miercuri, 27 mai 2015
Seth's Blog : What is a sale for? (48 hours)
What is a sale for? (48 hours)
When things go on sale, (while supplies last, our annual savings event, end-of-season markdowns) it is a combination of scarcity and abundance.
Abundance because there's more here for the person who takes action. More variety, more for your money.
And scarcity, because sales never last forever.
We can get a lot of mileage out of telling ourselves and our friends that we bought it on sale.
Sales are effective for two kinds of mindsets:
The person who is wired to enjoy the sport of the sale. You'll find people clipping grocery coupons who charge an hourly rate far higher than the money they're saving on coupons. They're not doing it for the money, necessarily, they're doing it because of how it makes them feel (like an active participant, like someone ahead of the pack). This person is attracted to the potential abundance of buying on sale.
And the person who was interested but had no real reason to take action. If what's on offer today is going to be on offer tomorrow, better to just wait. The scarcity that a sale creates means that the feeling of missing it, of being left out, is compelling enough that it's better to take action now than it is to wait.
It doesn't matter what the sale is ostensibly for. The sale is a signal, a chance to sit up and take notice and possibly take action.
[And today, in honor of the last day of the production of the Model T, as well as Harlan Ellison's birthday, two sales, each for just 48 hours, each limited to just 1,000 orders...]
40% off my freelance course via Udemy. Use code HarlanEllison.
40% off the party pack of my latest book, What To Do When It's Your Turn, also use code HarlanEllison. The three-pack actually includes 5 books, meaning they are less than $9 a copy.
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Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations - Moz Blog
Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations Posted on: Wednesday 27 May 2015 — 00:38 Posted by AndreaLehr This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. With more people of all ages online than ever before, marketers must create content that resonates with multiple generations. Successful marketers realize that each generation has unique expectations, values and experiences that influence consumer behaviors, and that offering your audience content that reflects their shared interests is a powerful way to connect with them and inspire them to take action. We're in the midst of a generational shift, with Millennials expected to surpass Baby Boomers in 2015 as the largest living generation. In order to be competitive, marketers need to realize where key distinctions and similarities lie in terms of how these different generations consume content and share it with with others. To better understand the habits of each generation, BuzzStream and Fractl surveyed over 1,200 individuals and segmented their responses into three groups: Millennials (born between 1977–1995), Generation X (born between 1965–1976), and Baby Boomers (born between 1946–1964). [Eds note: The official breakdown for each group is as follows: Millennials (1981-1997), Generation X (1965-1980), and Boomers (1946-1964)] Our survey asked them to identify their preferences for over 15 different content types while also noting their opinions on long-form versus short-form content and different genres (e.g., politics, technology, and entertainment). We compared their responses and found similar habits and unique trends among all three generations. Here's our breakdown of the three key takeaways you can use to elevate your future campaigns: 1. Baby Boomers are consuming the most contentHowever, they have a tendency to enjoy it earlier in the day than Gen Xers and Millennials. Although we found striking similarities between the younger generations, the oldest generation distinguished itself by consuming the most content. Over 25 percent of Baby Boomers consume 20 or more hours of content each week. Additional findings:
We also compared the times of day that each generation enjoys consuming content. The results show that most of our respondents—over 30 percent— consume content between 8 p.m. and midnight. However, there are similar trends that distinguish the oldest generation from the younger ones:
When it comes to which device each generation uses to consume content, laptops are the most common, followed by desktops. The biggest distinction is in mobile usage: Over 50 percent of respondents who use their mobile as their primary device for content consumption are Millennials. Other results reveal:
2. Preferred content types and lengths span all three generationsOne thing every generation agrees on is the type of content they enjoy seeing online. Our results reveal that the top four content types— blog articles, images, comments, and eBooks—are exactly the same for Baby Boomers, Gen Xers, and Millennials. Additional comparisons indicate:
All three generations also agree on ideal content length, around 300 words. Further analysis reveals:
However, in regards to verticals or genres, where they consume their content, each generation has their own unique preference:
3. Facebook is the preferred content sharing platform across all three generationsFacebook remains king in terms of content sharing, and is used by about 60 percent of respondents in each generation studied. Surprisingly, YouTube came in second, followed by Twitter, Google+, and LinkedIn, respectively. Additional findings:
Although a majority of each generation is sharing content on Facebook, the type of content they are sharing, especially visuals, varies by each age group. The oldest generation prefers more traditional content, such as images and videos. Millennials prefer newer content types, such as memes and GIFs, while Gen X predictably falls in between the two generations in all categories except SlideShares. Other findings:
Marketing to several generations can be challenging, given the different values and ideas that resonate with each group. With the number of online content consumers growing daily, it's essential for marketers to understand the specific types of content that each of their audiences connect with, and align it with their content marketing strategy accordingly. Although there is no one-size-fits-all campaign, successful marketers can create content that multiple generations will want to share. If you feel you need more information getting started, you can review this deck of additional insights, which includes the preferred video length and weekend consuming habits of each generation discussed in this post. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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Seth's Blog : Degrees of freedom
Degrees of freedom
Does a college degree confer the ability to choose, to open the door to find a way to matter?
