Seth's Blog : Transitions



Transitions

Coming and going matter far more than what happens in the middle.

Opening things.

Closing them.

Tearing off the bandage.

Losing something.

Meeting someone new.

Getting on the airplane, getting off of it.

Being greeted.

Elections.

Ending a feud.

We mistakenly spend most of our time thinking about, working on and measuring the in-between parts, imagining that this is the meat of it, the important work. In fact, humans remember the transitions, because it's moments of change and possibility and trepidation that light us up.

       

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More Recent Articles

• There is more than one solution to your problem (and your problem is real)
• Breakpoints
• More than ten is too many
• Metaphors aren't true
• The other kind of harm

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Seth's Blog : There is more than one solution to your problem (and your problem is real)



There is more than one solution to your problem (and your problem is real)

Challenge one: Believing that the solution you've got (the person you want to hire, the strategy you want to implement, the decision you want to make) is the one and only way to make the problem go away or take advantage of the opportunity.

Falling in love with your solution makes it incredibly difficult to see its flaws, to negotiate with people who don't agree with you, to find an even better solution.

And, on the other side of the table...

Challenge two: When you find someone who is pitching a solution you don't like, it's tempting to deny that there's much of a problem at all. After all, if you diminish the problem, you won't have to accept the solution that's on the table.

But of course, the problem is real. The dissatisfaction or inefficiency or wrong direction isn't going to go away merely because we deny it.

It's amazing how much we can get done when agree to get something done.

       

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More Recent Articles

• Breakpoints
• More than ten is too many
• Metaphors aren't true
• The other kind of harm
• Our bias for paid marketing

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Seth's Blog : Breakpoints



Breakpoints

A neighbor recently put in some new sidewalk. As usual, the workman interrupted the unbroken swath of perfect concrete with lines every three feet.

What are the lines for?

Well, the ground shifts. When it does, perfect concrete cracks in unpredictable ways, often ruining the entire job. When you put the breakpoints in on purpose, though, the concrete has a chance to absorb the shifts, to degrade effectively.

This is something we often miss in design and in the creation of customer experiences. We're so optimistic we forget to put in the breakpoints.

There's no doubt the ground will shift. The question is: when it does, will you be ready?

       

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More Recent Articles

• More than ten is too many
• Metaphors aren't true
• The other kind of harm
• Our bias for paid marketing
• The short run and the long run

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