miercuri, 1 aprilie 2015
Support 4.0: Using Snapchat for all of Moz's Support - Moz Blog
| Support 4.0: Using Snapchat for all of Moz's Support Posted on: Wednesday 01 April 2015 — 02:15 Posted by Nick_Sayers Innovation. Mobile. Community. Social. All words that come to mind when I think of Snapchat. Well, now a new word is creeping in… a word so disruptive to the Snapchat ecosphere that I'm going to bold it, then repeat it. Support. Yes, support. Moz has always been a customer-centric company. We innovate, and you enjoy. Moz is ready to take it further than ever. Support+Snapchat is going to change how you talk to us and learn about the Moz products. Now read the following emotionally driven marketing copy to get a better sense of our new (industry-changing) means of support... Move the needle on the go. Using Moz on the go with a desktop-based browser and have a question about Local Rankings? Just hold your phone up to your other screen and send us a snap of your issue. Make sure to shout loud enough. We love to hear you. Why boil the ocean? This is easy. Sleek. And, dare we say, innovative. It's like chat, but it completely disappears. You just need your phone and a crippling support issue. A team of unicorns. We've "transitioned" the zebras and horses to unemployment. We now only have unicorns. They will be blowing you away while helping with your support needs. Get ready to puke rainbows, folks. Game-changing privacy. NSA. FBI. CIA. NYPD. Google. Illuminati. They're all watching. Feel secure that your in-depth support explanations will disappear soon after you receive them. You won't have to worry about anyone knowing that you couldn't find an export button without our help. Don't open the kimono. Keep it clean. Unicorns are sensitive. Think of Moz's Snapchat as your sweet old grandmother's mailbox. The one those old Scholastic books she ordered for you always arrived in. Don't tell her you didn't read them. Now reach out. Feel the disruption in the Support Force. Send a Snapchat to moz_help. And welcome to Support 4.0. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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Seth's Blog : When specialization starts to pay off (and the danger of getting it wrong)
When specialization starts to pay off (and the danger of getting it wrong)
Last week, I got to beta-test a new service called tuber. Tuber is the Uber of food delivery services, with a focus (okay, an obsession) on certain kinds of root vegetables.
Just as some people keep Sidecar, Lyft and Uber on their phones, so they can compare who's got the best price or service in any given moment, Tuber is working to stake out a particular niche. They'll deliver a potato, yam or cassava, usually within twenty minutes of being requested.
In my case, I got three organic Japanese sweet potatoes, delivered to my house in time to roast for dinner. They were perfect specimens, and the price was right. (In case you're interested, the recipe: 450 degree oven for an hour. Done.)
Think about how they can magnify their advantages. Unlike more general food delivery sites, they can dig deep into the entire range of tubers. They can outfit their vehicles and focus their staffing with an eye on delivering exactly what this particular consumer seeks out. If we are indeed all weird, then tuber can get to the root of what we're after.
The interesting battle happens when these specialists start to overlap. Carrots, for example, are a taproot, not technically a tuber, and yet the company appears willing to expand into this area, risking their focus. Spread too thin, there will be pressure on management to expand into green vegetables and even fruits.
On the other hand, they are now saying that legumes (like peanuts) will be handled by their sister company, guber.
More Recent Articles
- Different kinds of magic
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- 'Pick yourself' and taking responsibility
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marți, 31 martie 2015
Mish's Global Economic Trend Analysis
Mish's Global Economic Trend Analysis |
- If It Ain't Broken, Don't Fix It: Religious Freedom Act Take II
- Downside Data Surprises in Canada; Bad Weather Up North? How About Recession?
