, the only rule here is that you should break all the rules), but consider your audience when writing that headline. Narrow down your CTAsParalysis of choice blah blah blah. If you have only one action you want your site visitor to take, then of course you don't want to confuse them with multiple other things to click. But too often we "simplify" pages by removing options people might actually want. I'm not saying you should add all those "click here" buttons back to your site, but I am saying you should think before turning your homepage into a single "buy here" button. Make your blog posts actionable/entertaining/educationalOne of the rules at the Moz Blog is that our readers like actionable posts. I'm glad we know our audience that well. But we're also not going to sit back and decide that means a theoretical post won't do well because the numbers say actionable=popular. In fact, this post isn't especially actionable (unless that action is "go back and think about what you're doing"). Is it going to help you? I hope so. Even if it isn't what you've come to expect from us. Publish or perishAn editorial calendar is a terrible thing to let control your life. While publishing new content on a regular basis can be a very good idea, it's also a good way to get stuck in the flywheel, churning out another interview with a supplier because that's what you do on Tuesdays. At Moz, we recently decided to let a day pass without publishing a new blog post (long story). As much as everyone on our content team believes in putting out fewer, better posts, it was still challenging to actually follow through with this decision. But the resulting loss of traffic was negligible. And while we aren't eager to repeat the experiment (authors, please turn things in on time), we learned that the world does not end when we don't put up a post. Our time on page and page values actually went up. Who knew? Remember that blogs aren't Twitter and you won't be forgotten if you already have a reputation for good content. Publish when you have something worth publishing. Create once, publish everywhereUsing one piece of content for multiple purposes seems like a good idea until you've got a LinkedIn feed full of podcasts no one has ever listened to and a Facebook wall covered in blog posts announcements that achieved no reach. If your gut (and your data) tell you that your audiences on different channels expect different things, find a way to get them more of what they want, don't just feed them what they have. Piece out that infographic so it shows up well on Twitter and your tweeps can get that two seconds worth of information they're looking for. Or record a fantastically fun intro for your webinar and put the intro (not the webinar) on YouTube to see if you can tease people over to your site. Get socialSocial media can be an excellent way to get traffic to your posts. And sometimes it isn't. Copyblogger is just one of the big brands who looked deep into the traffic and engagement they were getting from Facebook before deciding to close their page. You'll have to look at your numbers to see what the right decision is for you, but when it comes to social media, doing something simply because you've been doing it forever is almost as bad as jumping on every new platform that comes out before investigating it. Packaging should be practicalWhile there is always a practical aspect to packaging, once you've seen the Nike Air sneakers packaged in a bubble of air or the labels on Smirnoff's Caipiroska that peeled off like the skins of the fruits the vodka was flavored with, it becomes obvious that an investment of time and creativity in packaging (as with everything you do) can have a much bigger impact than more of the same. Cover the next How to Train Your Dragon in dragon scales, wrap that hi-tech travel bag in special edition maps of popular destinations, or print your anti-pesticide pamphlet on seed paper that can be used to start an organic garden. Better yet, let your design team loose to create something amazing and brand new that's exactly right for your audience. Stick to your content strategyWhile strategy is a very good thing (and you've likely invested significant money and/or resources into creating that strategy), how do you really know if it's working unless you push at the edges a bit? Know that your audience likes reading about car parts? See if they respond to a post waxing nostalgic about Knight Rider. Or introduce your organic skincare clients to some of the politics behind GMOs. You might bore someone. You might offend someone. You might also find you've made a stronger connection with some of your core customers. Go break some rulesSo if it's been awhile since you asked "why are we doing this?" or tried something new, go shake it up already. Because unless you're making Nestle Toll House cookies, chances are your recipe can still use some refinement. Go forth and open your presents early. Enjoy the rush of innovation rather than the boredom of imitation. Then come back and tell us how it worked out and what you learned. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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The Un-Checkbox Approach to Content Marketing |