Three years ago I gave this TEDx talk about the future of education.
And the students who graduated from college this month each have an average of $35,000 in debt. For many people, this debt is debilitating. Instead of opening doors, it slams them shut.
Talented teachers and passionate students are the victims of an industrialized educational system, one that cares a great deal about standardized tests and famous brand-name institutions.
It's time to ask why. And to keep asking why until we figure out what school is actually for.
The education system continues to head in one direction, but each day, more of those it proclaims it seeks to serve (students, parents, taxpayers) are realizing that the system ought to be doing something quite different. And differently.
More Recent Articles
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marți, 26 mai 2015
Mish's Global Economic Trend Analysis
Mish's Global Economic Trend Analysis |
- $500 Million LA Home - Built on Spec
- Regional Manufacturing Comparative Wrap-Up: Empire State, Philly, Kansas City, Richmond, Dallas
- Dallas Fed Manufacturing Index Collapses: Lowest Production Reading in 6 Years, Orders Contract 7th Month, New Orders 5th Month
- New Home Sales Bounce From Dismal April Numbers
$500 Million LA Home - Built on Spec Posted: 26 May 2015 03:29 PM PDT To highlight the enormous and growing income inequality issue, please consider California Dreaming: Record $500 Million Tag on L.A. Home. Nile Niami, a film producer and speculative residential developer, is pouring concrete in L.A.'s Bel Air neighborhood for a compound with a 74,000-square-foot (6,900-square-meter) main residence and three smaller homes, according to city records. The project, which will take at least 20 more months to complete, will exceed 100,000 square feet, including a 5,000-square-foot master bedroom, a 30-car garage and a "Monaco-style casino," Niami said.Under Construction Nile Niami House at 944 Airole Way stands in Bel Air, California, U.S., on Monday, May 18, 2015. Photographer: David Paul Morris/Bloomberg Questions of the Day
I don't have any answers, I am just asking. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Regional Manufacturing Comparative Wrap-Up: Empire State, Philly, Kansas City, Richmond, Dallas Posted: 26 May 2015 12:49 PM PDT Two more regional manufacturing reports came out today, from Dallas and Richmond. The Dallas region was the weakest in six years thanks to oil. For details, please see Dallas Fed Manufacturing Index Collapses: Lowest Production Reading in 6 Years, Orders Contract 7th Month, New Orders 5th Month. Comparative Wrap-Up
Reports May 05: Empire State May 15: Philly May 21: Kansas City May 26: Richmond May 26: Dallas Notes:
Significant Points
In aggregate, these are weak to very weak reports. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Posted: 26 May 2015 10:13 AM PDT Dallas Fed Manufacturing Index Plunges Below Any Economist's Estimate Fed manufacturing surveys remain weak at best. Today the Dallas Fed Business Activity Index fell to negative 20.8, well below the bottom end of any Bloomberg Estimate. Dallas Fed Production Index Lowest in 6 Years Orders Contract 7th Month, New Orders 5th Month For additional details, let's dive into the Dallas Fed Texas Manufacturing Outlook Survey. Texas factory activity declined again in May, according to business executives responding to the Texas Manufacturing Outlook Survey. The production index, a key measure of state manufacturing conditions, fell to -13.5, its lowest reading in six years.As I suggested last month, the jobs rebound in April was an outlier. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
New Home Sales Bounce From Dismal April Numbers Posted: 26 May 2015 09:43 AM PDT New Home Sales Rebound Last month, new home sales fell a very steep 11.4 percent to a 481,000 annual rate. Given the volatile nature of this series one might have expected a bounce in May and sure enough we got one, albeit not enough to wipe out April's dismal performance. May new home sales came in at an annualized rate of 517,000 units, stronger than the Bloomberg Consensus Estimate of 509,000 but pretty much in the middle of the consensus range of 485,000 to 540,000. New home sales bounced back solidly in April, up 6.8 percent to a 517,000 annual rate that is on the high side of Econoday expectations. Strength is centered in the South which is the largest and important housing region and where sales rose 5.8 percent, this however fails to reverse the region's 11.8 percent drop in the prior month.New Home Sales The above chart should help put the rebound of new home sales into proper perspective. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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