- Economists Fail to Predict Weather Once Again: Chicago PMI Disappoints
| If It Ain't Broken, Don't Fix It: Religious Freedom Act Take II Posted: 31 Mar 2015 06:01 PM PDT Religious Freedom Act Take II I received a number of emails in response to Indiana Legalizes Discrimination on Grounds of "Religious Freedom". The bill, signed by Indiana Governor Mike Pence openly encourages discrimination based on sexual preference although Pence incredulously denies that claim. Pence now recognizes the need to "clarify" the legislation. One of the better email responses came from reader Mark who wrote ... The Constitution plainly states "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof."If It Ain't Broken, Don't Fix It I replied ... "Why was there a need then to pass any bill? Pence now says the bill needs to be 'clarified'. If the bill needs 'clarification' then something in it is wrong. At best, the law was political stupidity. At worst, the legislation provides explicit and open encouragement of discrimination." By the way, the problem with allowing a sign "Blacks Not Welcome" or "Jews Not Welcome" would be the massive protests that would undoubtedly disrupt neighboring establishments, all of which whose business would suffer while the sign was up. In fact, it is likely the entire neighborhood of an establishment posting such as sign would be torched, with considerable and perhaps permanent damage to the property owner. For similar reasons, freedom of speech does not allow someone to yell "fire" in a movie theater. Otherwise, Mark is totally on target with the constitutional idea. Acting Man Chimes In I bounced my response off Pater Tenebrarum, a confirmed Libertarian, to see what he thought. Pater replied ... In principle, the libertarian stance would be that I can decide on my private property, and if my body, time, equipment, etc. are concerned, who I want to let on my premises, and whom I wish to serve in some commercial capacity, or talk to, or otherwise interact with.Real Purpose of the Bill Pater is precisely correct. There is no need for the state to act. It follows that the only conceivable purpose of the law is to make it clear that discrimination against gays on "religious" grounds is perfectly acceptable. Actually there was one other purpose: Pence kowtowed to the extreme right wing for political purposes. Fortunately it blew up in Pence's face. Text of the Bill Inquiring minds may wish to dive into the complete Text of Indiana's 'Religious Freedom' Law. Differences Between Indiana and Federal Legislation Many people emailed the bill is exactly the same as the federal Religious Freedom Restoration Act, passed in 1993 under Clinton. They are wrong as explained in What Makes Indiana's Religious-Freedom Law Different? The Indiana statute has two features the federal RFRA and most state RFRAs do not. First, the Indiana law explicitly allows any for-profit business to assert a right to "the free exercise of religion."If It Ain't Broken, Don't Fix It Part II Curiously, one has to wonder if the absurd ruling in New Mexico happened precisely because New Mexico had an RFRA law in the first place. So how is Indiana supposed to fix the law? Then again, If Indiana's Religious-Freedom Law Isn't Discriminatory, Why Change It? Mike Pence Responds In a Wall Street Journal Op-Ed called Ensuring Religious Freedom in Indiana, Governor Pence says "Our new law has been grossly misconstrued as a 'license to discriminate.' That isn't true, and here's why." Last week I signed the Religious Freedom Restoration Act, known as RFRA, which ensures that Indiana law will respect religious freedom and apply the highest level of scrutiny to any state or local governmental action that infringes on people's religious liberty. Unfortunately, the law has stirred a controversy and in recent days has been grossly misconstrued as a "license to discriminate."Pence's Pack of Lies Pence's defense reads like a pack of lies. Here is the amusing part "Even a claim involving private individuals under RFRA must show that one's religious beliefs were 'substantially burdened' and not in service to a broader government interest—which preventing discrimination certainly is. The government has the explicit power under the law to step in and defend such interests," states Pence. Good Grief! According to Pence, the government has an "explicit power" to defend gays against private individuals, requiring the individuals to prove they were "substantially burdened, and not in service to a broader government interest," in service denials. Wow. If that is really the intent of the law (of course it isn't), no Libertarian in his right mind could ever support such nonsense. What the Legislation is Really About Several readers emailed that I should read the comments to my first post on this subject. I did, and I also read every email response as well. I have to say, the volume against me was probably 8-1. One reader got the message. Reader Daniel replied .... Hi Mish,Bingo! Reader Daniel, like Pater Tenebrarum gets it. There was no reason for this law other that what I stated above.