| The Un-Checkbox Approach to Content Marketing Posted: 08 Dec 2014 04:18 PM PST Posted by Isla_McKetta You may have noticed a trend in the blog posts I've written for Moz lately:
Basically, I ask a lot of questions because I don't like or trust hard and fast rules. And while every last one of these posts offers you a little bit of knowledge to then take back to your marketing campaigns and apply in the way that works best for your team and your company, there's not a guaranteed formula for success or correct answer in the bunch. If you're resorting to tried and true advice, you're missing opportunities to do something better than anyone's ever done it before. Instead, I want you to question everything anyone's ever told you about how to make marketing (especially content marketing) work. You might fail a little along the way, but even the failures will teach you something about what success looks like. Winning by breaking the rulesImage by laffy4k. So in honor of the holiday season, let's unwrap our presents early and look at some marketing campaigns that won by flouting some fundamental rules of marketing. Appeal to a wide audienceNot everyone knows who Skeletor is. And few of those love him, but Honda threw caution to the wind and let him star in their latest commercial. While they are hedging their bets with other commercials starring Jem, Strawberry Shortcake, Gumby, and Stretch Armstrong, none are designed for mass appeal. Instead, they're taking advantage of random affinities that can help consumers feel deeply connected to your brand. I know I can't stop talking about them. Stay on messageIn 2013, Oreo newsjacked the hell out of the lights going out at the Super Bowl with this now iconic tweet: You know what happened. 15,000 retweets later, Oreo had won the Internet and real-time marketing was born. Imagine what would have happened if they'd stuck to their super-sweet pregame message of game day recipes. For one, we wouldn't be talking about them here. Focus on your competitive advantageI have no idea if TD Bank has a local branch, what their rates are like, if their tellers are awesome, or if they have an app that will revolutionize the way I do online banking. But after this commercial, I want desperately to do business with them because of the core values this video speaks to. They're asking us to connect with who they are, not what they do. And it works. Meanwhile, this commercial for the MacBook Air also skips product info and instead focuses on how people use the product rather than what's amazing about it. At the end, I have zero idea what the competitive advantages of a MacBook are. But I want one. And I want to put stickers on it. Don't offend anyoneRemember the Joe Boxer/Kmart commercial from a few years ago? How could any of us forget? Sure, some people were annoyed when this commercial came out, but the rest of us played it over and over for our co-workers, friends, and family. Daring to be different is daring to be remembered. Don't be annoyingSpeaking of memorable. While this Old Spice commercial is physically painful to listen to: I can't stop myself. This one will stick with you and everyone else who watches it. They're stretching a little beyond those charming Isaiah Mustafa commercials and into Old Navy territory (please make it stop), but it just might work. Name recognition is everythingIn 2008, hipster author Tao Lin plastered New York City with stickers that read "Britney Spears" in bold black and white. Weird fan geek moment? Actually it was a guerilla marketing ploy for his book, Cognitive-Behavioral Therapy (which has nothing to do with Britney). The ploy may have made no sense, but publisher Dennis Johnson said soon his phone was ringing off the hook with people who somehow made the connection. The lesson here is that shouting your name from the rooftops is not the only way to get people to remember your brand for years. You may not have heard of Tao Lin before reading this post, but the stunt was weird enough that it lives on in publishing (and now Internet marketing) legend even eight years later. Your turnBut really, other people's presents are boring. Are you ready to bet on out-of-the-box thinking this holiday season (and beyond)? Here are some rules I want you to go break to see what the rewards might be. Write rightIf your brand voice skews toward concision and you're using the Hemingway App (like everyone else is), are you really standing out? If your paragraphs are short and scannable, is anyone really remembering what you had to say? And if you're writing to an eighth-grade reading