Central Perk

vineri, 20 mai 2016

Seth's Blog : The other kind of harm

The other kind of harm

Pop culture is enamored with the Bond villian, the psycho, the truly evil character intent on destruction.

It lets us off the hook, because it makes it easy to see that bad guys are other people.

But most of the stuff that goes wrong, much of the organizational breakdown, the unfixed problems and the help not given, ends up happening because the system lets it happen. It happens because a boss isn't focusing, or priorities are confused, or people in a meeting somewhere couldn't find the guts to challenge the status quo.

What we choose not to do matters.

• Email to a friend •

joi, 19 mai 2016

Seth's Blog : Our bias for paid marketing

Our bias for paid marketing

A few rhetorical questions:

Is a physical therapist with a professional logo better than one with a handmade sign?

Are you more likely to stay at a hotel that you've heard of as opposed to an unknown one, even if 'heard of' refers to the fact that they've run ads?

Do you believe that companies that rank higher in search results are better than the ones a few pages later? And if you don't, then what's the reason we so often stop clicking after one page?

There are more ways than ever to spread the word about your work, but we live in a culture where paid ads still have clout.

"As Seen on TV" was such a powerful phrase that companies brag about it, right on the box. And that connection between paying for attention and quality still remains.

Over time, we've been sufficiently seduced by marketers that spend on the surface stuff that cognitive dissonance has persuaded us that we must be making those choices for a reason.

Find the discipline to build your projects like you won't be able to run ads to make them succeed. A product that sells itself, that's remarkable, that spreads.

Then consider running ads as if you don't need them.

• Email to a friend •

miercuri, 18 mai 2016

Seth's Blog : The short run and the long run

The short run and the long run

It's about scale. Pick a long enough one (or a short enough one) and you can see the edges.

In the short run, there's never enough time.

In the long run, constrained resources become available.

In the short run, you can fool anyone.

In the long run, trust wins.

In the short run, we've got a vacancy, hire the next person you find.

In the long run, we spend most of our time with the people we've chosen in the short run.

In the short run, decisions feel more urgent and less important at the same time.

In the long run, most decisions are obvious and easy to make.

In the short run, it's better to panic and obsess on emergencies and urgencies.

In the long run, spending time with people you love, doing work that matters, is all that counts.

In the short run, trade it all for attention.

In the long run, it's good to own it (the means of production, the copyrights, the process).

In the short run, burn it down, someone else will clean up the problem.

In the long run, the environment in which we live is what we need to live.

In the short run, better to cut class.

In the long run, education pays off.

In the short run, tearing people down is a great way to get ahead.

In the long run, building things of value makes sense.

Add up the short runs, though, and you're left with the long run. It's going to be the long run a lot longer than the short run will last.

Act accordingly.

• Email to a friend •

vineri, 20 mai 2016

Seth's Blog : The other kind of harm

The other kind of harm

More Recent Articles

joi, 19 mai 2016

Seth's Blog : Our bias for paid marketing

Our bias for paid marketing

More Recent Articles

miercuri, 18 mai 2016

Seth's Blog : The short run and the long run

The short run and the long run

More Recent Articles

Pagini

Persoane interesate

Arhivă blog

vineri, 20 mai 2016

joi, 19 mai 2016

miercuri, 18 mai 2016

Pagini

Persoane interesate

Arhivă blog

Subscribe to