Reader Mark slightly missed the mark but nicely raised an important constitutional question. Many emails were hateful. Right to Be an Ass I fully support the right of everyone to be a compete ass. Take for example this Email from Damon who wrote ... "I have read your blog for years but no longer will. I also will not recommend it to others. I support Indiana over the sodomites that are destroying this country. I support Indiana over people like you." To that I responded "good riddance". I have no tolerance for bigots, hate-mongers, fake patriots who wrap themselves in the flag, and anyone who pretends their religion is better than all the rest, even if that stance hurts my blog traffic. That is a stand I make by choice. I do not say things for "political expediency" or to win "popularity points" for this blog. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com |
| Downside Data Surprises in Canada; Bad Weather Up North? How About Recession? Posted: 31 Mar 2015 12:07 PM PDT The string of bad data reports not only applies to the US, economists up North appear to be no better at predicting the weather than US economists. Variant Perception reports Downside Data Surprises Continue in Canada. For the past 6 months, we have been alerting clients to the persistent decline in our Canada leading indicator. This is now showing up in numerous Canadian coincident data releases, with retail sales being the latest to miss expectations last Friday. The economic surprise index is now declining sharply and there is little sign of immediate improvement ahead.Canada December Retail Sales On February 20, the Huffington Post reported Canadian Retail Sales Post Biggest Drop Since April, 2010. Retail sales in Canada in December posted their largest one-month drop since April 2010, as the cost to fill your gas tank plunged and holiday shoppers spent less.Canada January Retail Sales On March 20, the Statistics Canada Retail Trade, January 2015 report showed sales down for a second month. Retail sales decreased for the second consecutive month in January, declining 1.7% to $41.4 billion. Sales were lower in 7 of 11 subsectors, representing 83% of retail trade.Seasonally Adjusted Numbers  Economist's Theories on Gasoline Hey wait a second. Didn't economists tell us consumers would take savings on gasoline and spend it elsewhere? Yes they did. So there is only one possible explanation: Just as in the US, Canadian weather was much worse than economists initially thought. GDP Decline in January Please consider Canada's GDP Probably Down In January, CIBC Says After Disappointing Retail Data. Canada's economy likely shrank in January, CIBC said Friday following an unexpectedly negative reading on retail sales from Statistics Canada.Canada in Recession Flashback, January 31, 2015: Canada in Recession, US Will Follow in 2015 On January 21 when the Canadian Central Bank unexpected slashed interest rates, I wrote Canadian Recession Coming Up.Canadian Yield Curve March 31
The Canadian yield curve is still inverted albeit very slightly. Instead of attempting to predict the weather, something that is very difficult for economists to do (even in arrears!), perhaps they should watch the yield curve. Isn't that what they should be doing? Weather Predicting US Style For more on weather predicting in the US, please see Economists Fail to Predict Weather Once Again: Chicago PMI Disappoints. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com |
| Economists Fail to Predict Weather Once Again: Chicago PMI Disappoints Posted: 31 Mar 2015 10:33 AM PDT Chicago PMI Disappoints Economists expected a rebound in the Chicago PMI index this month following its collapse last month. Alas, once again the weather was much worse in Chicago than economists thought. The Bloomberg Consensus was for a rebound from last month's dismal print of 45.8 back into positive territory of 50.2 "Companies sampled in the Chicago PMI report continue to report a lull in activity, at a sub-50 March index of 46.3 following 45.8 in February. On a quarterly basis, the index averaged only 50.5 in the first quarter, down steeply from 61.3 in the fourth quarter for the weakest reading since the third quarter of 2009. Respondents are citing bad weather and fallout from the West Coast port slowdown as temporary negatives, and they see orders picking up during the second quarter."  Failure to Predict Weather That the Chicago PMI index remained in contraction for the second month at 46.3 while economists expected a rebound into positive territory proves once again how difficult it is for economists to predict the weather in Chicago for February, even though it's now March. Don't worry, economists tell us this unfortunate string of bad weather is "temporary" and will improve in the second quarter. On the dark side, I fail to see how economists can predict the weather in advance when they cannot do so in arrears. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com |
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