level are all those simplified words just washing over your audience? There are a lot of rules for writing. They're all made to be broken. Bigger (content) is betterSimon Penson already covered this fallacy quite well last week in his article about content flow. Just remember that if you're aiming for big bang followed by bigger bang and then even bigger, you could be wearing your readers (and your writers) out. Try out a smaller project. See how people react. Use storytellingStories are awesome. But nothing can make you crave a bulleted list of value props like sitting at a huge gathering with people shouting stories at you (ahem, the Internet). Why not A/B test storytelling versus a more straightforward style and see what converts. The best headlines follow this formulaI'm all for a good headline. I'll even resort to clickbait (if I think the reward for the reader is high enough). But what's interesting to watch at Moz is that we'll often choose the more academic headline over the flashier one. I'm not saying you should do the same (remember, the only rule here is that you should break all the rules), but consider your audience when writing that headline. Narrow down your CTAsParalysis of choice blah blah blah. If you have only one action you want your site visitor to take, then of course you don't want to confuse them with multiple other things to click. But too often we "simplify" pages by removing options people might actually want. I'm not saying you should add all those "click here" buttons back to your site, but I am saying you should think before turning your homepage into a single "buy here" button. Make your blog posts actionable/entertaining/educationalOne of the rules at the Moz Blog is that our readers like actionable posts. I'm glad we know our audience that well. But we're also not going to sit back and decide that means a theoretical post won't do well because the numbers say actionable=popular. In fact, this post isn't especially actionable (unless that action is "go back and think about what you're doing"). Is it going to help you? I hope so. Even if it isn't what you've come to expect from us. Publish or perishAn editorial calendar is a terrible thing to let control your life. While publishing new content on a regular basis can be a very good idea, it's also a good way to get stuck in the flywheel, churning out another interview with a supplier because that's what you do on Tuesdays. At Moz, we recently decided to let a day pass without publishing a new blog post (long story). As much as everyone on our content team believes in putting out fewer, better posts, it was still challenging to actually follow through with this decision. But the resulting loss of traffic was negligible. And while we aren't eager to repeat the experiment (authors, please turn things in on time), we learned that the world does not end when we don't put up a post. Our time on page and page values actually went up. Who knew? Remember that blogs aren't Twitter and you won't be forgotten if you already have a reputation for good content. Publish when you have something worth publishing. Create once, publish everywhereUsing one piece of content for multiple purposes seems like a good idea until you've got a LinkedIn feed full of podcasts no one has ever listened to and a Facebook wall covered in blog posts announcements that achieved no reach. If your gut (and your data) tell you that your audiences on different channels expect different things, find a way to get them more of what they want, don't just feed them what they have. Piece out that infographic so it shows up well on Twitter and your tweeps can get that two seconds worth of information they're looking for. Or record a fantastically fun intro for your webinar and put the intro (not the webinar) on YouTube to see if you can tease people over to your site. Get socialSocial media can be an excellent way to get traffic to your posts. And sometimes it isn't. Copyblogger is just one of the big brands who looked deep into the traffic and engagement they were getting from Facebook before deciding to close their page. You'll have to look at your numbers to see what the right decision is for you, but when it comes to social media, doing something simply because you've been doing it forever is almost as bad as jumping on every new platform that comes out before investigating it. Packaging should be practicalWhile there is always a practical aspect to packaging, once you've seen the Nike Air sneakers packaged in a bubble of air or the labels on Smirnoff's Caipiroska that peeled off like the skins of the fruits the vodka was flavored with, it becomes obvious that an investment of time and creativity in packaging (as with everything you do) can have a much bigger impact than more of the same. Cover the next How to Train Your Dragon in dragon scales, wrap that hi-tech travel bag in special edition maps