Seth's Blog : Not enough 'if' or not enough 'then'?



Not enough 'if' or not enough 'then'?

All change involves an if/then promise.

"If you want a delicious dinner, then try this new restaurant."

"If you want to be seen as a hunk, drive this Ferrari."

"If you want to avoid being dead, have this surgery."

If people aren't taking you up on your offer, there are two possible reasons:

1. Not enough if. Maybe the person doesn't want the thing you're promising as much as you need them to. Maybe they don't care enough, won't pay enough, just don't want that sort of change.
2. Not enough then. More common is that we want the if, but we don't believe your then. It's easy to claim you're going to deliver the then, but that doesn't mean you have credibility.

When in doubt, add more if.

And definitely more then.

       

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Seth's Blog : The problem with complaining about the system



The problem with complaining about the system

...is that the system can't hear you. Only people can.

And the problem is that people in the system are too often swayed to believe that they have no power over the system, that they are merely victims of it, pawns, cogs in a machine bigger than themselves.

Alas, when the system can't hear you, and those who can believe they have no power, nothing improves.

Systems don't mistreat us, misrepresent us, waste our resources, govern poorly, support an unfair status quo and generally screw things up--people do.

If we care enough, we can make it change.

       

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More Recent Articles

• Taking notes vs. taking belief
• Bigger for?
• "So busy doing my job, I can't get any work done"
• You can't ask customers what they want
• The saying/doing gap

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Seth's Blog : Taking notes vs. taking belief



Taking notes vs. taking belief

Is there anything easier than listening to a lecture or reading a book and taking notes?

And is there anything more difficult than setting aside our preconceptions and the resistance and acting 'as if', being open to belief, at least for a moment?

If taking notes is making it easier for you to postpone (or avoid) the possibility of belief, better to put down the pencil and focus.

Facts are easy to come by. Finding a new way to think and a new confidence in our choices is difficult indeed.

       

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More Recent Articles

• Bigger for?
• "So busy doing my job, I can't get any work done"
• You can't ask customers what they want
• The saying/doing gap
• "The way we do things"

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