Seth's Blog : Audience participation



Audience participation

The way we engage with the humans who make stuff directly influences what we receive.

Arms folded with a scowl on our face and skepticism on our minds… we get what we deserve.

It's up to us. Just about everything is ultimately a singalong.

       

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More Recent Articles

• "I", "We" and "You"
• What investors want
• "There's no need for alarm"
• Anchoring can sink you
• Loose/tight, thoughts on management

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Seth's Blog : "I", "We" and "You"



"I", "We" and "You"

One of the most profound ways to change your posture and the way you and your organization interact with customers and partners is to change your pronouns.

Instead of saying "I" when you're ready to take credit, try "we."

Instead of saying "we" when you're avoiding responsibility, try "I."

And, every time you're tempted to depersonalize the impact of your actions, try "you," while looking the impacted person in the eye.

Words matter.

       

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More Recent Articles

• What investors want
• "There's no need for alarm"
• Anchoring can sink you
• Loose/tight, thoughts on management
• The thrill is gone

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Seth's Blog : What investors want



What investors want

They want you to put the money to use building an asset, something that works better and better over time, something that makes your project more profitable and more efficient.

And they want you to use that asset to create value that will pay them back many times over.

Most small businesses ignore both of these desires. There's so much stress from being on the edge, it feels like money will relieve that stress. And in the short run, it will. But if it doesn't build an asset, soon you'll be back to the edge, with the added problem of having an unrepaid investor as well.

Assets (buildings, machines, powerful brands, new technologies) are less essential than ever before. For many organizations, a laptop is worth more than a building or a punch press. That's great if you're getting started, because the connection economy has made the cost of entry lower than ever before.

It also means, though, that the easy-entry business you're in might not respond well to the investor's money. If there isn't an asset you can buy and build and defend and monetize, you're much better off not chasing one.

       

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More Recent Articles

• "There's no need for alarm"
• Anchoring can sink you
• Loose/tight, thoughts on management
• The thrill is gone
• Living with your frustum

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