of popular destinations, or print your anti-pesticide pamphlet on seed paper that can be used to start an organic garden. Better yet, let your design team loose to create something amazing and brand new that's exactly right for your audience. Stick to your content strategyWhile strategy is a very good thing (and you've likely invested significant money and/or resources into creating that strategy), how do you really know if it's working unless you push at the edges a bit? Know that your audience likes reading about car parts? See if they respond to a post waxing nostalgic about Knight Rider. Or introduce your organic skincare clients to some of the politics behind GMOs. You might bore someone. You might offend someone. You might also find you've made a stronger connection with some of your core customers. Go break some rulesSo if it's been awhile since you asked "why are we doing this?" or tried something new, go shake it up already. Because unless you're making Nestle Toll House cookies, chances are your recipe can still use some refinement. Go forth and open your presents early. Enjoy the rush of innovation rather than the boredom of imitation. Then come back and tell us how it worked out and what you learned. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!       |
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Mish's Global Economic Trend Analysis |
| Posted: 08 Dec 2014 04:55 PM PST Currencies of commodity exporter and oil producing countries have been under continual attack. The Mexican peso is the latest to feel the heat. Mexican Peso vs. US Dollar  Peso at Two-Year Low The Mexican Peso declined from 9.85-Per-US$ to 15.59-Per-US$ during the great financial crisis (a loss of about 37%) as oil prices plunged. Since then, the peso recovered much of that loss. Recently, and also in conjunction with declining oil prices, the Mexican Peso declined from 12.02-Per-US$ to 14.39-Per-US$, a decline of roughly 16%. In response, Mexico Announced Currency Intervention as Peso Weakens to Two-Year Low. Mexico's central bank revived an intervention program designed to curb foreign-exchange volatility after the peso fell to a two-year low.Bazooka Theory Revisited Apparently Alderete is a believer in the Paulson's Bazooka Theory: "If you have a bazooka in your pocket and people know it, you probably won't have to use it." Paulson said at a July 15 Senate Banking Committee hearing." We have seen that theory crumble to dust on numerous occasions in Greece, on Paulson's idea of forcing banks to lend, on Russian currency interventions, etc. It's only when central banks come out blazing does the market actually take notice. Moreover, results are not guaranteed perpetually even though the Swiss intervention on the Euro has held so far. Switzerland succeeded at suppressing the Franc vs. the Euro (assuming you really believe that constitutes success) but only because the Swiss National Bank was willing to take on all comers regardless of size. That's not a luxury Mexico has. Finally, should the Euro collapse, Switzerland will be stuck with a massive pile of useless euro reserves at huge loss. Ironically, that possibility arguably makes the Swiss Franc one of the most overvalued currencies around. I patiently sit holding gold, knowing full well there is going to be a massive global currency crisis at some not-so distant point. I just cannot say when, or even the country that triggers the mess. I can say the list of potential candidates where such a crisis may start grows every year. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com |
| Helping "Qualified" Buyers: Fannie, Freddie Detail 3%-Down Payment Mortgage Program Posted: 08 Dec 2014 12:43 PM PST Now that home prices have recovered and homes are not the bargain they were four years ago, it is fitting the parasites once again want to make homes "affordable" to the masses with low-down payment options. Please consider Fannie Mae, Freddie Mac detail plans for 3% down-payment mortgages. Housing finance giants Fannie Mae and Freddie Mac on Monday detailed plans to once again back mortgages with down payments as low as 3%, saying the move to make home ownership more accessible contains safeguards to protect against abuses that led to the subprime housing market crash.Helping "Qualified" Buyers Notice the statements about helping "qualified borrowers". If you lower the qualifications to zero, everyone qualifies by definition. But is that a "help" or a debt-trap in waiting? My Take If you cannot afford to put 10% down on a home, then you can't afford the home. I side with House Financial Services Committee Chairman Jeb Hensarling (R-Texas) who stated: "Such loans are inherently risky because the borrower has almost no financial cushion against a personal or economic downturn, vastly increasing the likelihood they will walk away from the loan once it gets significantly underwater." Low down payment loans are "an invitation by government for industry to return to slipshod and dangerous practices that caused the mortgage meltdown in the first place and wrecked our economy." Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com |
| Off the Menu: McDonald's US Sales Unexpectedly Decline 4.6% Posted: 08 Dec 2014 11:47 AM PST Global fast food sales are down 2.2%, their sixth consecutive monthly fall. McDonald's leads the way with a 4.6% sales decline in November, more than double the expected decline. In its report Off the Menu, the BBC notes that like-for-like sales at McDonald's have not increased since October 2013, as smaller rivals eroded its market share. Meanwhile, Mexican food chain Chipotle reported a 20% rise in like-for-like sales for the three months to September 30 - the third quarter of double-digit increases. More to it Than Competition Some blame it on the strong US dollar, but that only applies to foreign sales. People heading elsewhere? Yes, but it's easy to grow faster when you are much smaller. I blame it primarily on the cost (value if you prefer that term). McDonald's Prices A check of Fast Food Menu Prices shows that a Bacon Cheese Quarter Pounder Meal will set you back $6.60 in Illinois. Add in 10% sales tax for some Cook County locations and the cost per person is $7.26. If there's two of you, the cost hits nearly $15. Care to supersize that? For a family of four? Then there's the wait. Build-Your-Own It's difficult without an extremely long wait to "have it your way" at McDonald's. My question: How is it that you can get it whatever way you want at Wendy's and Burger King without a wait, but you cannot at McDonald's? That's long been a mystery to me. At any rate, the Consumerist just reported McDonald's Bringing Build-Your-Own Burger Option To 2,000 Locations. Here's the catch: "Don't expect comparable menu prices for your bespoke burger. At one location visited by USA Today, a customized burger with medium fries and a drink cost $8.29, while the pre-made burger meal only comes in at $5 on the regular menu." Is that supposed to increase sales or drive everyone away? "One of the common complaints from McDonald's franchisees is that their corporate bosses have been forcing new and expensive menu options on them. If the company decides to keep rolling out the Create Your Taste option at more eateries, you can expect some push-back from franchisees with smaller stores who don't have the space for the additional ingredients or room for ordering kiosks." Breakfast The only time I ever eat at McDonald's is for breakfast, and even then, only when I am out of town. Moreover, at 10:00 AM sharp (10:30 in some locations), McDonald's cuts off the breakfast menu. It's not often I am up and about and finished blogging by then. Enter the Unions Unions demand $15 an hour. They claim they cannot live on $7.25. I sympathize, but who's to blame for that? It's not the stores. Sales are already in decline. Make the minimum wage $15 an hour and what is that burger going to cost? Besides, most McDonald's stores are franchises, semi-independently run (with big brother Ronald making sure franchisees obey the necessary rules). I suspect many locations are barely profitable, or profitable only because of cheap family labor. Unions claim higher minimum wages will not cost jobs. The claim defies common sense. If unions want to blame someone, they ought to picket the Fed for inane inflation policy, not McDonalds. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com |
| Posted: 08 Dec 2014 12:39 AM PST Check out this Bloomberg silliness by writers Andrea Wong and Liz Capo McCormick: You Missed the Chance to Buy the Dollar. Anyone who was waiting until after today's U.S. employment report to get in cheaply on the dollar rally probably blew that chance.Too Late! That article reminds me of the nonsensical announcement "It's Too Late". Rah Rah Sis Boom Bah At first glance, the headline is not all that ridiculous. After all, many bears have been pronouncing the death of the dollar for what now seems like forever. I took the other side of the coin. When hyperinflationists predicted the dollar would go to zero, I took the other side of the debate and said buy the dollar. Hyperinflation is still preposterous of course, but the time to buy the dollar was long ago, not on some imperceptible dip a few days before the payroll report. Chance to Sell Goldman Sachs sees a "7.1% rally". Bank of America sees "pretty sizable dollar appreciation", etc., etc. Such one-sided bullishness is the overwhelming consensus. I believe the reversal will be spectacular not only in the dollar, but in dollar-related equities. So, if indeed you "missed your chance to buy", and you did (not a few days ago but months ago), what about the opportunity to sell (short)? Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com |
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